Gust

What Gust does

Gust is a global SaaS platform headquartered in New York that operates the world's largest community of early-stage investors and entrepreneurs, spanning 192 countries with 850,000+ startups, 85,000+ investment professionals, 350+ investor groups, and 750+ angel investment groups. The company's core product is a deal-flow management platform that connects founders to angel groups, syndicates, micro-VCs, and accelerator programs, with Gust for Investors and Gust for Accelerators offered free to institutional partners as a B2B2C distribution channel. In 2022 Gust expanded into the founder-side workflow with Gust Launch, a Company-as-a-Service (CaaS) platform that integrates Delaware C-Corp incorporation, digital cap table management, electronic execution of SAFEs and convertible notes, equity incentive plan administration, 409A valuation support, and round/waterfall modeling into three annual subscription tiers ($450 Start, $1,250 Accelerate, $3,500 Raise). The underlying technology is a cloud-based SaaS stack with native integrations to business banking (Brex), cloud infrastructure (AWS), marketing automation (HubSpot), and web-building tools (Webflow), supported by Zapier and Segment connectors for the Accelerator platform.

In 2024 Gust introduced Gust Mission Control, a $99/month subscription providing scheduled virtual office hours with founder David S. Rose, expert sessions on financial modeling and pitch preparation, pitch practice, and a Slack-based founder community. The business model combines annual SaaS subscriptions (Gust Launch tiers), monthly advisory subscriptions (Mission Control), and free enterprise offerings to investors and accelerators. Distribution is product-led for individual founders and channel-led for institutional partners, with 300+ accelerators and 350+ investor groups onboarding cohorts and deal flow through the platform. Strategic partnerships extend reach: a 2025 partnership with the Africa Business Angel Network (ABAN) targets African angel ecosystems, and the Startup Law Firms Network provides waived retainers and reduced hourly fees to Launch Accelerate/Raise customers. The company is privately held with no disclosed venture funding rounds beyond a 2020 Rudin Ventures investment and an undisclosed 2004 seed from New York Angels and Rose Tech Ventures, and operates with a small team of 11-50 employees, suggesting a capital-efficient operating model.

Name

Gust

Legal name

Gust, Inc.

Website

https://gust.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Gust is a global SaaS platform serving early-stage startups and angel investors across 192 countries, offering Delaware C-Corp incorporation, cap table management, and deal flow matching through paid subscription tiers (Gust Launch, $450-$3,500/year) and free enterprise tools for investor groups and accelerators.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Gust Launch Start: Annual subscription for basic incorporation and company management. Includes incorporation, post-incorporation setup, founder stock issuance, digital cap table, and business banking. Priced at $450/year for Delaware C-Corp formation and maintenance.
2. Subscription - Gust Launch Accelerate: Mid-tier annual subscription including all Start features plus legal agreements (NDAs, contractor agreements, advisor agreements), IP assignment, SAFEs and convertible notes with configurable terms, startup legal network access, and dedicated support. Priced at $1,250/year.
3. Subscription - Gust Launch Raise: Premium annual subscription including all Accelerate features plus equity incentive plan creation, 409A valuation, option issuance and exercise, and cap table modeling with round and waterfall analysis. Priced at $3,500/year.
4. Subscription - Mission Control: Monthly subscription at $99/month for startup support network providing virtual office hours, expert sessions, pitch practice, access to Gust Pre-money Valuation tool, 40% discount on Gust software, and access to partner network discounts.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Gust is a global SaaS platform that provides tools and services for entrepreneurs to found, manage, and fund startups. Its core offering is Gust Launch, a Company-as-a-Service (CaaS) platform that handles Delaware C-Corp incorporation, equity management, cap table administration, and digital execution of SAFEs and convertible notes. Complementing this are Gust for Investors (deal flow management for angel groups), Gust for Accelerators (cohort and application management), and Gust Mission Control (a $99/month advisory subscription with expert office hours and pitch sessions).

Product overview

Gust is a multi-product SaaS platform ecosystem for the startup funding lifecycle, comprising the core Gust platform (deal flow management for entrepreneurs and investors across 192 countries), Gust Launch (a three-tier Company-as-a-Service platform: Start at $450/year for incorporation, Accelerate at $1,250/year adding legal agreements and fundraising tools, and Raise at $3,500/year adding equity incentive plan features), Gust Mission Control ($99/month advisory subscription with expert sessions and consulting), Gust for Investors (deal flow tools for angel groups and VCs), and Gust for Accelerators (application management for accelerator programs). Supporting tools include Co-Founder Equity Split for ownership planning.

Differentiator

Problem solved

Functional benefit

Brands

• Gust Launch: The first Company-as-a-Service (CaaS) platform for startup founders that facilitates all of the legal, financial, and back-office operations necessary to incorporate as a Delaware C Corp and operate a new, high-growth venture.
• Gust Mission Control
• Gust for Investors
• Gust for Accelerators
• Co-Founder Equity Split

Products and services

• Gust Launch Company-as-a-Service (CaaS) platform that facilitates legal, financial, and back-office operations for startup incorporation and operation as a Delaware C-Corp. Includes incorporation, equity management, fundraising tools, and compliance features available through three annual subscription tiers (Start, Accelerate, Raise).
• Gust Mission Control $99/month support network for serious founders providing regularly scheduled virtual sessions with startup experts including office hours, pitch practice, expert sessions, and access to a curated network of startup specialists.
• Gust for Investors Deal flow management platform offered free to investor groups worldwide. Tools for receiving startup applications, rating and reviewing companies, scheduling events, managing group communications, tracking commitments, and syndicating deals.
• Gust for Accelerators Accelerator platform offered free that increases qualified applications, manages application processes, and provides cohort management. Includes customizable application forms, evaluation stages, and integrations with external tools such as Salesforce, Mailchimp, Slack, and Insightly.
• Co-Founder Equity Split Tool for planning co-founder ownership and determining fair equity splits through a collaborative breakdown of co-founder strengths, contributions, and roles to avoid co-founder conflict.
• Gust Platform Global SaaS platform providing online tools for entrepreneurs to start, run, and fundraise companies, including venture benchmarking, company profile creation, fundraising applications, and deal flow management. Powers the world's largest community of entrepreneurs and early-stage investors.

Quantifiable outcome

• Incorporate in 2 minutes with companies up and running in as few as 3 days
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Africa Business Angel Network (ABAN)coreStrategic or Co-development Partner · 15 September 2025Gust partnered with ABAN to optimize investment activities across Africa. Gust provides infrastructure to manage and optimize investment activities for ABAN's member networks, including angel investors and investment organizations across the continent. ABAN has hosted bootcamps in Lagos, Cape Town, and Nairobi. This partnership extends Gust's reach to African angel investor networks, joining North America, South America, Europe, and Asia-Pacific regions.
• BrexcoreGTM or Marketing PartnerPartnership with Brex, a leading financial services platform for startups, to enable easy online business bank account opening with no maintenance fees or minimums. Gust Launch customers can apply for accounts online in 10 minutes, getting account numbers, routing numbers, and virtual cards instantly upon approval.
• AWS (Amazon Web Services)minorGTM or Marketing Partner$5,000 in AWS Activate credits available to qualifying Gust Launch customers. AWS provides low-cost, easy-to-use IT infrastructure like computing power and database storage. Gust helps customers get the right credits at the right time to maximize infrastructure runway.
• HubSpotminorGTM or Marketing Partner75% off HubSpot marketing software for the first 12 months (50% off in second year, 25% off in year 3) for Gust Launch customers. HubSpot helps startups amplify marketing efforts with automation, email, and content tools.
• WebflowminorGTM or Marketing Partner50% off Webflow Team plan for the first 12 months for Gust Launch customers. Webflow provides a no-code tool to build professional websites in a visual canvas format.
• SegmentminorGTM or Marketing Partner$50,000 in Segment credits available for qualifying Gust Launch customers. Segment makes analytics easy for startups, instrumenting web and mobile apps with analytics API and integrating 250+ tools.
• WefunderminorGTM or Marketing PartnerSpecial offer of 6.5% of funds successfully raised with Wefunder for Gust Launch customers. Raise Regulation CF rounds with lower fees including payment processing with no other fees.
• Startup Law Firms NetworkcoreImplementation/ SI/ Consulting PartnerGust has partnered with leading startup law firms across the country to help customers find the right legal match for their business. Law partners waive general retainers (averaging $2,500 in savings) and deduct one hour of legal work per month from bills. Companies in Gust Launch Accelerate and above get access to this network.
• FlatironsminorGTM or Marketing PartnerPriority application for Flatirons through Gust Launch. Flatirons provides product development and design resources to early-stage companies, supporting women and people of color traditionally underrepresented in venture capital.
• Clarus (R&D Tax Credits)minorGTM or Marketing PartnerClarus helps maximize R&D tax credits. Companies may be eligible for up to $250,000 in payroll tax credits per year through government programs rewarding innovation investment.
• KMK VenturesminorGTM or Marketing Partner10% discount off tax preparation, bookkeeping, and accounting services from KMK Ventures. They provide end-to-end tax, bookkeeping, and accounting services so founders can focus on building and growing their company.
• Cleer Tax & BookkeepingminorGTM or Marketing Partner$150 discount on corporate tax filing from Cleer Tax & Bookkeeping. They offer flat-rate tax-only packages designed for Delaware C-Corporations with DE franchise report filing also available.
• WeWorkminorGTM or Marketing Partner20% off for 6 months with no commitment from WeWork for Gust Launch customers. WeWork offers workspaces for startup teams of all sizes, including coffee and community.
• TypeformminorGTM or Marketing Partner30% off Typeform annual Professional and Premium plans for Gust Launch customers. Typeform provides friendly form and survey solutions for customer discovery work.
• ForecastrminorGTM or Marketing Partner25% off annual Forecastr subscription with white-glove onboarding included. Forecastr provides financial modeling support where they work with companies to build world-class financial models with unlimited phone/video support for the first 30 days.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StartEngine: StartEngine is an equity crowdfunding platform helping startups raise capital from retail investors. Comparable marketplace for early-stage fundraising and investor outreach.
• Wefunder: Wefunder is a Regulation Crowdfunding platform that enables startups to raise capital from retail investors. Direct integration partner of Gust and a comparable platform for startup fundraising.
• North Capital: North Capital provides private placement, Reg CF, and angel investment infrastructure, including deal flow management and investor onboarding tools. Overlaps with Gust for Investors marketplace functionality.
• Pulley: Pulley offers cap table management, 409A valuations, and equity incentive plan administration for startups. Competes directly with Gust Launch Raise tier on equity management.
• Clerky: Clerky provides online legal paperwork for startups, founders, and investors, with a focus on Delaware C-Corp formation, fundraising, and equity management. Closely overlaps Gust Launch in legal/incorporation services.
• Stripe Atlas: Stripe Atlas helps entrepreneurs incorporate a US company (typically Delaware C-Corp), open a bank account, and accept payments globally. Direct competitor to Gust Launch for early-stage startup formation.
• AngelList: AngelList operates Roll Up Vehicles, syndicates, and talent solutions for early-stage startups and angel investors. Overlaps with Gust's investor deal flow management and fundraising marketplace.
• Carta: Carta is the dominant cap table management and equity management platform for venture-backed companies, offering 409A valuations, option grants, and investor reporting. Strong overlap with Gust Launch's equity management features at more mature stages.
• Republic: Republic provides private investment platform with offerings across Reg CF, Reg A+, and side-by-side investing, serving both startups and investors. Comparable in dual-sided marketplace model.

Broad incumbents

• LegalZoom: LegalZoom offers business formation, legal documents, and compliance services at broad scale. A larger incumbent in the broader incorporation space, though not specialized for VC-backed startups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gust
• Xx.com/gustly
• Facebookfacebook.com/246116808757618

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gust