Tepper Sports & Entertainment

What Tepper Sports & Entertainment does

Tepper Sports & Entertainment (TSE) is a privately held sports ownership and entertainment management company headquartered in Charlotte, North Carolina, wholly owned by billionaire investor David Tepper. The company owns and operates two major-league franchises — the Carolina Panthers (NFL, acquired 2018) and Charlotte FC (MLS expansion, acquired 2022) — both of which play home games at Bank of America Stadium, a 75,000-seat venue under long-term Bank of America naming rights dating to 2004 and recently extended through the renovation period. TSE also oversees a dedicated training facility, the Atrium Health Performance Center (opened August 2023), a 16,000-square-foot Bank of America Experience Center for premium-sales previews, and is co-developing a 4,400-capacity indoor music venue with Live Nation Entertainment projected to host 250,000+ fans annually.

TSE's revenue model is multi-stream and anchored in the physical venue: ticket sales (Charlotte FC introduces $26 affordable-tier pricing and lower-bowl-only restrictions to manage ~35,000 capacity), long-duration corporate sponsorships (Frigidaire jersey deal estimated at $600K–$4.1M annually, Belk Keep Pounding Classic), premium seating and suite sales, broadcast partnerships (WSOC-TV through 2030), and licensing/royalty income from naming rights and media. A $1.3 billion Bank of America Stadium renovation — funded $650M from TSE and $650M in City of Charlotte municipal bonds — is currently underway with HOK-designed architecture, Clark/D.A. Everett construction, completion targeted for 2030, and a 20-year non-relocation covenant securing both franchises in Charlotte through 2045. The technology stack is built around vendor partnerships (Evolv AI security, Fortinet unified SASE, Advent experiential systems) rather than proprietary IP.

Go-to-market is hybrid: enterprise sales through a dedicated commercial team housed at the Experience Center to drive corporate sponsorships, naming rights, and premium inventory; event-driven marketing anchored on NFL/MLS game days, the MLS All-Star Game, and pursuits for the Super Bowl, NFL Draft, and 2031 Women's World Cup; and direct-to-consumer fan engagement via broadcast reach and affordable ticketing. Customer segments split between individual fans/attendees and corporate sponsors/advertisers, with a tertiary international sports-organization segment (e.g., Scotland FA using the performance center as a 2026 FIFA World Cup base camp).

Name

Tepper Sports & Entertainment

Website

https://teppersportsentertainment.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Tepper Sports & Entertainment is a privately held Charlotte-based sports ownership company that owns and operates the Carolina Panthers (NFL) and Charlotte FC (MLS) franchises, manages Bank of America Stadium, and is co-developing a Live Nation music venue while executing a $1.3 billion stadium renovation.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional sports entertainment
• Stadium operations management
• Corporate sponsorship sales
• Live event hosting
• Premium hospitality suites

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to Carolina Panthers NFL games, Charlotte FC MLS matches, and other events at Bank of America Stadium. Charlotte FC has implemented lower-bowl-only restrictions reducing capacity to approximately 35,000 while offering $26 affordable ticket options.
2. Naming Rights: Long-term stadium naming rights agreement with Bank of America, one of the NFL's longest-running naming rights partnerships dating back to 2004, recently extended as part of the renovation deal.
3. Corporate Sponsorships: Multi-year sponsorship agreements with corporate partners including Frigidaire (Charlotte FC jersey sponsorship), Belk (Keep Pounding Classic), and other commercial partnerships covering technology, legal services, and sports betting.
4. Entertainment Venue Revenue: Revenue from the 4,400-capacity indoor music venue developed in partnership with Live Nation, expected to host 80-120 shows per year and 250,000+ fans annually, with naming rights sponsorship being sought.
5. Broadcasting Rights: Revenue from broadcast partnerships including the WSOC-TV agreement for Carolina Panthers official broadcast partner status.
6. Premium Seating and Suites: Revenue from club seats (all being padded), premium suites, and new standing room only sections as part of stadium renovations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tepper Sports & Entertainment owns and operates the Carolina Panthers (NFL) and Charlotte FC (MLS) franchises and manages Bank of America Stadium in Charlotte, North Carolina. The company monetizes these sports and entertainment assets through ticket sales, multi-year corporate sponsorships, long-term naming rights, premium seating and suite rentals, broadcast rights agreements, and a new 4,400-capacity indoor music venue developed with Live Nation.

Product overview

Tepper Sports & Entertainment is a sports franchise ownership and entertainment management company that owns the Carolina Panthers (NFL) and Charlotte FC (MLS), and operates Bank of America Stadium. The company does not offer software products or technology services to external customers. Its operations center on sports team ownership, stadium management, event hosting, and venue operations. Services include ticket sales, sponsorship agreements, broadcast partnerships, and stadium facilities management for professional sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Carolina Panthers NFL Game Tickets
• Charlotte FC MLS Match Tickets
• Premium Seating and Suites
• Corporate Sponsorship Packages
• Bank of America Stadium Naming Rights
• Indoor Music Venue Concerts (Live Nation partnership)
• Atrium Health Performance Center Training Facility

Quantifiable outcome

• 93% average security screening clear rate using Evolv Express AI system
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Bank of AmericaflagshipStrategic or Co-development PartnerLong-term stadium naming rights extension for Bank of America Stadium, continuing one of the NFL's longest-running naming rights partnerships dating back to 2004. The renewal coincides with the $1.3 billion renovation project and ensures Bank of America's brand association with the facility continues through at least 2045.
• Live Nation EntertainmentcoreStrategic or Co-development PartnerPartnership to develop a 4,400-capacity indoor music venue adjacent to Bank of America Stadium. Live Nation's in-house design group Blueprint Studio leads venue design. The project is projected to host over 250,000 fans annually and 80-120 shows per year, with Live Nation handling bookings and operations while seeking corporate naming rights sponsor.
• HOKcoreImplementation/ SI/ Consulting PartnerArchitecture studio commissioned by Tepper Sports & Entertainment to design major renovation of Bank of America Stadium. HOK released designs featuring new facade with smoother crown, metallic bands, roof wrapping exterior mezzanine, glass panels covering columns and spandrels, new public plazas, and attached entertainment venue.
• Evolv TechnologycoreTechnology or IntegrationAI-based security screening provider for Bank of America Stadium since 2021. Achieved 93% average clear rate over four years of deployment. Renewed and expanded agreement including Gen2 technology upgrade and Evolv eXpedite bag screening for employee entrances, with nearly twenty Express screening systems.
• FortinetcoreTechnology or IntegrationUnified SASE and Security Fabric solutions provider deployed across Tepper Sports stadiums, offices, and remote environments. Deployment replaces fragmented security tools with integrated platform to reduce vendor complexity and improve threat visibility. Extended into Microsoft Azure for consistent cloud and on-premises security controls.
• AdventcoreImplementation/ SI/ Consulting PartnerNashville-based experiential design firm selected to lead creative direction for Bank of America Stadium Experience Center. Developed Momintum sales hub described as the most technologically advanced sales experience in sports over a one-year period. Created interactive technologies including Advent operating system, hologram boxes, and immersive cube technology.
• Clark Construction GroupcoreImplementation/ SI/ Consulting PartnerConstruction firm selected to build the $800 million (now $1.3 billion) Bank of America Stadium renovation starting in 2026, following Charlotte City Council approval. Project includes fan-facing upgrades, new seats, concourses, lighting, video boards, and restrooms.
• D.A. Everett Construction GroupcoreImplementation/ SI/ Consulting PartnerConstruction firm partnered with Clark Construction Group to build Bank of America Stadium renovation. Project primarily funded by $650 million in city debt with TSE covering remaining costs and overruns.
• Frigidaire (Electrolux)minorGTM or Marketing PartnerElectrolux-owned Frigidaire entered multi-year sponsorship with Charlotte FC featuring logo on player jerseys starting August 2026. Among first teams to utilize new back-of-jersey advertising space approved by MLS. Additionally collaborating on philanthropic campaign donating home appliances to local nonprofits.
• WSOC-TV (Channel 9)coreGTM or Marketing PartnerCharlotte-based television station named official broadcast partner for Carolina Panthers through 2030 season. Partnership includes broadcasting three preseason games and year-round exclusive team coverage with expanded access to players and coaches.
• BelkminorGTM or Marketing PartnerDepartment store sponsor presenting the 'Keep Pounding Classic' high school football doubleheader at Bank of America Stadium, now in its fourth season featuring elite high school football talent from the Carolinas.
• Kraft Sports & EntertainmentminorOthersFormer employer of Jason Stone, hired by Tepper Sports as general manager of stadium and venue operations. Stone previously served as VP of stadium and site operations at Kraft Sports before joining TSE.
• City of CharlotteflagshipStrategic or Co-development PartnerPublic-private partnership for $1.3 billion stadium renovation with $650 million in municipal bond financing approved by Local Government Commission. TSE contributes $650 million and covers all overages. Partnership includes 20-year non-relocation clause for Panthers and Charlotte FC through 2045.
• Scotland National TeamminorGTM or Marketing PartnerScotland National Team selected Charlotte FC's Atrium Health Performance Center as base camp for the 2026 FIFA World Cup. Facility opened August 2023 and includes indoor training, nutrition, administrative spaces, and eight outdoor fields.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kroenke Sports & Entertainment: Stan Kroenke's private holding company owning the LA Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL), Arsenal (EPL), and operating SoFi Stadium and Ball Arena. Directly comparable as a multi-franchise private sports ownership platform with significant real estate and venue operations.
• Kraft Sports + Entertainment: The Kraft family's private holding entity operating the New England Patriots (NFL), New England Revolution (MLS), and Gillette Stadium. Directly comparable as a privately-held, family-owned multi-sport franchise and venue operator; Tepper Sports literally hired a former Kraft Sports executive (Jason Stone) for venue operations leadership.
• Harris Blitzer Sports & Entertainment: Private holding company (backed by Josh Harris and Blackstone) owning the Philadelphia 76ers (NBA), New Jersey Devils (NHL), and operating the Prudential Center. Comparable as a multi-franchise private sports ownership platform with venue operations and sponsorship-driven revenue model.
• Monumental Sports & Entertainment: Ted Leonsis's private sports holding company operating the Washington Capitals (NHL), Wizards (NBA), Mystics (WNBA), and Capital One Arena. Comparable as a multi-franchise privately-held ownership and venue operation platform.
• AMB Sports + Entertainment (Arthur Blank): Arthur Blank's private holding company owning the Atlanta Falcons (NFL), Atlanta United (MLS), and operating Mercedes-Benz Stadium. Highly comparable as a privately-held multi-sport franchise and stadium operator pursuing similar premium-inventory and major-event hosting strategies as TSE.

Broad incumbents

• Liberty Media (Atlanta Braves Holdings): Publicly-traced holding company with controlling interests in the Atlanta Braves (MLB), Formula 1, and other sports/entertainment assets, including The Battery Atlanta mixed-use development around Truist Park. Comparable as a multi-asset sports/entertainment holding entity with integrated venue-and-real-estate strategy.
• Fenway Sports Group: Private sports holding company owning the Boston Red Sox (MLB), Liverpool FC (EPL), Pittsburgh Penguins (NHL), and operating Fenway Park. Comparable as a diversified multi-league private sports ownership platform with venue operations and global brand-building.
• City Football Group: Abu Dhabi-backed multi-club soccer ownership platform owning Manchester City (EPL), NYCFC (MLS), Melbourne City, and others. Comparable as a multi-franchise global sports ownership platform with venue development and sponsorship-driven revenue; particularly relevant given TSE's MLS asset.
• Comcast Spectacor: Comcast-owned venue operator and sports holding company running the Philadelphia Flyers (NHL) and operating the Wells Fargo Center. Comparable as a sports franchise and arena operator with sponsorship/premium-seating revenue mix.

Emerging players

• Sixers Sports & Entertainment (HBSE) / Oak View Group: Oak View Group is a venue development and sports entertainment platform founded by Tim Leiweke, focused on arena construction and live event programming. Comparable as an adjacent venue operator/developer in the sports and live entertainment infrastructure space.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tepper-sports-and-entertainmenttse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tepper Sports & Entertainment