LoyaltyLoop
LoyaltyLoop is a Rhode Island-based SaaS company that sells a fully managed customer feedback platform, including NPS tracking, automated email/SMS surveys, and review generation, to small and mid-sized businesses, franchise brands, MSPs, and multi-location operators, primarily across the US, Canada, the UK, and Australia.
- Company typePrivate
- Founded2001
- HeadquartersEast Greenwich, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LoyaltyLoop does
LoyaltyLoop is a private SaaS company founded in 2001 and headquartered in East Greenwich, Rhode Island (5700 Post Road, Suite 10), that operates as LoyaltyLoop, LLC and trades under the DBA SurveyAdvantage. The company sells a fully managed customer feedback platform to small and mid-sized businesses, franchise brands, managed service providers (MSPs), print and sign companies, and other multi-location operators. Its product surface spans automated post-transaction survey delivery via email (SendGrid) and SMS (Twilio), Net Promoter Score tracking, third-party review generation on Google, detractor alerts, testimonial capture, cross-sell promotion within surveys, dormant-account reactivation, and a multi-location enterprise dashboard tier with dedicated APIs. The platform is hosted on AWS, integrates with Zoho CRM and Zapier for downstream workflows, and uses Unbounce for lead capture; LoyaltyLoop is a licensee of the Net Promoter System (Bain & Company, NICE Systems, Fred Reichheld) and a recognized supplier of the International Franchise Association (IFA).
The business model is a SaaS subscription with monthly billing and discounted annual pre-paid plans; pricing is opaque and quote-based, with setup and ongoing program management delivered by LoyaltyLoop's own team rather than as a self-service DIY tool, distinguishing the offering from raw survey platforms. Go-to-market combines an inside-sales team running live demos from warm partner-sourced lead lists with channel partner flow from IFA and integration partners, supported by content, SEO, paid search, paid social, trade shows, webinars, and an affiliate program. Geographic footprint is documented for the US (primary), Canada, the UK, and Australia via trade show participation, with the web platform accessible globally; GDPR compliance (Data Processor with Standard Contractual Clauses) provides the regulatory baseline for any European engagement.
LoyaltyLoop appears to be independently owned with no disclosed venture capital, no parent-subsidiary structure, no leadership changes or M&A activity in the source data, and an 11-50 employee range suggesting a small, mature, cash-generative operator rather than a venture-backed growth company. Two registered trademarks (LoyaltyLoop, SurveyAdvantage) anchor the brand identity, and the NPS licensing arrangement is the principal intangible asset underpinning the product's measurement credibility.
LoyaltyLoop firmographics
Firmographics- Name
- LoyaltyLoop
- Legal name
- LoyaltyLoop, LLC
- Website
- https://loyaltyloop.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoyaltyLoop is a Rhode Island-based SaaS company that sells a fully managed customer feedback platform, including NPS tracking, automated email/SMS surveys, and review generation, to small and mid-sized businesses, franchise brands, MSPs, and multi-location operators, primarily across the US, Canada, the UK, and Australia.
- Ownership category
- akta.pro rank
LoyaltyLoop industry classification
Industry- Product category
- Customer Feedback Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Management Services (8741)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Loyalty Program Strategy & Program Management (MPAAAIAF)
Keywords
Where LoyaltyLoop is headquartered
LocationHeadquarters
- HQ city
- East Greenwich
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LoyaltyLoop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- SaaS Subscription: Monthly subscription-based SaaS service with setup included. Pricing varies by plan type with monthly and annual billing options. Annual pre-paid plans offer discounted rates. The subscription covers access to the full customer feedback platform including surveys, NPS tracking, review management, and reporting dashboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual pre-paid discounted plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
LoyaltyLoop product offering
Product offeringCore offering
LoyaltyLoop is a fully managed, SaaS-based customer feedback platform that automates branded survey delivery via email and SMS, tracks Net Promoter Score, generates third-party online reviews (e.g., Google), alerts businesses in real time to detractors, captures testimonials, and uncovers cross-sell and dormant-account reactivation opportunities. The company offers two editions: a standard LoyaltyLoop platform and LoyaltyLoop Enterprise for franchises and multi-location organizations, with the LoyaltyLoop team handling setup, configuration, and ongoing program management.
Product overview
LoyaltyLoop is a unified customer feedback platform delivered as a SaaS subscription. The core offering consists of two product tiers: the standard LoyaltyLoop platform and LoyaltyLoop Enterprise for multi-location businesses. The platform is built around automated survey delivery via email and SMS, NPS tracking, and third-party review generation. Key modules include Managed Service (full-service program management), Smart Surveys (custom survey creation), an Intuitive Dashboard (reporting and analytics), Online Reviews (review generation), Testimonial Publisher (testimonial collection and publishing), Selling & Cross-Selling (revenue generation), Customer Touchpoints (engagement timing), Real-time Alerts (detractor notifications), and Expert Support. The platform integrates with Zapier for extended automation capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- LoyaltyLoop An all-in-one, fully managed customer feedback platform that automates branded survey collection via email and SMS, tracks NPS, requests third-party reviews on Google and other platforms, sends real-time detractor alerts, captures testimonials, and surfaces cross-sell and dormant-account reactivation opportunities. Designed for small and midsize businesses that serve customers and want a turnkey feedback program managed by the LoyaltyLoop team.
- LoyaltyLoop Enterprise An enterprise-grade edition of the LoyaltyLoop platform offering enhanced dashboards, multi-location roll-up and per-location reporting, organization-wide NPS tracking, advanced analytics, and dedicated API access (Enterprise API at app.loyaltyloop.com/api_lle). Targeted at franchise brands and multi-location businesses needing centralized customer-experience visibility.
Quantifiable outcome
- Companies that prioritize customer experience report 49% faster profit growth and 51% better customer retention than competitors (Forrester research cited on site)
Companies that use LoyaltyLoop
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
LoyaltyLoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature10 records
LoyaltyLoop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Net Promoter SystemcoreLoyaltyLoop is a Licensee and supporter of Net Promoter System, enabling them to offer NPS tracking and measurement aligned with the industry-standard methodology developed by Bain & Company, NICE Systems, and Fred Reichheld.
- International Franchise Association (IFA)coreLoyaltyLoop is a recognized Supplier of the International Franchise Association, marketing their franchise-focused customer feedback solutions to IFA member brands and generating credibility within the franchise community.
- Amazon Web Services, Inc.coreAWS serves as the hosting service provider for LoyaltyLoop's SaaS platform infrastructure.
- SendGridcoreSendGrid provides email service infrastructure for LoyaltyLoop's survey delivery and customer communications.
- TwiliocoreTwilio provides SMS service infrastructure enabling LoyaltyLoop to deliver surveys via text message.
- ZohocoreZoho provides CRM service for LoyaltyLoop's customer relationship management operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LoyaltyLoop competitors and assessment
Company assessmentEmerging players
- Yotpo: Yotpo is a commerce-focused reviews, ratings, and loyalty platform serving DTC and retail brands. It overlaps with LoyaltyLoop on review generation and loyalty-adjacent features but is concentrated in ecommerce rather than multi-location SMBs.
Direct peers
- Grade.us: Grade.us is a white-label review management and customer feedback platform built for agencies and SMBs, with automated review requests, surveys, and reporting — closely comparable to LoyaltyLoop's SMB review-generation and survey focus.
- Reputation.com: Reputation.com is a reputation and customer experience management platform serving multi-location enterprises with reviews, surveys, listings, and social engagement — directly comparable to LoyaltyLoop's enterprise/IFA-facing capabilities.
- AskNicely: AskNicely is an NPS-focused customer feedback platform with real-time surveys, dashboards, and coaching workflows aimed at SMBs and mid-market — a close functional peer to LoyaltyLoop's NPS tracking and survey delivery core.
- Podium: Podium provides an interaction platform combining messaging, reviews, surveys, and customer feedback for local businesses and franchises. It overlaps directly with LoyaltyLoop on review generation, NPS tracking, and SMB/multi-location customer engagement.
- Birdeye: Birdeye is a leading customer experience and reputation management platform that helps multi-location businesses generate reviews, run surveys, and capture feedback — directly competing with LoyaltyLoop's core feature set across SMB and franchise segments.
Broad incumbents
- SurveyMonkey (Momentive): SurveyMonkey is a broad survey and feedback incumbent with NPS, customer satisfaction, and CX analytics capabilities across enterprise and SMB. It competes with LoyaltyLoop on survey delivery and NPS tracking as part of a wider portfolio.
- Qualtrics: Qualtrics is an enterprise experience management platform spanning CX, EX, and survey analytics. It is a broader incumbent that competes with LoyaltyLoop at the upper end of the market on NPS, CX analytics, and multi-location reporting.
- Trustpilot: Trustpilot operates a global consumer review platform with business tools for review generation, insights, and CX — overlapping with LoyaltyLoop's third-party review request and online reputation features at greater scale.
- Medallia: Medallia is an enterprise customer experience and voice-of-customer platform with advanced analytics, surveys, and location-level roll-ups. It competes with LoyaltyLoop Enterprise for large multi-location brands and franchise systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LoyaltyLoop social profiles
Digital presenceLoyaltyLoop compliance and trust
Trust signalCompliance1 record
LoyaltyLoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoyaltyLoop leadership team
Management profileNumber of profiles
LoyaltyLoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoyaltyLoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoyaltyLoop
What does LoyaltyLoop do?
LoyaltyLoop is a fully managed, SaaS-based customer feedback platform that automates branded survey delivery via email and SMS, tracks Net Promoter Score, generates third-party online reviews (e.g., Google), alerts businesses in real time to detractors, captures testimonials, and uncovers cross-sell and dormant-account reactivation opportunities. The company offers two editions: a standard LoyaltyLoop platform and LoyaltyLoop Enterprise for franchises and multi-location organizations, with the LoyaltyLoop team handling setup, configuration, and ongoing program management.
Is LoyaltyLoop a public or private company?
LoyaltyLoop is a private company. It is classified as unknown and is currently operating.
When was LoyaltyLoop founded?
LoyaltyLoop was founded in 2001. It employs 11 to 50 people.
Where is LoyaltyLoop based?
LoyaltyLoop is headquartered in East Greenwich, United States, in the North America region.
How does LoyaltyLoop make money?
One revenue line is on record: saaS Subscription.
Who are LoyaltyLoop's main competitors?
Yotpo is listed as an emerging player. Direct peers are Grade.us, Reputation.com, AskNicely, Podium and Birdeye. Broad incumbents are SurveyMonkey (Momentive), Qualtrics, Trustpilot and Medallia.
Does LoyaltyLoop have an API?
Yes. LoyaltyLoop provides API access for developers. Two API documentation URLs are available: https://app.loyaltyloop.com/api for the standard LoyaltyLoop platform and https://app.loyaltyloop.com/api_lle for LoyaltyLoop Enterprise. The APIs enable developers to build integrations and automate workflows with the LoyaltyLoop customer feedback platform. Developer documentation is at app.loyaltyloop.com/api.
What industry is LoyaltyLoop in?
LoyaltyLoop's product category is Customer Feedback Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 5418 and its SIC code is 7310.