Outtt

What Outtt does

Outtt operates a consumer-facing outdoor recreation platform positioned as 'Europe's largest' destination for discovering, planning, and navigating outdoor activities. The platform spans a web application and native iOS/Android apps that deliver interactive route planning for 30+ activity types (hiking, cycling, trail running, mountaineering, winter sports, water sports, equestrian, motorized tours), with offline maps, turn-by-turn voice navigation, 3D terrain visualization, weather and snow-depth data, and safety features including real-time BuddyBeacon location sharing and Skyline augmented-reality peak identification. Underlying the product is a 30+ year mapping stack built on official topographic data licensed from national agencies (Swisstopo, OS, IGN, USGS, NRCan, BEV, BKG) and curated route content from official alpine associations including DAV and ÖAV, complemented by user-generated routes and bidirectional activity sync with Garmin, Strava, Wahoo, Fitbit, adidas Running, and Polar.

The business operates a hybrid freemium model. Individual outdoor enthusiasts register free and are served an ad-supported experience, with annual subscription upsell to Pro and Pro+ tiers that unlock enhanced maps, partner discounts of up to 30% (Haglöfs, Helly Hansen, Garmin, INTERSPORT Rent, super.natural, Triple2, roadsurfer, PROPAIN, Campings.com), and exclusive content. A separate B2B SaaS line — 'Outdooractive Business / Alliance of the Officials' — licenses data management, marketing, and white-label web/app technology to tourism boards, alpine clubs, publishers, and destination management organizations, with third-party accommodation booking generating transactional revenue.

The company serves two primary segments: individual outdoor enthusiasts (hikers, cyclists, climbers, trail runners, winter-sports users, and casual travelers) seeking reliable, expert-curated routes and navigation; and tourism industry buyers (destination management organizations, alpine clubs, adventure tour operators, publishers) seeking digital platforms and content distribution. Go-to-market combines product-led growth (freemium consumer app), community-led engagement (challenges, groups, official content), direct-to-consumer distribution via app stores, and B2B SaaS sales to tourism organizations. Operating geographies span 15+ countries across Europe, North America, and Asia, with a stated headquarters in Imst, Austria (note: the firmographic block lists Oslo, Norway, with 1-10 employees, indicating a possible data discrepancy regarding entity scale and domicile). Revenue is not publicly disclosed; one funding round of approximately $479,532 is recorded in February 2017.

Name

Outtt

Legal name

Outdooractive

Website

https://outtt.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Outtt operates a freemium outdoor recreation platform offering route planning, navigation, and maps across web and mobile apps, serving individual outdoor enthusiasts and tourism-industry partners through consumer subscriptions, advertising, and B2B SaaS licensing in 15+ countries.

Ownership category

akta.pro rank

Product category

Outdoor Activity Platform

NAICS

Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA), Canyoning, Caving & Technical Exploration (THAJABAG)

Keywords

• Outdoor route planning
• Hiking navigation software
• Cycling trail maps
• Topographic map services
• Outdoor recreation platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Membership (Pro/Pro+): Subscription-based premium memberships offering enhanced features, best maps, exclusive content, and discounts from partner brands up to 30%. Two tiers: Pro and Pro+.
2. Advertising: Free tier funded by advertising partnerships. Third-party providers serve ads and perform tracking to improve ad offerings and show personalized content.
3. B2B SaaS Platform Licensing: Complete SaaS solution for the travel/tourism industry - from data management and marketing to web and app technology. 'Alliance of the Officials' B2B program.
4. Affiliate/Partner Commissions: Commissions from partner brands (INTERSPORT Rent, Garmin, Campings.com, etc.) through exclusive offers and discounts promoted to Pro/Pro+ members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Outtt operates an outdoor activity discovery, planning, and navigation platform delivered via a consumer web platform and native iOS/Android mobile applications. The offering combines curated route recommendations, official topographic maps, turn-by-turn voice navigation, offline maps, 3D and AR visualization, and accommodation booking for activities including hiking, cycling, mountaineering, and winter sports. A separate B2B SaaS solution licenses the platform technology to tourism boards, alpine clubs, and destination management organizations.

Product overview

Outdooractive is a comprehensive outdoor activity platform operating as a unified platform combining route discovery, trip planning, digital mapping, and community features. The core offering includes the Outdooractive App (mobile iOS/Android application), Outdooractive Maps (digital topographic mapping with multiple international map providers), and Route Planner (custom route creation tool). The platform supports over 30 outdoor activities including hiking, cycling, trail running, mountaineering, winter sports, water sports, horse riding, and motorized tours. Premium features are available through Pro and Pro+ membership tiers offering exclusive maps, ad-free experience, partner discounts, and augmented reality features. A separate B2B offering (Outdooractive Business/Alliance of the Officials) serves destination management organizations and tourism boards with dedicated SaaS tools.

Differentiator

Problem solved

Functional benefit

Brands

• Outdooractive Pro: Subscription membership offering premium features including advanced route planning, offline maps, partner discounts up to 30%, and access to curated content from professional publishers.
• Outdooractive Business
• Outdooractive Alliance of the Officials

Products and services

• Outdooractive Mobile App Native iOS and Android mobile application for discovering, planning, and navigating outdoor activities with offline map support, turn-by-turn voice navigation, real-time weather and snow depth data, BuddyBeacon location sharing, Skyline AR peak identification, and sync to Garmin/Strava/Suunto/Wahoo/Fitbit/adidas Running/Polar devices.
• Outdooractive Maps Digital mapping platform providing official topographic maps from national mapping agencies and specialty publishers (Alpine Club, ADFC-BVA, KOMPASS, HARVEY, Freytag & Berndt, SHOCart), with 3D interactive and AR-enabled visualization.
• Route Planner Interactive route planning tool that lets users create and customize routes for over 30 outdoor activities, with one-click GPX download for transfer to GPS devices.
• Outdooractive Pro / Pro+ Membership Premium subscription tiers offering enhanced maps, ad-free experience, exclusive partner discounts up to 30% (Garmin, INTERSPORT Rent, Helly Hansen, Haglöfs, super.natural, etc.), Skyline AR, and curated content from professional publishers.
• Outdooractive Business / Alliance of the Officials B2B SaaS solution licensed to tourism boards, outdoor organizations, alpine clubs, and publishers, providing data management, marketing tools, and web/app technology under the "Alliance of the Officials" program to publish official routes, trail conditions, and content.

Quantifiable outcome

• Routes recommended by official organizations including mountain guides, trail keepers, and park rangers
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• INTERSPORT RentminorGTM or Marketing PartnerPartner brand offering exclusive discounts to Pro and Pro+ members. Part of the partner ecosystem providing outdoor equipment rental services.
• Campings.comminorGTM or Marketing PartnerCamping accommodation partner offering exclusive deals to premium members.
• PROPAINminorGTM or Marketing PartnerMountain biking gear brand with exclusive offers for Pro/Pro+ members.
• roadsurferminorGTM or Marketing PartnerCamper van rental partner with exclusive discounts to premium members.
• Triple2minorGTM or Marketing PartnerOutdoor apparel brand offering exclusive discounts to Pro/Pro+ members.
• HaglöfsminorGTM or Marketing PartnerOutdoor equipment brand offering exclusive discounts up to 30% to Pro/Pro+ members.
• super.naturalminorGTM or Marketing PartnerPerformance outdoor apparel brand with exclusive offers for premium members.
• Official Organizations (DAV, ÖAV, Alpine Clubs)coreStrategic or Co-development PartnerOfficial Alpine associations and clubs provide curated route content and recommendations. DAV Sektion organizations regularly publish routes on the platform. These partnerships ensure content quality and official endorsement.
• 1% for the PlanetminorOthersEnvironmental giving program affiliation demonstrating commitment to sustainability and environmental responsibility.
• Digitize the PlanetminorOthersNon-profit environmental initiative partnership focused on responsible outdoor exploration.
• European Trails e.V.minorStrategic or Co-development PartnerEuropean trails organization partnership supporting trail digitization and quality standards across Europe.
• Official Map Providers (Swisstopo, OS, IGN, USGS, NRCan, BEV, BKG)coreTechnology or IntegrationPartnerships with official national mapping agencies providing authoritative topographic maps for Switzerland, UK, France, USA, Canada, Austria, Germany and other countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AllTrails: The leading global hiking and outdoor trail discovery app with a large user-generated trail library. Directly comparable to Outdooractive on consumer trail discovery, route planning, and navigation, though stronger in the US market where Outdooractive is weaker.
• Komoot: European outdoor planning platform for hiking, cycling, and mountaineering with a strong route planning tool and content community. Directly competes with Outdooractive in DACH and broader European markets on the same core use cases.
• Wikiloc: Community-driven trail discovery platform with millions of user-uploaded routes worldwide. Directly comparable to Outdooractive on trail discovery and outdoor activity content, with particularly strong coverage in Spain and Latin America.
• Gaia GPS: Premium outdoor mapping and navigation app popular among backpackers and backcountry users in North America. Comparable on advanced offline maps, layering, and backcountry navigation — features that overlap with Outdooractive Pro/Pro+ offerings.
• Ride with GPS: Cycling-focused route planning, navigation, and ride-tracking platform. Comparable to Outdooractive's cycling offerings on route planning, navigation, and device integration, though narrower in activity scope.
• Trailforks: Mountain biking trail database and navigation platform with strong community-driven content. Overlaps with Outdooractive on mountain biking route discovery, conditions, and trail maps.

Broad incumbents

• Strava: Dominant activity-tracking platform for runners and cyclists with social network effects. Overlaps with Outdooractive on route planning, navigation, and activity sync but is a much larger platform with a broader fitness-tracking focus.

Emerging players

• Fatmap: Premium 3D outdoor mapping platform with strong ski touring and backcountry content. Overlaps with Outdooractive on 3D terrain visualization, AR, and ski touring — the specific niche where Outdooractive's Skyline AR and 3D features compete.
• OsmAnd: Open-source offline mapping app built on OpenStreetMap with hiking, cycling, and outdoor navigation features. Competes with Outdooractive on offline navigation, route planning, and map customization at a freemium price point.

Regional players

• Mapy.cz: Czech-owned mapping and outdoor routing platform with strong coverage of Central Europe. Comparable on hiking and cycling routing with detailed topographic maps, primarily serving a regional user base where Outdooractive also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stay_outtt
• YouTubeyoutube.com/channel/UCQ3bXMFEkV5qbgJNyme-tuw
• Facebookfacebook.com/outdooractive
• LinkedInlinkedin.com/company/outtt
• Instagraminstagram.com/outdooractive_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outtt