Linecut
Linecut is a Finnish online marketplace that aggregates VIP skybox inventory at hockey and concert venues (Jokerit, TPS, HPK, Veikkaus Arena) into a single self-serve booking platform, earning transaction commissions on consumer and corporate group bookings.
- Company typePrivate
- Founded2022
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Linecut does
Linecut Oy is a Finnish online marketplace founded in 2022 and headquartered in Helsinki that aggregates VIP skybox and premium experience inventory at Finnish sports and concert venues into a single self-serve booking platform. The company operates as an official booking agent for a curated set of partners: Jokerit Helsinki Oy (Helsinki Ice Hall), HC TPS Turku Oy (Gatorade Center), HPK Liiga Oy (Pohjantähti Arena, Hämeenlinna), and Elämysaitiot – Fin Investors Oy, which supplies PRIME SEAT skybox seats for concerts at Helsinki's Veikkaus Arena. Through its e-commerce storefront at linecut.vip, consumers and corporate buyers can browse events, select a skybox or premium package, add catering, beverages, and fan merchandise, and pay by card, online payment, or company invoice (for Finnish businesses).
The product surface consists of venue-specific skybox packages (e.g., 10-person and 15-person Jokerit skyboxes at €969-€1,440, 10-person TPS skyboxes at €800 + VAT, 10-person HPK skyboxes at €850 + VAT, four-person Aura Premium Lounge tables at €689 + VAT) plus add-on services such as catering via Red Events Restaurants and merchandise delivery to the suite. Underlying technology is a standard web e-commerce storefront (no proprietary technology, AI, API, SDK, or mobile app is disclosed), and Linecut explicitly disclaims being a counterparty to the underlying sale between the venue partner and the user.
Linecut's revenue model is a transaction commission: it facilitates payments between customer and partner and retains a fee per booking, with no subscription, SaaS, or advertising component. The company targets three personas — corporate groups (client entertainment, employee events, parties), social/friend groups, and individual premium-seat consumers — and reaches them through organic social (Facebook, Instagram, LinkedIn), SEO, and a referral loyalty program ("Linecut Sisäpiiri") offering €100 off first bookings. Geographic footprint is currently Finland-only across three cities, and the company is in early-stage scale-up with 1-10 employees and roughly $537K of disclosed cumulative seed funding raised in 2023 and 2024.
Linecut firmographics
Firmographics- Name
- Linecut
- Legal name
- Linecut Oy
- Website
- https://linecut.vip
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Linecut is a Finnish online marketplace that aggregates VIP skybox inventory at hockey and concert venues (Jokerit, TPS, HPK, Veikkaus Arena) into a single self-serve booking platform, earning transaction commissions on consumer and corporate group bookings.
- Ownership category
- akta.pro rank
Linecut industry classification
Industry- Product category
- Live Event VIP Experience Marketplace
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- VIP Access & Skip-the-Line Experiences (THAJALAC)
- akta.pro secondary industries
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Linecut is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Linecut business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Transaction Commission: Linecut acts as a platform intermediary between event organizers/partners and customers. The company facilitates bookings and collects payments on behalf of partners, retaining a commission from each transaction. Linecut explicitly states they are not a party in the sale of Products between the Partner and the User.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10-person Jokerit Skybox |
| Unit Pricing | Pay-as-you-go | 15-person Jokerit Skybox |
| Unit Pricing | Pay-as-you-go | TPS 10-person Upper Skybox |
| Unit Pricing | Pay-as-you-go | TPS 4-person Aura Premium Lounge with dinner |
| Unit Pricing | Pay-as-you-go | HPK 10-person Skybox |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Linecut product offering
Product offeringCore offering
Linecut operates an online marketplace where customers in Finland can reserve VIP skyboxes and premium hospitality experiences at concerts and hockey games across multiple partnered venues. Bookings include private skybox access, match/event tickets, optional food, beverages, and fan merchandise, with payment via card, online payment, or company invoice. The platform aggregates skybox inventory from venues including Veikkaus Arena, Helsinki Ice Hall, Gatorade Center, and Pohjantähti Arena, serving as the official booking agent for Jokerit, TPS, HPK, and Elämysaitiot.
Product overview
Linecut is a B2C/B2B platform for reserving VIP experiences and skyboxes at sports venues and concert arenas in Finland. The core product is the VIP Skybox booking system, which connects users with skybox rentals at partnered venues including Veikkaus Arena (concerts), Helsinki Ice Hall (Jokerit hockey), Gatorade Center (TPS hockey), and Pohjantähti Arena (HPK hockey). Product variants include venue-specific skybox packages (Jokerit Skyboxes, TPS Skyboxes, HPK Skyboxes), PRIME SEAT individual skybox seats for concerts, and the Aura Premium Lounge dining experience at Gatorade Center. Add-on services include catering (food, beverages, hot dogs), fan merchandise ordering, and company invoice payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Skyboxes Private skybox rentals at Finnish sports venues and concert arenas for groups of various sizes, including premium seating, catering service, and exclusive access for the duration of the event plus pre- and post-event window.
- Jokerit Skyboxes VIP skybox rentals for Jokerit hockey games at Helsinki Ice Hall, available as 10-person (€969 without hot dogs / €1,169 with hot dogs) and 15-person (€1,140 without hot dogs / €1,440 with hot dogs) options, with match tickets included and optional food and beverage add-ons.
- TPS Skyboxes and VIP Tables Skybox and VIP table rentals for TPS hockey matches at Gatorade Center in Turku, including 10-person Upper Skybox at €800 + VAT with match tickets included, and other venue VIP configurations.
- HPK Skyboxes VIP skybox rentals for HPK home games at Pohjantähti Arena in Hämeenlinna during the 2024-2025 Liiga regular season, with 10-person skybox pricing at €850 + VAT (special pricing such as €650 + VAT or €560 + VAT for specific games such as HPK-KooKoo), full catering spread, cold beverages, and match tickets included.
- PRIME SEAT Skyboxes (Veikkaus Arena Concerts) Individual VIP box seats (PRIME SEAT) for concerts at Veikkaus Arena in Helsinki, providing private box seating with catering and premium service for individual ticket buyers, companies, groups, and friend groups.
- Aura Premium Lounge Premium dining experience at Gatorade Center in Turku with four-person tables and served three-course dinners overlooking the TPS hockey rink, including entrance tickets, VIP passes, free parking, and three-course dinner for €689 + VAT.
- Catering and Fan Merchandise Add-Ons Optional food, beverage, and fan merchandise add-ons that can be ordered through the Linecut platform together with a skybox booking, including hot dogs, versatile catering menus, drink packages, and fan merchandise delivered to the skybox or available for order through the event organizer after booking.
Companies that use Linecut
Customer profileSegments3 records
Ideal customer profiles3 records
Linecut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Linecut partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Jokerit Helsinki OycoreLinecut serves as Jokerit's official agent for VIP skybox services at Helsinki Ice Hall. Linecut facilitates online booking of Jokerit skyboxes for 10 and 15-person groups for hockey games. The official vendor is Jokerit Helsinki Oy.
- HC TPS Turku OycoreLinecut serves as official agent for TPS VIP skybox services at Gatorade Center in Turku. Linecut facilitates booking of 10-person skyboxes and Aura Premium Lounge tables for TPS home hockey matches.
- HPK Liiga OycoreLinecut serves as official agent for HPK VIP skybox services at Pohjantähti Arena in Hämeenlinna. Linecut facilitates online booking of HPK skyboxes for Liiga home games.
- Elämysaitiot – Fin Investors OycoreLinecut serves as Elämysaitiot's official agent for VIP services at Veikkaus Arena. Elämysaitiot offers individual VIP box seats (PRIME SEAT) for concerts at Veikkaus Arena through Linecut. The official vendor is ELÄMYSAITIOT – Fin Investors Oy.
- Red Events RestaurantsminorCatering partner for Jokerit skybox experiences at Helsinki Ice Hall. Red Events Restaurants provides the wide range of food and beverage options available for separate ordering in Jokerit skyboxes, including hot dogs and versatile catering menus.
- Veikkaus ArenacoreMajor Helsinki concert venue where Linecut offers VIP skybox booking services through its partnership with Elämysaitiot. Linecut facilitates booking of PRIME SEAT skybox seats for concerts at this venue.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Linecut competitors and assessment
Company assessmentDirect peers
- SuiteHop: SuiteHop is a US-based online marketplace for booking luxury suites and premium seating at sporting events and concerts. It is the closest direct peer to Linecut in that it aggregates third-party suite inventory across multiple teams/venues and sells B2B/B2C through a self-serve platform.
- Suite Experience Group: Suite Experience Group brokers and books premium suites, club seats, and VIP experiences at major North American sports and entertainment events. Directly comparable to Linecut's intermediary model for VIP skybox/suite inventory at sports and concert venues.
Broad incumbents
- On Location Experiences: On Location provides official hospitality, suites, and VIP experiences for major US sports leagues (NFL, NBA, MLB) and the Olympics. A broader incumbent in premium live-event hospitality with overlapping buyer intent (corporate entertainment, group experiences) but operates at much larger scale.
- GetYourGuide: GetYourGuide is a global online marketplace for tours, attractions, and experiences. Comparable to Linecut in being a self-serve booking marketplace for live experiences, though it focuses on tourism activities rather than VIP venue hospitality.
- Klook: Klook is an Asia-Pacific experiences and attractions booking platform. Comparable to Linecut in being an online experiences marketplace with self-serve booking and bundled add-ons, but operates across a much broader activity portfolio and geography.
- Vivid Seats: Vivid Seats is a US online marketplace for live event tickets including sports, concerts, and theater. Comparable to Linecut as a marketplace intermediary for live event access, but operates at secondary-market scale rather than VIP-hospitality aggregation.
- Eventim: Eventim is a major European ticketing and live entertainment platform headquartered in Germany. Comparable to Linecut as a European live-event distribution platform, though its scale and primary-ticketing focus differ from Linecut's VIP hospitality niche.
- Headout: Headout is an experiences marketplace for tours, attractions, and events with last-minute booking focus. Comparable to Linecut in connecting consumers to live experiences through an online booking platform, but it covers a much wider range of activity types.
- Ticketmaster: Ticketmaster is the dominant global primary ticketing platform for live events. It is a broad incumbent in the same live-event booking category as Linecut, but it does not specialize in VIP skybox aggregation and is many orders of magnitude larger.
- Fever: Fever operates a large marketplace for curated experiences and events across many cities. It is comparable to Linecut as a marketplace intermediary selling experiences, but operates across many verticals and geographies rather than focusing on VIP skyboxes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Linecut social profiles
Digital presenceLinecut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linecut leadership team
Management profileNumber of profiles
Linecut funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linecut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linecut
What does Linecut do?
Linecut operates an online marketplace where customers in Finland can reserve VIP skyboxes and premium hospitality experiences at concerts and hockey games across multiple partnered venues. Bookings include private skybox access, match/event tickets, optional food, beverages, and fan merchandise, with payment via card, online payment, or company invoice. The platform aggregates skybox inventory from venues including Veikkaus Arena, Helsinki Ice Hall, Gatorade Center, and Pohjantähti Arena, serving as the official booking agent for Jokerit, TPS, HPK, and Elämysaitiot.
Is Linecut a public or private company?
Linecut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linecut founded?
Linecut was founded in 2022. It employs 1 to 10 people.
Where is Linecut based?
Linecut is headquartered in Helsinki, Finland, in the Europe region.
How does Linecut make money?
One revenue line is on record: transaction Commission.
Who are Linecut's main competitors?
Direct peers on record are SuiteHop and Suite Experience Group. Broad incumbents are On Location Experiences, GetYourGuide, Klook, Vivid Seats, Eventim, Headout, Ticketmaster and Fever.
Does Linecut have an API?
No public API is recorded for Linecut.
What industry is Linecut in?
Linecut's product category is Live Event VIP Experience Marketplace. Its primary akta.pro industry code is THAJALAC, VIP Access & Skip-the-Line Experiences, with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its SIC code is 7990.