Frendt

What Frendt does

FRENDT LLC (ТОВ «ФРЕНДТ») is a Ukrainian precision agriculture technology and service provider founded in 2013 and headquartered in Vinnytsia. The company sells, installs, and services GPS-based guidance systems, auto-steering autopilots, RTK correction signals, and IoT monitoring hardware for agricultural machinery, operating as the official representative of Hexagon Agriculture in Ukraine and supporting multi-brand equipment from Trimble, John Deere, AG Leader, Topcon, Raven, and others. Its proprietary assets include a country-wide RTK correction network with 2 cm accuracy, the FlyAgData IoT operations monitoring platform, the Farm QA soil quality suite, the Amity soil/moisture monitoring line, and a structured '7 Levels of Precision Agriculture' implementation framework.

The business spans multiple revenue streams: one-time hardware sales of guidance systems and autopilots, recurring RTK subscription revenue, professional services (agri-electronics repair, cable/harness manufacturing, field service), and agronomic/GIS consulting (soil analysis, VRA prescription maps, yield mapping, UAV and satellite monitoring). The company operates a head office in Vinnytsia, a service centre in Pysarivka, and a representative office in Maidstone, United Kingdom. GTM is enterprise field sales with quote-based pricing, supported by content marketing (multi-language website, blog, promotional book), 24/7 on-site field service, and a separate e-commerce/phone channel for SMB cable and spare-part orders.

FRENDT targets three primary customer tiers: large agroholdings (TOP-100 in Ukraine) requiring turnkey precision farming integration, mid-market farms adopting targeted precision elements, and small agricultural enterprises/SMBs. The company holds ISO 9001:2015, ISO 14001:2015, and ISO/IEC 27001:2022 certifications, employs 50+ specialists, and is privately held with no disclosed institutional funding beyond a small 2022 Climate Innovation Vouchers grant. The offering functions as a bundled platform of hardware, software-enabled services, and field support rather than a single software product.

Name

Frendt

Legal name

Товариство з обмеженою відповідальністю "ФРЕНДТ"

Website

https://frendt.ua

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

FRENDT is a Ukrainian precision agriculture company that sells, installs, and services GPS guidance, auto-steering, RTK positioning, and IoT monitoring systems for agricultural enterprises, serving TOP-100 Ukrainian agroholdings, mid-market farms, and small agricultural producers through direct enterprise sales and a UK representative office.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology & Services

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823), Agricultural Services (700)

akta.pro primary industry

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE)

akta.pro secondary industries

Telematics & Machine Data Platforms (Equipment Connectivity, ISOBUS/CAN Data) (AFABAMAC), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Precision agriculture systems
• GPS guidance systems
• Auto-steering autopilots
• RTK correction network
• Agricultural electronics repair

Headquarters

HQ city

Vinnytsya

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Precision agriculture equipment sales: Sale of guidance systems, autopilots, RTK receivers, sensors, displays, and precision sprayers. Equipment brands include Hexagon, CHCNAV, Trimble, TerraNavix and others. Revenue is primarily one-time hardware sale with potential for recurring service contracts.
2. Agro-electronics repair services: Repair and maintenance of agricultural electronics including guidance displays, autosteering controllers, sensors, ECUs, and wiring harnesses. Services include on-site field repair and in-shop diagnostics.
3. Cable and wiring production: In-house manufacturing of cables, harnesses, and connectors for agricultural machinery. Offers both standard kits for specific models and custom production to order or sample. Covers sprayers, tractors, and combine harvesters.
4. RTK correction signals and network: Sale of RTK correction signals, modems, and base stations. Provides the company's own RTK network with 2 cm accuracy coverage across Ukraine.
5. Agronomic and technical consulting: Agronomy consulting including agrochemical soil analysis, agroscouting, UAV monitoring, satellite monitoring, yield mapping, VRA prescription maps, and technical consulting for machinery optimization and staff training.
6. Trade-in services: Trade-in program for used agricultural guidance equipment, facilitating equipment upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frendt sells and integrates precision-agriculture systems for agricultural machinery, including GPS guidance displays (Hexagon agronavigators Ti5/Ti7/Ti10), hydraulic and electromechanical auto-steering/autopilots, its own RTK correction-signal network (2 cm accuracy), and IoT-based field-operations monitoring (FlyAgData). The company also distributes complementary brands (Trimble, AG Leader, Topcon, Ecorobotix), manufactures cables and harnesses in-house, runs a multi-brand agri-electronics repair service, and delivers agronomic, GIS and technical consulting with turnkey installation and operator training to Ukrainian agroholdings and farms.

Product overview

Frendt is a precision agriculture technology company and service provider offering an integrated portfolio of GPS-based guidance, auto-steering, and precision farming solutions for agricultural machinery. The core product line centers on correction signals (TerraStar-C, TerraStar-L, RTK ASSIST), Hexagon-branded guidance systems (Ti5, Ti7, Ti10 navigators) and autopilot systems (hydraulic/electromechanical autopilots), and RTK network infrastructure for centimeter-level positioning accuracy. These are complemented by add-on modules including Farm QA (soil compaction/Topsoil sensors), FlyAgData (IoT operations monitoring), and Amity (soil moisture/nitrogen monitoring), alongside equipment re-equipment services for sprayers, seeders, and precision sprayers such as the ARA EcoRobotix. The company also provides comprehensive GIS support services (digital field boundaries, yield mapping, VRA prescription maps), agronomic and technical consulting, and a full-service repair operation for agri-electronics from all major brands (Trimble, John Deere, Topcon, AG Leader, Raven, Leica, Claas, TeeJet). The offering operates as a platform of hardware, software-enabled services, and technical support rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• FlyAgData: IoT solution for monitoring the quality of technological operations in agriculture
• Farm QA
• Amity
• TerraStar

Products and services

• Correction Signals (TerraStar-C, TerraStar-L, RTK ASSIST) Satellite-based correction signal services that enhance GPS positioning accuracy for agricultural machinery, enabling centimeter-level precision for guidance and autopilot operations. Sold to Ukrainian farmers and agroholdings operating precision-agriculture equipment.
• Guidance Systems (Agronavigators) GPS-based parallel-driving aids and field navigators (Hexagon Ti5, Ti7, Ti10) that help operators maintain precise passes with minimal overlap, reducing input waste and improving fieldwork quality. Targeted at agricultural enterprises seeking to reduce overlap and input waste.
• Auto Steering Systems (Autopilots) Automatic steering systems for tractors and combines, including hydraulic and electromechanical autopilots (Hexagon Titanium, NX612, NX510 PRO, TerraNavix) that enable autonomous field navigation with ±2-3 cm accuracy. Sold to farmers modernizing machinery fleets.
• RTK Network Real-Time Kinematic network providing high-precision positioning signals with 2-2.5 cm accuracy, including base stations, RTK modems, and network connectivity services offered to farmers and agroholdings across Ukraine.
• FlyAgData IoT Operations Monitoring IoT-based field-operations quality-monitoring platform that uses sensors on agricultural machinery to track seeding, spraying, harvesting, tillage, and fertilizer application in real time, surfacing visual dashboards in the office with 30-second data refresh. Targeted at agroholdings that need central operations oversight.
• Farm QA Soil Quality Platform Soil-quality assessment platform including Topsoil Mapper for electromagnetic conductivity scanning, automatic penetrometer for soil compaction measurement, and a data-management controller. Sold to farmers and agronomists running soil-quality programs.
• Amity Soil Moisture and Nitrogen Monitoring Soil monitoring solutions including AquaSpy moisture monitoring, soil compaction testing (Topsoil), and Nitro-Bars nitrogen measurement equipment. Sold to farmers seeking continuous soil-moisture and nitrogen data.
• Cables, Harnesses and Connectors In-house manufactured wiring harnesses, cables, and IP67-rated connectors for sprayers, tractors, and combine harvesters, available as standard kits for specific equipment brands or as custom production to order/sample. Sold to farmers, service centres, and equipment installers across Ukraine.
• Equipment Re-equipment (Retrofitting Services) Retrofitting services for agricultural machinery covering sprayer section-control systems, automatic section shutoff for seeders, precision sprayers (ARA EcoRobotix), liquid-fertilizer application systems, sprayer boom illumination, and autopilot integration.
• Agronomy Consulting Professional agronomic advisory services including agro-scouting, agrochemical soil analysis, UAV monitoring, satellite monitoring, and soil compaction monitoring. Sold to farms and agroholdings that need outside agronomic expertise.
• GIS Support Services Geographic information system services including digital field-boundary creation (RTK accuracy up to 2.5 cm), maps of performed operations, VRA prescription maps, yield mapping, meteorological monitoring, precision-agriculture software, guidance-line creation, and thematic map creation.
• Technical Consulting Technical advisory services including machinery audits, tillage-depth sensors, yield sensors, tractor retrofitting for auto-steering, wiring and cable production, automatic section control for sprayers and seeders, and FlyAgData quality monitoring.
• Agri-electronics Repair Service Repair and maintenance services for agricultural electronics — guidance displays, autosteering controllers, sensors, rate controllers, section-control systems, ECUs, and wiring looms — covering brands such as Trimble, John Deere, Hexagon, Raven, AG Leader, Topcon, TeeJet, Leica, and Claas.
• Field Service On-site technical support across Ukraine including auto-steering system setup, sprayer adjustment, control-system repair, wiring repair, and seeder settings, available to clients at their farms.
• Trade-in Program Equipment exchange program that allows customers to trade in older agricultural electronics (guidance displays, autosteering controllers, etc.) when upgrading to newer precision-farming systems.

Quantifiable outcome

• Fertilizer consumption reduction of 20-25% through precise application control
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hexagon (Hexagon Agriculture)coreChannel Partner/ Reseller/ DistributorFRENDT is the official and sole representative of Hexagon products on the Ukrainian market. The company sells and services the full range of Hexagon agricultural guidance systems including Ti5, Ti7, Ti10 agronavigators, and Titanium hydraulic and electromechanical autopilots. FRENDT provides warranty and service support across the country for Hexagon products.
• EcorobotixminorChannel Partner/ Reseller/ DistributorFRENDT offers the Ecorobotix ARA precision sprayer, an autonomous AI-based system that identifies weeds in real time and applies micro-doses of herbicides only to targets. The ARA sprayer can achieve up to 95% savings on plant protection products depending on weed density and operates day and night, covering up to 96 hectares per 24 hours.
• FlyAgDatacoreStrategic or Co-development PartnerFlyAgData is an innovative IoT monitoring solution for real-time quality control of field operations. FRENDT integrates FlyAgData sensors into agricultural machinery to transmit operational data to a server with visual output accessible in the office with 30-second delay. Monitors sowing, spraying, harvesting, tillage, and fertilizer application operations.
• Farm QAminorChannel Partner/ Reseller/ DistributorFarm QA platform offered by FRENDT including soil compaction checking, controller platform, scouting, N-sight, and AquaSpy moisture monitoring modules. Comprehensive farm quality assurance tools for precision agriculture operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ecorobotix: Swiss manufacturer of the ARA AI-based precision sprayer that Frendt distributes in Ukraine. A direct partner relationship with overlap in the precision spraying/spot-application category.
• Taranis: AI-powered precision agriculture intelligence platform using aerial imagery and field-level analytics. Comparable to Frendt's UAV monitoring and satellite monitoring services as a software-led agtech alternative.
• Climate FieldView (Bayer): Leading farm data management and precision agriculture platform owned by Bayer. Overlaps with Frendt's software/data services (FlyAgData, Farm QA) as a competing destination for farm operational data.

Broad incumbents

• Topcon Agriculture: Precision agriculture equipment manufacturer offering guidance, autosteer, and sensing solutions. Frendt provides repair and configuration services for Topcon displays and controllers in Ukraine, sitting in Topcon's service ecosystem.
• John Deere (Precision Ag): Largest agricultural equipment OEM with an integrated precision agriculture stack (AutoTrac, Operations Center, JDLink). Frendt services John Deere AMS equipment and sells JD wiring harnesses, making it a third-party complementor in Ukraine.
• Trimble Agriculture: Global provider of GPS guidance, autosteer, and farm management software. Frendt services and resells Trimble equipment alongside its own offerings, making it a channel partner and partial competitor in the Ukrainian market.
• AGCO (Precision Ag): Global ag equipment OEM (Fendt, Massey Ferguson, Valtra) with growing precision ag capabilities. Frendt's in-house cable production for Fendt tractors and broader brand-agnostic service approach makes it an aftermarket service peer.
• Raven Industries (CNH Industrial): Precision agriculture technology provider (now part of CNH Industrial) offering guidance, application control, and autonomous solutions. Frendt services Raven equipment, overlapping in retrofit/upgrade use cases in Ukraine.
• Ag Leader Technology: US-based precision ag hardware and software provider. Frendt services AG Leader equipment and bundles SMS Ag Leader Basic software, positioning it as a channel partner for the Ukrainian market.
• Hexagon Agriculture: Global precision agriculture hardware and software provider whose products (Ti-series, Titanium autopilots) Frendt exclusively distributes in Ukraine. Frendt both depends on and competes with Hexagon at the systems level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Frendt
• LinkedInlinkedin.com/company/frendt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frendt