What Innspire does

Innspire (legal entity: Innspire Intelligent Hotels AB) is a Stockholm-headquartered SaaS company that builds AI-powered operating software for the luxury and upscale hospitality segment. Its flagship product, Innspire ONE (also branded HotelOS), is a unified AI layer that connects more than 100 certified hospitality systems — including PMS, POS, door locks, payment gateways, and in-room TVs — and orchestrates the full guest journey from booking through post-stay through three stacked tiers: Text Journey (entry-level SMS/WhatsApp messaging, free per-room base with usage fees), AI Concierge (an AI persona trained on each hotel's SOPs, menus, and local guides, priced at $0.95-$1.95 per room per month), and Guest Flows (zero-download mobile check-in, facial recognition, Apple/Google Wallet keys, F&B ordering, and checkout at $3.95 per room per month). A parallel AI Voice module ($8-$12 per room per month, powered by the EHVA.ai partnership) handles inbound and in-room phone calls autonomously in any language.

The company monetizes primarily on a per-room-per-month subscription basis with one-time go-live fees for visual and add-on modules, plus usage-based billing for SMS/WhatsApp consumption. Add-on modules (TripPlanner, Room Service, Table Reservations, SPA Bookings, Rate Your Stay) extend the platform with go-live fees of $995 each. Distribution is exclusively through enterprise field sales targeting hotel general managers and ownership groups, with a freemium Text Journey entry point that Innspire vets per property. The customer base is concentrated in luxury and lifestyle hospitality — including LVMH Cheval Blanc, Viceroy Hotels, Virgin Hotels, Park Lane New York, Highgate, Ennismore, Six Senses, Club Quarters (~5,000 rooms across US/UK), and The Don CeSar — with operational presence in more than 20 countries. The company is privately held and founder-led (CEO and co-founder Martin Chevalley), with only one disclosed funding round ($2.4M from 20 North Street in 2017), implying sustained operating profitability or significant reinvestment of cash flow over a 13-year history.

Name

Innspire

Legal name

Innspire Intelligent Hotels AB

Website

https://innspire.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Innspire is a Stockholm-based SaaS company whose Innspire ONE HotelOS platform connects 100+ hospitality systems to power AI-driven guest messaging, mobile check-in, and in-room experiences for luxury and upscale hotels and management groups worldwide.

Ownership category

akta.pro rank

Product category

Hospitality Operations Software

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Hotel Content Aggregators & Connectivity APIs (THALAJAD), AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

Keywords

• Hospitality software platform
• AI hotel operations
• Guest experience software
• Hotel integration platform
• Guest messaging software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Text Journey Subscription: Free per room/month base tier with pay-per-message. Complete guest messaging timeline with 5 pre-built touchpoints from booking to post-stay. Unified inbox connected to PMS. Messages billed per interaction based on guest mobile country.
2. AI Concierge Subscription: $0.95/room/month + messages, or $1.95/room all-in with campaigns included. Everything in Text Journey plus trained AI persona, real-time responses, automatic task creation, multi-language support, one task management integration.
3. Guest Flows Subscription: $3.95/room/month with $1,995 one-time go-live fee. Zero-download screens, mobile check-in with face recognition, Apple Wallet key, upsell screens, F&B ordering, automated checkout.
4. AI Voice: $8/room/month at scale, $12 for smaller properties. AI Voice handles inbound and in-room calls 24/7. Powered by EHVA partnership.
5. Add-on Modules: TripPlanner from $1.95/room/month, Room Service from $1.95, Table Reservations from $0.95, SPA Bookings from $0.95. Each includes $995 go-live fee. Standalone rates slightly higher.
6. Messaging Consumption (SMS/WhatsApp): Usage-based billing for SMS and WhatsApp messages. Rated by guest's mobile country/carrier. USA & Canada: $0.09 SMS, $0.20 WhatsApp. EU Standard: $0.12 SMS, $0.22 WhatsApp. Billed per message sent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Innspire sells an AI-powered hospitality operating system, Innspire ONE (HotelOS), which connects 100+ certified integrations across PMS, POS, locks, payments, and TV into a single unified layer. It offers modular subscription tiers—Text Journey (messaging), AI Concierge (AI persona trained on hotel content), Guest Flows (zero-download mobile experience with facial recognition check-in, digital wallet keys, and automated checkout)—plus AI Voice for autonomous call handling. Customers are luxury and upscale hotels, resorts, and management groups who subscribe on a per-room monthly basis to automate guest requests, drive upsell revenue, and streamline operations without rip-and-replace.

Product overview

Innspire offers a modular AI Hotel Operations platform called Innspire ONE (HotelOS) that unifies 100+ hotel systems into a single layer across the entire guest journey. The product portfolio consists of three core tiers that build on each other: Text Journey (entry-level, no monthly fee, pay-per-message automated touchpoints over SMS/WhatsApp), AI Concierge (adds an AI persona trained on hotel content that handles text conversations and creates tasks in real time), and Guest Flows (adds the zero-download visual layer with mobile check-in, facial recognition, digital wallet keys, F&B ordering, and automated checkout). AI Voice is a parallel core product powered by the EHVA partnership, handling all inbound and in-room calls autonomously. Guest Flows add-ons include TripPlanner, Room Service, Table Reservations, SPA Bookings, and Rate Your Stay. Innspire TV (InnSmart TV) delivers a branded in-room screen experience via native hospitality Smart TVs or the InnCable set-top box. All products are managed through the Innspire ONE dashboard with a single login and unified guest record.

Differentiator

Problem solved

Functional benefit

Brands

• Innspire ONE: AI HotelOS platform that connects 100+ hotel systems, handling operational tasks and guest engagement across the entire hotel operation.
• Guest Flows
• AI Concierge
• AI Voice
• InnSmart TV
• InnCable
• Text Journey
• TripPlanner
• Room Service
• SPA Bookings
• Table Reservations
• Rate Your Stay

Products and services

• Innspire ONE (HotelOS) The central AI HotelOS platform that connects 100+ hotel systems (PMS, POS, locks, payments, TV) into a single unified layer, managing every stage of the guest journey from pre-stay to post-stay for luxury and upscale hotels and hotel groups.
• Text Journey Entry-point messaging product providing five automated guest touchpoints from booking confirmation to post-stay survey over SMS and WhatsApp with a unified PMS-connected inbox; guests can reply and staff respond manually. Free per room/month with pay-per-message billing.
• AI Concierge AI-powered virtual concierge trained on the hotel's SOPs, menus, and local guides; responds to guest questions in real time via text in any language, automatically creates staff tasks, and routes requests to the right department for hotels.
• Guest Flows Zero-download visual mobile experience for hotel guests covering mobile check-in with facial recognition, digital key in Apple or Google Wallet, upsell screens, F&B ordering, and automated checkout—delivered via the guest's phone without an app download.
• AI Voice AI-powered voice agent that handles inbound and in-room hotel calls on the first ring, 24/7, in any language, powered by the EHVA partnership; autonomously handles up to 80% of guestroom calls.
• TripPlanner Add-on to Guest Flows that curates amenities, excursions, and local experiences in one upsell engine; hotels earn commission on off-site bookings, not just on-property spend.
• Room Service F&B ordering add-on to Guest Flows deliverable to room, pool, or beach with no app and no friction; integrates with hotel POS systems for direct kitchen routing and room charge posting.
• Table Reservations Integrated table booking add-on built into the Guest Flows journey; connects to reservation platforms so guests can reserve a restaurant table at exactly the right moment.
• SPA Bookings Integrated spa scheduling add-on built into the Guest Flows journey; connects to spa management platforms so guests can browse and book treatments at the right moment.
• Rate Your Stay Feedback collection add-on that prompts guests for ratings at the optimal moment during their stay; responses feed into guest profiles and operational reporting.
• Innspire TV (InnSmart TV) Fully integrated, branded in-room TV experience running natively on Samsung and LG hospitality Smart TVs with embedded Google Cast; supports AirPlay and Chromecast; enables F&B ordering, service requests, upsell prompts, and in-room revenue generation.
• Innspire InnCable Innspire's own compact HDMI set-top box that brings the complete Innspire TV platform to any HDMI-equipped TV, including non-smart or older displays; installs in minutes.

Quantifiable outcome

• 80% of guest requests automated across text and voice
• +9 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• EHVA.aicoreTechnology or Integration · 1 May 2025Strategic partnership and channel reseller agreement. Innspire resells EHVA.ai's conversational voice AI platform across its global hotel portfolio. Combined AI Voice and AI Concierge solution creates omnichannel guest communication through Innspire's centralized ONE dashboard. EHVA autonomously handles up to 80% of guestroom calls 24/7, reducing front desk workload. Initial deployments already underway across North America and globally.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akia: Akia is a guest messaging and engagement platform purpose-built for hotels, offering two-way SMS/WhatsApp messaging, AI-assisted responses, and PMS integrations. Directly competes with Innspire's AI Concierge and Text Journey products for the same luxury/upscale hotel customer base.
• Asksuite: Asksuite is an AI-powered guest engagement and direct booking platform for hotels, offering AI chatbots, reservation automation, and guest communication. Competes head-to-head with Innspire on AI-driven guest messaging and pre-stay conversion for independent hotels and chains.
• Revinate: Revinate is a guest experience platform combining CRM, reputation management, and guest communication for hotels. Overlaps with Innspire's AI Concierge, Guest Flows, and post-stay review modules and targets similar upscale/luxury hotel segments.
• Cendyn: Cendyn is a hospitality CRM and marketing platform focused on guest profiling, targeted campaigns, and integrated guest data. Closely comparable to Innspire's PMS-connected unified guest record and AI-driven personalization layer for hotels.

Broad incumbents

• Shiji Group: Shiji is a large global hospitality technology vendor offering PMS, POS, guest experience, and distribution platforms. As a broad incumbent, it competes with Innspire across guest journey touchpoints but from a much wider portfolio perspective, especially in luxury chains.
• Oracle Hospitality: Oracle Hospitality (OPERA Cloud) is the dominant enterprise PMS used by large luxury hotel groups, and Innspire already integrates with it via OHIP. Oracle could choose to natively layer AI guest engagement on top of OPERA, threatening Innspire's positioning for enterprise hotels.
• Mews: Mews is a modern cloud PMS for hotels that also offers payments, guest experience, and integrations — Innspire already integrates natively with Mews. Mews competes partially as a platform layer with growing guest engagement capabilities for boutique and lifestyle hotels.

Emerging players

• TrustYou: TrustYou is a guest feedback and reputation management platform used by hotels to manage reviews and post-stay surveys. Partial overlap with Innspire's "Rate Your Stay" module and post-stay engagement touchpoints in the broader guest journey.
• HotelKit: HotelKit is a hotel operations and internal communication platform for housekeeping, maintenance, and guest request workflows. Direct overlap with Innspire's task-routing integrations (it routes to HotSOS, Alice, Optii) and competes in the same hotel operations workflow layer.

Others

• SONIFI Solutions: SONIFI provides in-room entertainment, connectivity, and guest-facing technology for hotels. Adjacent to Innspire's InnSmart TV and InnCable products but does not compete on messaging, AI concierge, or guest journey orchestration.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innspireintelligenthotels
• LinkedInlinkedin.com/company/2752763

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innspire