Adveritas

Ad Fraud Detection and Preventionadveritas.com.au

Adveritas Ltd (ASX: AV1) is an Australian-listed holding company operating TrafficGuard, an AI-powered platform that detects and mitigates invalid traffic in digital advertising. It serves global brands and advertising agencies via subscription SaaS with native integrations to Google Ads and Facebook.

Company typePublic
Founded2018
HeadquartersBentley, Australia
Headcount11–50
GTM typeB2B
OfferingSoftware

What Adveritas does

Adveritas Ltd (ASX: AV1) is an Australian-listed holding company headquartered in Bentley, Western Australia. Founded through a rebrand from Tech Mpire in December 2018 under CEO and co-founder Mathew Ratty, the company operates TrafficGuard, an AI-powered fraud detection and campaign optimisation platform serving digital advertisers and agencies. The platform is built on artificial intelligence and large-scale data analytics applied to invalid traffic (IVT) detection and real-time mitigation, with native integrations to Google Ads and Facebook/Meta enabling deployment without disrupting existing advertiser workflows.

Adveritas firmographics

Firmographics

Name: Adveritas
Legal name: Adveritas Ltd
Website: https://adveritas.com.au
Company type: Public
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Adveritas Ltd (ASX: AV1) is an Australian-listed holding company operating TrafficGuard, an AI-powered platform that detects and mitigates invalid traffic in digital advertising. It serves global brands and advertising agencies via subscription SaaS with native integrations to Google Ads and Facebook.
Ownership category
akta.pro rank

Adveritas industry classification

Industry

Product category: Ad Fraud Detection and Prevention
NAICS: Advertising Agencies (54181), Other Services Related to Advertising (541890)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
akta.pro secondary industries: Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD), Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)

Keywords

Ad fraud detection
Invalid traffic prevention
Campaign optimization
Digital advertising analytics
Ad spend protection

Where Adveritas is headquartered

Location

Headquarters

HQ city: Bentley
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Adveritas business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

TrafficGuard Fraud Prevention Platform: SaaS-based fraud detection and campaign optimization platform providing subscription revenue through software licensing to advertisers and brands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Adveritas product offering

Product offering

Core offering

Adveritas owns and operates TrafficGuard, an AI-powered software platform that detects and mitigates invalid traffic (IVT) in real time across digital advertising campaigns. The platform protects advertisers and brands from fraudulent clicks and impressions on networks such as Google Ads and Facebook, and uses data analytics to optimise ad spend allocation toward high-performing, genuine engagements.

Product overview

Adveritas is an Australian-listed holding company that owns TrafficGuard, the global leader in digital ad fraud prevention and campaign optimisation. The company offers a unified AI-powered platform that helps businesses protect their advertising spend from invalid traffic (IVT) while optimising campaign performance. TrafficGuard is the core product offering, providing real-time fraud detection and mitigation for digital advertising campaigns across major platforms like Google Ads and Facebook.

Differentiator

Problem solved

Functional benefit

Brands

TrafficGuard: Global leader in digital ad fraud prevention and campaign optimisation. AI-powered platform that detects and mitigates invalid traffic (IVT) in real-time.

Products and services

TrafficGuard TrafficGuard is an AI-powered software platform that detects and mitigates invalid traffic (IVT) in real time for digital advertising campaigns. It serves advertisers, brands, and agencies by integrating with major ad platforms such as Google Ads and Facebook to protect budgets from fraudulent clicks and impressions and to optimise campaign performance.
TrafficGuard Self-Serve Platform The Self-Serve Platform is a stand-alone productised version of TrafficGuard that allows mid-market and SMB advertisers to independently onboard, configure fraud protection, and manage campaign optimisation without direct sales engagement. It extends TrafficGuard's reach from enterprise field sales into product-led growth.

Quantifiable outcome

1B+ ad spend protected through TrafficGuard platform
+1 more outcomes

Companies that use Adveritas

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Adveritas technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Adveritas partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Google AdscoreTechnology or IntegrationTrafficGuard integrates seamlessly with Google Ads platform, enabling advertisers to protect their Google advertising spend from invalid traffic in real-time.
Facebook (Meta)coreTechnology or IntegrationTrafficGuard provides integration with Facebook advertising platform, offering fraud protection for Meta ad campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Adveritas competitors and assessment

Company assessment

Direct peers

Pixalate: Specialized ad fraud intelligence and IVT detection platform with deep coverage across CTV, mobile, and OTT. Direct competitor in invalid traffic analytics for advertisers and platforms.
CHEQ: Go-to-market security platform that uses AI to block invalid traffic, fake leads, and fraudulent ad engagement. Closely comparable product category targeting enterprise advertisers seeking IVT protection.
HUMAN (formerly White Ops): Bot and fraud mitigation platform protecting enterprises from sophisticated invalid traffic, account abuse, and ad fraud. Closely comparable to TrafficGuard's core IVT detection capability, with stronger enterprise security positioning.
DoubleVerify: NYSE-listed global leader in digital media measurement, fraud detection, and brand safety. Direct competitor to TrafficGuard across invalid traffic detection and ad verification for enterprise advertisers and agencies.
Integral Ad Science (IAS): Public digital ad verification company offering fraud detection, viewability, brand safety, and IVT mitigation. Direct competitor serving the same enterprise advertiser and agency base as TrafficGuard.

Emerging players

Singular: Marketing attribution and analytics platform with built-in fraud prevention. Overlaps with TrafficGuard on ad fraud detection for performance marketers and mobile advertisers.
Kochava: Omnichannel attribution and analytics platform offering fraud detection for connected TV, mobile, and programmatic. Comparable in invalid traffic detection, particularly for omnichannel and CTV campaigns.
AppsFlyer: Mobile attribution and marketing analytics platform with built-in fraud protection suite. Overlaps with TrafficGuard on mobile ad fraud prevention and post-attribution IVT filtering, particularly in app install and mobile campaigns.
Adjust: Mobile measurement and fraud prevention platform with strong coverage in the app ecosystem. Comparable in mobile ad fraud detection use cases, with broader attribution and analytics capabilities.
Scylla: AI-based fraud detection platform covering ad fraud, bot detection, and account takeover. Comparable as an AI-first ad fraud detection vendor with similar enterprise positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Adveritas financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Adveritas leadership team

Management profile

Number of profiles

Profiles11 records

Adveritas subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Adveritas funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Adveritas M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adveritas

What does Adveritas do?

Is Adveritas a public or private company?

Adveritas is a public company. It is classified as public and is currently operating.

When was Adveritas founded?

Adveritas was founded in 2018. It employs 11 to 50 people.

Where is Adveritas based?

Adveritas is headquartered in Bentley, Australia, in the Oceania region.

How does Adveritas make money?

One revenue line is on record: trafficGuard Fraud Prevention Platform.

Who are Adveritas's main competitors?

Direct peers on record are Pixalate, CHEQ, HUMAN (formerly White Ops), DoubleVerify and Integral Ad Science (IAS). Emerging players are Singular, Kochava, AppsFlyer, Adjust and Scylla.

Does Adveritas have an API?

No public API is recorded for Adveritas.

What industry is Adveritas in?

Adveritas's product category is Ad Fraud Detection and Prevention. Its primary akta.pro industry code is BPAMALAN, Brand Safety, Fraud Detection & Ad Verification, with a secondary code of BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement). Its NAICS code is 54181 and its SIC code is 7311.