Name

Kared

Legal name

주식회사 오알엔피

Website

https://kared.kr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kared is a South Korean direct-to-consumer wellness skincare brand selling sensitive-skin formulations — including PDRN oatmilk serum, fermented cabbage fiber cleanser, SPF lip shields, and retinal radiance pads — through its own e-commerce site and pharmacy retail to Korean consumers.

Ownership category

akta.pro rank

Product category

Sensitive Skin Wellness Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK)

Keywords

• Sensitive skin skincare
• Wellness skincare products
• Anti-aging ampoule serum
• Skincare lip balm
• Fermented skincare formulations

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: Kared generates revenue through direct-to-consumer online sales via its e-commerce platform (kared.kr). Products are sold at listed retail prices with promotional discounts on multi-unit bundles. The company offers subscription/regular delivery options for repeat purchases, creating potential for recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kared sells a curated line of wellness skincare products formulated for sensitive skin, including the PDRN Oatmilk Ampoule Serum, Defense Volume Lip Shield with SPF, Cabbage Fiber Pore Reset Cleanser, and Unsweet Skin Radiance Pad. Products are sold directly to consumers via the brand's Korean e-commerce storefront kared.kr, with bundle pricing, regular delivery subscription options, and free shipping on qualifying orders. The brand emphasizes clinically validated, high-concentration active ingredients and German Dermatest certification for sensitive-skin safety.

Product overview

Kared is a wellness skincare brand focused on sensitive skin care, offering a unified product portfolio centered around barrier repair and deep hydration. The core lineup includes the PDRN Oatmilk Ampoule Serum for moisture-locking care, the Defense Volume Lip Shield line with SPF protection for lip aging prevention, the Cabbage Fiber Pore Reset Cleanser for pore purification, and the Unsweet Skin Radiance Pad for at-home exfoliation. Products are sold individually and in bundle sets, with the brand emphasizing clinically-tested formulations suitable for sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• PDRN Oatmilk Ampoule Serum (약국입점 PDRN 오트밀크 앰플 세럼) A concentrated ampoule serum combining PDRN (Polydeoxyribonucleotide), high-concentration oat extract, and ectoin in a double-lock moisture system, formulated for sensitive-skin consumers seeking deep hydration, skin barrier reinforcement, and radiance improvement.
• Defense Volume Lip Shield (디펜스 볼륨 립 쉴드) An SPF lip treatment that delivers UV protection alongside a plumping/volumizing effect and collagen care, available in multiple tinted variants (clear, healthy pink, kind beige), formulated for sensitive-skin consumers seeking anti-aging lip care with color options.
• Cabbage Fiber Pore Reset Cleanser (양배추 파이버 모공 리셋 클렌저) A pore-purifying cleanser built on fermented cabbage fiber and a high-concentration cruciferous vegetable complex that removes impurities while maintaining skin moisture, targeted at sensitive-skin consumers with pore and sebum concerns.
• Unsweet Skin Radiance Pad (언스위트 스킨 래디언스 패드) An at-home treatment pad combining retinal, bakuchiol, and low-sweet blueberry extract in a two-sided waffle/coil texture format, designed to improve skin texture and brighten the complexion for sensitive-skin consumers.

Quantifiable outcome

• Skin radiance improvement of +107%
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Medi-Peel: Korean skincare brand offering clinical and derma-cosmetic product lines including sensitive-skin formulations and ampoule serums. Comparable as a Korean skincare brand with similar ampoule-serum hero SKUs and clinic-positioned marketing.
• Anua: Korean skincare brand built around heartleaf and other gentle botanical ingredients, originating from domestic Korean market and expanding internationally via TikTok virality. Comparable as a Korean indie brand with sensitive-skin positioning and similar DTC-led growth model.
• Skin1004: Korean skincare brand centered on Madagascar Centella Asiatica for sensitive and irritated skin. Comparable as a Korean indie-origin skincare brand using natural-ingredient-led sensitive-skin positioning with global DTC distribution.
• AESTURA: Korean skincare brand owned by AmorePacific, specifically focused on sensitive skin and dermatological skincare (Atobarrier line). Comparable as a Korean sensitive-skin specialist with clinical credentials and pharmacy channel presence that Kared is targeting.
• Beauty of Joseon: Korean skincare DTC brand built around traditional ingredients (rice bran, ginseng, heartleaf) with similar livestream commerce origin and global expansion trajectory. Highly comparable as an indie Korean brand using Korean cultural positioning and clinically-leaning marketing.
• COSRX: Leading Korean skincare DTC brand specializing in sensitive-skin and barrier-repair formulations (Snail Mucin line). Comparable as a Korean-origin, ingredient-driven skincare brand with similar positioning around gentle, functional actives and global e-commerce distribution.
• Torriden: Korean skincare brand built around hyaluronic acid and barrier-repair formulations (DIVE-IN line). Comparable as an indie Korean DTC skincare brand in the sensitive-skin/hydration category with similar livestream commerce origins.

Broad incumbents

• Dr. Jart+: Korean derma-cosmetic brand owned by Estée Lauder, focused on clinically validated sensitive-skin skincare. Comparable as a Korean brand that successfully translated dermatological positioning into global premium skincare, representing Kared's potential aspiration trajectory.
• Innisfree: Major AmorePacific-owned Korean skincare brand with broad portfolio including cleansers, serums, and naturals-based formulations. Comparable as a broader incumbent operating across Kared's product categories with significant retail and global distribution.
• Laneige: Major AmorePacific-owned K-beauty brand with deep expertise in lip care (Lip Sleeping Mask). Comparable as an established Korean brand with a similar lip care SPF product category where Kared competes with its Defense Volume Lip Shield line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kared.kr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kared