Xtreme One Entertainment

What Xtreme One Entertainment does

Xtreme One Entertainment, Inc. (OTCQB: XONI; formerly CannaGrow Holdings) is a publicly traded holding company that acquires and operates live sports and entertainment properties. Its core asset is an exclusive, perpetual license to the Xtreme Fighting Championships (XFC) brand, intellectual property, and a multi-thousand-hour MMA content library dating to 2006, held through wholly owned subsidiary XFC Global, Inc. The company produces live MMA events under two formats — the XFC Young Guns development series for emerging fighters and the XFC Arena Events for top-tier productions — and distributes content through a multi-platform network spanning PPV (iNDEMAND, Fandango), streaming (TrillerTV), cable broadcast (beIN SPORTS in U.S./Canada, Band Sports in Brazil, CDN Deportes in the Dominican Republic), and the American Forces Network for U.S. military overseas.

The business model combines transactional revenue streams (ticket sales $20-$250, PPV at $24.99-$29.99 per event, merchandise) with enterprise-level broadcast licensing and corporate sponsorship, supplemented by shareholder perks delivered via TiiCKER to verified retail XONI investors. The go-to-market is event-driven, with the company producing roughly four to five televised events per year across U.S. venues (Lakeland FL, Detroit, Milwaukee, Iowa City). The company is pursuing a multi-sport expansion strategy, having acquired Borroka Promotions (Las Vegas MMA) in October 2025 and signed an LOI to acquire The 7on7 Association (youth football, 19 West Coast tournaments) in November 2025, with management referencing future combat sports and watersports properties in development. Capital formation has been aggressive, with roughly $26.5M+ in disclosed or targeted raises across Regulation A+, Regulation Crowdfunding via DealMaker Securities, and a private placement to a U.S. family office at $0.10/share plus warrants.

Name

Xtreme One Entertainment

Legal name

Xtreme One Entertainment, Inc.

Website

https://xtremeone.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Xtreme One Entertainment (OTCQB: XONI) is a publicly traded sports and entertainment holding company that operates the Xtreme Fighting Championships (XFC) MMA league and is expanding into youth football and other live sports properties through acquisitions, distributing content via PPV, streaming, and broadcast partners.

Ownership category

akta.pro rank

Product category

Professional MMA League / Combat Sports Entertainment

NAICS

Amusement and Theme Parks (713110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Racing, Including Track Operation (7948), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI)

akta.pro secondary industry

Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)

Keywords

• Live MMA events
• Professional MMA league
• Combat sports content
• Pay-per-view broadcasting
• Sports entertainment

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Event Revenue: Ticket sales from XFC live MMA events at various venues. Revenue from general admission and VIP seating at arena shows.
2. Pay-Per-View Broadcasting: PPV sales through iNDEMAND (cable/satellite), TrillerTV (streaming), and Fandango (global PPV). Consumers pay $24.99-$29.99 per event.
3. Broadcasting Rights: Exclusive broadcasting agreements with beIN SPORTS for U.S. and Canada coverage, Band Sports for Brazil (54 million fans), CDN Deportes for Dominican Republic, and American Forces Network.
4. Sponsorship and Merchandise: Corporate sponsorships at live events and through broadcast partnerships. Merchandise sales through fan stores including branded apparel and accessories.
5. Equity Capital Raises: Regulation A+ and Regulation CF offerings to retail investors, plus private placements to institutional and family office investors. Pursuing up to $25M equity offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Xtreme One Entertainment operates the Xtreme Fighting Championships (XFC), a professional mixed martial arts league that produces live arena MMA events and the XFC Young Guns development series for emerging fighters. The company distributes fight content via pay-per-view (iNDEMAND, Fandango), streaming (TrillerTV), cable broadcast (beIN SPORTS, Band Sports, CDN Deportes), and the American Forces Network, and sells event tickets through XFCFight.com and TicketMaster.

Product overview

Xtreme One Entertainment operates a platform model centered on the Xtreme Fighting Championships (XFC) brand as its core MMA product, comprising two event series: the XFC Young Guns Series for emerging talent development and XFC Arena Events for major productions. The company acquired The 7on7 Association to expand into youth football. Ancillary offerings include the Xtreme Owner's Club shareholder rewards program through TiiCKER, providing perks to retail investors. Content is distributed across multiple broadcast and streaming platforms including TrillerTV, beIN SPORTS, iNDEMAND, American Forces Network, Band Sports, and CDN Deportes.

Differentiator

Problem solved

Functional benefit

Products and services

• Xtreme Fighting Championships (XFC) Live Events Professional mixed martial arts live arena events featuring top-tier fight cards with general admission, VIP, cage-side, and table seating; positioned as a developmental league pathway for emerging MMA fighters heading toward major promotions.
• XFC Young Guns Series Development series showcasing emerging male and female MMA athletes at Kill Cliff Fight Club, featuring frequent fully produced televised events to build fighters' profiles and create a development pipeline toward larger promotions.
• Xtreme Owner's Club (Shareholder Rewards Program) Shareholder rewards program offering verified XONI retail investors discounts on tickets, merchandise, VIP access, and event perks through the TiiCKER platform, designed to engage retail investor community.
• The 7on7 Association (Youth Football League) Acquired youth football league with 19 tournaments across the West Coast; targeted acquisition to expand into multi-sport entertainment with plans to launch Girls Flag Football Circuit in 2026.

Quantifiable outcome

• 86% finishing rate at XFC 52
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• FandangomajorChannel Partner/ Reseller/ Distributor · 15 January 2026Global pay-per-view deal for XFC events through Fandango platform, expanding worldwide PPV distribution beyond North American partners.
• The 7on7 AssociationmajorStrategic or Co-development Partner · 6 November 2025Letter of Intent to acquire youth football league with 19 tournaments across the West Coast. Part of multi-sport expansion strategy leveraging synergies in live sports, media, and fan engagement. Plans include Girls Flag Football Circuit launch in 2026.
• Borroka PromotionsmajorStrategic or Co-development Partner · 28 October 2025Acquisition of Las Vegas-based MMA organization to expand Xtreme One's presence and talent pipeline in U.S. combat sports. Integration of Borroka's infrastructure, content, and personnel to boost MMA operations.
• CDN DeportesminorChannel Partner/ Reseller/ Distributor · 9 May 2025Spanish-language broadcast agreement for XFC coverage in Dominican Republic, expanding Latin American distribution.
• Band SportsmajorChannel Partner/ Reseller/ Distributor · 28 March 2025International exclusive rights agreement broadcasting XFC live fights to 54 million fans in Brazil. Expands XFC's global footprint in key South American market.
• beIN SPORTScoreChannel Partner/ Reseller/ Distributor · 17 March 2025Exclusive broadcasting agreement for XFC MMA events across U.S. and Canada covering beIN SPORTS, beIN SPORTS en Español, beIN SPORTS XTRA, and beIN SPORTS CONNECT streaming. XFC serves as flagship MMA content provider for the network.
• Kill Cliff Fight ClubcoreStrategic or Co-development Partner · 19 December 2024Multi-event venue partnership for XFC Young Guns series at Deerfield Beach, Florida facility. Young Guns serves as development league showcasing emerging male and female MMA talent with six planned U.S. events in 2025.
• TiiCKERcoreGTM or Marketing Partner · 19 August 2024Shareholder rewards partnership offering exclusive perks to verified XONI retail investors including 50% off general admission tickets, 25% off ringside seats, 50% off merchandise, and VIP access to events. First-of-its-kind shareholder program for publicly traded sports company.
• American Forces Network (U.S. Department of Defense)majorChannel Partner/ Reseller/ Distributor · 11 July 2024Broadcast partnership delivering XFC live MMA events to 400,000+ U.S. military service members stationed overseas. Initial agreement runs through December 2025 with rights to rebroadcast live fights. Reaches audiences in 153 countries.
• TrillerTVcoreChannel Partner/ Reseller/ Distributor · 9 April 202412-month media rights distribution agreement for streaming XFC live MMA events to 8+ million registered users across mobile, OTT, Smart TV apps and web. Platform provides promotional placement on 7,000+ smart TV models.
• iNDEMANDcoreChannel Partner/ Reseller/ Distributor · 2 April 2024Pay-per-view broadcast partnership for XFC 50 and subsequent events. Distributes premium PPV content to 90+ cable/satellite operators reaching 60+ million homes in U.S., Canada, and Caribbean.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Invicta FC: All-women's professional MMA promotion operating in the U.S. as a developmental league for UFC talent—directly relevant given XFC's stated focus on emerging female fighters.
• LFA (Legacy Fighting Alliance): U.S.-based developmental MMA league that feeds talent to the UFC; near-identical positioning to XFC as a 'minor league' pipeline for elite prospects.
• Combate Global: Hispanic-market-focused MMA promotion with similar international distribution ambitions (especially Latin America)—directly comparable to XFC's Brazil- and Dominican Republic-focused broadcast strategy.
• PFL (Professional Fighters League): Season-based MMA league with global distribution and a similar 'fighter development / league format' positioning—the most directly comparable promoter competing for the same MMA league narrative and broadcast deals.

Broad incumbents

• ONE Championship: Well-capitalized Asian-headquartered combat sports league with global PPV and broadcast distribution—a larger incumbent competing for MMA media rights and fighter signings.
• UFC (via Endeavor/Zuffa): Dominant MMA promoter and the league XFC explicitly feeds into; the apex competitor for fighters, sponsors, and broadcast dollars and the validation benchmark for any MMA league.
• Bellator MMA (absorbed by PFL): Legacy #2 U.S. MMA promotion, now part of PFL—representative of the consolidation pressure XFC faces as major promoters absorb smaller league inventory.

Emerging players

• Karate Combat: Combat sports league using cinematic, streaming-first distribution and unique venue formats—adjacent peer with overlapping combat sports fan base and digital distribution model.
• Eagle FC: Veteran-led, smaller MMA promotion targeting international audiences—comparable to XFC in scale and developmental positioning.

Others

• Triller: Operator of the TrillerTV streaming platform (XFC distribution partner); relevant as the streaming/media infrastructure partner whose platform health affects XFC's reach to 8M+ users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/xtreme-one-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtreme One Entertainment