EveryMatrix

What EveryMatrix does

EveryMatrix is a privately held B2B software provider founded in 2008 that delivers modular platform technology to the regulated global iGaming, sports betting, and lottery industries. The company is headquartered in Sliema, Malta, with its largest development hub in Bucharest, Romania, and operates from more than 16 offices across Europe, North America, Latin America, Africa, and Asia, employing over 1,000 people representing 50+ nationalities.

Its technology stack is a modular, API-first platform anchored by GamMatrix (player account management, wallet, payments, and risk), OddsMatrix (online and retail sportsbook processing 25,000+ monthly events and 324+ million football bets per season), and CasinoEngine/SlotMatrix, the latter aggregating over 45,000 casino games from 355+ providers — claimed as the world's largest such library — supplemented by exclusive in-house content from acquired studios (Fantasma Games, Armadillo Studios, Spearhead Studios) and PlayMatrix live casino. Additional modules include EngageSuite for loyalty and gamification, Bonus Guardian for AI-powered bonus abuse prevention, PartnerMatrix for affiliate management and intelligence, and MoneyMatrix for payments. The platform is offered as a full turnkey delivery or as modular components, and is licensed in 45+ jurisdictions including the UK, Malta, multiple US states, Ontario, Alberta, and across Europe.

EveryMatrix generates revenue through a mix of recurring software licensing subscriptions, content aggregation transaction fees (notably SlotMatrix with zero platform fees), managed services (marketing, CRM, VIP, payments, fraud, support), exclusive game royalties, and turnkey delivery contracts. It sells through a consultative direct enterprise sales motion with regional sales directors, targeting tier-1 operators (bet365, Tipico, Kindred, Betsson, Pinnacle), state lotteries (Norsk Tipping, Veikkaus, Danske Spil, Szerencsejáték, OPAP), and fast-growing challenger brands across regulated markets. Customer base exceeds 120 operators and the company has executed seven acquisitions since 2019 to expand content, retail betting, sportsbook, affiliate optimization, and UX capabilities.

Name

EveryMatrix

Legal name

EveryMatrix S.R.L.

Website

https://everymatrix.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EveryMatrix is a private B2B software provider founded in 2008 that delivers modular platform, sportsbook, casino, and lottery technology to tier-1 operators, state lotteries, and challenger brands across 45+ regulated iGaming jurisdictions worldwide.

Ownership category

akta.pro rank

Product category

iGaming Software Platform

NAICS

Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• IGaming software platform
• Sportsbook technology
• Casino content aggregation
• Player account management
• Lottery solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: EveryMatrix licenses its modular platform technology to tier-1 operators and lotteries. Revenue is generated through software licensing fees for access to the PAM, sportsbook, casino, affiliate, and loyalty platforms.
2. Content Aggregation: Revenue from aggregating casino content (slots, live casino, crash games, table games) from 355+ providers. SlotMatrix offers content with NO platform fees to operators.
3. Managed Services: Comprehensive operational support including marketing management, affiliate management, CRM, VIP management, product management, payment/fraud management, and customer support. Offered as modular services that can be tailored to client needs.
4. Exclusive Games: Revenue from proprietary in-house game content developed through Fantasma Games, Armadillo Studios, Spearhead Studios, and other RGS partners. Games are exclusive to EveryMatrix operators.
5. Turnkey Delivery: Full-stack, turnkey platform delivery combining sports, casino, platform, and operations services for complete market entry solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EveryMatrix is a B2B software provider delivering modular iGaming platform technology including player account management (GamMatrix), sportsbook (OddsMatrix), casino management and content integration (CasinoEngine, SlotMatrix), affiliate management (PartnerMatrix), loyalty/gamification (EngageSuite), bonus abuse prevention (Bonus Guardian), and live casino (PlayMatrix). The company serves tier-1 operators, state lotteries, and challenger brands in regulated markets through turnkey or modular delivery, supported by managed services and exclusive in-house game studios.

Product overview

EveryMatrix is a modular platform technology provider offering a comprehensive B2B iGaming ecosystem. The core offering consists of the Turnkey Platform for full-stack delivery, powered by GamMatrix (PAM, wallets, payments, risk management), OddsMatrix (sportsbook for online and retail), and CasinoEngine (casino management). Content is delivered through SlotMatrix aggregation (45,000+ games from 355+ providers), exclusive Games (in-house RNG content from Fantasma, Armadillo, Spearhead studios), and PlayMatrix (live casino). Additional modules include EngageSuite (loyalty/gamification with LoyaltyEngine and JackpotEngine), Bonus Guardian (AI-powered bonus abuse prevention), and PartnerMatrix (affiliate management and intelligence). Managed Services provides operational support. The architecture allows operators to choose full turnkey delivery or modular components for regulated markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• GamMatrix: Platform solution offering PAM, wallets, payments and risk management.
• OddsMatrix
• CasinoEngine
• SlotMatrix
• PartnerMatrix
• EngageSuite
• Bonus Guardian
• MoneyMatrix
• PlayMatrix
• LoyaltyEngine
• JackpotEngine

Products and services

• Turnkey Platform Full-stack, turnkey delivery platform providing sports, casino, platform, and operations services as a complete market entry solution for tier-1 operators, lotteries, and challenger brands in regulated markets.
• GamMatrix Player Account Management (PAM) platform providing integrated wallet, payment processing, risk management, and unified reporting for iGaming operators across all verticals.
• OddsMatrix Sports betting platform for online and retail betting with sports data, covering over 25,000 events monthly across 2,000 betting markets and 50 sports, powered by AI and ML for risk management.
• CasinoEngine Casino management and integration platform that enables operators to manage casino operations and integrate content from multiple providers, processing billions of monthly game rounds.
• SlotMatrix World's largest casino content aggregation platform offering over 45,000 games from 355+ providers, including exclusive content from in-house studios, with zero platform fees for operators.
• EngageSuite All-in-one loyalty and gamification solution including LoyaltyEngine for cross-vertical player engagement tools, BonusEngine for cross-vertical bonus support, and JackpotEngine for custom jackpot systems.
• Bonus Guardian AI-powered bonus abuse prevention system that detects and prevents fraudulent bonus abuse patterns to protect operator margins across multiple markets.
• PartnerMatrix Affiliate management and intelligence system comprising PartnerMatrix Affiliate Platform, PartnerMatrix Intelligence for competitive analysis, and PartnerMatrix Agent System for offline player acquisition.
• Exclusive Games (In-House Studios) In-house RNG casino content portfolio including exclusive games developed by Spearhead Studios, Armadillo Studios, Fantasma Games, and other RGS partners.
• PlayMatrix Live Casino Live casino division offering bespoke live dealer gaming with dedicated studios, featuring games such as Cyber Roulette, Ultra Cyber Roulette, Football Roulette, Auto Roulette, and Live Baccarat.
• Managed Services Comprehensive operational support including marketing management, affiliate management, CRM, VIP management, product management, payment and fraud management, and customer support offered as modular services.
• Lottery Solutions Digital transformation solutions for lottery operators offering compliant sports betting, casino, and online lottery technology for state and government operators.
• Omnichannel Solution Anywhere, anytime betting solution integrating online and retail operations for seamless player experiences across channels, leveraging Leapbit retail technology.

Quantifiable outcome

• Football betting volume increased 34% from 241.5 million to 324.1 million bets between 2023/24 and 2024/25 seasons
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Betsson AfricacoreChannel Partner/ Reseller/ Distributor · 28 April 2026Betsson Africa launched its igaming platform in Cameroon following integration of EveryMatrix's turnkey technology solutions including casino, sportsbook, PAM, payments, and affiliate systems. Launch followed competitive tender process.
• Betsson GroupcoreChannel Partner/ Reseller/ Distributor · 28 April 2026Extended partnership with Fantasma Games launch, giving Betsson's global brands access to EveryMatrix's full content library.
• betOceancoreChannel Partner/ Reseller/ Distributor · 22 March 2026EveryMatrix partnered with betOcean to supply online casino games in New Jersey, giving access to portfolio of 45,000+ titles from 360+ global vendors. Fifth content aggregation agreement in North America and third in US.
• Cevro AIcoreTechnology or Integration · 19 January 2026Partnership expansion for PlayMatrix live casino division providing generative AI-powered player support services for operator partners in over 100 languages.
• Cevro AIcoreTechnology or Integration · 4 December 2025Strategic partnership to provide AI-powered customer support agents for iGaming operators. Built on domain-tuned large language models trained on real iGaming workflows. The Cevro AI platform integrates natively with EveryMatrix's PAM and back-office, autonomously handling withdrawals, deposits, bonus requests, and account tickets with 24/7 availability in over 100 languages.
• Goma GamingminorStrategic or Co-development Partner · 1 January 2025Acquired UX specialist for iGaming to reinforce front-end development capabilities.
• BetPARXcoreChannel Partner/ Reseller/ Distributor · 1 January 2025First US content aggregation agreement, allowing BetPARX to offer EveryMatrix exclusive games plus third-party live and slots content.
• Armadillo StudioscoreStrategic or Co-development Partner · 1 January 2024First US iGaming development investment, creating visually impressive slots with innovative features for high player retention, targeting US and European markets.
• FSBcoreStrategic or Co-development Partner · 1 January 2024EveryMatrix acquired FSB, a global specialized and full turnkey sportsbook technology provider, strengthening OddsMatrix and establishing presence in UK, Ireland, and Africa.
• Fantasma GamescoreStrategic or Co-development Partner · 4 April 2023EveryMatrix acquired Fantasma Games AB (over 95% shareholder acceptance), adding premium slot game development capabilities to the exclusive content portfolio.
• DeepCIminorStrategic or Co-development Partner · 1 January 2023Acquired exclusive affiliate optimization service for data-driven betting and gaming.
• LeapbitcoreStrategic or Co-development Partner · 30 May 2022EveryMatrix acquired Zagreb-based retail sports betting platform provider Leapbit to expand retail product offerings and enhance the OddsMatrix platform. The Leapbit team continues to operate from Zagreb.
• Spearhead StudioscoreStrategic or Co-development Partner · 1 January 2019Acquired studio focusing on authentic local market adaptations, developing tailor-made games for each region to transform how games are created.
• Jelly EntertainmentminorStrategic or Co-development PartnerUK-based studio specializing in online slots content with modern mechanics, striking visuals, and engaging themes for global markets.
• Powderkeg StudiosminorStrategic or Co-development PartnerStudio focused on taking slot innovation to the next level with unprecedented mechanics, engaging bonus systems, and high production standards.
• Tada GamingminorStrategic or Co-development PartnerTeam of highly experienced developers reinventing slots experience with deep knowledge of player preferences for loyalty and return.
• Kiron InteractiveminorStrategic or Co-development PartnerVirtual sports content provider with EveryMatrix partnership expanded to reach new audiences in new territories.

Scale indicators13 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Kambi Group: Kambi is a pure-play B2B sportsbook platform provider serving tier-1 operators, directly comparable to EveryMatrix's OddsMatrix vertical. It is a publicly listed specialist with a comparable product focus, though narrower in scope (sportsbook only versus EveryMatrix's full-stack).
• Playtech: Playtech is one of the largest B2B iGaming software providers globally, offering an integrated platform across casino, sportsbook, poker, and PAM. It is EveryMatrix's most direct competitor in turnkey platform delivery to tier-1 operators and lotteries, with similar multi-jurisdiction licensing and a broader public-company balance sheet.
• Evolution AB: Evolution is the global leader in live dealer online casino content and also owns NetEnt, Red Tiger, and other slot studios — directly competing with EveryMatrix's PlayMatrix live casino vertical and overlapping with SlotMatrix aggregation (Evolution titles are aggregated by EveryMatrix but Evolution also sells direct).
• BetConstruct: BetConstruct provides a full-stack B2B iGaming platform covering sportsbook, casino, PAM, payments, and live dealer. It is a direct competitor to EveryMatrix's turnkey offering, particularly for emerging-market and challenger-brand operators.
• Pragmatic Solutions: Pragmatic Solutions is an iGaming PAM and platform provider serving operators in regulated markets, with comparable PAM, payments, and back-office capabilities to EveryMatrix's GamMatrix. It is a focused mid-sized direct competitor in the platform-only space.

Emerging players

• ORYX Gaming (Bragg Gaming Group): ORYX Gaming (Bragg Gaming) provides an iGaming platform with casino content distribution, sportsbook, and PAM. It is a smaller competitor focused on regulated European and LatAm markets, comparable in regulated-market focus though smaller in scale than EveryMatrix.
• Relax Gaming: Relax Gaming operates both as a casino content studio and a content aggregation platform (via Relax's Silver Bullet and Powered By programs), offering narrower competition to EveryMatrix's SlotMatrix aggregation and exclusive content verticals from Spearhead, Fantasma, and Armadillo studios.

Broad incumbents

• Pariplay (NeoGames/Aristocrat): Pariplay is a casino content aggregator and platform provider, now part of NeoGames (acquired by Aristocrat). It directly competes with SlotMatrix aggregation and offers PAM capabilities similar to GamMatrix, while Aristocrat provides parent-company scale advantages.
• Light & Wonder: Light & Wonder (formerly Scientific Games) operates a large diversified gaming and lottery platform portfolio, including the OpenGaming platform, sportsbook, and iGaming content aggregation. It overlaps with EveryMatrix across PAM, casino aggregation, and lottery, but as a much larger, public, multi-vertical incumbent.
• Sportradar: Sportradar is a global sports data and content provider serving sportsbook operators — directly comparable to EveryMatrix's OddsMatrix data feeds and trading services. It is a public-company incumbent with broader data and content rights but less focus on full turnkey delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everymatrix
• LinkedInlinkedin.com/company/everymatrix-ltd
• Facebookfacebook.com/everymatrix

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EveryMatrix