What REDESIGN Group does

REDESIGN Group (legal entity: The Drala Project, Inc.) is a privately held technology solutions provider and consultancy founded in 2016 and headquartered in Hermosa Beach/El Segundo, California. The company delivers end-to-end IT infrastructure, cybersecurity, cloud, and artificial intelligence services to mid-market and enterprise customers across healthcare, state and local government (SLED), media and entertainment, financial services, and manufacturing. It reports serving over 1,700 global customers, a 345% three-year growth rate, an 87 Net Promoter Score, and placement on the CRN Solution Provider 500, Tech Elite 250, and Fast Growth 150 lists, with five consecutive years of Dell Partner of the Year recognition.

The company's portfolio combines proprietary and partner-delivered solutions. Core products include the Redesign Trust Portal, a real-time cybersecurity dashboard with automated compliance tracking across 80+ frameworks; Redesign Exchange (ReX), a technology marketplace for vendor sourcing and pricing; the Hyperscaler Appliance, a composable GPU infrastructure platform built on Dell servers and networking, Mellanox RDMA, Vcinity RAD-X, and Liqid's composable disaggregated infrastructure software; the Rapid Risk Assessment tool; and an Artist Anywhere sub-brand targeting media and entertainment. AI offerings sit under a "Cognitive Architecture" umbrella with Open Data Platform and Open Cloud sub-brands. The company has achieved Dell Technologies Titanium Black partner status, Broadcom/VMware Pinnacle Partner status, and recognition as a Druva 2026 Americas Dell Partner of the Year and Rapid7 Gold Partner.

Redesign generates revenue across four streams: professional services (compute, storage, virtualization, networking, cybersecurity, Microsoft), managed services (real-time service desk, managed IT, managed security), technology solutions and product resale (hardware and software from Dell, Broadcom, Cisco, and 30+ partners), and business transformation consulting. The go-to-market is enterprise field sales with a four-phase lifecycle methodology (Assess, Propose, Implement, Validate), supported by an extensive government contract vehicle portfolio (NASPO ValuePoint, GSA MAS, Texas DIR, Virginia VITA, MHEC, VHEPC) enabling SLED procurement. The company operates nine wholly-owned subsidiaries organized by product line (Redesign AI, Cloud, Exchange, GRC, IT, Marketplace, Opencloud, Technologies, Trust) and is led by founder/President & CEO Phil Sanginario with CTO Conrado Niemeyer and CISO/GM of Redesign Trust Patrick Sullivan.

Name

REDESIGN Group

Legal name

The Drala Project, Inc

Website

https://redesign-group.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

REDESIGN Group is a privately held IT solutions provider serving 1,700+ mid-market and enterprise customers across healthcare, government, media, financial services, and manufacturing with infrastructure, cybersecurity, cloud, and AI transformation services delivered through a four-phase lifecycle methodology.

Ownership category

akta.pro rank

Product category

IT Consulting and Managed Technology Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Legacy Modernization & Application Rationalization (BPAEAAAG)

akta.pro secondary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• IT consulting services
• Cybersecurity solutions
• Managed IT services
• Cloud infrastructure
• Data center modernization

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Services: Hands-on expertise across infrastructure, security, and innovation, scoped to what customers actually need. Includes services for Compute, Storage, and Virtualization; Data Protection; Networking; Cybersecurity; and Microsoft solutions.
2. Managed Services: Real-time service desk, IT operations, and managed security to extend customer team capabilities. Includes Managed IT Services and Managed Security Services with ongoing support and monitoring.
3. Technology Solutions & Products: Sale of technology products including hardware, software, and integrated solutions through partnerships with Dell, Broadcom, Cisco, and other major vendors. Includes Modern Data Center infrastructure, Cloud solutions, and AI platforms.
4. Business Transformation Consulting: Strategic consulting services to help organizations move from reactive to strategic operations, building frameworks that align technology decisions with business outcomes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

REDESIGN Group is a global technology solutions provider and consultancy that delivers end-to-end modern data center, cloud, cybersecurity, AI, and managed services for mid-market and enterprise organizations. Its core offerings include professional services (compute, storage, virtualization, data protection, networking, cybersecurity, Microsoft solutions), managed IT and managed security services, business transformation consulting, and proprietary products such as the Trust Portal cybersecurity compliance platform and Redesign Exchange (ReX) technology marketplace.

Product overview

REDESIGN Group operates as a technology solutions provider offering a portfolio of products and services organized around a core platform plus specialized modules. The main products include Redesign Exchange (ReX), a technology marketplace for sourcing and scaling technology stacks; the Trust Portal, a real-time cybersecurity dashboard with compliance automation; and Rapid Risk Assessment, a risk evaluation tool. AI-related offerings include Cognitive Architecture, Open Data Platform, and Open Cloud as sub-brands under the artificial intelligence umbrella. The company also offers Trusted Advisor Solutions as an advisory module. These products work together to address technology sourcing, cybersecurity, and AI transformation needs, with the Trust Portal serving as the security hub and ReX serving as the procurement and vendor management interface.

Differentiator

Problem solved

Functional benefit

Brands

• Redesign AI: AI and artificial intelligence solutions subsidiary
• Redesign Cloud
• Redesign Exchange (ReX)
• Redesign GRC
• Redesign IT
• Redesign Trust
• Artist Anywhere
• Hyperscaler Appliance

Products and services

• Redesign Exchange (ReX) Technology marketplace platform enabling organizations to source and scale their technology stack by simplifying vendor evaluation, pricing comparison, and solution identification. Targeted at enterprise and mid-market customers consolidating technology procurement.
• Redesign Trust Portal Real-time cybersecurity dashboard providing live security oversight, automated compliance evidence collection and reporting across 80+ frameworks, and dedicated coordinator support with global specialists for tailored security solutions. Targeted at enterprise security and compliance teams.
• Rapid Risk Assessment Practitioner-led cyber risk assessment providing a prioritized 24-month remediation roadmap, offered as a free alternative to six-figure consulting engagements. Targeted at organizations seeking an entry point into cybersecurity maturity improvement.
• Trusted Advisor Solutions Advisory engagements providing strategic guidance for technology decisions and digital transformation initiatives. Targeted at executive and senior technology leadership needing independent technology strategy counsel.
• Business Transformation Consulting Strategic consulting helping organizations move from reactive to strategic operations, building frameworks that align technology decisions with business outcomes. Targeted at executive leadership driving organizational transformation.
• Modern Data Center Solutions End-to-end data center infrastructure solutions designed around interdependencies across compute, storage, virtualization, networking, and data protection. Targeted at mid-market and enterprise customers modernizing IT infrastructure.
• Dedicated Private Cloud Private cloud delivered on shared-nothing architecture with flexible managed services, positioned at half the cost of public cloud. Targeted at organizations seeking cloud agility with on-premises control and predictable economics.
• Managed IT Services Real-time service desk, IT operations, and infrastructure management extending customer team capabilities. Targeted at organizations seeking to augment internal IT staff with 24/7 operational support.
• Managed Security Services Managed 24/7 security operations including monitoring, threat detection, and incident response through the UncommonX Security Operations Center (SOC) and Exposure Management Platform. Targeted at organizations needing continuous security operations without building an in-house SOC.
• Professional Services (Infrastructure, Security, Microsoft) Hands-on consulting and implementation services across Compute, Storage, and Virtualization, Data Protection, Networking, Cybersecurity, and Microsoft solutions. Targeted at organizations executing technology projects with certified delivery engineers and project managers.
• Cognitive Architecture AI architecture services providing practical, enterprise-grade approach to AI implementation without unnecessary complexity or vendor lock-in. Targeted at organizations deploying enterprise AI at scale.
• Open Data Platform Data infrastructure platform enabling organizations to leverage enterprise data for AI workloads. Targeted at organizations preparing data estates for AI initiatives.
• Open Cloud Open cloud infrastructure for AI workloads providing flexibility and avoiding vendor lock-in. Targeted at organizations deploying AI on flexible, multi-vendor cloud infrastructure.
• Hyperscaler Appliance Integrated appliance for hyperscale computing featuring Dell networking, Dell servers, Mellanox RDMA fabric with Vcinity RAD-X services, high-performance SAS storage, and pools of GPUs connected via Liqid's Matrix Composable Disaggregated Infrastructure (CDI) software. Supports up to 30-40 GPUs per fabric. Targeted at HPC customers including media & entertainment production.

Quantifiable outcome

• 87 NPS Score indicating exceptional customer satisfaction
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Broadcom (VMware)coreTechnology or Integration · 9 June 2026Redesign achieved Pinnacle Partner status within the Broadcom Advantage Partner Program - the highest partner tier reserved for select partners demonstrating deep expertise, advanced technical capabilities, and proven customer success with Broadcom solutions. Redesign is authorized to help organizations adopt VMware Cloud Foundation (VCF) and modernize private cloud environments.
• Dell TechnologiesflagshipTechnology or Integration · 31 May 2026Redesign was named Dell Technologies' 2026 North American Data Center Partner of the Year - the fifth consecutive year receiving a Partner of the Year distinction. Redesign also achieved Titanium Black status within the Dell Technologies Partner Program, an exclusive designation for the most strategic partners worldwide. The partnership covers modern data center, storage, AI-ready platforms, and cloud solutions.
• UncommonXcoreStrategic or Co-development Partner · 14 April 2026Strategic partnership bringing together Redesign's expertise in design thinking, transformation strategy, and emerging technology with UncommonX's AI-powered cybersecurity platform and 24/7 Security Operations Center (SOC). The partnership helps organizations embed security into every stage of their digital journey through UncommonX's Exposure Management Platform providing full asset visibility, real-time threat detection, and expert-driven response.
• CiscocoreTechnology or IntegrationCisco-focused solutions partner with nationwide reach and deep networking/security expertise. Partnership includes validated architectures for secure, high-performance connectivity across campus, branch, cloud, and data center. Offers Meraki, Catalyst Center, and other Cisco solutions.
• LiqidcoreTechnology or IntegrationPartnership utilizing Liqid's Matrix Composable Disaggregated Infrastructure (CDI) software for the Hyperscaler Appliance platform. Liqid enables dynamic GPU and storage resource allocation for hyperscale computing workloads supporting up to 30-40 GPUs per fabric.
• DruvacoreTechnology or IntegrationPartnership with Druva for data protection and backup solutions. Redesign recognized as Druva's 2026 Americas Dell Partner of the Year for performance in delivering data security and protection solutions.
• CrowdStrikecoreTechnology or IntegrationCybersecurity technology partnership offering CrowdStrike's endpoint protection and threat intelligence solutions as part of comprehensive security offerings.
• Palo Alto NetworkscoreTechnology or IntegrationCybersecurity technology partnership providing next-generation firewall and security platform solutions.
• ZscalercoreTechnology or IntegrationCloud security partnership offering Zscaler's Zero Trust Exchange platform for secure web gateway and cloud security services.
• AWScoreTechnology or IntegrationCloud infrastructure partnership providing Amazon Web Services cloud solutions as part of hybrid and multi-cloud strategies.
• Rapid7coreTechnology or IntegrationPartnership with Rapid7 for vulnerability management and security analytics. Redesign achieved Rapid7 Gold Partner Status and was named 2025 North America Emerging Partner of the Year.
• AutodeskcoreTechnology or IntegrationPartnership for media and entertainment industry solutions including Autodesk Shotgrid integration for production tracking and VFX workflow automation.
• VcinitycoreTechnology or IntegrationPartnership utilizing Vcinity RAD-X services for RDMA over WAN enabling efficient remote data access without computing overhead for hyperscale workflows.
• CIS (Center for Internet Security)coreStrategic or Co-development PartnerRedesign became an official member of CIS SecureSuite, enabling utilization of CIS Controls framework to help companies build and manage cybersecurity programs against industry best practices.
• DellflagshipTechnology or IntegrationPrimary technology hardware partner for servers, networking, and storage solutions. Redesign holds Titanium Black status and multiple Partner of the Year awards.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ePlus Technology: Public IT solutions and services company specializing in data center, cloud, security, and AI services with hybrid vendor model. Overlapping Dell, Cisco, and VMware/Broadcom partnerships and similar mid-market/enterprise customer base as Redesign.
• Optiv Security: US-focused cybersecurity solutions integrator offering advisory, managed security, and integration across leading security vendors (CrowdStrike, Palo Alto, Rapid7, etc.). Direct peer to Redesign Trust, especially relevant for the Trust Portal and managed security services business.
• General Datatech (GDT): Mid-sized US IT solutions integrator specializing in data center, cloud, networking, and cybersecurity with strong Cisco, Dell, and Aruba partnerships. Comparable to Redesign in customer profile, lifecycle delivery methodology, and government/enterprise vertical mix.
• Converge Technology Solutions: A North American IT solutions provider delivering hybrid cloud, cybersecurity, data center, and AI services with strong vendor partnerships. Compares to Redesign in customer profile, solutions portfolio mix, and government/enterprise go-to-market.
• Presidio: US-focused IT solutions and managed services provider with deep vendor partnerships across Dell, Cisco, and VMware/Broadcom. Direct peer to Redesign in cloud, infrastructure modernization, and enterprise security services for mid-market and enterprise clients.
• AHEAD: A US-based enterprise IT solutions provider focused on data center, cloud, security, and AI consulting and managed services. Highly comparable to Redesign in target mid-market/enterprise customers, Dell and VMware/Broadcom partner positioning, and design-thinking-led delivery model.
• SHI International: Large private IT solutions provider offering cloud, infrastructure, cybersecurity, and professional services. Comparable to Redesign in lifecycle IT services model and vendor-anchored portfolio, though at significantly larger scale.

Regional players

• Computacenter: UK-headquartered enterprise IT infrastructure provider serving corporate and public sector customers across Europe and North America. Overlaps in data center, workplace, security, and cloud solutions with similar vendor-partner-anchored delivery model.

Broad incumbents

• World Wide Technology (WWT): Large privately-held technology solutions provider with deep Cisco, Dell, and VMware partnerships, and a strong AI/data center practice. Comparable to Redesign in solutions integration but at significantly larger scale and with direct hyperscaler relationships.
• Insight Enterprises: Global Fortune 500 IT solutions integrator serving mid-market and enterprise with hardware, software, services, and cloud solutions. Overlaps with Redesign on data center, cloud, cybersecurity, and managed services offerings with a much broader portfolio footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redesign-group
• Xx.com/REDESIGNGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDESIGN Group