What Loop11 does

Loop11 is a self-serve, browser-based usability testing platform founded in 2008 and headquartered in South Melbourne, Australia. The product enables UX professionals, web managers, web designers, online businesses, government organizations, and educational institutions to run remote usability studies on any website, prototype, or wireframe without inserting code or requiring IT involvement. Core capabilities include moderated and unmoderated testing, A/B testing, prototype testing, information architecture testing, UX benchmarking, true intent studies, mobile and tablet testing, and search engine findability studies, complemented by reporting features spanning clickstream analytics, heatmaps, session recording and replay, and AI-powered insights. Customers can create a test in under 30 minutes and receive results within 24 hours, with sample sizes supported up to 1,000 participants across desktop, mobile, and tablet environments.

The platform's AI surface consists of two flagship features: AI Browser Agents, built on ChatGPT-4o and Claude 3.5 Sonnet, which autonomously navigate, interact with, and evaluate websites and enable benchmarking against human users; and AI Insights, built on GPT-4, which analyzes user test data at scale to surface findings and design recommendations. Both capabilities are explicitly dependent on third-party foundation models, with no evidence of proprietary model training or in-house research. Underlying technology emphasizes ease of use (no-code setup, no UX expertise required) and quantitative-plus-qualitative outputs, including video, audio, and screen recordings.

Loop11 monetizes through SaaS subscription tiers — Starter, Professional, and Enterprise — with monthly billing and the ability to upgrade, downgrade, or cancel at any time. A 14-day free trial unlocks full Enterprise features, capped at three full-scale projects. Go-to-market blends product-led growth (self-serve sign-up via loop11.com) for SMBs and individual practitioners with a direct enterprise sales motion and a Loop11 Consulting service that provides hands-on implementation support. The company claims thousands of customers worldwide, including Amazon, Vodafone, NVIDIA, IBM, Procter & Gamble, Deloitte, Salesforce, Roche, Intuit, Costco, and Comcast. The firm holds Cyber Essentials Plus certification from the UK Cyber Essentials Scheme and reports 1-10 employees.

Name

Loop11

Website

https://Loop11.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Loop11 is a self-serve, browser-based usability testing platform that enables UX professionals, designers, and enterprises to run remote moderated and unmoderated studies on any website without code, augmented by AI Browser Agents and GPT-4-powered AI Insights.

Ownership category

akta.pro rank

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Loop11 operates on a subscription-based model with multiple plan tiers (Starter, Professional, Enterprise). The platform offers flexible pricing with no long-term contracts, allowing users to upgrade, downgrade, or cancel anytime. A 14-day free trial with Enterprise features is available for new users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Loop11 is a cloud-based, self-serve usability testing platform that enables UX professionals, web managers, designers, and developers to create, launch, and analyze moderated and unmoderated remote user tests on websites, prototypes, and wireframes without inserting code. The platform supports desktop, mobile, and tablet testing, captures video/audio/screen recordings, and provides analytics including heatmaps, clickstream data, session replay, and GPT-4-powered AI insights, plus autonomous AI browser agents that can test sites without human participants.

Product overview

Loop11 is a unified usability testing platform offering both moderated and unmoderated testing methodologies. The core Loop11 platform serves as the central hub for test creation, participant management, and result analysis. The platform includes testing features (Online Usability Testing, Mobile & Tablet UX Testing, Moderated Testing, Unmoderated Testing, Prototype Testing, Information Architecture Testing, True Intent Studies, A/B Testing, UX Benchmarking, Search Engine Findability, and AI Browser Agents) and reporting features (AI Insights powered by GPT-4, Clickstream Analytics, Heatmap Analysis, and User Session Recording & Replay). The platform also offers professional consulting services. Loop11 positions itself as requiring no UX or coding experience, enabling tests to be created in under 30 minutes with results available within 24 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Loop11 Online Usability Testing Platform

Quantifiable outcome

• Results can be obtained within 24 hours
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• TestingTimeminorOthersThird-party participant recruitment service that Loop11 recommends to customers who need participants meeting specific demographic criteria for their usability studies. TestingTime charges a fee for participant sourcing services.
• Respondent.iominorOthersMarket research panel recommended by Loop11 for sourcing participants that meet specific demographic requirements. Charges a fee for participant recruitment services.
• UserInterviews.comminorOthersParticipant recruitment platform that Loop11 recommends for finding test participants. Offers new accounts 3 free participants as an incentive.
• Pure ProfileminorOthersMarket research panel recommended by Loop11 for sourcing participants with specific demographic profiles. Panel charges a small fee for participant location services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Maze: Rapidly growing product research platform for prototype testing, unmoderated studies, and A/B testing. Competes head-on with Loop11's unmoderated and prototype testing capabilities, with stronger Figma integration.
• TryMyUI: Usability testing service with participant recruitment and unmoderated test management. Targets a similar SMB-to-enterprise buyer as Loop11.
• Hotjar: Behavior analytics tool combining heatmaps, session recordings, and on-site surveys. Overlaps with Loop11's reporting/analytics features (heatmaps, clickstream, session replay) and competes for the same mid-market digital team.
• Userlytics: Remote user testing platform offering moderated, unmoderated, and accessibility testing with a global participant panel. Closely overlaps with Loop11's full stack of testing methodologies.
• UserTesting: The category leader in remote usability and user research, offering moderated and unmoderated testing, video insights, and AI-assisted analysis. Most direct competitor to Loop11 in enterprise UX testing.
• UserZoom (now UserTesting): Enterprise UX research platform (merged with UserTesting) covering unmoderated quantitative testing and benchmarking. Direct overlap with Loop11's UX benchmarking and large-scale unmoderated testing modules.
• Lookback: Live moderated user research platform with session recording and highlight reels. Competes with Loop11's moderated testing capability, especially for qualitative-first research teams.
• Optimal Workshop: Specialist in information architecture testing, card sorting, and tree testing. Direct overlap with Loop11's IA testing module, often considered alongside it in stack evaluations.

Broad incumbents

• FullStory: Digital experience intelligence platform offering session replay, heatmaps, and funnel analysis. Adjacent competitor for analytics-driven UX insights within product and CX teams.
• Contentsquare: Large digital experience analytics platform with journey analysis, heatmaps, and session replay. Competes indirectly with Loop11's analytics features as part of a broader CX analytics suite sold to enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Loop11Videos
• Facebookfacebook.com/68454141176
• LinkedInlinkedin.com/company/loop11
• Instagraminstagram.com/loop11_ux
• Xx.com/Loop11

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loop11