Datajoin
Datajoin is a Provo, Utah-based SaaS platform that automates no-code integration of first-party web analytics data (Google Analytics, Adobe Analytics) into Meta advertising audiences for Fortune 500 marketing teams; acquired by Fullcast, Inc. in 2025.
- Company typePrivate
- Founded2018
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Datajoin does
Datajoin is a Provo, Utah-based private SaaS company that provides a no-code, automated platform for integrating first-party sales and marketing data between web analytics systems and advertising platforms. Its core product, branded 'Micro Integrations,' connects Google Analytics and Adobe Analytics to Meta (Facebook/Instagram), enabling marketers to extract person-level behavioral data, build custom audiences, and export them for ad targeting. The company claims 100% accurate person-level matching versus a stated 20-30% accuracy from competitors, while keeping device-ID-backed data private to maintain GDPR compliance. SOC 2 Type 2 certification is maintained on the product surface.
The company was founded in 2018 and raised a $3.5 million seed round in August 2022 led by Sepio Capital (with Convoi Ventures). It generated revenue through SaaS subscriptions priced on a quote basis for Fortune 500 enterprise marketing organizations, sold via consultative direct sales. Named enterprise customers include Adobe, Cisco, Comcast, and ARM. In 2025, Datajoin was acquired by Fullcast, Inc. and now operates as 'Fullcast Datajoin,' an integrated module within Fullcast's Go-to-Market platform that combines territory management, revenue intelligence, sales coaching, and commissions.
Post-acquisition, the standalone company is small (1-10 employees) and no longer operates independently; its strategic significance is now as a behavioral-data-integration component of Fullcast's broader RevOps stack rather than as an independent enterprise SaaS.
Datajoin firmographics
Firmographics- Name
- Datajoin
- Legal name
- Fullcast, Inc.
- Website
- https://datajoin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Datajoin is a Provo, Utah-based SaaS platform that automates no-code integration of first-party web analytics data (Google Analytics, Adobe Analytics) into Meta advertising audiences for Fortune 500 marketing teams; acquired by Fullcast, Inc. in 2025.
- Ownership category
- akta.pro rank
Datajoin industry classification
Industry- Product category
- Marketing Data Integration Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industries
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where Datajoin is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datajoin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Datajoin operates as a SaaS company providing technology platform access on a subscription basis. The company generates revenue through software licensing and platform access fees for its Micro Integrations technology that helps marketers integrate their tech stacks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Datajoin product offering
Product offeringCore offering
Datajoin provides a no-code, fully automated platform ("Micro Integrations" technology) that integrates top web analytics platforms such as Google Analytics and Adobe Analytics with advertising platforms (Meta/Facebook/Instagram). It extracts person-level engagement data, builds custom audiences, and exports them as ready-to-use segments for ad campaigns, while maintaining privacy compliance so device ID-backed data stays private. The platform is sold to enterprise marketing teams to power personalized Go-to-Market campaigns tied to the customer journey.
Product overview
Fullcast Datajoin is a unified data integration platform that connects web analytics platforms (Google Analytics and Adobe Analytics) to Meta advertising systems. The core product enables marketers to extract 100% accurate person-level data from GA4 (unlike competitors offering only 20-30% accuracy), build custom audiences, and export them directly to Meta for personalized ad campaigns. The platform focuses on behavioral data linking, ensuring compliance with privacy regulations while enabling precise targeting.
Differentiator
Problem solved
Functional benefit
Products and services
- Fullcast Datajoin A fully automated, no-code SaaS platform that integrates top web analytics platforms such as Google Analytics and Adobe Analytics with Meta advertising to deliver person-level data for personalized Go-to-Market campaigns. Enables marketers to build and export custom audiences from web analytics to Facebook and Instagram, with real-time updates and GDPR/SOC 2-compliant data handling. Targeted at enterprise marketing teams.
Quantifiable outcome
- 100% accurate person-level data (vs 20-30% accuracy from competitors)
- +1 more outcomes
Companies that use Datajoin
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Datajoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
Datajoin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FullcastflagshipFullcast acquired Datajoin to unify customer journey analytics and enhance its Go-to-Market platform. Datajoin is now marketed as 'Fullcast Datajoin' - a fully automated platform that integrates web analytics platforms with advertising platforms. The acquisition combines Datajoin's data integration capabilities with Fullcast's territory management and revenue intelligence solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Datajoin competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): Customer Data Platform focused on collecting, cleaning, and routing first-party event data to downstream marketing and analytics tools. Highly comparable to Datajoin because both sit in the first-party data pipeline connecting source systems (web analytics, CRM) to activation destinations (Meta, Google Ads).
- mParticle: Customer Data Infrastructure platform that ingests first-party data and routes it to ad platforms, analytics suites, and marketing tools. Directly comparable to Datajoin in solving the marketer's need to activate web/app data across ad ecosystems with privacy controls.
- Hightouch: Reverse ETL and Composable CDP that syncs warehouse data into marketing and advertising destinations. Comparable because Hightouch solves the same activation step Datajoin addresses - moving first-party data into Meta and other ad platforms for campaign targeting.
- Tealium: Tag management and Customer Data Platform that connects digital touchpoints to ad and analytics platforms. Comparable to Datajoin because Tealium also solves first-party data routing into Meta, Google, and other ad destinations with privacy governance.
- Treasure Data: Enterprise Customer Data Platform that unifies customer data and activates it across marketing and advertising systems. Comparable to Datajoin in the data-activation-to-ads workflow at the enterprise tier.
Emerging players
- Census: Reverse ETL platform that moves warehouse data into operational tools including ad platforms. Comparable to Datajoin in the data-activation layer, though typically used by data teams rather than marketers directly.
- Zapier: No-code automation platform that connects thousands of SaaS apps, including marketing and analytics tools. Adjacent to Datajoin because Zapier also enables non-technical marketers to wire GA4 data to Meta, though with a much broader and shallower integration model.
Broad incumbents
- LiveRamp: Large-scale identity resolution and data connectivity platform that links people-based identifiers across martech and adtech ecosystems. Comparable to Datajoin in addressing person-level data activation, but operating at enterprise scale across many verticals.
- Adobe Real-Time CDP: Adobe's flagship Customer Data Platform, sold into large enterprises alongside Adobe Analytics. A direct overlap with Datajoin, particularly given Adobe is itself a Datajoin customer, illustrating how incumbent suites increasingly bundle the workflow.
- Salesforce Data Cloud: Salesforce's enterprise Customer Data Platform for unifying and activating customer data across marketing, sales, and ad platforms. Comparable to Datajoin as a broad data activation solution, but bundled inside the Salesforce ecosystem at very large scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Datajoin social profiles
Digital presenceDatajoin compliance and trust
Trust signalCompliance2 records
Datajoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datajoin leadership team
Management profileNumber of profiles
Datajoin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datajoin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datajoin
What does Datajoin do?
Datajoin provides a no-code, fully automated platform ("Micro Integrations" technology) that integrates top web analytics platforms such as Google Analytics and Adobe Analytics with advertising platforms (Meta/Facebook/Instagram). It extracts person-level engagement data, builds custom audiences, and exports them as ready-to-use segments for ad campaigns, while maintaining privacy compliance so device ID-backed data stays private. The platform is sold to enterprise marketing teams to power personalized Go-to-Market campaigns tied to the customer journey.
Is Datajoin a public or private company?
Datajoin is a private company. It is classified as corporate owned and is currently acquired.
When was Datajoin founded?
Datajoin was founded in 2018. It employs 1 to 10 people.
Where is Datajoin based?
Datajoin is headquartered in Provo, United States, in the North America region.
How does Datajoin make money?
One revenue line is on record: saaS Subscription.
Who are Datajoin's main competitors?
Direct peers on record are Segment (Twilio), mParticle, Hightouch, Tealium and Treasure Data. Emerging players are Census and Zapier. Broad incumbents are LiveRamp, Adobe Real-Time CDP and Salesforce Data Cloud.
Does Datajoin have an API?
No public API is recorded for Datajoin.
What industry is Datajoin in?
Datajoin's product category is Marketing Data Integration Software. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5132 and its SIC code is 7370.