Grip
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Grip firmographics
Firmographics- Name
- Grip
- Legal name
- Intros.at Ltd
- Website
- https://grip.events
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grip industry classification
Industry- Product category
- Event Technology Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attendee Mobile Apps & Engagement Platforms (THAHAFAE)
- akta.pro secondary industries
- All-in-One Event Registration & Event Management Suites (THAHAFAA), Onsite Check-in, Badging & Access Control Solutions (THAHAFAD), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)
Keywords
Where Grip is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Grip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event Technology Platform Subscription: Subscription-based access to Grip's modular event technology platform including Event App, Matchmaking, Registration, Sponsorship & Monetization, Lead Generation, Pre-Scheduled Meetings, 365 Community, and Onsite solutions. Pricing is quote-based, tiered based on event size and modules selected.
- Event Registration and EMS: Event management system (EMS) capabilities including registration, sponsor/exhibitor management, side event management, speaker management, and submission management, integrated into the 'Manage' product suite following acquisition of Connectiv Holdings' EMS
- Sponsorship and Monetization: Tools for event organizers to increase revenue through sponsorship opportunities, platform sponsorship (banner ads), session sponsorship, and exhibitor lead retrieval packages
- Device Rental Services: Temporary provision of devices (smartphones or tablets) for event operations including badge printing, scanning, and onsite management, with associated rental fees and security deposits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular product tiers - customers can select complete solution or individual modules |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Grip product offering
Product offeringCore offering
Grip provides an AI-powered, modular event technology platform for commercial event organizers, offering event networking, matchmaking, mobile event apps, event registration, onsite operations (badge printing, scanning, access control), and analytics. The platform enables trade shows, conferences, hosted buyer events, and enterprise events to facilitate attendee matchmaking, automate pre-scheduled meetings, manage sponsors and exhibitors, and capture leads. It is sold as subscription-based software with modular suites (Engage, Manage, Onsite) plus an AI Assistant.
Product overview
Grip is an AI-powered, modular event technology platform built around three core product suites — Engage, Manage, and Onsite — plus an AI Assistant module. The Engage suite (the core platform) provides the award-winning mobile event app, AI-powered matchmaking, and pre-scheduled meetings automation. The Manage suite (expanded in July 2024 via the acquisition of Connectiv Holdings' EMS) adds event registration, sponsor/exhibitor management, side event management, speaker management, and submission management. The Onsite suite covers badge printing, entrance scanning, access control, smart badges, and location tracking. Additional modules include the AI Assistant for real-time participant support, Grip Pulse (Insights) for event analytics and benchmarking, MustMeet for hosted buyer scheduling, 365 Community for year-round engagement, Sponsorship & Monetization tools, Lead Retrieval, and Concierge Service for managed meeting scheduling. The platform supports in-person, virtual, and hybrid events across use cases including trade shows, conferences, hosted buyer events, and enterprise events.
Differentiator
Problem solved
Functional benefit
Products and services
- Grip Engage Core event engagement platform powering Grip's AI-powered networking, matchmaking, event app, and participant management. Serves as the primary admin dashboard for configuring event features, integrations, branding, and analytics. Targeted at commercial event organizers running in-person, virtual, and hybrid events.
- Grip Manage Event management system (EMS) module providing registration, sponsor/exhibitor management, side event management, speaker management, and submission management. Expanded in July 2024 via acquisition of Connectiv Holdings' EMS. Targeted at commercial event organizers needing registration and exhibitor management capabilities.
- Grip Onsite
Quantifiable outcome
- 250%+ increase in event connections, meetings and sessions joined
- +4 more outcomes
Companies that use Grip
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Grip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability5 records
Feature5 records
Grip partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Connectiv HoldingscoreGrip acquired the Event Management System (EMS) from Connectiv Holdings to enhance its 'Manage' product suite. The acquisition integrated EMS features including registration, sponsor management, side event management, and smart badges into Grip's existing platform.
- Amazon Web ServicescoreAWS provides database storage, IP address and browser data handling for web hosting services. Listed as core service subprocessor with Data Privacy Framework registration.
- OpenAIcoreOpenAI serves as LLM model provider for Grip's AI capabilities, processing attendee name, job title, headline, location, company, attendee actions, and visible custom fields for AI-powered features.
- AnthropiccoreAnthropic PBC provides business operations AI capabilities, processing event organizer email, name, address, and event app configuration data.
- HubSpotcoreNative integration with HubSpot CRM for customer success and support (Concierge Services), syncing event organizer and attendee email, name, and meeting information.
- CventcoreNative integration enabling data flow between Cvent event management platform and Grip networking platform for registration and attendee data synchronization.
- BizzabocoreNative integration with Bizzabo event management platform enabling bidirectional data synchronization for registration and attendee management.
- TitocoreNative integration with Tito registration platform for seamless attendee registration data flow into Grip event networking platform.
- Maritz Global Events / ExperientcoreNative integration with Maritz Global Events (Experient) for registration data synchronization and exhibitor management capabilities.
- MapYourShowcoreNative integration for exhibitor data synchronization, enabling Grip users to import exhibitor information from MapYourShow platform.
- STOVAcoreNative integration for registration data synchronization from STOVA event management platform into Grip platform.
- PrismaticcoreData sync integration between registration services and Grip for custom integration work, processing attendee details, contact information, event preferences, matchmaking/networking data, and event registration data.
- KakaocoreStrategic partnership with Kakao Group following Grip's acquisition by Kakao. Kang Seok-jong, former Vice President of DK Techin from Kakao, appointed as COO to strengthen collaboration between Grip and Kakao Group and accelerate live commerce and global expansion strategies.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Grip competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a broad incumbent in event ticketing and management with lighter networking features, competing most directly with Grip's registration and ticketing-adjacent capabilities.
- 6Connex: 6Connex provides virtual event and hybrid event platforms with engagement and lead capture — a broader incumbent offering networking-adjacent capabilities competing with Grip's hybrid events.
Direct peers
- EventMobi: EventMobi provides event apps and engagement platforms for conferences and trade shows, with matchmaking features — overlapping with Grip's mobile event app and networking suite.
- Brella: Brella is an event networking and matchmaking platform focused on conferences and trade shows, offering 1:1 meeting scheduling and AI matching — overlapping with Grip's core networking and hosted-buyer propositions.
- Hopin: Hopin (now RingCentral Events) provides virtual and hybrid event platforms with networking features, competing with Grip's virtual/hybrid event offerings and engagement tools.
- Swapcard: Swapcard provides AI-powered matchmaking, networking, and event engagement for trade shows and conferences — the closest direct competitor to Grip's matchmaking and engagement core.
- Cvent: Cvent is the largest event management platform offering registration, venue sourcing, and event marketing alongside attendee engagement — a direct competitor to Grip's Manage and Engage suites serving enterprise event organizers.
- Hubilo: Hubilo is a virtual and hybrid event platform with built-in networking and engagement, serving enterprises and conferences — directly comparable to Grip's virtual event and engagement offering.
- Bizzabo: Bizzabo offers an event experience OS with registration, networking, and analytics for B2B events and conferences — directly competing with Grip's modular platform, particularly for conferences and trade shows.
Emerging players
- PheedLoop: PheedLoop is an emerging event management platform offering registration, engagement, and onsite tools for conferences — competing in the same mid-market segment Grip targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grip social profiles
Digital presenceGrip compliance and trust
Trust signalCompliance2 records
Grip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grip leadership team
Management profileNumber of profiles
Profiles4 records
Grip funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grip M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grip
What does Grip do?
Grip provides an AI-powered, modular event technology platform for commercial event organizers, offering event networking, matchmaking, mobile event apps, event registration, onsite operations (badge printing, scanning, access control), and analytics. The platform enables trade shows, conferences, hosted buyer events, and enterprise events to facilitate attendee matchmaking, automate pre-scheduled meetings, manage sponsors and exhibitors, and capture leads. It is sold as subscription-based software with modular suites (Engage, Manage, Onsite) plus an AI Assistant.
Is Grip a public or private company?
Grip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grip founded?
Grip was founded in 2016. It employs 51 to 100 people.
Where is Grip based?
Grip is headquartered in London, United Kingdom, in the Europe region.
How does Grip make money?
Four revenue lines are on record. Event Technology Platform Subscription is the primary driver. The others are event Registration and EMS, sponsorship and Monetization and device Rental Services.
Who are Grip's main competitors?
Broad incumbents on record are Eventbrite and 6Connex. Direct peers are EventMobi, Brella, Hopin, Swapcard, Cvent, Hubilo and Bizzabo. PheedLoop is listed as an emerging player.
Does Grip have an API?
Yes. Grip offers Registration Integrations via API PUSH and API PULL methods for real-time data synchronization between external registration services and the Grip event platform. Outbound Webhooks are available for real-time data syncing, allowing external systems to receive event data updates. API access is documented within the Grip Engage Admin dashboard. SDK language not publicly specified; integration is achieved via the Native Integration wizard and API configuration. Developer documentation is at support.grip.events/grip-engage?hsLang=en#integrations-apis.
What industry is Grip in?
Grip's product category is Event Technology Software. Its primary akta.pro industry code is THAHAFAE, Attendee Mobile Apps & Engagement Platforms, with a secondary code of THAHAFAA, All-in-One Event Registration & Event Management Suites. Its SIC code is 7372.