What Products That Count does

Products That Count is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in San Francisco, California. The organization operates a global content and community platform serving product management professionals, with a reported reach of 500,000+ product professionals worldwide. Its core offering is a free membership platform accessible via LinkedIn login, which provides access to research reports, podcasts, videos, events, and peer networking resources.

The company's product portfolio spans multiple categories: award programs (CPO Awards, Product Leader Awards, Product Manager Awards, and Product Awards operating since 2017), original research (CPO Insights Report based on 1,000+ CPO interviews), media properties (Product Talk Podcast on Spotify, How To Product YouTube channel, CPO Rising Series), paid training programs (Strategic PM Certification, Growth Mindset Bootcamp), and executive mastermind circles offered in both internal and multi-company formats. The platform distributes content across LinkedIn, podcast platforms, YouTube, email newsletters (30K+ subscribers), and in-person events (100+ annually).

Revenue is generated through corporate sponsorships (Capgemini, Mighty Capital), marketing partnership programs with B2B brands (Amplitude, Gainsight, mParticle), paid enterprise training and mentorship, and mastermind circle fees. As a nonprofit, Products That Count does not have disclosed funding rounds or shareholders; it is governed by a Board of Directors and funded through program fees and sponsorships. The organization is led by Founder & CEO SC Moatti with two Resident CPOs (Renee Niemi and Jay Patel) who host content and engage the executive product community.

Name

Products That Count

Legal name

Products That Count

Website

https://productsthatcount.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Products That Count is a 501(c)(3) nonprofit operating a global content and community platform serving 500,000+ product management professionals through free membership, award programs, research, podcasts, training, and mastermind circles.

Ownership category

akta.pro rank

Product category

Professional Community and Training

NAICS

Professional Organizations (81392), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

akta.pro secondary industry

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Product management community
• Professional training programs
• Executive mastermind circles
• Podcast and research content
• Product awards programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Freemium Membership: Free membership with LinkedIn login provides access to community resources, events, podcasts, and content. Serves as the primary user acquisition channel.
2. Enterprise Training & Mentorship: Paid programs for product team transformation including strategic PM certification, growth mindset bootcamp, and personalized mentorship. Programs claim 30% improvement in productivity and 30% increase in growth mindset within 3 months.
3. Mastermind Circles: Monthly peer-to-peer learning circles for product executives, available in single-company (internal) and multi-company formats. Includes executive coaching, private Slack channels, and product salons.
4. Marketing Partnership Programs: Sponsorship and advertising programs for brands targeting product managers including newsletter ads, podcast pre-rolls, award video ads, and webinar sponsorships. Claims >10X ROI for partners.
5. Corporate Sponsorships: Corporate sponsors enable free programming. Sponsors include Capgemini and Mighty Capital.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Products That Count is a global nonprofit network and content/community platform that serves product management professionals with free membership, award programs, original research, podcasts, videos, and paid executive training and mastermind circles. Its core paid offerings include Strategic PM Certification, the Growth Mindset Bootcamp, and single-company or multi-company mastermind circles for product executives.

Product overview

Products That Count is a 501(c)(3) nonprofit global network serving 500,000+ product professionals. The platform operates as a content and community hub offering award programs (CPO Awards, Product Leader Awards, Product Manager Awards, Product Awards), original research reports, video/podcast content (Product Talk Podcast, How To Product YouTube channel, CPO Rising Series), paid training and mentorship programs (Strategic PM Certification, Growth Mindset Bootcamp), executive mastermind circles (internal and cross-company), and a free membership community. The organization connects product managers and executives through events, resources, and collaborative learning while maintaining corporate sponsorship and marketing programs for B2B brands.

Differentiator

Problem solved

Functional benefit

Brands

• Product Talk Podcast: Podcast series featuring conversations with leading product executives and CPOs
• How To Product on YouTube
• CPO Rising Series
• The CPO Awards
• The Product Leader Awards
• The Product Manager Awards
• The Product Awards
• Strategic PM Certification
• Growth Mindset Program

Products and services

• The CPO Awards Annual awards recognizing the top Chief Product Officers leading digital transformations globally.
• The Product Leader Awards Awards program recognizing exceptional product leaders for their contributions to product management.
• The Product Manager Awards Awards program recognizing excellence among product managers across industries, geographies, and technologies.
• The Product Awards Awards program celebrating the best tools and products across industry verticals including B2B Tech, FinTech, IoT/PropTech, Life Sciences, and Sustainability.
• Research Reports Original annual research reports on product management trends, including the CPO Insights Report covering 300+ to 1,000+ CPO interviews.
• Product Talk Podcast Podcast series featuring conversations with leading product executives sharing best practices on building great products.
• How To Product on YouTube YouTube channel providing video content on product management topics and interviews with product leaders.
• Strategic PM Certification for Product Teams Paid mentorship program transforming product teams through personalized content, guided bootcamps, ongoing mentorship, and claimed 30% productivity gains.
• The Growth Mindset for Product Teams Growth mindset bootcamp helping product managers and leaders benchmark competencies through 20 modules correlated with PM competency assessments.
• Internal Leadership Roundtable (Mastermind Circle) Private monthly peer-to-peer learning circles for 8-12 product leaders within a single company, facilitated by an executive coach with measurable goals.
• Mastermind Circle (Multiple Companies) Monthly peer-to-peer learning circles connecting CPOs from non-competitive companies across industries with executive coaching and private Slack collaboration.
• Membership Platform Free membership with LinkedIn login providing access to white papers, community events, mentoring, and peer networking with 500,000+ product professionals.
• The Newsletter Weekly newsletter delivering product management content to 30K+ subscribers with banner and video ad opportunities.

Quantifiable outcome

• 30% improvement in PM team efficiency within 3 months
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• AmplitudeminorGTM or Marketing PartnerMarketing partnership where Amplitude accessed Products That Count audience for demand generation. Achieved >10X ROI on marketing spend. Spenser Skates, Founder & CEO, endorses combination of online and offline programs on global scale.
• GainsightminorGTM or Marketing PartnerMarketing partnership to raise profile as product-forward organization. Delivered 500,000+ cost-effective impressions helping Gainsight expand reach with previously hard-to-reach product professionals. Travis Kaufman, VP Product Growth, endorses results.
• mParticleminorGTM or Marketing PartnerEvent sponsorship at Product Awards. David Spitz, CMO, expressed appreciation for recognition and continued partnership interest.
• Galileo Financial TechnologiesminorOthersFinancial technology company participated in product mentorship program. CPO Archie Puri reports success with sustained deep learning approach and engaged partner with modern learning methods.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reforge: Membership-based training and community for product, growth, and engineering leaders. Comparable paid cohort-based learning model to Products That Count's mastermind circles.
• Productboard: Product management platform that publishes original research, hosts events, and runs a content/community program targeting the same PM persona.
• Product School: Provider of product management certification courses and corporate training. Directly comparable to Products That Count's Strategic PM Certification and Growth Mindset programs.
• Mind the Product: Global community and event series for product managers with content, training, and conferences. Closest direct competitor to Products That Count's community-led, content + events + training model.
• ProductPlan: Product management software and resource platform with significant free content, webinars, and PM community. Comparable content + community + tooling play for product managers.
• ProductLed: Training and community focused on product-led growth for product teams and founders. Comparable content + cohort-based education targeting the same PM audience.

Broad incumbents

• Aha!: Product management software company that publishes a popular product-management blog and runs PM training content. Overlaps in target audience and content marketing model.
• Pendo: Product analytics and digital adoption platform that runs the ProductCraft blog and PM community. Larger player with adjacent content + community + tooling offering for PMs.
• ProductHunt: Larger product discovery and community platform with broader scope (makers, founders, investors). Overlaps with Products That Count on community, awards, and event content for the product audience.

Emerging players

• Lenny's Newsletter: Individual creator-led subscription newsletter and community for product managers. Comparable content-and-community monetization model, but single-person operation rather than nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/productscount
• YouTubeyoutube.com/@productsthatcount
• Facebookfacebook.com/productsthatcount
• LinkedInlinkedin.com/company/products-that-count

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Products That Count