TryMyUI
Trymata is a digital experience intelligence platform combining remote usability testing, product analytics, and a research repository. It serves product, UX, and marketing teams at enterprises, agencies, and SMBs running tests, session replays, and surveys on digital products.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TryMyUI does
Trymata (formerly TryMyUI) is a San Francisco-based digital experience intelligence platform that combines remote usability testing, product analytics, and research repository capabilities into a single workflow. Its core offering enables product, UX, and marketing teams to create moderated and unmoderated test scenarios across desktop, mobile, and apps, recruit testers from an in-house panel or invite their own users, and capture video/audio session recordings with real-time think-aloud narration. On the analytics side, the platform provides visitor logs, session replay, heatmaps, user flows, funnels, goal tracking, and automated frustration-signal detection (rage clicks, error clicks, dead clicks), supplemented by standardized UX diagnostics including SUS, task usability, and completion rates. All findings are stored in a centralized research repository (acquired via Considerly in 2023) for cross-project institutional knowledge.
Underlying the platform are three strategically combined assets: the original TryMyUI usability testing engine, the Stitchology.ai web analytics and session replay layer acquired in June 2022, and the Considerly research repository. AI is used as a feature layer for video annotations, video summaries, and automated insight extraction, but core value is driven by human testers and video evidence rather than AI-native architecture. Distribution is hybrid: a self-serve PLG motion (freemium, 2-week free trial, monthly subscriptions at $300-$650 for analytics and $399/month Team plus $2,000/month Enterprise for usability testing) complemented by an embedded Partner API integrated with QuestionPro, IdeaScale, Chisel, and Fresco, an EDU program offering free Enterprise Plan access to higher education institutions, and a direct sales motion for Enterprise and Agency tiers.
Revenue is generated through subscription SaaS fees for usability testing and usage-based pricing for product analytics, supplemented by pay-as-you-go panel credits for tester recruitment. The customer base spans named enterprises (Amazon, NBC, Bose, Priceline, British Airways, StubHub, Luxottica, Gallup, Weight Watchers, National Geographic), digital and CRO agencies (Spiralyze, Cake & Arrow, Deckchair), educational institutions, and a long tail of SMB and individual users acquired through the freemium funnel. In 2023 the company rebranded from TryMyUI to Trymata, and in 2026 it announced a merger agreement with survey and research platform QuestionPro, signaling a strategic intent to consolidate qualitative testing, quantitative analytics, and survey research under one insights platform.
TryMyUI firmographics
Firmographics- Name
- TryMyUI
- Legal name
- TryMyUI, Inc.
- Website
- https://trymata.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trymata is a digital experience intelligence platform combining remote usability testing, product analytics, and a research repository. It serves product, UX, and marketing teams at enterprises, agencies, and SMBs running tests, session replays, and surveys on digital products.
- Ownership category
- akta.pro rank
TryMyUI industry classification
Industry- Product category
- Digital Experience Intelligence & UX Analytics Platform
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where TryMyUI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TryMyUI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Usability Testing: SaaS subscription model with multiple tiers (PayGO free, Team at $399/month, Enterprise at $2,000/month, Agency custom) providing access to usability testing tools, panel recruitment credits, and collaboration features. Annual billing available with discounts.
- Subscription - Product Analytics: Usage-based SaaS subscription tiers based on monthly sessions: 0-4,000 sessions at $300/month, 4,001-15,000 at $650/month, 15,001-40,000 at custom pricing, 40,000+ custom. All features unlocked across all analytics plans.
- Panel Credits & User Invites: Pay-as-you-go panel credit purchases for tester recruitment (starting at $89/credit at PayGO level, decreasing to $49/credit at Enterprise), and additional user invite purchases for testing with own users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free pay-as-you-go tier for basic usability testing needs |
| Subscription | Monthly | Mid-market team tier with panel testers and collaboration features |
| Subscription | Monthly | Enterprise tier with advanced capabilities and higher volume |
| Subscription | Multi-year contract | Agency custom tier for managing multiple client accounts |
| Usage-based | Monthly | Entry-level product analytics for individuals and small teams |
| Usage-based | Monthly | Mid-market product analytics tier for growing teams |
| Usage-based | Monthly | Large-scale product analytics for medium to large teams |
| Usage-based | Annual | Enterprise-scale analytics with custom volume pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
TryMyUI product offering
Product offeringCore offering
Trymata operates a digital experience intelligence platform that enables product, UX, and marketing teams to run remote moderated and unmoderated usability tests on websites, mobile apps, and prototypes, and to view session replays, heatmaps, funnels, and other product analytics on live digital properties. The platform combines a recruited tester panel with demographic filtering, standardized UX scoring (SUS, task completion, time-on-task), and AI-assisted video analysis, sold primarily via tiered SaaS subscriptions (PayGO free, Team, Enterprise, Agency) plus usage-based product analytics tiers and pay-as-you-go panel credits.
Product overview
Trymata (formerly TryMyUI) is a digital experience intelligence platform providing an integrated suite of usability testing and product analytics tools. The platform consists of three core pillars: (1) Remote Usability Testing for unmoderated and moderated testing with video session recordings, post-test surveys, and UX diagnostics scoring; (2) Product Analytics including visitor logs, session replay, heatmaps, user flows, funnels, and goal tracking; and (3) Research Repository for centralized research data management. Additional offerings include Ecommerce Testing for Shopify/WordPress stores, Virtual Focus Groups, a dedicated Partner API, and an EDU Program for educational institutions. All plans include access to the full feature set with tiered pricing based on tester credits, team seats, and session volumes.
Differentiator
Problem solved
Functional benefit
Products and services
- Remote Usability Testing End-to-end usability testing platform enabling creation of test scenarios for desktop, mobile, and apps, with access to Trymata's expert tester panel or the ability to recruit own users, video/audio session recordings with real-time narration, post-test surveys, and UX diagnostics scoring.
- Product Analytics Digital experience analytics suite tracking visitor logs, session recordings, user flows, funnels, heatmaps, and goal tracking, with rage click/error click/dead click metrics, user frustration filters, campaign tracking, and acquisition channel analysis to identify conversion issues.
- Research Repository Centralized research data management platform (formerly Considerly) enabling teams to organize, store, and access user research findings, videos, and insights in one location; included free for 1 year with all usability testing and product analytics plans.
- Ecommerce Testing Specialized ecommerce testing solution for Shopify and WordPress-based online stores that helps decrease digital ad spend and cart abandonment by testing and improving shopping, product page, and checkout user experiences.
- Virtual Focus Groups Virtual focus group solution enabling moderated interviews and group discussions with multiple participants, including all capabilities researchers need for running focus groups remotely (note: a separate Moderated User Testing capability for live one-on-one sessions is offered under the same learn hub).
- Partner API Dedicated Partner API that allows partner platforms (e.g., QuestionPro, IdeaScale, Chisel, Fresco) to embed Trymata's user testing functionality directly into their sites, transferring test creation and results viewing into the partner's interface.
Quantifiable outcome
- Average 40% revenue increase reported by customers using the platform
- +3 more outcomes
Companies that use TryMyUI
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
TryMyUI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature10 records
TryMyUI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Stitchology.aicoreAcquired Stitchology.ai, a robust web analytics and session replay tool, to expand beyond usability testing into product analytics. The acquisition enabled Trymata to combine qualitative user testing with quantitative web analytics, creating the first integrated digital experience platform.
- ConsiderlycoreAcquired Considerly, a research repository tool, to add a centralized insights management capability to the platform. This allows teams to organize and access findings across all research projects, creating institutional knowledge.
- QuestionProflagshipMarket research platform partnership enabling QuestionPro customers to test their surveys with Trymata before distribution. QuestionPro embeds Trymata testing to show customers how surveys perform, identifying issues with questions, instructions, or response choices in advance. Also enables cognitive stress measurement using QuestionPro surveys.
- IdeaScalecoreCloud-based innovation management platform that licenses an innovation management platform employing crowdsourcing principles. IdeaScale integrates Trymata's user testing software into its process, adding value for customers by enabling usability validation of innovation ideas.
- East Carolina UniversityminorEducational institution participating in Trymata's EDU Program. Students and faculty receive free Enterprise Plan accounts for UX learning and practice, enabling unlimited remote usability testing on websites, wireframes, and prototypes.
- General AssemblyminorCoding bootcamp and UX education provider using Trymata for UX classes. Instructors integrate Trymata into curriculum for hands-on usability testing experience.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
TryMyUI competitors and assessment
Company assessmentDirect peers
- UserTesting (UserZoom): Direct competitor in remote unmoderated and moderated usability testing with a large enterprise panel. Closest comparable in core product functionality, target customer (product, UX, marketing teams), and pricing model.
- Maze: Product-led usability testing and research platform targeting product teams and designers. Overlaps with Trymata on unmoderated testing, prototype validation, and analytics-driven insights for digital products.
- Hotjar: Product analytics platform offering heatmaps, session recordings, funnels, and incoming feedback. Direct overlap with Trymata's product analytics suite and conversion-optimization use case.
- FullStory: Digital experience analytics with deep session replay, rage/dead-click detection, and funnels. Competes head-on with Trymata's quantitative analytics layer for product and UX teams.
- LogRocket: Session replay and product analytics with strong developer positioning and frontend error monitoring. Comparable to Trymata's session replay and frustration-signal detection features.
- Smartlook: Product analytics tool providing session recordings, heatmaps, funnels, and event-based analytics for websites and mobile apps. Direct overlap with Trymata's product analytics features and SMB-midmarket pricing.
- UXtweak: Usability testing platform offering moderated and unmoderated tests, tree testing, and card sorting for UX researchers. Closely comparable to Trymata's remote usability testing core product.
- Lyssna (formerly UsabilityHub): Remote user research platform with unmoderated tests, preference tests, and five-second tests. Comparable to Trymata on rapid usability testing workflows targeting product and design teams.
- Optimal Workshop: UX research suite for information architecture including tree testing, card sorting, and first-click tests. Comparable to Trymata's research-focused testing capabilities and UX-researcher buyer.
Broad incumbents
- Contentsquare: Large enterprise digital experience analytics platform offering heatmaps, journey analysis, and session replay at scale. Wider portfolio than Trymata, but overlapping analytics capabilities and enterprise buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TryMyUI social profiles
Digital presenceTryMyUI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TryMyUI leadership team
Management profileNumber of profiles
Profiles5 records
TryMyUI subsidiaries and ownership
Company hierarchySubsidiaries2 records
TryMyUI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TryMyUI M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TryMyUI
What does TryMyUI do?
Trymata operates a digital experience intelligence platform that enables product, UX, and marketing teams to run remote moderated and unmoderated usability tests on websites, mobile apps, and prototypes, and to view session replays, heatmaps, funnels, and other product analytics on live digital properties. The platform combines a recruited tester panel with demographic filtering, standardized UX scoring (SUS, task completion, time-on-task), and AI-assisted video analysis, sold primarily via tiered SaaS subscriptions (PayGO free, Team, Enterprise, Agency) plus usage-based product analytics tiers and pay-as-you-go panel credits.
Is TryMyUI a public or private company?
TryMyUI is a private company. It is classified as venture growth investor backed and is currently operating.
When was TryMyUI founded?
TryMyUI was founded in 2015. It employs 1 to 10 people.
Where is TryMyUI based?
TryMyUI is headquartered in San Francisco, United States, in the North America region.
How does TryMyUI make money?
Three revenue lines are on record. Subscription - Usability Testing is the primary driver. The others are subscription - Product Analytics and panel Credits & User Invites.
Who are TryMyUI's main competitors?
Direct peers on record are UserTesting (UserZoom), Maze, Hotjar, FullStory, LogRocket, Smartlook, UXtweak, Lyssna (formerly UsabilityHub) and Optimal Workshop. Contentsquare is listed as a broad incumbent.
Does TryMyUI have an API?
Yes. Trymata offers a dedicated Partner API that allows partner platform customers to leverage Trymata's user testing software without leaving the partner's site. The API transfers two key elements of the Trymata interface into the partner's platform: (1) test creation, where clients write instructions and questions for testers, and (2) results viewing, where clients watch screen-captured videos of Trymata panelists testing their creations and voicing thoughts and reactions. For more information on the partner API, contact account manager.
What industry is TryMyUI in?
TryMyUI's product category is Digital Experience Intelligence & UX Analytics Platform. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541519 and its SIC code is 7372.