EasyDoc Bulgaria
EasyDoc Bulgaria operates a two-sided healthcare marketplace (easydoc.bg and native iOS/Android apps) that lets Bulgarian patients book in-person appointments or online consultations with verified doctors and lets doctors subscribe to manage schedules, reviews, and patient flow, with insurer-aware filtering across six Bulgarian health insurers.
- Company typePrivate
- Founded2019
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EasyDoc Bulgaria does
EasyDoc Bulgaria (ИзиДок България ООД, EIK 205126528) is a Sofia-based online healthcare marketplace and telemedicine platform that connects Bulgarian patients with verified doctors for both in-person appointment booking and online consultations. The product is delivered through a web application (easydoc.bg) and native Android and iOS apps, enabling patients to search practitioners by specialty, city, and accepted health insurer, view profiles with verified reviews, and book time slots; doctors conduct online consultations via encrypted text or video chat. The platform integrates with at least six Bulgarian health insurers (FiHealth, Axiom, Allianz, Bulstrad Life, Bulgaria Insurance, DZI) plus Euroins as a logo partner, creating insurer-aware discovery for insured members.
Monetization is supply-side: doctors and medical facilities pay recurring annual subscriptions — 144 EUR per year including VAT for individual practitioners, and a custom-priced tier for group practices with additional promotional materials and training — while patients use the platform free of charge. Doctors may also charge for online consultations through the platform, with payments processed via VISA, Mastercard, or ePay.bg; consultation pricing is flexible (prepaid, free initial chat then paid, or fully free). The company maintains an active practice across multiple Bulgarian cities (Sofia, Varna, Burgas, Blagoevgrad, Veliko Turnovo, and others) and provides doctor-facing tooling including schedule management, patient reminders with a 24-hour cancellation window, review management, and patient migration assistance from competing scheduling systems.
The company was founded around 2018–2019, received a 25,000 EUR investment from Innovation Capital Fund KDA (co-financed by the European Regional Development Fund under OP 'Innovations and Competitiveness' 2014-2020 and managed by the Fund of Funds in Bulgaria), and remains a privately held Bulgarian ООД (limited liability company) operating under the easydoc.bg domain with an active copyright through 2025.
EasyDoc Bulgaria firmographics
Firmographics- Name
- EasyDoc Bulgaria
- Legal name
- ИзиДок България ООД
- Website
- https://easydoc.bg
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EasyDoc Bulgaria operates a two-sided healthcare marketplace (easydoc.bg and native iOS/Android apps) that lets Bulgarian patients book in-person appointments or online consultations with verified doctors and lets doctors subscribe to manage schedules, reviews, and patient flow, with insurer-aware filtering across six Bulgarian health insurers.
- Ownership category
- akta.pro rank
EasyDoc Bulgaria industry classification
Industry- Product category
- Healthcare Appointment Booking & Telemedicine Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where EasyDoc Bulgaria is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
EasyDoc Bulgaria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Doctor Subscriptions (Individual Practice): Individual medical practitioners pay an annual subscription of 144 EUR (VAT included) for access to online appointment booking, profile management, schedule management, patient reminders, and mobile app access.
- Doctor Subscriptions (Group Practice): Group medical practices and clinics receive a custom-priced annual subscription with additional advertising materials (3 sets), up to 2 online training sessions, and enhanced support.
- Online Consultation Fees: Doctors may charge for online consultations. Three models exist: doctor sets a fee upfront; doctor provides free initial chat then requests payment to complete; or free consultation. Payments processed via VISA/Mastercard or ePay.bg.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Practice — 144 EUR/year (VAT included) |
| Subscription | Multi-year contract | Group Practice — price on request |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
EasyDoc Bulgaria product offering
Product offeringCore offering
EasyDoc Bulgaria operates a two-sided online healthcare marketplace (easydoc.bg) with companion iOS and Android apps that lets patients search doctors by specialty, city, and accepted health insurer, book in-person appointments, and conduct encrypted online consultations via text or video. Doctors and medical facilities pay annual subscriptions to manage their public profile, schedule, patient reminders, reviews and online consultations; the platform is free for patients.
Product overview
EasyDoc Bulgaria operates as a unified healthcare digital platform comprising a web application (easydoc.bg) and native mobile applications for Android and iOS. The core product portfolio consists of the main EasyDoc booking platform, which enables patients to search for doctors by specialty, city, and insurance provider, book appointments, and conduct online consultations via text or video chat. The platform offers two subscription tiers for medical practitioners: Individual Practice (144 EUR/year with VAT) and Group Practice (custom pricing), providing features such as online profile management, appointment scheduling, patient reminders, and review management. The platform connects patients with various medical specialists across Bulgaria and integrates with multiple health insurance providers including FiHealth, Axiom, Allianz, Bulstrad Life, Bulgaria Insurance, and DZI.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyDoc Web Platform The main web-based medical appointment booking platform at easydoc.bg, allowing patients to search for doctors by specialty, city and accepted health insurer, book appointments, and conduct online consultations through a browser. Doctors and group practices subscribe to manage profiles, schedules and reminders.
- EasyDoc Android Mobile Application Native Android application enabling patients to find doctors, book appointments, conduct online consultations and receive reminders on mobile devices; available on Google Play Store.
- EasyDoc iOS Mobile Application Native iOS application enabling patients to find doctors, book appointments, conduct online consultations and receive reminders on Apple mobile devices; available on the App Store.
Quantifiable outcome
- Doctors report reduced queues and fewer phone calls after joining the platform
- +3 more outcomes
Companies that use EasyDoc Bulgaria
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
EasyDoc Bulgaria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
EasyDoc Bulgaria partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Axiom (Аксиом)minorBulgarian health insurance provider. Patients can filter doctors by accepted insurer on the EasyDoc platform, enabling Axiom-insured patients to discover and book appointments with in-network doctors.
- Allianz (Алианц)minorBulgarian health insurance provider. Patients can filter doctors by accepted insurer on the EasyDoc platform, enabling Allianz-insured patients to discover and book appointments with in-network doctors.
- Bulstrad Life (Булстрад Живот)minorBulgarian life and health insurance provider. Patients can filter doctors by accepted insurer on the EasyDoc platform, enabling Bulstrad-insured patients to discover and book appointments with in-network doctors.
- Bulgaria Insurance (България Иншуръyнс)minorBulgarian insurance provider. Patients can filter doctors by accepted insurer on the EasyDoc platform, enabling Bulgaria Insurance members to discover and book appointments with in-network doctors.
- DZIminorBulgarian insurance provider. Patients can filter doctors by accepted insurer on the EasyDoc platform, enabling DZI-insured patients to discover and book appointments with in-network doctors.
- EuroinsminorBulgarian insurance company with a logo displayed in the EasyDoc partners section. Nature of partnership is likely co-marketing, directing insured patients to the EasyDoc platform for appointment booking.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
EasyDoc Bulgaria competitors and assessment
Company assessmentBroad incumbents
- DocPlanner / Doctoralia: Global healthcare marketplace for booking doctor appointments and managing practice software, operating across Europe, LatAm and MENA. Closest international analog to EasyDoc's doctor-booking marketplace model, though much larger and broader in scope.
- Doctolib: European leader in doctor appointment booking and video consultation software, serving France, Germany, Italy, and the Netherlands. Significantly larger incumbent offering the same booking + video consultation bundle that EasyDoc provides.
Direct peers
- Zocdoc: US-based doctor appointment booking marketplace where patients find in-network providers, read reviews, and book online. Same core two-sided marketplace model as EasyDoc, including patient reviews, insurance filters, and subscription-based doctor profiles.
- Practo: India-headquartered platform combining online doctor discovery/booking with telehealth consultations. Same dual offering of appointment scheduling plus paid virtual consultations that EasyDoc provides.
- Vezeeta: MENA-based doctor booking and telehealth platform with insurer integrations and patient reviews. Operates a near-identical business model to EasyDoc in a different geography, including doctor profile subscriptions.
- Jameda: Germany's largest doctor appointment and review platform, owned by DocPlanner. Directly comparable marketplace model (doctor profiles, patient reviews, online booking) in a single national market.
Regional players
- Healee: Bulgarian-founded telehealth platform focused on online consultations and patient-doctor communication. Comparable to EasyDoc's online consultation feature, with overlapping geographic origin in Bulgaria.
Others
- MyHealthTeams: Operates condition-specific social/health networks for patients and integrates booking-style functionality with providers. Comparable in that it sits at the intersection of patient discovery, content, and provider connection in healthcare.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
EasyDoc Bulgaria social profiles
Digital presenceEasyDoc Bulgaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyDoc Bulgaria leadership team
Management profileNumber of profiles
EasyDoc Bulgaria funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyDoc Bulgaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyDoc Bulgaria
What does EasyDoc Bulgaria do?
EasyDoc Bulgaria operates a two-sided online healthcare marketplace (easydoc.bg) with companion iOS and Android apps that lets patients search doctors by specialty, city, and accepted health insurer, book in-person appointments, and conduct encrypted online consultations via text or video. Doctors and medical facilities pay annual subscriptions to manage their public profile, schedule, patient reminders, reviews and online consultations; the platform is free for patients.
Is EasyDoc Bulgaria a public or private company?
EasyDoc Bulgaria is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyDoc Bulgaria founded?
EasyDoc Bulgaria was founded in 2019. It employs 1 to 10 people.
Where is EasyDoc Bulgaria based?
EasyDoc Bulgaria is headquartered in Sofia, Bulgaria, in the Europe region.
How does EasyDoc Bulgaria make money?
Three revenue lines are on record. Doctor Subscriptions (Individual Practice) is the primary driver. The others are doctor Subscriptions (Group Practice) and online Consultation Fees.
Who are EasyDoc Bulgaria's main competitors?
Broad incumbents on record are DocPlanner / Doctoralia and Doctolib. Direct peers are Zocdoc, Practo, Vezeeta and Jameda. Healee is listed as a regional player. MyHealthTeams is listed as an others.
Does EasyDoc Bulgaria have an API?
No public API is recorded for EasyDoc Bulgaria.
What industry is EasyDoc Bulgaria in?
EasyDoc Bulgaria's product category is Healthcare Appointment Booking & Telemedicine Platform. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 5132 and its SIC code is 7370.