INTEREL
INTEREL is a Singapore-headquartered IoT company (founded 2010) that builds smart building infrastructure — thermostats, keypads, and software — for hotels and multi-dwelling units, with 500,000+ devices deployed across 45 countries.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What INTEREL does
INTEREL is a Singapore-headquartered smart building technology company founded in 2010 that develops IoT-enabled hardware and software for the hospitality and multi-dwelling unit (MDU) markets. Its core technology is INTEREL OS, a proprietary operating system that runs across the company's device family — most notably the EOS 2 enterprise-grade smart thermostat, the ETERNA metallic keypad, and the FLAT 2 series — and which has received 100+ over-the-air software upgrades since inception. The EOS 2 is engineered as an all-in-one room controller: it combines HVAC control, a built-in IoT hub supporting Zigbee, Bluetooth, 802.15.4, WiFi, and Modbus, and an Environmental Fusion Sensor that monitors temperature, humidity, motion, VOCs, CO and CO2-equivalent levels for occupancy-based energy management.
The company sells an integrated solution stack that includes the EOS for Hospitality energy management system, a Guest Room Management System (GRMS) for lighting, curtains, and guest services, and an MDU smart building platform for multifamily, student, senior, and military housing. INTEREL's value proposition is anchored on an independently audited 35% HVAC energy reduction, bidirectional integrations with the leading PMS, door-lock, workflow, IPTV, and voice-assistant ecosystems, and a 1–3 year payback in high-energy-cost regions. Its product portfolio has been deployed across 500,000+ devices in 45 countries, with named enterprise customers including Marriott, Accor, IHG, Atlantis, Jumeirah, Kempinski, Emaar, and Best Western.
INTEREL generates revenue through hardware sales (thermostats, keypads, controllers), recurring software and cloud services (over-the-air feature upgrades, the EOS App Store, and the INTEREL.io dashboard), and partner enablement through a global system-integrator channel. Pricing is quote-based and multi-year, with the 2024 launch of an Accor-dedicated self-service portal accelerating enterprise deal velocity. The company is private, backed by Jolt Capital SAS (growth equity), and operates regional offices including in Dubai to support Middle East deployments.
INTEREL firmographics
Firmographics- Name
- INTEREL
- Legal name
- INTEREL Pte. Ltd.
- Website
- https://interel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- INTEREL is a Singapore-headquartered IoT company (founded 2010) that builds smart building infrastructure — thermostats, keypads, and software — for hotels and multi-dwelling units, with 500,000+ devices deployed across 45 countries.
- Ownership category
- akta.pro rank
INTEREL industry classification
Industry- Product category
- Smart Building Infrastructure
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
- akta.pro secondary industries
- Smart Appliance & Energy Management Integration (HSAHADAG), Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
Keywords
Where INTEREL is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
INTEREL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Hardware Sales: Sale of IoT-enabled smart thermostats (EOS 2), metallic keypads (ETERNA), glass touch panels (FLAT 2 Series), Room Maestro controllers, and Room Orchestra controllers. Hardware includes built-in IoT hub functionality reducing need for additional devices.
- Software Platform & Updates: Ongoing value generation through over-the-air software updates that deliver new features and improvements. EOS App Store enables pay-only-for-features model with upgrade possibilities.
- Cloud Dashboard Services: INTEREL.io cloud-based dashboard solution for monitoring energy savings, room status, and proactive maintenance alerts included with EOS deployment.
- Partner Ecosystem Services: Enablement of partner ecosystem including system integrators who provide installation, commissioning, and ongoing service support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based hardware and software pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
INTEREL product offering
Product offeringCore offering
INTEREL develops and manufactures IoT-enabled smart building hardware (EOS 2 thermostats, ETERNA metallic keypads, FLAT 2 glass touch panels) and supporting controllers (Room Maestro, Room Orchestra) for the hospitality and multi-dwelling unit (MDU) markets. All devices run on the proprietary INTEREL OS and deliver up to 35% HVAC energy savings through occupancy-based management, deep bidirectional integrations with property management systems, door locks, and workflow tools, plus cloud-based monitoring and over-the-air updates across 45 countries.
Product overview
INTEREL is a smart building infrastructure company offering a unified platform-plus-modules architecture. The core product line includes EOS 2 Smart Thermostat (serving as the central IoT hub and energy management platform), ETERNA metallic keypads, and FLAT 2 Series smart thermostats and switches—all running on INTEREL OS. Supporting products include Room Maestro and Room Orchestra controllers. The software ecosystem comprises INTEREL.io cloud dashboard, Hotel of Things/Home of Things API platform, and connectBsmart connectivity framework supporting Zigbee, Bluetooth and 802.15.4. Solutions span hospitality energy management (EOS for Hospitality), guest room control (GRMS), and multi-dwelling units (MDU). The platform delivers up to 35% energy savings through occupancy-based automation and integrates with leading PMS, door locks, workflow systems, and voice assistants.
Differentiator
Problem solved
Functional benefit
Brands
- ETERNA: Precision-machined metallic keypad for hospitality featuring soft backlit icons, far-field proximity sensing, and built-in Kandela night light.
- EOS 2
- FLAT 2 Series
- INTEREL OS
- connectBsmart
- Hotel of Things (HoT)
- INTEREL.io
Products and services
- EOS 2 Smart Thermostat Enterprise-grade smart thermostat and IoT hub that delivers up to 35% energy savings through occupancy-based management. Combines built-in Fusion Sensor (VOCs, CO, CO2 equivalent, motion, humidity, temperature) with PMS, door lock, and workflow integrations. Supports 800+ HVAC configurations including 2-pipe/4-pipe fan coil applications. Designed for hotels, MDUs, student housing, and senior living.
- ETERNA Metallic Keypad Precision-machined metallic keypad for hospitality that controls lighting, HVAC, curtains, and guest services. Features far-field proximity sensing, Kandela built-in motion-activated night light, soft backlit icons with zero learning curve. Customizable in 1-8 button layouts and multiple metal color finishes.
- FLAT 2 Series Smart thermostats and lighting control panels with tempered glass surface, minimalist design, visual and audio feedback, far-field proximity sensor, and built-in motion and temperature/humidity sensors. Designed for timeless longevity in guest rooms.
- Room Maestro Series Main controllers that run on INTEREL OS and continuously improve via over-the-air updates. Power the smart space with flexible configurations for various applications.
- Room Orchestra Series Supporting controllers that extend Maestro capabilities for larger spaces or specialized applications, handling extra functions beyond Maestro scope.
- EOS for Hospitality (Energy Management Solution) Energy management solution for hotels featuring the award-winning EOS smart thermostat. Delivers up to 35% energy savings through occupancy detection and PMS integration. Includes guest services, door lock networking, and INTEREL.io dashboard. Packaged as a complete hospitality energy management bundle.
- Guest Room Management System (GRMS) Complete guest room control system for hospitality controlling HVAC, lighting, curtains, and guest services. Features customizable interfaces (FLAT 2, ETERNA) with 700+ RAL color options and bidirectional integrations with PMS, door locks, IPTV, and workflow systems.
- MDU Smart Building Platform All-in-one solution for multi-dwelling units packaging smart building infrastructure into the EOS 2 thermostat. Serves multifamily, senior living, student housing, staff housing, and military housing. Features built-in IoT hub, enterprise API, and energy management with per-tenant control.
- INTEREL OS (Operating System Platform) Proprietary operating system that runs on all INTEREL devices. Delivered through 100+ over-the-air upgrades since 2010, continuously adding features and capabilities to keep products improving over their lifecycle. Forms the software foundation for all INTEREL hardware products.
- Hotel of Things / Home of Things Platform Platform connecting smart building partners to the physical world. Converges different pieces of the smart building ecosystem and presents functionality through an API to enable partner applications and integrations.
- connectBsmart Framework Cross-vendor ultra-low energy connectivity framework supporting Zigbee, Bluetooth, and 802.15.4 protocols. Enables third-party smart devices to join and operate on INTEREL infrastructure.
- INTEREL.io Dashboard Cloud-based dashboard solution included with every EOS deployment for monitoring energy savings, room status, proactive maintenance alerts, and real-time analytics. Hosted on AWS.
Quantifiable outcome
- 35% reduction in heating and cooling energy consumption
- +7 more outcomes
Companies that use INTEREL
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
INTEREL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability3 records
Feature10 records
INTEREL partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and strategic.
- HTNG (Hospitality Technology Next Generation)coreDouglas Rice, Founder and CEO Emeritus of HTNG, serves on the INTEREL Board of Directors, providing hospitality technology industry expertise and strategic guidance.
- Assa Abloy (Vingcard)coreAssa Abloy door lock brand. EOS 2 built-in wireless connectivity enables Vingcard locks to become online without dedicated network infrastructure, supporting guest stay extensions, lost card deactivation, audit logs, and low battery alerts.
- dormakaba (Kaba)coredormakaba (Kaba) door lock integration. EOS enables online door lock functionality for dormakaba locks through built-in wireless connectivity.
- YalecoreYale smart lock brand integration. EOS connects to Yale locks through built-in wireless capability for door lock networking.
- Oracle (OPERA)coreOracle OPERA PMS integration. EOS uses PMS interface to determine room occupancy and optimize energy consumption. OPERA is described as the leading hotel software with thousands of installations worldwide.
- AmadeuscoreAmadeus Service Optimization Solutions and PMS integration. Combines hospitality traditions with latest technology for guest experience orchestration. Amadeus PMS serves as core business solution for hotels.
- HotSOSstrategicWorkflow management system integration. EOS communicates with HotSOS to instantly update staff tools with room status information including Do Not Disturb and Make Up Room signals.
- KnowcrossstrategicWorkflow management integration providing hotel staff access to better guest data for anticipating and responding to guest expectations. EOS updates workflow systems with latest room information.
- FCSstrategicFCS workflow management helps hoteliers optimize resources with price-point attractive solutions to maximize results without compromising service quality.
- VolarastrategicVoice-based guest engagement solutions compatible with Google Nest hub, Amazon Echo, and other digital voice assistants. EOS enables temperature and lighting control through voice commands.
- INTELITYstrategicGuest engagement and staff management platform for hotel, casino, cruise, and luxury residential markets. Integration enables enhanced guest control capabilities.
- iRiSstrategiciRiS Guest Experience Platform provides tools and technology to digitize hotel business operations in various ways.
- InnSpirestrategicAll-in-one technology suite for world-class digital guest experience with contactless technology capabilities.
- NoniusstrategicComplete Guest Technology solutions portfolio for contactless Digital Guest Journey. All solutions built in-house allowing highly integrated and competitive offers.
- AccorcoreAccor has chosen EOS Smart Thermostat as their preferred energy management solution. Exclusive self-service portal (accor.interel.com) enables Accor hotels to get budgetary quotations in under 10 minutes. Supports SSO login with Accor email addresses.
- ExteritystrategicIPTV integration partner enabling hotel guests to control room environment from television.
- AWS (Amazon Web Services)coreEOS cloud platform hosted on Amazon Web Services for secure data flow and cloud-based dashboard solution (INTEREL.io).
- Matter / Thread Standards EcosystemstrategicEOS hardware is Matter and Thread ready with application-level support to be enabled through future firmware updates delivered via OTA.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
INTEREL competitors and assessment
Company assessmentBroad incumbents
- Honeywell Building Technologies: Honeywell's building technologies division delivers BMS, HVAC controls, and energy management for commercial and hospitality properties worldwide. It competes with INTEREL on integrated HVAC/energy management and has substantially larger scale and installed base.
- Siemens Smart Infrastructure: Siemens Smart Infrastructure provides building automation, HVAC control, and energy management solutions across commercial real estate and hospitality. It targets the same buyer personas as INTEREL with much broader portfolios and deeper service networks.
- Johnson Controls: Johnson Controls offers HVAC equipment, building automation, and energy management (including OpenBlue) for commercial buildings and hotels. It is a direct competitor in integrated environmental controls and energy savings solutions.
- Schneider Electric: Schneider's EcoStruxure platform provides building management, energy monitoring, and HVAC control across commercial and hospitality segments. It overlaps with INTEREL on energy management and IoT integration in hotels and MDU.
Direct peers
- Telkonet: Telkonet specializes in IoT-based energy management and occupancy-based HVAC control for hospitality and MDU markets, very close to INTEREL's offering in target customer, use case (energy savings via occupancy detection), and integration with PMS systems.
- Verdant Energy Management Solutions: Verdant provides in-room energy management thermostats and occupancy-based HVAC control specifically for hotels. It is highly comparable to INTEREL's EOS platform in target vertical (hospitality) and core value proposition (energy savings).
- INTELITY: INTELITY is a guest experience and in-room control platform for hotels, casinos and cruise ships. It overlaps with INTEREL on smart-room control and integrations with PMS and door locks, with a stronger focus on the guest-facing app layer.
- InnSpire: InnSpire provides all-in-one guest-facing technology for hotels including in-room control, IPTV and entertainment. It overlaps with INTEREL on smart-room control and PMS integrations for luxury and upscale hospitality.
- Nonius: Nonius offers an end-to-end guest technology stack for hotels including in-room control, connectivity and guest apps. It is comparable to INTEREL on integrated hotel technology with broader guest-facing capabilities.
Emerging players
- TIS Smart Hotel: TIS Smart Hotel delivers integrated room automation (lighting, HVAC, curtains) for hospitality projects. It is comparable to INTEREL's Guest Room Management System on integrated smart-room control but has a narrower global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
INTEREL social profiles
Digital presenceINTEREL compliance and trust
Trust signalCompliance5 records
INTEREL financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTEREL leadership team
Management profileNumber of profiles
Profiles3 records
INTEREL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTEREL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTEREL
What does INTEREL do?
INTEREL develops and manufactures IoT-enabled smart building hardware (EOS 2 thermostats, ETERNA metallic keypads, FLAT 2 glass touch panels) and supporting controllers (Room Maestro, Room Orchestra) for the hospitality and multi-dwelling unit (MDU) markets. All devices run on the proprietary INTEREL OS and deliver up to 35% HVAC energy savings through occupancy-based management, deep bidirectional integrations with property management systems, door locks, and workflow tools, plus cloud-based monitoring and over-the-air updates across 45 countries.
Is INTEREL a public or private company?
INTEREL is a private company. It is classified as private equity controlled and is currently operating.
When was INTEREL founded?
INTEREL was founded in 2010. It employs 51 to 100 people.
Where is INTEREL based?
INTEREL is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does INTEREL make money?
Four revenue lines are on record. Smart Hardware Sales are the primary driver. The others are software Platform & Updates, cloud Dashboard Services and partner Ecosystem Services.
Who are INTEREL's main competitors?
Broad incumbents on record are Honeywell Building Technologies, Siemens Smart Infrastructure, Johnson Controls and Schneider Electric. Direct peers are Telkonet, Verdant Energy Management Solutions, INTELITY, InnSpire and Nonius. TIS Smart Hotel is listed as an emerging player.
Does INTEREL have an API?
Yes. Enterprise-grade API that provides seamless access to thermostat controls and data from equipment running on the INTEREL infrastructure. The API is developer-focused, offering flexible endpoints and robust documentation for easy integration. Enables building dashboards, automating workflows, developing advanced analytics, real-time insights, and custom applications. Designed with developers in mind for smart building integrations.
What industry is INTEREL in?
INTEREL's product category is Smart Building Infrastructure. Its primary akta.pro industry code is HSAOANAI, Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa), with a secondary code of HSAHADAG, Smart Appliance & Energy Management Integration. Its NAICS code is 334512 and its SIC code is 3822.