Rentals United

What Rentals United does

Rentals United AB, founded in 2014 and headquartered in Stockholm, operates a cloud-based vacation rental channel management platform that connects professional property managers to 90+ online distribution channels. The platform is built around a two-way API synchronization engine that propagates availability, pricing, content, and booking events in real time, with infrastructure hosted on AWS in eu-west and eu-central regions under TLS 1.2 and AES encryption. The product set centers on a Channel Manager core, supplemented by modules for Guest Communication (Unified Inbox, Auto-Reviews), Booking Management (Multi-Calendar, Guest Planner, Mobile App), Analytics & Reporting (Elevate), Screen & Protect, a Website Builder, integrated payments, and a Channelizer recommendation tool.

The company monetizes through a subscription SaaS model billed monthly with no setup fee or long-term contract, and additionally monetizes a Quick Connect white-label product for Property Management System (PMS) partners. Distribution is delivered through direct manual onboarding, PMS partner integration (50+ PMS), and enterprise API connections, with a stated target of property managers operating 10 or more units and luxury property managers seeking high-value bookings. At scale the platform reports 240,000 connected properties, 1.6M reservations processed annually (+27% year-over-year), and $1.65B in client revenue (+29% year-over-year), alongside a customer base that includes Evolve, Casiola, Habitat Escapes, Veeve, YourRentals, Travelnest, OriginalCottages, Houst, MintHouse, and Altido.

Rentals United AB is a wholly-owned subsidiary of Guesty Inc. and operates through subsidiaries in Barcelona, Warsaw, and Bangalore. The company holds PCI DSS Level 1, SOC 2 Type II, GDPR, and (via AWS) ISO 27001 certifications, and is the only channel manager recommended by all four major OTAs (Airbnb, Booking.com, Vrbo/HomeAway, Tripadvisor), with exclusive access to Google Travel listings for vacation rentals.

Name

Rentals United

Legal name

RENTALS UNITED AB

Website

https://rentalsunited.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Channel Management Software

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

akta.pro secondary industry

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)

Keywords

• Vacation rental software
• Channel management platform
• Property distribution software
• OTA integration software
• Booking synchronization platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Channel Manager Subscription: Subscription-based SaaS model for channel management services. Property managers pay monthly fees to access the platform, channel manager tools, Guest Planner, Booking Engine, Guest Communication, Quality Checker, iCal Sync, and Multi-Calendar features. No long-term contract required and no setup fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Rentals United is a cloud-based vacation rental channel management platform that connects property managers to 90+ OTAs, listing sites, and metasearch platforms via two-way API synchronization. The platform enables centralized management of availability, pricing, content, and bookings across all connected channels, with integrated modules for guest communication, booking management, analytics, and property protection. The service is delivered as a SaaS subscription on AWS infrastructure with PCI DSS Level 1 and SOC 2 Type II certifications.

Product overview

Rentals United is a vacation rental channel management platform offering a unified software solution for property managers with 10+ properties. The core product is the Channel Manager, which synchronizes listings across 90+ channels including Airbnb, Booking.com, Vrbo, and Google Travel. The platform operates on a modular architecture with integrated add-ons including Guest Communication (Unified Inbox, Auto-Reviews), Booking Management (Multi-Calendar, Guest Planner), Analytics & Reporting (Elevate), Screen & Protect, Website Builder, and Payment Provider. Additional tools include the Channelizer for channel recommendations and White Label Channel Management for PMS partners. The platform is available via direct manual use, PMS integration, or API connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Manager Central platform for distributing vacation rental listings across 90+ connected channels including Airbnb, Booking.com, Vrbo, and Google Travel with real-time two-way synchronization of availability, pricing, and bookings. Built for property managers with 10+ properties.
• Guest Communication
• Booking Management
• Analytics & Reporting (Elevate)
• Screen & Protect
• White Label Channel Management
• Website Builder (Book Direct Pages)
• Google Travel Advanced
• Payment Provider
• Channelizer
• API Integration Platform

Quantifiable outcome

• 25% revenue increase for clients through optimized distribution
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorPremier Connectivity Partner with Rentals United, enabling property managers to list on Booking.com with real-time synchronization, priority support, and access to Request to Book functionality. 30,000 properties connected through this partnership. Service available since 2014.
• AirbnbcoreChannel Partner/ Reseller/ DistributorOfficial partner enabling property managers to distribute listings on Airbnb with real-time sync capabilities and automated guest communication features.
• Vrbo/HomeAwaycoreChannel Partner/ Reseller/ DistributorOfficial partner for Vrbo/HomeAway channel distribution with seamless integration for property managers.
• TripadvisorcoreChannel Partner/ Reseller/ DistributorOfficial partner for Tripadvisor vacation rental distribution with real-time availability and booking synchronization.
• Google TravelcoreChannel Partner/ Reseller/ DistributorExclusive access to Google Travel listings - Rentals United is a certified tech partner that can list properties directly in Google search results, providing significant visibility advantage.
• HomeToGominorChannel Partner/ Reseller/ DistributorMetasearch partner for extended listing visibility across HomeToGo's platform network.
• PriceLabscoreTechnology or IntegrationDynamic pricing integration partner. Co-published 2026 Short-Term Rental Outlook Report analyzing 362,474 properties. Properties using dynamic pricing achieved 68% occupancy vs 38% static operators.
• Amazon Web Services (AWS)coreOthersCloud infrastructure provider hosting Rentals United in eu-west and eu-central regions. AWS data centers are ISO 27001, SOC 1/2/3, and PCI DSS Level 1 certified.
• Guesty Inc.coreOthersParent company of Rentals United. Part of the Guesty group of companies. Personal data may be transferred within this group for internal administrative purposes and service provision.
• VRMA (Vacation Rental Management Association)minorOthersIndustry association supported by Rentals United for industry advocacy and standards.
• APAR (Asociación Peruana de Apartamentos Turísticos)minorOthersLatin American vacation rental association supported by Rentals United.
• STAA (Short Term Accommodation Association)minorOthersUK Short Term Accommodation Association supported by Rentals United.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Guesty: Parent company of Rentals United and a leading vacation rental PMS that bundles native channel management. Comparable as both a strategic owner and a direct competing platform in the vacation rental software stack.

Direct peers

• Hostaway: Vacation rental PMS and channel manager serving property managers with 10+ properties. Competes directly with Rentals United on multi-channel distribution, PMS integrations, and unified inbox functionality.
• Lodgify: All-in-one vacation rental software with channel manager, website builder, and booking engine. Competes for the same property manager customer base and is commonly compared head-to-head with Rentals United.
• Cloudbeds: Cloud-based PMS for hotels and vacation rentals with built-in channel manager connecting to 300+ channels. A broader incumbent offering overlapping channel management plus operational PMS features.
• Smoobu: Channel manager and vacation rental software for individual hosts and small property managers. Competes in the multi-channel distribution space with a focus on smaller portfolios, adjacent to Rentals United's 10+ property target.
• Avantio: European vacation rental PMS and channel manager with strong presence in Spain, Portugal, and Italy. Directly comparable in customer base, market focus, and channel management offering.
• iGMS: Vacation rental channel manager and automation tool with two-way sync to major OTAs. Targets professional property managers with multi-channel management needs, directly overlapping with Rentals United.
• 365Villas: Vacation rental software combining PMS, channel manager, and website builder. A direct peer in the channel management category with a comparable target market of professional property managers.
• Tokeet: Vacation rental channel manager and smart calendar tool. Competes on multi-channel distribution, unified inbox, and automation for property managers with overlapping functionality to Rentals United.

Others

• PriceLabs: Dynamic pricing partner integrated with Rentals United and co-publisher of the 2026 STR Outlook Report. Adjacent rather than directly competing — provides revenue management tooling that complements channel management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rentalsunited
• YouTubeyoutube.com/user/RentalsUnited
• Facebookfacebook.com/rentalsunited
• LinkedInlinkedin.com/company/rentals-united
• Instagraminstagram.com/rentalsunited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentals United