Swoop

What Swoop does

Swoop Holdings Limited (ASX: SWP) is an Australian telecommunications company headquartered in Melbourne that operates an integrated internet, mobile, and voice platform serving residential, business, and wholesale customers across Australia. The consumer product set spans residential nbn plans across all speed tiers (25–1000 Mbps), proprietary Fixed Wireless under the "Swooperfast" sub-brand, Opticomm FTTP fibre in new housing estates, and SIM-only mobile plans delivered via MVNO arrangements currently transitioning from Vodafone to TPG Telecom. Business customers are served through Business nbn, Business Fixed Wireless, nbn Enterprise Ethernet (symmetric 250/250 to 1000/1000 Mbps), and Seventeen Services-branded SIP Trunks and Unified Communications (UCaaS). The channel and wholesale program distributes Swoop's network capacity to third-party ISPs, integrators, and resellers through a dedicated Channel Portal.

The core technical differentiator is Swoop's proprietary 470+ tower Fixed Wireless network across regional and rural Australia, with antennas reaching up to 30 km from towers and supporting 250/100 Mbps and 500/200 Mbps residential speeds, plus the new Swoop Infrastructure FTTP wholesale builds (first Western Australia deployment connecting 1,000 homes in Geraldton's Seacrest Estate, with solar-powered sites on Kangaroo Island). Underlying wholesale access to nbn (FTTP/FTTN/FTTC/HFC), Opticomm fibre, and TPG Telecom's mobile network (98.5% Australian population coverage) complements the proprietary infrastructure. Swoop also resells the eero 7 Wi-Fi 7 mesh router at AUD 99 with a bundled eero Secure subscription.

Revenue is generated predominantly through recurring monthly subscriptions across consumer (AUD 12.40–94 residential, AUD 54–144 business) and enterprise (AUD 399–699 Enterprise Ethernet on 36-month contracts) tiers, supplemented by wholesale/Channel revenue, hardware sales, and an acquired Moose Mobile MVNO business. Swoop generated AUD 64.1 million in H1 FY26 revenue (+41% YoY) with underlying EBITDA of AUD 6.5M, and tripled NBN market share over the prior 12 months. The acquisition programme (Beam Internet 2021, Speedweb 2021, iFibre 2022, Moose Mobile 2022 for AUD 24M) plus the June 2026 TPG Telecom MVNO agreement underpin a build-and-buy growth model distributed via direct self-serve (swoop.com.au), Australian-based phone sales (1300 66 55 75 residential; 1300 224 600 business), and a parallel Channel/Wholesale program.

Name

Swoop

Legal name

Swoop Holdings Limited

Website

https://swoop.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Swoop Holdings (ASX: SWP) is an Australian telecommunications provider offering residential and business internet via nbn, proprietary Fixed Wireless across 470+ towers, Opticomm fibre, and an MVNO mobile service, serving consumer, SMB, enterprise, and wholesale channel customers across Australia.

Ownership category

akta.pro rank

Product category

Telecommunications / Internet Service Provider

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Telecommunications Resellers (517121)

SIC

Computer Communications Equipment (3576), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE)

akta.pro secondary industries

IP Transit & Peering Services (HDAIAFAE), Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

Keywords

• Residential internet services
• Fixed wireless broadband
• Business connectivity solutions
• Mobile virtual network operator
• Wholesale telecommunications

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Residential Internet Subscriptions (nbn, Fixed Wireless, Opticomm): Recurring monthly subscription revenue across speed tiers (nbn 25–1000, Fixed Wireless, FTTP, Opticomm), all with unlimited data and no lock-in contracts. Promo pricing for first 6 months then reverts to standard. Internet, data and mobile services revenue grew 27% to AUD 56.1 million in H1 FY26.
2. Business Internet & Enterprise Ethernet: Recurring monthly revenue from Business nbn, Business Fixed Wireless, and nbn Enterprise Ethernet (symmetrical 250/250, 500/500, 1000/1000 Mbps at AUD 399–699/month on 36-month contracts), typically with multi-year terms and SLAs.
3. Mobile SIM-Only Plans: Postpaid SIM-only plans (30GB, 50GB, 100GB, 250GB) on the Vodafone 4G/5G network (now transitioning to TPG network via Moose Mobile). Unlimited standard talk and text in Australia; promo pricing for first 6 months then reverts.
4. Business Voice (SIP Trunks & Unified Communications): Recurring revenue from Domestic SIP Trunks (AUD 25/month, unlimited calling) and Unified Communications (AUD 22/month) with UCaaS features (IVR, voicemail-to-email, mobile/desktop apps).
5. Hardware Sales (eero 7 router): One-time hardware sale of eero 7 Wi-Fi 7 mesh routers at promotional AUD 99 launch price, with optional free eero Secure subscription included.
6. Wholesale Internet and Channel Services: Wholesale revenue from resellers, integrators and ISPs consuming Swoop's fixed wireless and fibre network capacity via the Channel/Wholesale program and Business Partner program.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Swoop is an Australian telecommunications Retail Service Provider that sells residential and business internet (nbn® plans across FTTP/FTTN/FTTC/HFC, Opticomm fibre, and a proprietary 470+ tower Fixed Wireless network serving regional and rural Australia), business voice (SIP Trunks and Unified Communications/UCaaS), SIM-only mobile plans and the Moose Mobile MVNO, the eero 7 Wi-Fi 7 mesh router, and wholesale network capacity to channel partners.

Product overview

Swoop (Swoop Holdings Limited / Swoop Telecommunications Pty Ltd) operates an integrated Australian telecommunications platform-plus-portfolio architecture spanning residential internet (Swoop nbn® Plans, Swoop Fixed Wireless / Swooperfast, Swoop Opticomm and nbn® Fixed Wireless), business connectivity (Swoop Business nbn®, Swoop Business Fixed Wireless, nbn® Enterprise Ethernet and the Swoop SA wholesale network), business voice (Swoop SIP Trunks and Swoop Unified Communications UCaaS), mobile services (Swoop Mobile SIM-only plans, the Swoop Mobile App and the acquired Moose Mobile MVNO sub-brand on the TPG Telecom network), and supporting infrastructure including the eero 7 mesh router and the Swoop Wholesale / Channel partner program. The core connectivity offerings (nbn®, Fixed Wireless, Opticomm and Mobile) are delivered as modular consumer and business plans on top of a shared wholesale infrastructure, with voice, hardware, referral and partner services acting as adjacent add-on modules that extend the platform into the SMB and reseller segments.

Differentiator

Problem solved

Functional benefit

Brands

• Moose Mobile: Mobile virtual network operator (MVNO) brand acquired by Swoop in August 2022; operates as a national MVNO serving Australian residential, business, and wholesale customers via wholesale access to mobile networks.

Products and services

• Swoop nbn® Plans Residential nbn® internet plans offered across multiple speed tiers (nbn® 25, 50, 100, 500, 750 and 1000 Mbps) on FTTP, HFC, FTTN, FTTB and FTTC technologies, sold as no-lock-in, unlimited-data plans with promotional pricing for the first 6 months and optional $0 Fibre Upgrade to FTTP for eligible premises.
• Swoop Fixed Wireless Swoop's exclusive Fixed Wireless broadband service on its independent 470+ tower network serving regional and rural Australia, delivering 30/10, 70/20, 120/20 and 250/100 Mbps (Swooperfast) and 500/200 Mbps (Swooperfast) speeds with unlimited data, no lock-in contracts and a 30-day money-back guarantee.
• Swoop Opticomm Retail Opticomm FTTP fibre plans for new housing estates, offering 25/5, 50/20, 100/20, 100/40, 250/25 and 1000/50 Mbps speed tiers with unlimited data, no lock-in contracts and AUD 99 standard activation.
• Swoop Mobile (SIM Only) SIM-only postpaid mobile plans with unlimited standard talk and text on the Vodafone 4G/5G network (transitioning to TPG via Moose Mobile from June 2026), available in 30GB, 50GB, 100GB and 250GB data tiers with Wi-Fi calling, no lock-in contracts and number transfer handled by Swoop.
• Moose Mobile Australian MVNO sub-brand of Swoop Holdings, acquired in August 2022 (AUD 24M) with 94,000 customers on the Optus network; as of June 16, 2026 Moose Mobile operates as an MVNO on TPG Telecom's national mobile network covering 98.5% of the Australian population.
• Swoop Business nbn® Business-grade nbn® plans across 50/20, 100/40, 250/100, 500/200 and 1000/400 Mbps speed tiers with business SLAs (Bronze/Silver/Gold), eSLA 'Enhanced-12' (12-hour resolution) included on plans ≥250 Mbps, $0 connection fee, unlimited data and no lock-in contracts.
• Swoop Business Fixed Wireless Business-grade Fixed Wireless on Swoop's independent network offering 70/20, 120/20, 250/100 and 500/200 Mbps speeds with unlimited data, Bronze/Silver/Gold SLA tiers and the option to bundle with Business nbn® for failover.
• nbn® Enterprise Ethernet Symmetrical business-grade fibre at 250/250, 500/500 and 1000/1000 Mbps with unlimited data, a static IP address, Bronze/Silver/Gold SLAs (resolution down to 4 business hours), 36-month contracts and potentially $0 fibre build for eligible nbn® Business Fibre Zones.
• Swoop SIP Trunks Domestic SIP trunking from AUD 25/month with unlimited calling to local, national, 1300 and AU mobile numbers, compatible with 95% of PABX systems and delivered via the Seventeen Services voice division operating within Swoop.
• Swoop Unified Communications Cloud-based Unified Communications/UCaaS from AUD 22/month including a free desk phone per user on new orders, desktop and mobile apps, multi-level IVRs, voicemail-to-email, ring groups and unlimited calling to local, national, AU mobile, 1300 and international numbers.
• eero 7 mesh router Wi-Fi 7 mesh router offered by Swoop at AUD 99 launch price with free eero Secure subscription, featuring two auto-sensing 2.5 GbE ports, up to 2.5 Gbps wired and 1.8 Gbps wireless throughput, parental controls and setup via the eero mobile app.
• Swoop Wholesale / Channel Wholesale internet and reseller/business-partner program providing Retail Service Providers with access to Swoop nbn®, Fixed Wireless, Opticomm and Swoop SA networks, including a Channel Portal (portal.swoop.com.au), network map and developer/service-provider onboarding flows.

Quantifiable outcome

• AUD 64.1 million H1 FY26 revenue, +41% YoY growth
• +5 more outcomes

Named customers11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• TPG TelecomflagshipStrategic or Co-development Partner · 16 June 2026TPG Telecom (ASX: TPG) is the key network partner in Swoop's mobile growth strategy. Under an MVNO wholesale agreement effective June 16, 2026, Swoop's subsidiary Moose Mobile gains wholesale access to TPG Telecom's national mobile network (1,000,000+ sq km, 98.5% population coverage). TPG's network spans 98.5% of Australians and doubled in size over the past year. Swoop expects the partnership to improve the gross margin percentage of its mobile business and brings 135,000 Moose Mobile customers onto TPG.
• NBN Co (nbn®)flagshipTechnology or Integration · 14 September 2025Swoop is a Retail Service Provider of NBN Co, providing nbn® plans across all speed tiers (25–1000 Mbps) using FTTP, FTTN, FTTB, FTTC, HFC and Fixed Wireless technologies. As of 14 September 2025, NBN Co uplifted speeds on Fast 100/20 & Fast+ 100/40 (to 500/50), Business 100 (to 250/100), Superfast 250/25 (to 750/50), and Ultrafast 1000/50 (to 1000/100) plans. Swoop participates in the $0 Fibre Connect upgrade program and the Business Fibre Initiative (322 Business nbn® Fibre Zones across Australia).
• Moose Mobile (Telco Pay Pty Ltd)flagshipStrategic or Co-development Partner · 1 August 2022Swoop Holdings acquired Moose Mobile (Telco Pay) for AUD 24 million, with the deal closing August 1, 2022. At acquisition, Moose Mobile had 94,000 customers on the Optus network. The acquisition included cash, share payments and earn-out provisions based on future performance, funded through a debt facility, and aimed to leverage cross-sell opportunities into the residential broadband market and enhance cash flow and operational efficiency.
• OpticommcoreTechnology or IntegrationOpticomm is a privately-owned, fixed-line broadband wholesale provider. Swoop is one of a limited group of Opticomm retailers authorised to arrange connections to the Opticomm FTTP network, particularly in new housing estates. Swoop offers 25/5, 50/20, 100/20, 100/40, 250/25, and 1000/50 Mbps Opticomm plans. Standard activation is AUD 99 with new development charges of AUD 300–550.
• VodafonecoreTechnology or IntegrationSwoop Mobile uses the Vodafone 4G and 5G networks to provide mobile coverage to 98.5% of the Australian population. (This is being transitioned to TPG Telecom per the June 2026 MVNO agreement.)
• eero (Amazon)coreOEM/ Whitelabel/ Licensing PartnerSwoop is an authorised retailer of the eero 7 Wi-Fi 7 mesh router, launched at promotional AUD 99 with free eero Secure subscription (normally AUD 5/month). The router supports plans up to 2.5 Gbps via two 2.5 GbE ports and Wi-Fi 7 wireless up to 1.8 Gbps. Swoop recommends eero 7 for customers on nbn 100, 500, 750 and 1000 plans and bundles it as a future-proof router option.
• TP-LinkminorOEM/ Whitelabel/ Licensing PartnerSwoop offers the TP-Link VR400 v3 modem for purchase (AUD 160) with all nbn® plans, fully pre-configured for plug-and-play use; Swoop also recommends the TP-Link VX230v Modem/Router for DSL connections.
• Seventeen ServicescoreOthersSeventeen Services is the specialised voice division operating within the Swoop company framework. Swoop is supported by the Voice team at Seventeen Services (industry leaders) for SIP Trunk and Unified Communications delivery. Seventeen Services name appears on Voice invoices.
• IT CentreminorChannel Partner/ Reseller/ DistributorIT Centre (Spiro Bombos) is a Swoop Channel partner that uses Swoop as their "go-to network partner for simplifying historically complex solutions for customers." Quote: "The Swoop Channel team are a pleasure to work with and are always helpful."
• SolarixminorChannel Partner/ Reseller/ DistributorSolarix (Craig Spiers) is an international Swoop Channel partner leveraging Swoop to navigate the Australian telco market; cites Swoop's "great attention to detail and always deliver on time at the best possible price."
• Lightning BroadbandminorChannel Partner/ Reseller/ DistributorLightning Broadband (Jeremy Rich) is a Swoop Channel partner noting "staggering" improvement in quality and service after partnering.
• Coloured LinesminorChannel Partner/ Reseller/ DistributorColoured Lines (Peter Johnson) has been a Swoop Channel customer for over 5 years, citing Swoop's friendly, responsive, customer-first team and highly redundant, rock-solid network.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aussie Broadband: Australia's largest independent nbn RSP, listed on ASX, competing head-to-head with Swoop across residential nbn, business nbn and enterprise Ethernet. Most directly comparable Australian ISP peer by customer base, product mix and channel/wholesale program.
• Superloop: ASX-listed Australian internet provider offering residential nbn, business internet and fixed wireless services with its own network infrastructure. Comparable independent telco with similar product mix and growth profile to Swoop.
• iiNet (TPG Telecom): Major Australian consumer and business ISP, now part of TPG Telecom. Competes directly with Swoop in residential nbn and business internet, and as TPG-owned becomes a benchmark for Swoop's MVNO-host relationship economics.
• Exetel: Australian nbn and mobile reseller targeting price-sensitive residential and SMB customers with no-lock-in plans. Comparable RSP peer competing on price and Australian-based support.
• Dodo Services: Australian RSP offering nbn, mobile and energy plans to value-conscious consumers. Competes with Swoop in the budget and no-lock-in segment of the residential broadband market.

Emerging players

• Launtel: Tasmania-based Australian nbn and business fibre RSP known for high customer service ratings. Comparable peer in the independent-RSP and regional-connectivity segments where Swoop also competes.

Broad incumbents

• Telstra: Australia's largest telco with dominant fixed-line, mobile and Fixed Wireless Plus network. Sets the competitive ceiling on pricing, speeds and SLA capability for Swoop's business and regional offerings.
• Optus (Singtel): Major Australian incumbent offering nbn, mobile, business and wholesale services. Previously hosted Moose Mobile customers on its network; remains a primary incumbent competitor to Swoop across consumer and enterprise.
• TPG Telecom: Major Australian telco and Swoop's new MVNO host for Moose Mobile. Both a strategic wholesale partner and a broad incumbent competitor in consumer nbn and mobile markets.

Regional players

• Lightning Broadband: Melbourne-based fixed wireless and fibre provider serving apartments and developments in Victoria. Comparable niche fixed wireless operator that is also a Swoop Channel partner, illustrating both competition and wholesale collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swoopbroadband

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swoop