LES GEORGES
LES GEORGES SAS is a French creative communication and technology agency in Tours, operating Beautiful Georges (marketing, branding, signage), Who is Georges? (AI-driven networking apps with proprietary Bluetooth badges for events, clubs, and hotels), and Six Pieds sur Terre Production (film and series production) for enterprise, luxury, and public-sector clients.
- Company typePrivate
- Founded2017
- HeadquartersTours, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LES GEORGES does
LES GEORGES SAS is a privately-held French creative communication and technology agency headquartered in Tours, founded in 2015 (operating since 2017), with 1-10 employees. The company operates through three interconnected divisions: Beautiful Georges delivers marketing strategy, branding, communication, signage, and physical-space decoration services to enterprises and institutions; Who is Georges? is a modular networking application platform comprising App Club (business community directories), App Event (event networking with AI-powered matchmaking and geolocation), and App Lieux (connected hotels and reception venues), supported by proprietary Smart Ruby Bluetooth badges and Georges beacons that enable proximity-based participant discovery within a 15-meter radius; and Six Pieds sur Terre Production handles film and video production across a Pôle Fiction (TV/streaming series, including the festival-awarded 'Lazy Company') and a Pôle Création (corporate films, advertising, motion design).
Revenue is generated through a mix of subscription-based pricing (event app packages starting at €3,490 setup plus per-participant fees; club subscriptions at €150/month or €1/member/month; connected venue subscriptions at €190/month including a beacon), hardware rental for Smart Ruby badges (€30-€49/beacon/month), project-based fees for signage and decoration (€150/m² for adhesive decoration), and professional services fees for film production and marketing consulting. Distribution is primarily sales-led via the website (lesgeorges.com), direct consultation, demo request forms, and presence on iOS App Store and Google Play. The customer base spans enterprise clients including VINCI, ENGIE, SUEZ, Worldline, MMA - Groupe COVEA, ARROW ECS, SPIE, TEDx Champs Élysées Women, Dior, Guerlain, Clarins, and Nespresso, alongside SMEs and public-sector engagements. The company is bootstrapped, having raised approximately $195K across six small rounds in 2015-2016 with no subsequent institutional funding disclosed.
LES GEORGES firmographics
Firmographics- Name
- LES GEORGES
- Legal name
- LES GEORGES SAS
- Website
- https://lesgeorges.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LES GEORGES SAS is a French creative communication and technology agency in Tours, operating Beautiful Georges (marketing, branding, signage), Who is Georges? (AI-driven networking apps with proprietary Bluetooth badges for events, clubs, and hotels), and Six Pieds sur Terre Production (film and series production) for enterprise, luxury, and public-sector clients.
- Ownership category
- akta.pro rank
LES GEORGES industry classification
Industry- Product category
- Marketing and Communication Services
- NAICS
- Convention and Trade Show Organizers (56192), Graphic Design Services (541430), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tour & Artist Management Services (HSACAHAN)
Keywords
Where LES GEORGES is headquartered
LocationHeadquarters
- HQ city
- Tours
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LES GEORGES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Event Application Subscriptions: Subscription-based pricing for the Who is Georges event networking application, including design creation, setup, and monthly service fees based on participant count or feature set.
- Business Club Memberships: Monthly subscription fees for digital business club applications, with tiered pricing based on member count (Club Starter up to 150 members at 150 HT/month; Club Business at 1 HT/member/month for 150+ members).
- Connected Venues Subscriptions: Monthly subscription services for hotels and reception venues using the Who is Georges connected venue solution, including beacon hardware rental.
- Signage and Design Services: One-time fees for signage, wall decoration, vitrophanie, vehicle wrapping, and custom textile services. Pricing structure includes 150 € HT per M2 for adhesive decoration with design and installation included.
- Film and Video Production: Custom audiovisual content production for businesses including corporate films, advertisements, social media content, brand films, event coverage, and interviews.
- Smart Ruby Badge Rental: Hardware rental fees for Smart Ruby connected badges used at events, charged per badge per month (30 HT/beacon/month for venues, 49 HT/beacon/month for events).
- Marketing and Communication Consulting: Strategic marketing consulting services including audit, positioning, marketing plans, and communication strategy development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Event BLUE - Digital networking without geolocation |
| Subscription | Multi-year contract | Event RED - Digital networking with geolocation and Smart Ruby badges |
| Subscription | Monthly | Club Starter - Up to 150 members |
| Subscription | Monthly | Club Business - From 150+ members |
| Subscription | Monthly | Connected Venue Solution - Full service with beacon |
| Subscription | Monthly | Connected Venue - Event BLUE without geolocation |
| Unit Pricing | Pay-as-you-go | Adhesive Decoration - Wall, window, ceiling design and installation |
| Other | Pay-as-you-go | Custom Textiles - Team uniforms and client clothing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
LES GEORGES product offering
Product offeringCore offering
LES GEORGES is a French creative communication and technology agency that sells (a) a proprietary networking application platform (Who is Georges?) with three modules — App Club, App Event, and App Lieux — supported by patented Smart Ruby Bluetooth badges and an AI matchmaking engine, (b) marketing, branding, and physical signage/decoration services under Beautiful Georges, and (c) film and video production through Six Pieds sur Terre Production (Pôle Fiction for series, Pôle Création for corporate/advertising content). The integrated offering lets enterprise clients procure communication strategy, event technology, and content production from a single partner.
Product overview
LES GEORGES operates as a unified creative and technological communication agency with three interconnected divisions: (1) Beautiful Georges provides marketing strategy, branding, and visual communication services including signage and decoration; (2) Who is Georges? is a modular networking application platform comprising App Club (business directory), App Event (event networking with AI matchmaking and Smart Ruby badges), and App Lieux (connected hospitality venues); and (3) Six Pieds sur Terre Production handles film production through its Fiction pole (TV/streaming series) and Création pole (corporate and advertising content). The company serves enterprise clients across France with a combination of digital platforms and traditional creative services.
Differentiator
Problem solved
Functional benefit
Brands
- Beautiful Georges: Marketing, communication strategy, visual design, signage, and wall decoration services division serving businesses and institutions.
- Who is Georges?
- Six pieds sur terre production
Products and services
- Who is Georges? Networking application platform offered to enterprises and event organizers. Comprises three modules: App Club (digital member directory for business communities), App Event (event networking with geolocation and Smart Ruby connected badges), and App Lieux (connected venues for business and bleisure travelers). Available on iOS and Android with GDPR compliance.
- Beautiful Georges Marketing and communication consulting service for businesses and institutions, covering strategy, branding, visual design, signage, wall decoration, vitrophanie, and vehicle wrapping. Sold through consultation and custom proposals, primarily in the French market.
- Six Pieds sur Terre Production Film and video production service operating through two complementary poles: Pôle Fiction develops original series, mini-series, and short films for television broadcasters and streaming platforms; Pôle Création produces corporate films, brand videos, advertisements, social media content, event coverage, interviews, and motion design.
- Who is Georges? App Lieux Connected venue application providing geolocation-enabled networking for hotels, hotel groups, congress centers, and reception venues serving business travelers. Includes the Georges Bluetooth beacon as a physical access key to the venue's networker list. Available via iOS and Android.
- Who is Georges? App Club Digital directory application for business communities that lets members search contacts, share news and notifications, communicate via encrypted messaging, and organize events with real-time data analysis. Sold on tiered monthly subscription (Club Starter up to 150 members; Club Business 150+ members).
- Who is Georges? App Event Event networking application with AI-powered matchmaking, geolocation features, and Smart Ruby connected badges for professional events, conferences, and seminars. Sold as multi-year contracts in two tiers (Event BLUE without geolocation; Event RED with geolocation and Smart Ruby badges).
- Signalétique & Décoration Physical signage and decoration service covering wall murals, window graphics, vehicle wrapping, custom textiles, and ceiling decoration for businesses and institutions. Priced at €150 HT per square meter for adhesive decoration including design and installation.
- Communication & Branding Services Full-service communication offering including brand identity, infographics, video, motion design, web design, signage, event digitalization, and social media management for enterprises and institutions.
- Marketing Strategy Services Strategic marketing consulting including audit (PESTEL, SWOT), market positioning, product segmentation, customer journey design, marketing canvas workshops, and operational marketing plan development for businesses.
- Six Pieds sur Terre Pôle Fiction Fiction production division developing original series, mini-series, and short films for television broadcasters and streaming platforms. Track record includes the Lazy Company series, awarded at the Festival de Luchon (Pyrénées d'Or for best series) and Festival de la fiction de La Rochelle (best 26-minute series), with broadcast via Disney, France TV, Netflix, and OCS.
- Six Pieds sur Terre Pôle Création Creative production division producing social media content, advertisements, teasers, brand films, product videos, event coverage, interviews, internal communications videos, and tutorial content for brands and enterprises.
Quantifiable outcome
- MMA Groupe COVEA event: 310 participants with 580+ connections and 950+ connection requests
- +6 more outcomes
Companies that use LES GEORGES
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles5 records
LES GEORGES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
LES GEORGES partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- DisneyminorDistribution partner for Lazy Company series content. Lazy Company aired on Disney channels as part of the series broadcast and distribution network.
- France TVminorBroadcast partner for Lazy Company series. France TV is a major French public broadcaster involved in series distribution.
- NetflixminorStreaming distribution partner for Lazy Company series, providing global digital reach for the production.
- OCS (Orange Cinéma Séries)minorFrench cable and streaming platform for series distribution, partner for Lazy Company broadcast.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LES GEORGES competitors and assessment
Company assessmentDirect peers
- Swapcard: French-founded event-networking and matchmaking platform for B2B events, conferences, and trade shows. Directly competes with LES GEORGES' Who is Georges app in AI matchmaking, attendee networking, and sponsor/exhibitor activation across the same enterprise event-buyer base.
- Grip: AI-powered event matchmaking and networking platform. Overlaps directly with LES GEORGES' Who is Georges AI matchmaking engine and event-app proposition, serving the same enterprise conference and trade-show market.
- Bizzabo: End-to-end event experience platform covering registration, networking, and analytics for B2B events. Comparable to Who is Georges' event app plus marketing services for similar enterprise and event-organizer buyers.
- Brella: Event networking and matchmaking platform serving conferences and trade shows with AI-driven 1:1 meeting scheduling. Directly competitive with Who is Georges on networking features for the same mid-market and enterprise event organizers.
- Hubilo: Virtual and hybrid event platform with networking, matchmaking, and community modules. Competes with Who is Georges' event app on AI matchmaking and engagement features for enterprise event organizers.
- Eventmobi: Event app and engagement platform offering attendee networking, live polling, and matchmaking for in-person and hybrid events. Overlaps with LES GEORGES' Who is Georges event-application offering for the same conference and association buyers.
Broad incumbents
- Cvent: Large established event-management suite covering registration, venue sourcing, and attendee engagement. Competes with Who is Georges as a broader incumbent for enterprise and association event programs, but is not a niche networking-app specialist.
- Eventbrite: Public self-service event ticketing and management platform with consumer and SMB focus. Adjacent incumbent in event technology, competing for some of the same event-organizer buyer base though more ticketing- than networking-led.
- 6Connex: Virtual and hybrid event platform with attendee engagement and networking tools. Overlaps with Who is Georges in the networking/engagement layer for enterprise events, though broader in scope.
Regional players
- MCI Group: Swiss-based global association and event management agency offering creative, production, and digital services for associations and corporates. Comparable to LES GEORGES' integrated agency-plus-tech offering in the European MICE market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LES GEORGES social profiles
Digital presenceLES GEORGES compliance and trust
Trust signalCompliance1 record
LES GEORGES financial estimates
Financial estimateRevenue estimate
Valuation estimate
LES GEORGES leadership team
Management profileNumber of profiles
Profiles2 records
LES GEORGES subsidiaries and ownership
Company hierarchySubsidiaries3 records
LES GEORGES funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LES GEORGES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LES GEORGES
What does LES GEORGES do?
LES GEORGES is a French creative communication and technology agency that sells (a) a proprietary networking application platform (Who is Georges?) with three modules — App Club, App Event, and App Lieux — supported by patented Smart Ruby Bluetooth badges and an AI matchmaking engine, (b) marketing, branding, and physical signage/decoration services under Beautiful Georges, and (c) film and video production through Six Pieds sur Terre Production (Pôle Fiction for series, Pôle Création for corporate/advertising content). The integrated offering lets enterprise clients procure communication strategy, event technology, and content production from a single partner.
Is LES GEORGES a public or private company?
LES GEORGES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LES GEORGES founded?
LES GEORGES was founded in 2017. It employs 1 to 10 people.
Where is LES GEORGES based?
LES GEORGES is headquartered in Tours, France, in the Europe region.
How does LES GEORGES make money?
Seven revenue lines are on record. Event Application Subscriptions are the primary driver. The others are business Club Memberships, connected Venues Subscriptions, signage and Design Services, film and Video Production, smart Ruby Badge Rental and marketing and Communication Consulting.
Who are LES GEORGES's main competitors?
Direct peers on record are Swapcard, Grip, Bizzabo, Brella, Hubilo and Eventmobi. Broad incumbents are Cvent, Eventbrite and 6Connex. MCI Group is listed as a regional player.
Does LES GEORGES have an API?
No public API is recorded for LES GEORGES.
What industry is LES GEORGES in?
LES GEORGES's product category is Marketing and Communication Services. Its primary akta.pro industry code is HSACAHAN, Tour & Artist Management Services. Its NAICS code is 56192 and its SIC code is 7310.