PuroClean

What PuroClean does

PuroClean is a North American property restoration franchise network headquartered in Tamarac, Florida, operating 500+ independently owned locations across the United States and Canada. Its franchisees deliver 24/7 emergency restoration services—water extraction and structural drying (via the proprietary QuickDry™ System), fire and smoke remediation, mold removal, biohazard cleanup, and full reconstruction—to residential and commercial property owners, with the bulk of revenue flowing through insurance carrier and third-party administrator claims. The company is privately held by Chairman & CEO Mark W. Davis and co-owner Frank Torre, who acquired the brand in September 2015 and have grown it from 222 to 500+ units while reporting approximately 40% system-wide sales growth since 2022 and a 5x increase in average unit sales.

The business operates a platform-plus-franchise model. Corporate revenue is derived from initial franchise fees and ongoing royalties, while franchise revenue is generated per project through insurance-funded restoration work. The technical stack is moderate: IICRC-certified technicians use advanced diagnostic equipment (infrared cameras, moisture meters, thermal cameras), and the network layers in AI-powered capabilities through third-party platforms—KnowHow for technician training across 300+ processes, Agentech for claims estimating and revenue recovery (lifting revenue an average of $225 per file), and the Flat Walter chatbot on the consumer website. Supporting programs include PuroLaunch (six-month franchisee onboarding), PuroVet (25% VetFran discount for veterans, ranked #10 on Entrepreneur's 2025 list), SPAR Strategic Partners (preferred vendor network including BluePipe Digital for local marketing), and a national partnership with Go Mini's for portable storage on restoration sites.

PuroClean's commercial moat centers on distribution density (fewer than 4% of franchise systems reach 500 units), preferred-provider status with three of the top five U.S. national insurance carriers, and codified operating methodology. The 25-year-old brand, "The Paramedics of Property Damage®" positioning, and recognition on Entrepreneur's Franchise 500 (#91 for 2026) and Franchise Times Top 400 (#154 in 2024, up from #192 in 2023) reinforce franchise recruitment and unit-level demand. The company's stated long-term ambition is to reach a $1 billion franchise system, and 2026 product and geographic expansion (AccuGuard mobile testing brand, Bay Area and El Paso franchise rollouts, Montana entry) suggest continued offensive growth rather than a defensive consolidation posture.

Name

PuroClean

Legal name

PuroClean

Website

https://puroclean.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PuroClean is a North American property restoration franchise network with 500+ independently owned locations providing 24/7 emergency water, fire, mold, and biohazard restoration to residential and commercial customers, with revenue largely funded through preferred-provider relationships with three of the top five U.S. national insurance carriers.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation and Other Waste Management Services (5629)

SIC

Sanitary Services (4950)

akta.pro primary industry

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF)

Keywords

• Property restoration services
• Water damage restoration
• Fire damage remediation
• Mold removal services
• Biohazard cleanup

Headquarters

HQ city

Tamarac

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Franchise owners pay initial franchise fees to join the PuroClean network and ongoing royalties for access to the brand, training, support systems, and national account relationships.
2. Restoration Services: Franchise owners generate revenue by providing property restoration services including water damage restoration, fire damage restoration, mold remediation, biohazard cleanup, and reconstruction to residential and commercial customers. Revenue is typically earned on a per-project basis, often funded through insurance claims.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PuroClean operates a franchise network of more than 500 independently owned locations across North America that deliver emergency property restoration services. Franchise owners provide water damage restoration, fire and smoke damage remediation, mold removal and remediation, biohazard cleanup, and full reconstruction services to residential and commercial customers, supported by the proprietary QuickDry™ System and IICRC-certified technicians. The corporate entity collects franchise fees and royalties, while end customers pay per-project service fees often funded through insurance claims.

Product overview

PuroClean is a property restoration and remediation franchise network offering emergency restoration services through a platform-plus-franchise model across 500+ North American locations. The core product portfolio centers on four primary service lines: Water Damage Restoration (including emergency extraction, structural drying via QuickDry System, and flood restoration), Fire Damage Restoration (encompassing smoke odor removal, soot cleaning, and air duct treatment), Mold Removal & Remediation, and Biohazard Cleanup. These core services are supported by Reconstruction Services for post-mitigation repairs and a National Response Team for large-scale deployments. The company extends its offering through add-on programs including the KnowHow AI-powered training platform, PuroVet veteran franchise program, Go Mini's portable storage partnership, and the SPAR strategic vendor network. The recently launched AccuGuard sub-brand expands into mobile testing services.

Differentiator

Problem solved

Functional benefit

Brands

• AccuGuard: A new brand introduced by PuroClean's parent company PuroSystems aimed at expanding mobile testing availability.
• PuroVet
• PuroClean Cares
• PuroLaunch

Products and services

• Water Damage Restoration Emergency water extraction, structural drying, dehumidification, leak detection, and flood damage restoration for residential properties using the proprietary QuickDry System.
• Fire Damage Restoration Comprehensive fire, smoke, and soot damage remediation for residential properties, including smoke odor removal, emergency cleaning, pack-out services, board-up, and air duct cleaning using thermal fogging, ozone generators, and HEPA air scrubbers.
• Mold Removal & Remediation Professional mold detection, remediation, and prevention for residential properties, including structural demolition, HEPA vacuuming, antimicrobial spraying, and odor removal following IICRC standards.
• Biohazard Cleanup Safe and thorough cleaning of hazardous materials and pathogens for residential and commercial properties.
• Reconstruction Services Full repair and rebuilding services for residential properties after damage restoration, including inspections, demolition, permit acquisition, and project management to return properties to pre-loss condition.
• National Response Team Specialized emergency response team for large-scale or complex disaster situations requiring coordinated deployment across multiple locations, targeting commercial and institutional customers.
• Commercial Water Damage Restoration Large-scale water extraction, structural drying, and flood damage restoration for commercial properties, with documentation and compliance for insurance claims.
• Commercial Mold Removal Professional mold detection, remediation, and prevention for commercial properties following IICRC standards.
• Commercial Fire Damage Restoration Comprehensive fire, smoke, and soot damage remediation for commercial properties, including smoke odor removal, emergency cleaning, and air duct treatment.
• Commercial Biohazard Cleanup Safe and thorough cleaning of hazardous materials and pathogens for commercial facilities.
• Commercial Reconstruction Services Full repair and rebuilding services for commercial properties after damage restoration, including inspections, demolition, permit acquisition, and project management.

Quantifiable outcome

• 40% increase in system-wide sales since 2022
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AccuGuardminorStrategic or Co-development Partner · 23 June 2026New brand introduced by parent company PuroSystems at the 2026 Annual International Convention, aimed at expanding mobile testing availability.
• AgentechcoreTechnology or Integration · 15 January 2026Deployed Agentech's AI platform to improve claims operations and compliance, standardize estimating, identify under-documentation, and enhance revenue recovery. Platform resulted in average additional revenue of $225 per file.
• Go Mini'scoreStrategic or Co-development Partner · 14 January 2026National strategic partnership enabling PuroClean franchises to deploy Go Mini's portable storage containers on-site during restoration projects involving water damage, fire, mold, or biohazard cleanup. Customers receive standardized 15% discount on container rentals and transportation costs with fast priority response.
• BluePipe DigitalcoreGTM or Marketing Partner · 8 January 2026Selected as PuroClean SPAR Strategic Partner to provide franchise owners with local digital marketing services including Managed Google Business Profile, Google Ads, Local Services Ads, reputation management, social media posting, and SEO. Agreement includes preferred pricing for franchise owners and free online visibility audits.
• KnowHowcoreTechnology or Integration · 8 January 2026Partnership to enhance training infrastructure across PuroClean's franchise network. KnowHow provides AI-powered mobile access to operational procedures, technical protocols, and over 300 processes for water damage restoration, fire remediation, mold removal, and biohazard cleanup.
• Insurance Carriers (National)coreStrategic or Co-development PartnerPuroClean maintains preferred provider relationships with three of the top five national insurance carriers and leading third-party administrators. Scale of the U.S. insurance-driven restoration industry and national insurance carrier relationships cited as key drivers for expansion.
• Guardian Angels Medical Service DogsminorGTM or Marketing PartnerPuroClean announced plans to sponsor a medical service dog through Guardian Angels Medical Service Dogs for veterans as part of its broader PuroVet veteran support initiatives.
• AMVETSminorGTM or Marketing PartnerPuroVet Program contributed funding to support a roof replacement at the AMVETS Lodge in Higgins Lake, Michigan, to restore the lodge as a community hub for veterans and their families.

Scale indicators15 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• ServPro Industries: ServPro is the largest property damage restoration franchise system in North America, offering water, fire, mold, and biohazard services through a similarly structured franchise network and insurance carrier relationships, making it the most direct comparable to PuroClean.
• ServiceMaster Restore: ServiceMaster Restore is a long-established national restoration franchise brand providing water, fire, and mold remediation, with a comparable insurance-carrier partnership model and broad North American footprint.
• Rainbow Restoration: Rainbow Restoration is a Neighborly brand franchise system delivering water, fire, and mold restoration services through a franchised network, directly competing with PuroClean for franchisees and insurance-driven restoration jobs.
• Restoration 1: Restoration 1 is a franchise brand offering water, fire, mold, and biohazard restoration with a similar insurance-carrier referral model and rapid unit growth, making it a close direct peer in the franchised restoration category.
• AdvantaClean: AdvantaClean is a Neighborly-owned franchise system specializing in water damage, mold, and indoor air quality services with a comparable franchise model and insurance-driven demand.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest privately held disaster recovery and property restoration company globally, providing commercial and residential water, fire, and mold services as a corporate-owned (non-franchise) operation that competes for the same large-loss and commercial restoration work.
• Coit Cleaning & Restoration Services: Coit is a long-standing national cleaning and restoration franchise offering carpet cleaning, water damage, and fire restoration services, overlapping with PuroClean's residential restoration offering.
• Duraclean: Duraclean is a long-running restoration and cleaning franchise network offering water, fire, and carpet restoration services with a comparable franchise structure, though operating at a smaller scale than PuroClean.

Emerging players

• All Dry Services: All Dry Services is a growing franchise system focused on water damage restoration and mold remediation, competing with PuroClean for franchise owners and local market share, though at a smaller scale.
• DryPatrol (now Apex Restoration DKI): Apex Restoration DKI is a property damage restoration franchise brand delivering water, fire, mold, and biohazard services with a multi-state footprint, competing with PuroClean for both franchisee recruitment and insurance referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Puroclean
• Facebookfacebook.com/puroclean
• LinkedInlinkedin.com/company/puroclean-corporate-headquarters
• Instagraminstagram.com/puroclean
• Xx.com/puroclean

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PuroClean