Assisting Hands Home Care
Assisting Hands Home Care is a private franchisor of non-medical in-home care services, operating 134 locally owned offices across the US and Canada that deliver personal care, companionship, Alzheimer's and dementia care, and transitional support to seniors, disabled individuals, and veterans.
- Company typePrivate
- Founded2006
- HeadquartersNampa, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Assisting Hands Home Care does
Assisting Hands Home Care is a privately held, Idaho-based franchisor of non-medical and selective skilled in-home care services, operating 134 independently owned offices across the US and Canada with 246 total franchise territories sold and 25 area development representatives. Founded in 2006 by Dr. Gail Silverstein and Cline Waddell, the company delivers personalized care to seniors, individuals with Alzheimer's or dementia, post-surgical and transitional patients, disabled individuals, and qualifying veterans, with services ranging from personal care, companionship, and meal preparation to hospice support, VA Aid & Attendance coordination, and select skilled nursing and therapy at certain locations. The core technology stack centers on two add-on modules: Silver Shield, an AI-powered safety and wellness monitoring system developed with Pontosense that provides real-time fall detection and activity monitoring, and ENSUREConnect, a virtual caregiver program aimed at reducing client isolation.
The company's revenue model is dual-layered. At the system level, the franchisor earns one-time franchise fees on new territory sales and recurring royalties, technology, and marketing fees from franchisees; at the unit level, independently owned franchise offices bill clients hourly at industry-benchmark rates of approximately $33-34/hour for homemaker and home health aide services, with payment sourced from private pay, Medicaid, VA benefits, and long-term care insurance. Distribution is primarily through the franchise network with consumer-direct acquisition supported by a website location finder, a 24/7 call line (866-924-2442), and a referral partner program that funnels leads through healthcare providers and community organizations. Marketing is multi-channel, combining an active blog, a bimonthly newsletter (Hand in Hand), social media presence across Facebook, LinkedIn, YouTube, X, and Pinterest, and a full-service marketing department that supports local franchisee outreach. The company maintains a registered trademark (Assisting Hands®), an A+ BBB rating at the national office, and a long-running streak of franchisee satisfaction and industry recognition including Entrepreneur's Franchise 500 Hall of Fame, Franchise Business Review's Culture100, and consecutive Top Franchise awards.
Assisting Hands Home Care firmographics
Firmographics- Name
- Assisting Hands Home Care
- Legal name
- Assisting Hands Home Care, LLC
- Website
- https://assistinghands.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Assisting Hands Home Care is a private franchisor of non-medical in-home care services, operating 134 locally owned offices across the US and Canada that deliver personal care, companionship, Alzheimer's and dementia care, and transitional support to seniors, disabled individuals, and veterans.
- Ownership category
- akta.pro rank
Assisting Hands Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
Keywords
Where Assisting Hands Home Care is headquartered
LocationHeadquarters
- HQ city
- Nampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assisting Hands Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Franchise Fees: One-time franchise fees for new franchise territories plus ongoing royalty payments from franchisees operating independently owned offices.
- Client Care Services: Hourly in-home care services billed to clients. Services include personal care, companionship, skilled nursing, and care coordination. National median rates around $33-34/hour for homemaker and home health aide services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Homemaker Services |
| Unit Pricing | Pay-as-you-go | Home Health Aide Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Assisting Hands Home Care product offering
Product offeringCore offering
Assisting Hands Home Care provides non-medical in-home personal care, companionship, and dementia/Alzheimer's care to seniors, disabled individuals, veterans, and post-surgical patients through 134 independently owned franchise offices across the US and Canada. Services are delivered in clients' homes or assisted living facilities by certified, bonded, and insured caregivers, available 24/7 with typical placement within 48 hours. Select offices also offer higher-acuity skilled nursing and therapy services.
Product overview
Assisting Hands Home Care operates a franchise-based non-medical and medical in-home care platform offering personalized services across a network of 134+ locally owned offices in the US and Canada. The core offering consists of Personal Care and Companion Services (bathing, dressing, meals, housekeeping, companionship), complemented by specialized care modules including Alzheimer's and Dementia Care, Veterans Aid & Attendance, and Transitional Care. Select offices provide higher-acuity Skilled Nursing and Therapy services. Add-on technology modules include Silver Shield (AI-powered fall detection and wellness monitoring with Pontosense) and ENSUREConnect™ (virtual caregiver for isolation reduction). Care Coordination services tie the portfolio together with initial assessments, benefit determination, and ongoing management. The franchise platform enables entrepreneurs to open their own local offices under the Assisting Hands brand with training, support, and technology resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Care and Companion Services Non-medical in-home assistance including bathing, dressing, eating, incontinence care, medication reminders, oral hygiene, walking and mobility, transferring, toileting, meal preparation, light housekeeping, grocery shopping, errands, and companionship, available from weekly visits to 24-hour care for seniors and disabled individuals.
- Alzheimer's and Dementia Care Specialized in-home memory care using a team approach coordinated with doctors, nurses, social workers, therapists, and family members; caregivers adapt to changing needs at any stage of Alzheimer's or dementia to keep patients in familiar home surroundings.
- Skilled Nursing and Therapy Higher-level clinical care offered at select office locations, including medication administration and management, post-surgical care, wound management, ongoing nurse assessments, chronic disease management, cancer recovery, and physical, occupational, and speech therapy services.
- Transitional Care Comprehensive program helping clients transition safely from hospital or rehabilitation settings back to their homes, with caregiver support to ensure comfort and safety during recovery.
- Hospice Support Compassionate end-of-life care providing support, companionship, and personal care to clients on hospice, focused on dignity, comfort, and quality of life.
- Veterans Aid & Attendance Care Coordination and delivery of in-home care for veterans and surviving spouses, including help accessing the VA Pension with Aid & Attendance benefit (up to $25,525 annually) to fund personal care and homemaker services.
- Care Coordination Comprehensive care management including initial client assessment, benefit determination (Medicare, Medicaid, insurance, VA), and ongoing coordination of medical equipment, medication management, home modifications, and community-based programs.
- Elderly Care Services Non-medical in-home care tailored for elderly clients to support daily living, safety, and independence at home, with services scaled from part-time visits to 24-hour care.
- Parkinson's Care Caregiver support tailored to the changing needs of clients with Parkinson's Disease, focused on improving quality of life for both the patient and the family.
- Orthopedic Care Post-surgery and orthopedic in-home support, including help with walking, standing, driving, and daily activities for clients of any age recovering from orthopedic procedures.
- Franchise Ownership Opportunity Business ownership opportunity providing a proven and scalable in-home care franchise model, including training, ongoing support, marketing resources, and access to a national network of franchisees, Area Representatives, and operating offices.
Quantifiable outcome
- Caregivers can typically be placed within 48 hours or less from initial call
- +2 more outcomes
Companies that use Assisting Hands Home Care
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Assisting Hands Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Assisting Hands Home Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- tendercarecorePartnership as trusted provider in tendercare's free family caregiving platform Trusted Network. The network spans over 441,000 providers across 20+ eldercare categories in all 50 states, helping families find trusted health and in-home care services for seniors aging in place.
- The Grand Baby ProjectminorStatewide partnership with The Grand Baby Project offering Dementia Doll Therapy Certification (DDTC), making Assisting Hands Chicago North the only home care agency in Illinois authorized to provide this credential. Aims to raise dementia care standards through education and structured care planning.
- PontosensecoreExpanded collaboration to deploy Silver Shield AI-powered safety and wellness monitoring system nationwide across franchisee network. Following successful regional implementations, the system provides real-time fall detection, activity monitoring, and wellness insights without intrusive equipment to enhance client safety and caregiver support.
- Veterans Administration (VA)coreApproved VA provider for in-home care services. Veterans may qualify for Pension with Aid & Attendance benefit providing up to $25,525 annually to assist with paying for a caregiver in their home.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Assisting Hands Home Care competitors and assessment
Company assessmentDirect peers
- Home Instead: Largest senior home care franchise network globally with 1,000+ offices; directly comparable franchise-based model delivering personal care, companionship, and dementia care services to aging clients in their homes.
- Comfort Keepers: Senior home care franchise with comparable service mix (personal care, dementia care, respite, transitional care) operating under similar licensing model with independently owned offices across the US and internationally.
- Visiting Angels: National franchise providing non-medical in-home care including Alzheimer's/dementia care, personal care, and companionship — directly overlapping Assisting Hands' core services and customer segments.
- BrightStar Care: Franchise-based home care provider offering both medical and non-medical services (skilled nursing, dementia care, personal care) — directly comparable in dual medical/non-medical offering and franchise distribution.
- Senior Helpers: Franchise network providing in-home personal care, Alzheimer's/dementia care (proprietary Senior Gems program), and Parkinson's care — comparable specialty care positioning and franchise model.
- Right at Home: International in-home care franchise with comparable service portfolio (companionship, personal care, dementia care, specialty care) and similar target customers (seniors and disabled adults).
- Homewatch CareGivers: Franchise home care provider offering personal care, dementia care, and skilled services with similar owner-operator model and franchise-driven geographic expansion strategy.
- Synergy HomeCare: National non-medical home care franchise providing personal care, companionship, and specialty care services to seniors — directly comparable franchise model and customer base.
Broad incumbents
- Amedisys: Large publicly-traded home health and hospice operator with national footprint; while primarily medical/skilled nursing, competes for transitional care, dementia, and aging-in-place clients with broader institutional capabilities.
- Help at Home: Large PE-backed personal care services provider focused on Medicaid-funded in-home care for elderly and disabled; represents the institutional, scaled competitor with significant government payer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assisting Hands Home Care social profiles
Digital presenceAssisting Hands Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assisting Hands Home Care leadership team
Management profileNumber of profiles
Profiles10 records
Assisting Hands Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assisting Hands Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assisting Hands Home Care
What does Assisting Hands Home Care do?
Assisting Hands Home Care provides non-medical in-home personal care, companionship, and dementia/Alzheimer's care to seniors, disabled individuals, veterans, and post-surgical patients through 134 independently owned franchise offices across the US and Canada. Services are delivered in clients' homes or assisted living facilities by certified, bonded, and insured caregivers, available 24/7 with typical placement within 48 hours. Select offices also offer higher-acuity skilled nursing and therapy services.
Is Assisting Hands Home Care a public or private company?
Assisting Hands Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assisting Hands Home Care founded?
Assisting Hands Home Care was founded in 2006. It employs 1,001 to 5,000 people.
Where is Assisting Hands Home Care based?
Assisting Hands Home Care is headquartered in Nampa, United States, in the North America region.
How does Assisting Hands Home Care make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are client Care Services.
Who are Assisting Hands Home Care's main competitors?
Direct peers on record are Home Instead, Comfort Keepers, Visiting Angels, BrightStar Care, Senior Helpers, Right at Home, Homewatch CareGivers and Synergy HomeCare. Broad incumbents are Amedisys and Help at Home.
Does Assisting Hands Home Care have an API?
No public API is recorded for Assisting Hands Home Care.
What industry is Assisting Hands Home Care in?
Assisting Hands Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical). Its NAICS code is 62161 and its SIC code is 8082.