Alps & Meters

What Alps & Meters does

Alps & Meters is a privately held, founder-led luxury alpine sportswear company founded in 2013 in Boston by Louis Joseph. The brand designs and sells tailored, technical, and timeless apparel for affluent alpine sport enthusiasts, positioned around a heritage narrative tracing back to the 1920s Kandahar Ski Club era and American ski legacy from Ishpeming, Michigan. Its core product portfolio spans men's and women's outerwear (ski jackets, anoraks, shells, bibs, trousers), luxury knitwear (merino, cashmere, alpaca sweaters and cardigans), and sportswear (polos, crews, flannels), organized across eight sub-brand collections including Alpine Sports Club, Originals, High West, Authentic American Alpine, Ascent, Powder 8, and the ultra-premium Collezione Alpina Italiana.

The company combines natural materials (Italian merino, cashmere, British Millerain waxed cotton, full-grain leather) with contemporary performance technologies sourced through exclusive supplier partnerships. Technical differentiation comes from Schoeller c_change wool technology in the Ascent Collection and Loro Piana Storm System fabrics in the Italian Collection, alongside 10k/10k waterproof/windproof membranes with seam-sealed construction. The Authentic American Alpine collection is manufactured in Brooklyn, New York, while the Collezione Alpina Italiana is handmade in Italy. Products are priced from $110 (entry-level essentials) to $3,750 (ultra-premium outerwear), with a Last Chair Outlet offering 25-58% discounts on final-sale items.

The business model is direct-to-consumer-led, with the primary sales channel being the alpsandmeters.com e-commerce platform (offering free shipping on orders over $450 and a 'Shop with AI' discovery feature), supplemented by placement at luxury sport retailers worldwide. Marketing is driven by heritage storytelling through The Journal editorial platform, Instagram, and Klaviyo-powered email. Revenue is generated entirely through one-time product sales; no subscription, licensing, or recurring revenue streams are disclosed. The brand has raised approximately $750,000 across two early-stage rounds in 2014 and 2015 and operates with 11-50 employees, indicating a bootstrapped, capital-efficient growth model.

Name

Alps & Meters

Legal name

Alps & Meters

Website

https://alpsandmeters.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Alps & Meters is a Boston-based, founder-led luxury alpine sportswear brand founded in 2013, selling heritage-inspired ski jackets, knitwear, and sportswear ($110-$3,750) direct-to-consumer and through global luxury retailers to affluent alpine sport enthusiasts.

Ownership category

akta.pro rank

Product category

Luxury Alpine Sportswear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Luxury alpine sportswear
• Ski outerwear
• Alpine knitwear
• Heritage sportswear
• Technical skiwear

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for luxury alpine sportswear including ski jackets, knitwear, and accessories sold through e-commerce and retail partners. Products range from $110 to $3,750 with free shipping on orders exceeding $450

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alps & Meters designs, manufactures, and sells premium alpine sportswear including men's and women's outerwear, knitwear, sportswear, and accessories. The brand combines natural materials such as Italian merino wool, cashmere, and British Millerain waxed cotton with contemporary performance technologies like Schoeller c_change wool and Loro Piana Storm System fabrics, using classic tailoring techniques. Products are sold direct-to-consumer via e-commerce and through select luxury sport retailers at price points ranging from $110 to $3,750.

Product overview

Alps & Meters is a luxury alpine sportswear brand offering a comprehensive portfolio of heritage-inspired outdoor apparel. The brand's product ecosystem centers on five main sub-brand collections: Alpine Sports Club (traditional ski club-inspired knitwear), Originals (foundational classic designs), High West (American western skiing heritage), Authentic American Alpine (USA-made Brooklyn products), and Ascent (technical waterproof shells). Premium offerings include the Collezione Alpina Italiana featuring Loro Piana Storm System fabric handmade in Italy. Core product categories span men's and women's outerwear (ski jackets, anoraks, trousers, bibs), knitwear (sweaters, cardigans, turtlenecks, polos in merino and cashmere), and sportswear (casual everyday wear). The brand also operates a Last Chair Outlet for discounted overstock. Products combine natural materials (Italian wool, cashmere, British Millerain waxed cotton, full-grain leather) with modern protective technologies (10k/10k waterproof membranes, seam-sealed zippers) and classic tailoring techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Sports Club Collection A heritage knitwear and sportswear collection paying homage to the world's first ski clubs, featuring designs inspired by early 20th century alpine traditions and the Kandahar Ski Club heritage. Targets affluent alpine sportswear consumers.
• Originals Collection The brand's foundational collection of traditional alpine sportswear restoring past designs for contemporary wear, featuring classic knitwear patterns and outerwear.
• High West Collection A collection honoring the pioneers of western resort skiing and mountain recreation in the United States, featuring flannel, oxford shirts, and alpine guide sweaters.
• Authentic American Alpine Collection Knitwear pieces entirely Made in the USA, manufactured in Brooklyn, New York, celebrating American skiing legacy from Ishpeming, Michigan.
• Ascent Collection Technical shell and bib outerwear crafted with Swiss precision from Schoeller c_change wool, celebrating the Golden Age of Alpinism with waterproof protection.
• Powder 8 Collection A women's alpine sportswear collection celebrating the 1975 Powder 8 Grant Nationals in Jackson Hole, Wyoming, featuring soulful powder skiing-inspired garments.
• Collezione Alpina Italiana Luxury outerwear and knitwear using Loro Piana Storm System fabric, handmade in Italy with premium materials including vicuña and extra-fine Merino wool. Priced from $995 to $3,750.
• Collezione Alpina Italiana II Second installment of the Collezione Alpina Italiana luxury outerwear and knitwear line featuring Loro Piana Storm System fabric, with Fall 2026 delivery.
• Men's Outerwear Men's ski outerwear including anoraks, winter trousers, shells, bibs, and jackets crafted with technical waterproof membranes and classic tailoring.
• Women's Outerwear Women's ski outerwear featuring shells, bibs, jackets, and bombers with technical waterproof protection.
• Knitwear Luxury alpine knitwear including ski sweaters, cardigans, turtlenecks, and polo shirts made from Italian merino, cashmere, and alpaca blends.
• Sportswear Everyday alpine-inspired sportswear including polos, crews, henleys, flannels, trousers, and accessories for casual and travel wear.
• Alpine Essentials Alpine accessories including beanies, alpaca pom-pom hats, and rucksacks completing the alpine wardrobe.
• Last Chair Outlet Discount outlet featuring remaining stock of garments at reduced prices (25% to 58% off), aimed at sustainability and reducing landfill waste.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Loro PianacoreStrategic or Co-development PartnerLoro Piana supplies premium Storm System® fabrics for the Collezione Alpina Italiana collection. This partnership enables Alps & Meters to create elite alpine sportswear using Loro Piana's proprietary Rain System® water repellent technology and hydrophilic membranes. Loro Piana is a world-renowned Italian luxury textile mill established in 1924, sourcing the finest raw materials including baby goat cashmere from China and Mongolia, vicuña from the Andes, and extra-fine Merino wool from Australia and New Zealand.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Spyder: Established ski apparel brand with broader market positioning across performance and lifestyle skiwear—larger incumbent operating in overlapping alpine sportswear category.
• Moncler: Italian luxury outerwear powerhouse that originated as a luxury skiwear brand and now operates globally across luxury fashion—broad incumbent overlapping in premium alpine outerwear with vastly larger scale.
• Bogner: Established German luxury ski apparel brand with deep alpine heritage and broad global distribution through department stores and specialty retailers—larger incumbent serving the same affluent skier customer.

Direct peers

• Kjus: Swiss technical skiwear brand focused on performance-driven luxury ski apparel—competes in the same premium alpine outerwear category with strong technical credentials.
• Fusalp: French heritage skiwear brand producing premium technical outerwear and après-ski apparel with tailored fits and European craftsmanship—directly competes in the luxury alpine sportswear category.
• Perfect Moment: Luxury skiwear and après-ski brand offering premium outerwear, knitwear, and resort wear with heritage-inspired design and celebrity following—directly comparable positioning to Alps & Meters in the luxury ski apparel niche.
• Toni Sailer: Luxury alpine skiwear brand combining heritage craftsmanship with modern technical performance—directly competes with Alps & Meters in the premium tailored ski apparel segment.
• Goldbergh: Dutch luxury skiwear brand offering premium women's ski outerwear and après-ski apparel with elegant tailoring—overlapping directly with Alps & Meters' women's expansion strategy.

Emerging players

• Norrøna: Norwegian premium outdoor and ski apparel brand combining technical performance with Scandinavian design heritage—comparable brand-stage and premium positioning with direct overlap in technical ski outerwear.
• Mackage: Premium outerwear brand with strong presence in luxury and contemporary channels—partial overlap with Alps & Meters in premium winter outerwear at similar price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alpsandmeters
• Xx.com/alpsandmeters
• Facebookfacebook.com/alpsandmeters
• LinkedInlinkedin.com/company/5309511

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alps & Meters