Three Wishes

What Three Wishes does

Three Wishes is a US-based, founder-owned food company that produces grain-free cereal, granola, and chewy bar products formulated from chickpea, tapioca, and pea protein rather than commodity grains such as wheat, rice, corn, or oats. Founded in 2019 by the Wishingrad family, the company sells a portfolio of roughly 14 SKUs across three categories, all positioned around 6-8g of protein and 3g or less of sugar per serving, and all gluten-free, grain-free, and vegan-friendly. Distribution is omnichannel: direct-to-consumer sales through a Shopify-powered website (threewishescereal.com), plus placement in major retail and grocery channels including Target, Amazon, Thrive Market, and Instacart, with a Sale Spotter email program driving in-store discovery. The company is headquartered in Rye, NY, employs 1-10 people, and remains privately held with no public funding disclosures beyond a single 2022 round from Rocana Venture Partners. Its customer base is composed of health-conscious and gluten-free consumers, with documented use cases spanning weight management programs, celiac disease dietary compliance, and high-protein breakfast routines.

Name

Three Wishes

Legal name

Three Wishes Foods Inc.

Website

https://threewishescereal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Three Wishes is a US-based, founder-owned CPG company producing grain-free, high-protein, low-sugar cereal, granola, and chewy bars, sold direct-to-consumer and through Target, Amazon, Thrive Market, and Instacart to health-conscious and gluten-free consumers.

Ownership category

akta.pro rank

Product category

Breakfast Cereal

NAICS

Breakfast Cereal Manufacturing (311230), Bakeries and Tortilla Manufacturing (3118), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Grain-free cereal
• Low-sugar breakfast
• High-protein cereal
• Gluten-free snacks
• Plant-based granola

Headquarters

HQ city

Scarsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of cereal, granola, and chewy bar products through e-commerce website and retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Three Wishes manufactures and sells grain-free breakfast cereal, chewy bars, and granola products. All items are formulated with chickpea, tapioca, and pea protein in place of commodity grains, providing 8g of protein and 3g or less of sugar per serving, and are marketed as gluten-free, vegan-friendly, and free from artificial flavors.

Product overview

Three Wishes is a food company specializing in cereal, chewy bars, and granola products. The product portfolio includes seven cereal flavors (Cocoa, Honey, Unsweetened, Marshmallow, Cinnamon, Fruity, Strawberry, and Vanilla Frosted) made primarily from chickpea, tapioca, and pea protein; three chewy bar varieties (S'mores, Chocolate Chip, and Chocolate Peanut Butter); and three granola flavors (Original, Chocolate Almond, and Maple Pecan). All products emphasize high protein content (6-8g per serving), low sugar (3g or less), and gluten-free/grain-free formulations. The company was founded by the Wishingrad family and is distributed from Rye, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocoa Cereal Chocolate-flavored cereal made from chickpea, tapioca, and pea protein with 8g protein and 3g sugar per serving; vegan and gluten-free, targeting consumers seeking a chocolatey low-sugar breakfast.
• Honey Cereal Honey-flavored cereal sweetened with monk fruit and organic cane sugar, containing 8g protein and 3g sugar per serving; gluten-free, grain-free, and vegan-friendly for health-conscious consumers.
• Unsweetened Cereal Plain cereal Os with zero sugar and 8g protein, made from chickpea, tapioca, pea protein, and salt; versatile for snacking, yogurt topping, or smoothie mix-ins, targeted at consumers avoiding added sugar.
• Marshmallow Cereal Nostalgic marshmallow-flavored crunchy cereal Os containing 8g protein and 3g sugar per serving; gluten-free and grain-free.
• Cinnamon Cereal Spiced cinnamon-flavored cereal made from chickpea, tapioca, and pea protein with high protein and low sugar; gluten-free.
• Fruity Cereal Fruit-flavored cereal made with alternative grains and high protein/low sugar profile; gluten-free.
• Strawberry Cereal Strawberry-flavored cereal made from chickpea and tapioca with 8g protein per serving; gluten-free.
• Vanilla Frosted Cereal Vanilla-frosted cereal made from chickpea and tapioca with 8g protein per serving; gluten-free.
• Original Granola Grain-free crunchy granola made with gluten-free, protein-forward ingredients; can be eaten as a standalone snack or as a topping on yogurt or smoothies.
• Chocolate Almond Granola Grain-free granola with chocolate and almond flavors containing only 3g of sugar; can be eaten directly or used as a topping.
• Maple Pecan Granola Grain-free granola made with real maple syrup and eight other wholesome ingredients, offering a pecan pie-like flavor for breakfast consumption with milk or as a topping.
• S'mores Chewy Bars Gluten-free chewy bars with s'mores-inspired flavor containing 6g protein and 3g sugar, positioned as a wholesome snack for kids and adults.
• Chocolate Chip Chewy Bars Gluten-free chewy bars with chocolate chip flavor, protein-forward (high protein, low sugar) and positioned as a nutty, chocolatey wholesome snack.
• Chocolate Peanut Butter Chewy Bars Gluten-free chewy bars combining chocolate and peanut butter flavors, protein-forward and positioned as a nutty, chocolatey wholesome snack.

Quantifiable outcome

• Products deliver 8g protein with only 3g sugar per serving
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• TargetcoreChannel Partner/ Reseller/ DistributorTarget serves as a major retail distribution partner for Three Wishes cereal products, offering both in-store and online purchasing options through target.com.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an online marketplace partner for Three Wishes, providing e-commerce distribution through the Amazon Stores platform.
• Thrive MarketminorChannel Partner/ Reseller/ DistributorThrive Market is a health-focused online grocery marketplace partner offering Three Wishes products to its membership-based customer base.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart provides same-day delivery integration for Three Wishes products through its grocery delivery platform, partnering with various retail stores.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic Spoon: Direct competitor in the better-for-you, high-protein, low-sugar cereal category with strong DTC and retail presence; highly comparable target customer (health-conscious adults) and product format.
• Catalina Crunch: Direct competitor offering low-sugar, high-protein, keto-friendly cereal; comparable positioning, SKU structure, and target consumer (low-carb/functional eaters).
• Lovebird Foods: Direct competitor in the grain-free / better-for-you cereal category with similar use of alternative flours and clean-label positioning.
• Seven Sundays: Direct peer in grain-free, better-for-you breakfast (muesli/granola), with overlapping retail channels and similar real-ingredient, no-additives positioning.
• Purely Elizabeth: Comparable better-for-you granola and breakfast brand with similar Target/Thrive-style distribution and a focus on clean, functional ingredients.
• Wildway: Direct peer in grain-free granola and breakfast products with comparable clean-label, low-sugar positioning and overlapping retail/health-food channels.

Emerging players

• OffLimits: Cereal brand with playful positioning and DTC-led growth; overlaps on better-for-you ingredients and target millennial/Gen-Z consumer, but more limited retail footprint.

Broad incumbents

• Cascadian Farm: Established organic cereal and granola brand owned by General Mills; broader portfolio but overlapping better-for-you positioning, retail presence, and breakfast occasion.
• Kashi: Incumbent better-for-you cereal and granola brand with extensive retail distribution; comparable health-conscious positioning but operates as a large portfolio brand rather than a focused niche.
• Bobo's: Established better-for-you oat-based bars and breakfast products with similar Target/natural-channel distribution and functional-snacking positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/threewishescereal
• Instagraminstagram.com/threewishes/?hl=en
• Xx.com/3wishescereal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Wishes