VI Marketing and Branding

What VI Marketing and Branding does

VI Marketing and Branding is a privately held, full-service marketing communications agency founded in October 1989 in Oklahoma City, with a secondary Dallas creative presence through Break Orbit. The firm employs 101-250 people and operates across 12 service lines spanning brand innovation, marketing strategy, campaign development, creative design, animation/audio/video production, copywriting, public relations, brand marketing, performance marketing, media strategy and buying, social media, and web development. Its commercial differentiation rests on a research-driven behavior change marketing methodology that the firm has applied to measurable outcomes in public health (34% reduction in adult smoking in Oklahoma, 17% reduction in infant mortality), tourism (167,450 state park visits, 144+ million impressions), and nonprofit contexts. Revenue is generated through professional service fees under a quote-based, per-engagement pricing model with no public pricing. The go-to-market motion is sales-led, with direct client relationships anchored in Oklahoma and extending nationally through public sector and private sector engagements; the company holds Google Premier Partner status (2026) and is a member of the AdAge Small Agency Network (2025).

The company's customer base spans government/public sector (Tobacco Settlement Endowment Trust, Oklahoma Tourism and Recreation Department, Oklahoma City Zoo), banking (Interior Federal Credit Union), sports (OKC Thunder), and nonprofit clients (Sunbeam Family Services). Core segments are Government/Public Sector (primary), Banking & Financial Services, Tourism & Travel, and Healthcare, segmented vertically. The firm is led by CEO Tim Berney and President Jacquelyn Berney; the leadership team includes two women and one man, with 78% of the workforce identifying as women and women holding 75% of director roles. Ownership is founder/management-owned with no disclosed private equity, venture capital, or parent company involvement. The firm has accumulated nearly 2,000 awards over 35+ years, including 11 Best of Show wins, five Heartland Emmys in 2025, ten Telly Awards in 2025, a MarCom Platinum, three Collision Awards, and 26 honors at the 2026 American Advertising Awards.

From a technology and distribution standpoint, VI does not disclose proprietary AI/ML products, APIs, or SDKs; its core technology positioning is a data-driven, research-backed behavior change marketing approach rather than a software platform. Marketing channels include an active Insights blog, social presence across LinkedIn, Instagram, Facebook, and X, a weekly 'Good Vibes' email newsletter, podcast appearances, speaking engagements at six national conferences in 2025, and a public relations cadence that produced 83 major earned media hits in 2025 across Forbes, Travel + Leisure, MarTech, Martha Stewart, and The Oklahoman. The firm has no app presence, no patent portfolio, and no disclosed regulatory actions, acquisitions, or restructuring events across its operating history.

Name

VI Marketing and Branding

Legal name

VI Marketing and Branding

Website

https://vimarketingandbranding.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

VI Marketing and Branding is a privately held, Oklahoma City-based full-service marketing agency specializing in data-driven behavior change marketing across government, banking, tourism, healthcare, and nonprofit clients since 1989.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Product & Growth Marketing Strategy (MPAAAFAE), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Marketing communications services
• Brand strategy consulting
• Behavior change marketing
• Digital marketing agency
• Creative advertising services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: Full-service marketing communications firm providing integrated marketing solutions including strategic planning, digital marketing, branding, public relations, social media and content. Revenue generated through professional service fees for marketing campaigns and creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VI Marketing and Branding is a full-service marketing communications agency delivering integrated campaigns that drive measurable behavior change for clients across government, banking, healthcare, tourism, and retail sectors. The agency combines strategic planning, creative design, animation/video production, copywriting, public relations, performance and brand marketing, paid media planning and buying, social media management, and web development under a single offering.

Product overview

VI Marketing and Branding is a full-service marketing communications agency offering an integrated suite of services organized around behavior change marketing. The core portfolio spans 12 distinct service lines: Brand Innovation & Transformation, Marketing Strategy, Campaign Development, Creative Design, Animation/Audio/Video Production, Copywriting & Content Creation, Public Relations, Brand Marketing, Performance Marketing, Media Strategy & Buying, Social Media, and Web Development. The agency specializes in serving clients across B2B, Banking, Data-Driven Marketing, Education, Food & Beverage, Healthcare, Retail, and Utilities industries, with particular expertise in public health behavior change campaigns. Rather than a software product, VI delivers marketing services through an in-house team approach, combining strategic planning with creative execution across both digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Innovation & Transformation Strategic service focused on redefining and elevating brand identity, positioning, and transformation initiatives for clients seeking market repositioning.
• Marketing Strategy Comprehensive strategic planning service that defines long-term marketing goals, audience segmentation, and multi-channel approaches to achieve measurable business outcomes.
• Campaign Development End-to-end campaign creation service encompassing ideation, creative development, media planning, and execution across digital and traditional channels.
• Creative Design Visual design service including graphic design, UI/UX design, and creative assets that communicate brand messages effectively across all touchpoints.
• Animation, Audio & Video Production Multimedia production service creating animated content, audio productions, and video assets including commercials, documentaries, and social media content.
• Copywriting & Content Creation Written content development service producing compelling copy, articles, scripts, and editorial content across all platforms and formats.
• Public Relations PR service managing media relations, press releases, crisis communications, and earned media strategies to build brand reputation and visibility.
• Brand Marketing Brand identity and marketing service focused on building consistent brand presence, voice, and equity through integrated communications.
• Performance Marketing Data-driven digital marketing service focused on measurable outcomes, including paid search, display advertising, and conversion optimization.
• Media Strategy & Buying Media planning and purchasing service across traditional and digital channels including TV, radio, out-of-home, and programmatic advertising.
• Social Media Social media management and marketing service covering strategy, content creation, community management, and paid social campaigns across platforms.
• Web Development Website design and development service building responsive, user-friendly websites and microsites with modern UX/UI principles.

Quantifiable outcome

• Reduced adult smoking by 34% in Oklahoma through tobacco control campaigns
• +9 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• OKC ThundercoreStrategic or Co-development PartnerOngoing partnership with Oklahoma City's NBA team. VI continues their winning partnership with OKC Thunder for marketing and branding initiatives.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status (2026). VI is recognized as a Google Premier Partner, indicating expertise in Google advertising platforms and certified capabilities.
• Break OrbitminorStrategic or Co-development PartnerDallas-based creative boutique described as 'our dallas-based creative boutique', indicating a collaborative creative partnership.
• AdAge Small Agency NetworkminorGTM or Marketing PartnerMember of AdAge Small Agency Network 2025, providing network benefits and recognition within the advertising industry.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Richards Group: Dallas-based independent full-service advertising agency of comparable size and founder-led heritage. Directly comparable as a privately held, regional powerhouse competing for similar Texas/Oklahoma client rosters across brand, digital, and media.
• GSD&M: Austin-based full-service creative agency (now part of Omnicom) with a similar legacy of award-winning work for state tourism, public-sector, and consumer brands. Comparable scope across integrated advertising and behavior-change-style campaigns.
• Moroch Partners: Dallas-headquartered independent agency with similar mid-market client focus spanning retail, healthcare, and public-sector accounts. Comparable full-service model and regional Southwest footprint.
• Barkley: Kansas City-based independent agency known for integrated creative, media, and purpose-driven work. Comparable mid-size independent positioning, employee-owned culture, and emphasis on measurable outcomes.
• Godfrey: Pittsburgh-based independent B2B and consumer agency of similar headcount and full-service scope. Directly comparable as a privately held, award-recognized regional agency serving finance, healthcare, and industrials.

Emerging players

• Mekanic: Smaller creative and brand-strategy boutique with overlapping capabilities in behavior-change-style marketing and public-sector creative work. Comparable on methodology and tone, though smaller in scale.

Broad incumbents

• Ruder Finn: Independent global PR and integrated communications firm. Comparable on communications strategy, public-affairs, and behavior-change-adjacent public-health campaigns, though materially larger and globally distributed.
• FleishmanHillard: Global PR and integrated communications agency within Omnicom. Comparable on public-sector communications, behavior-change campaigns, and earned-media strategy, though at significantly greater scale.

Regional players

• FKQ Advertising: Tampa-based full-service advertising agency serving Florida and Southeast public-sector and consumer clients. Comparable regional independent positioning and public-sector campaign expertise.
• The Abbi Agency: Reno-based integrated PR and marketing agency. Comparable as a mid-size independent firm with strong public-affairs, healthcare, and tourism-sector client mixes similar to VI's vertical emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thevibrand
• Facebookfacebook.com/vimarketing
• LinkedInlinkedin.com/company/vi-marketing-and-branding
• Instagraminstagram.com/thevibrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VI Marketing and Branding