Seniors Helping Seniors

What Seniors Helping Seniors does

Seniors Helping Seniors is a franchisor of in-home senior care services operating under Corporate Mutual Resources Incorporated, co-founded in 1998 by Kiran and Philip Yocom in Pennsylvania. The company differentiates via a peer-to-peer "seniors helping seniors" model that employs active older adults as caregivers for less-mobile clients, using a proprietary personality-, hobby-, and interest-based matching process intended to foster long-term relational continuity rather than transactional care delivery.

The offering comprises 16 distinct service categories spanning companionship, personal care, memory/dementia/Alzheimer's care, respite care, specialized condition care, veteran-specific services, meal preparation, light housekeeping, medication reminders, errands, transportation, long-distance check-ins, fall prevention, handyman services, yard work, and pet care. Services are delivered at hourly rates set independently by each franchise location. The franchisor provides brand, trademarks (16 registered marks), caregiver-matching methodology, and operational systems; it does not operate a proprietary technology platform, mobile application, or public API based on disclosed information.

Revenue is generated through (i) franchise licensing/royalty fees from 200+ independently-owned franchise partners operating across approximately 400 territories in 38 US states plus international presence in the United Kingdom and Malta, and (ii) the underlying hourly in-home care billed by each franchisee to senior clients and their families. The corporate entity is small (11-50 employees) consistent with a franchisor parent, while service delivery scales through distributed franchise operators serving local markets in metropolitan areas across California, Michigan, Virginia, Texas, Florida, Indiana, Minnesota, Pennsylvania, and Alabama, among others.

Name

Seniors Helping Seniors

Legal name

Corporate Mutual Resources Incorporated

Website

https://seniorshelpingseniors.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Seniors Helping Seniors is a US franchisor of in-home senior care services that matches active older-adult caregivers with senior clients needing companionship, personal care, and daily-living assistance, operating across roughly 400 franchise territories in 38 states plus the UK and Malta.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industry

Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• In-home senior care
• Companion care services
• Personal care assistance
• Elderly home care
• Senior caregiving franchise

Headquarters

HQ city

Branford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Fees: Revenue generated from franchisee licensing fees for the right to operate Seniors Helping Seniors® in-home care locations in defined territories.
2. In-Home Care Services: Franchise partners generate revenue by providing in-home care services to seniors, including companionship, personal care, memory care, and other support services. Services are priced at hourly rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Seniors Helping Seniors operates an in-home senior care franchise network that delivers peer-to-peer caregiving services, where active senior caregivers provide companionship, personal care, memory and dementia care, respite care, veteran services, meal preparation, housekeeping, medication reminders, transportation, and other daily living assistance to seniors in their own homes. Services are delivered through over 200 independently owned franchise locations across 38 U.S. states, with the corporate entity earning revenue from franchise licensing fees and royalties while franchisees generate service revenue from hourly in-home care engagements.

Product overview

Seniors Helping Seniors is an in-home senior care franchisor offering a comprehensive suite of care services through a peer-to-peer caregiving model. The core offering pairs active seniors who serve as caregivers with less-active seniors who need assistance, enabling mutually beneficial relationships. The company provides 16 distinct service categories covering companionship, personal care, specialized memory care, respite services, and practical household assistance. Services operate through independently owned and operated franchise locations, with the company providing the brand, matching methodology, and operational framework. The franchise network spans over 200 partners across 38 states, with international presence in the United Kingdom and Malta.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship & Socialization Provides meaningful social interaction and emotional support through matched senior caregivers who form close bonds with clients through shared stories and mutual interests. For seniors experiencing loneliness or isolation who want companionship from a peer caregiver.
• Personal Care & Daily Living Assistance Assistance with activities of daily living including dressing, eating, bathing, toileting, and mobility assistance delivered with dignity and respect. For seniors needing help with personal care routines to remain independent at home.
• Memory, Dementia & Alzheimer's Care Specialized care for seniors with memory loss, dementia, or Alzheimer's disease, including social stimulation, home monitoring, condition tracking, and family support. For seniors with cognitive decline and their families.
• Respite Care Intermittent or continuous in-home care providing breaks for family caregivers, available every hour including overnight, allowing families to recharge while ensuring continuity of care. For family caregivers needing temporary relief from caregiving duties.
• Specialized Care Customized care plans for seniors recovering from hospital stays, or those with Parkinson's, cancer, COPD, heart problems, sight impairment, or other conditions requiring extra assistance. For seniors with specific medical or post-surgical care needs.
• Veteran Services In-home care for veterans addressing unique needs such as service-related health conditions, mental health challenges, and military culture sensitivities, including support with chores, meal preparation, and transportation. For senior veterans and their families.
• Meal Preparation & Shopping Assistance with grocery shopping and meal preparation, including diet-specific dishes and favorite foods, with cleanup included. For seniors who need help maintaining proper nutrition at home.
• Light Housekeeping Help with household tasks including laundry, folding linens, light cleaning, dusting, sweeping, and vacuuming to maintain a comfortable living environment. For seniors needing assistance maintaining a clean and safe home.
• Medication Reminders Reminders to take prescriptions, including reading labels and opening packaging; caregivers do not administer medication. For seniors who need prompts to manage their medication schedules.
• Running Errands Assistance with day-to-day responsibilities including dry cleaning drop-off, mailing letters, and picking up personal items from stores. For seniors who need help completing outside-the-home tasks.
• Transportation to Appointments, Events & Outings Transportation services to medical appointments, family gatherings, events, and social outings with drop-off and pickup at destinations including parks, movie theaters, and museums. For seniors who can no longer drive and need reliable transport.
• Long-Distance Check-Ins Regular updates to distant family members providing reassurance and keeping loved ones informed about the senior's wellbeing. For families living far from aging relatives who want regular status updates.
• Safety & Fall Prevention Assessment and identification of potential tripping hazards and injury risks in the home to prevent falls and ensure client safety. For seniors at risk of falls or with mobility limitations.
• Light Handyman Services & Small Repairs Assistance with simple handyman projects, common household repairs, hanging wall fixtures, assembling furniture, and fixing basic leaks. For seniors needing help with minor home maintenance tasks.
• Yard Work Outdoor maintenance including mowing, weeding, planting flowers, pruning, and other garden projects, with clients able to participate or observe. For seniors who want to maintain their yards but can no longer manage the physical work.
• Pet Care Support for pet needs including cleaning cat litter boxes, walking dogs, and maintaining pet health and happiness. For seniors who have pets but need help caring for them.
• Franchise Ownership Franchise partnership program enabling entrepreneurs to open and operate Seniors Helping Seniors in-home care locations, with the company providing brand support, training, and operational systems across a national network of over 200 franchise partners in 38 states. For prospective franchise owners seeking to operate a senior care business.
• Peer-to-Peer Caregiver Matching Proprietary matching process that pairs seniors needing assistance with active senior caregivers based on personality traits, background, hobbies, and interests to foster genuine connections and lasting friendships. Differentiates the company's caregiving service from traditional home care agencies.

Quantifiable outcome

• Nearly 70% of retirees will require some form of long-term care (U.S. Department of Health and Human Services projection)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves22 records

Expansion highlights5 records

Direct peers

• Home Instead: The largest senior-focused home care franchise network globally, with a similarly decentralized franchise model providing non-medical in-home care to older adults. Most direct comparable in scale, business model, and target customer.
• Comfort Keepers: Franchise-based in-home care provider offering personal care, companionship, and specialized senior services through independently owned locations. Directly comparable franchise operating model and service mix.
• Visiting Angels: National franchise network providing non-medical in-home care including personal care, companionship, and respite services for seniors. Closely comparable franchise model, customer base, and service menu.
• BrightStar Care: Franchise home care provider offering both medical and non-medical services through independently owned locations. Comparable in franchise model and customer, with a broader clinical scope that exceeds SHS.
• Right at Home: International in-home care franchise providing companionship, personal care, and specialized senior services. Comparable franchise structure, service offerings, and target demographic.
• Homewatch CareGivers: Franchise home care provider offering personal care, companion care, and specialized services for seniors and individuals with disabilities. Direct comparable franchise model and in-home service focus.
• Synergy HomeCare: Franchise-based in-home care provider serving seniors and disabled adults with personal care, companionship, and memory care services. Comparable franchise model and core service menu.
• FirstLight Home Care: Franchise network providing non-medical in-home care services to seniors and adults with disabilities. Comparable in franchise structure, service scope, and target demographic.
• Assisting Hands Home Care: Franchise-based home care provider offering personal care, companionship, and Alzheimer's/dementia care to seniors in their homes. Directly comparable franchise model and service portfolio.

Broad incumbents

• A Place for Mom: Largest senior care referral and advisory platform connecting families with in-home care, assisted living, and memory care providers. Not a direct franchise competitor but overlaps as a broader senior care marketplace that influences senior care purchasing decisions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SeniorsHelpingSeniorsInHome
• Facebookfacebook.com/SeniorsHelpingSeniors
• LinkedInlinkedin.com/company/seniors-helping-seniors-r-
• Instagraminstagram.com/seniorshelpingseniorshome
• Xx.com/SrsHelpingSrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniors Helping Seniors