HomeWell

What HomeWell does

HomeWell Care Services is a U.S. franchisor of non-medical in-home senior care services, operating since 2002 from its corporate headquarters in Burkburnett, Texas. The company delivers care through a network of 100+ independently owned and operated franchise agencies spanning more than 170 U.S. territories, including recent entries into Hawaii and Idaho. Its service portfolio spans three foundational care tiers (Companion Care, Personal Care, Specialty Care) delivered across flexible frequency models (Hourly, 24-Hour, Live-in), plus a broad set of condition-specific and life-stage services (Alzheimer's and dementia care including a GUIDE-aligned program, hospice and palliative support, fall prevention, chronic condition management, transitional care, veterans care, respite, transportation, couples care, and adult-under-65 services). HomeWell differentiates with proprietary Signature Programs — GoHomeWell, SureStep, and LEAP — and assigns every client a dedicated Care Manager at no additional cost. The technology stack centers on a Virtual Care Monitoring capability for remote health and safety tracking, alongside the Flex Studio marketing platform and a data partnership with Trella Health for franchisee intelligence.

HomeWell's business model is franchise-driven. Revenue is generated by HomeWell Franchising, Inc. through upfront franchise fees and ongoing royalties from its network of franchisees, while the individual franchise agencies collect service fees from end consumers (private-pay families, veterans via VA Community Care Network, and other payers). Pricing is quote-based and varies by geography, care intensity, and frequency. The company was acquired in January 2026 by Main Post Partners alongside existing management, with Boxwood Partners as exclusive financial advisor, with the goal of accelerating national growth, expanding geographic reach, and strengthening franchisee support. Post-acquisition, the system reported record H1 2026 results with $88.4M in system revenue and 26 new franchise signings, reflecting the strong demographic tailwinds from an aging U.S. population.

Name

HomeWell

Legal name

HomeWell Franchising, Inc.

Website

https://homewellcares.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

251–500 employees

Short description

HomeWell is a U.S. franchisor of non-medical in-home senior care services, operating 100+ independently owned franchise agencies across 170+ U.S. territories. It serves seniors, family caregivers, and veterans through Companion, Personal, and Specialty Care plus proprietary Signature Programs (GoHomeWell, SureStep, LEAP).

Ownership category

akta.pro rank

Product category

In-Home Senior Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Home Care Franchise Network Staffing & Placement (HSABAMAJ), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Homemaking & Light Housekeeping Services (HLADAGAC)

Keywords

• Non-medical in-home care
• Senior care services
• Home care franchise
• Companion care
• Personal care services

Headquarters

HQ city

Burkburnett

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: HomeWell Franchising LLC generates revenue through franchise owner fees and ongoing royalties from independently owned and operated franchise agencies across the United States
2. Franchise Owner Service Revenue: Individual franchise owners provide non-medical in-home care services to end consumers, generating service fees

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HomeWell Franchising, Inc. is a non-medical in-home senior care franchisor that delivers care services through a network of 100+ independently owned and operated franchise agencies across 170+ U.S. territories. Its core offering centers on Companion Care, Personal Care, and Specialty Care, available across Hourly, 24-Hour, and Live-in frequencies, augmented by differentiated Signature Programs (GoHomeWell, SureStep, LEAP), condition-specific services (Alzheimer's & dementia, hospice support, palliative support, fall prevention, chronic conditions, veterans care, and others), and a dedicated Care Manager assigned to every client at no additional cost.

Product overview

HomeWell Care Services operates as a non-medical in-home senior care franchisor offering a comprehensive suite of care services delivered through a network of independently owned and operated franchise agencies. The core offering centers on three foundational care types—Companion Care, Personal Care, and Specialty Care—which are available across flexible care frequencies (Hourly, 24-Hour, and Live-in). The company differentiates through signature programs (SureStep, GoHomeWell, LEAP) that provide proactive, expert-designed care plans for long-term well-being. Specialized services address specific conditions and needs including Alzheimer's and Dementia (including GUIDE program), hospice and palliative support, fall prevention, chronic conditions, respite, transportation, transitional care, veterans care, couples care, and facility support. A dedicated Care Management component provides every client with an expert Care Manager at no additional cost. The company also offers Virtual Care Support for remote health monitoring. Services are available across over 170 territories in the United States through 100+ franchise owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Companion Care Non-medical in-home service providing companionship, watchful oversight, and a quality home-life environment through companion caregivers, primarily serving seniors and individuals needing assistance to remain at home.
• Personal Care Assistance with basic activities of daily living for individuals who can no longer accomplish these tasks independently, helping maintain independence and improve daily life for seniors and other care recipients.
• Specialty Care Advanced non-medical in-home service combining Companion Care and Personal Care with additional support for more advanced health issues and specialized care needs, for clients with complex requirements.
• SureStep Proprietary proactive care Signature Program designed by experts to reduce fall risk and strengthen long-term well-being through purposeful care plans that go beyond everyday care.
• GoHomeWell Proprietary Signature Program helping clients succeed at home and retain dignity through life challenges, providing proactive and expert-designed care plans beyond everyday care.
• LEAP Proprietary Signature Program for life enrichment and activity engagement, designed to keep seniors engaged, active, and socially connected.
• Care Management Dedicated expert Care Manager assigned to every client at no additional cost, providing ongoing care assessment and monitoring, a holistic health approach, liaison between clients/families/service providers, and support for family caregivers.
• Alzheimer's & Dementia Care Specialized non-medical in-home memory care services for clients with Alzheimer's disease and other forms of dementia, supporting safety, routine, and quality of life.
• GUIDE Dementia Care Support Structured in-home dementia care support program following GUIDE principles, providing comprehensive, coordinated memory care for clients and caregivers.
• Hospice Support
• Palliative Support
• Fall Prevention
• Chronic Conditions Care
• Respite Care
• Transportation Services
• Transitional Care
• Veterans Care
• Virtual Care Support
• Couples Care
• Low Vision Support
• Elderly Support
• Adults Under 65 Care
• Facility Support

Quantifiable outcome

• Record first-half 2026 growth with 26 new franchise signings
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Trella HealthcoreStrategic or Co-development Partner · 13 August 2026Strategic partnership with Trella Health to provide franchise owners with data-driven insights and tools to improve operational performance and competitive positioning in their local markets.
• VA Community Care NetworkcoreStrategic or Co-development PartnerHomeWell locations serve as credentialed VA Community Care providers, adhering to CCN's industry-standard approaches and guidelines for providing timely, high-quality care for Veterans outside VA facilities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BrightStar Care: BrightStar Care is a home care franchise offering both medical and non-medical services. Its dual capability (HomeWell lacks the medical side) and franchise structure make it a directly comparable peer with a potentially broader service revenue mix.
• Comfort Keepers: Comfort Keepers is a global franchise network providing non-medical in-home care, including personal care, companionship, and specialized dementia support — directly mirroring HomeWell's core service mix and franchise distribution model.
• Home Instead: Home Instead is the largest non-medical in-home senior care franchise network in the U.S., with a comparable service portfolio (companion, personal, specialty care) and a similar franchise-driven distribution model targeting aging-in-place seniors.
• Senior Helpers: Senior Helpers is a U.S. franchise network providing in-home senior care, including Alzheimer's and dementia programs, with comparable specialty care offerings and a franchise-driven distribution model.
• Visiting Angels: Visiting Angels is a U.S. franchise network offering non-medical in-home care, including companion care, personal care, and dementia care. Its franchise model and senior-focused services make it a direct comparable to HomeWell.
• FirstLight Home Care: FirstLight Home Care is a franchise network offering companion, personal, and dementia care services to seniors and adults. Its franchise model and service mix position it as a direct comparable to HomeWell.
• Right at Home: Right at Home is an international in-home care franchise specializing in senior care and assistance with daily living. Its service portfolio and franchise network are directly comparable to HomeWell's.
• ComForCare: ComForCare is a non-medical in-home care franchise serving seniors and adults with disabilities, offered through independently owned and operated franchisees. Its service mix and franchise model closely parallel HomeWell's positioning.
• Always Best Care Senior Services: Always Best Care is a senior care franchise offering both in-home care and assisted living placement services. Its franchise model and senior-focused service portfolio overlap materially with HomeWell's go-to-market.

Broad incumbents

• Bayada Home Health Care: Bayada is a large, established non-profit home health provider offering both skilled and non-medical services across a broad national footprint. It is a broader incumbent in the home care space, providing a publicly visible scale benchmark for the category HomeWell operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeWell_Cares

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeWell