What oladoc.com does

oladoc.com, operated by MediConnect Services Pvt Limited, is Pakistan's largest digital healthcare marketplace, connecting patients with over 25,000 PMC-verified doctors across 14+ major cities. The platform enables in-person appointment booking, video consultations, hospital appointment scheduling, laboratory test booking with home sample collection (via partners Chughtai Lab, Dr. Essa Lab, and IDC), surgery booking at partner hospitals, and an online pharmacy service. Patients access the platform through web, iOS/Android mobile apps, WhatsApp, and dedicated phone helplines in Lahore and Karachi. The platform has facilitated 9M+ tele-consultations and served 50M+ patients cumulatively, supported by 300,000+ verified patient reviews.

The business operates multiple revenue streams: transaction commissions on doctor and lab bookings, per-session video consultation fees, tiered monthly subscriptions for oladoc Fit wellness coaching (PKR 5,000-15,000), and B2B corporate healthcare packages. Distribution is primarily direct-to-consumer, but the company has built a significant embedded channel network through partnerships with major Pakistani banks (HBL, Bank Alfalah, Mobilink Bank, Faysal Bank), telecom operators (Jazz, Zong, Ufone), insurers (Jubilee Life, IGI Insurance), and ride-hailing platforms (Yango, inDrive). Corporate clients including TCS, LUMS, Sybrid, and USAID also distribute oladoc healthcare access to their employees and stakeholders.

The company was founded in 2016 as MyDoctor.pk, rebranded to oladoc.com in 2018 alongside a $1.1M seed round from Glowfish Capital, and raised $1.8M in a January 2022 Pre-Series A round led by Sarmayacar with Doha Tech Angels. Total disclosed funding is approximately $3.0M. Headcount is 101-250 employees, primarily based in Lahore. Leadership comprises co-founder and CEO Abid Zuberi, co-founder and CTO Arif Zuberi, and director Wim Torfs. The platform's strategic focus has shifted toward ecosystem distribution and vertical product expansion (oladoc Fit, oladoc Pharmacy, oladoc Care) rather than pure marketplace growth.

Name

oladoc.com

Legal name

MediConnect Services Pvt Limited

Website

https://oladoc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

oladoc.com is a Pakistan-based digital healthcare marketplace connecting patients with 25,000+ PMC-verified doctors across 14+ cities for in-person appointments, video consultations, lab tests, surgeries, and pharmacy services, while distributing access through banks, telecoms, insurers, and corporate partners.

Ownership category

akta.pro rank

Product category

Digital Healthcare Marketplace

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (62151), Custom Computer Programming Services (541511)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industries

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Doctor appointment booking
• Telemedicine platform
• Online healthcare marketplace
• Video consultation services
• Diagnostic lab booking

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Appointment Booking Commission: Platform facilitates doctor appointments and takes a commission from bookings. Booking through oladoc is free for patients; the platform generates revenue from healthcare providers and doctors listed on the platform.
2. Video Consultation Fees: Revenue from video consultation services where patients pay for remote doctor consultations through the platform
3. oladoc Fit Wellness Subscriptions: Monthly subscription plans for personalized diet and fitness coaching with tiered pricing (PKR 5,000 Basic, PKR 10,000 Premium, PKR 15,000 Elite)
4. Lab Test Bookings: Commission from booking diagnostic laboratory tests with partnered labs including Chughtai Lab, Dr. Essa Lab, and IDC
5. Corporate Partnerships: B2B healthcare packages sold to corporate clients for employee benefits, insurance partnerships, and ride-hailing integrations
6. Surgery Bookings: Revenue from booking surgical procedures at discounted rates through partner hospitals

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

oladoc.com operates a digital healthcare marketplace that connects patients in Pakistan with PMDC-verified doctors for in-person and video consultations, lab tests with home sample collection, hospital and surgery bookings, and wellness programs. The platform generates revenue through commissions from healthcare providers on bookings and subscription fees from its oladoc Fit wellness program, serving both individual consumers and corporate clients through B2B partnerships with banks, insurers, and telecom providers.

Product overview

oladoc.com is a comprehensive digital healthcare platform operating as a unified ecosystem with multiple interconnected services. The core platform centers on doctor appointment booking (in-person and video consultations) across 25,000+ doctors in Pakistan, complemented by integrated hospital appointment booking, laboratory test services with home sample collection, online pharmacy, and surgery booking at discounted rates. The platform expanded into wellness with oladoc Fit (personalized diet and fitness coaching), and offers a provider-facing doctor portal for digital practice management. The service covers major cities including Karachi, Lahore, Islamabad, and extends to 50+ cities nationwide, with partnerships with leading hospitals and diagnostic laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• oladoc Fit: A personalized diet and fitness coaching service offering customized diet plans, nutritionist consultations, fitness coaching, and wellness programs for weight loss and health transformation.

Products and services

• Doctor Appointments Digital platform for booking in-person appointments with PMC-verified doctors across specialties (dermatology, gynecology, urology, gastroenterology, neurology, ENT, psychiatry, pediatrics, dentistry, sexology) and locations across Pakistan. Patients search doctors by specialty, treatment, condition, or city, compare profiles and verified reviews, and schedule consultations. Booking is free for patients; they pay the doctor's consultation fee at the clinic.
• Video Consultations Real-time online video consultation service enabling patients to consult PMC-verified doctors remotely through secure video calls from home. Patients pay per-consultation fees for virtual appointments across multiple specialties, supporting healthcare access without travel, especially useful for follow-ups and minor concerns.
• Hospital Appointments Hospital appointment booking service integrated with partner hospitals (including Doctors Hospital, Hameed Latif Hospital, Evercare Hospital, South City Hospital, Shifa International Hospital, Maroof International Hospital) across Lahore, Karachi, and Islamabad, allowing patients to schedule visits with multiple specialists at partnered facilities.
• Laboratory Tests and Diagnostics Lab test booking service with access to partnered diagnostic laboratories including Chughtai Lab, Dr. Essa Laboratory, Islamabad Diagnostic Center (IDC), Al Razi Healthcare Lab, Advanced Diagnostic Center, and Metropole Lab. Service includes free home sample collection across major Pakistani cities and bookings for CBC, lipid profile, LFT, semen analysis, thyroid function tests, MRI, and CT scans.
• Online Pharmacy (oladoc Pharmacy) Digital pharmacy service enabling patients to order medicines and access medication information through the platform as an add-on to the broader oladoc healthcare ecosystem.
• Surgeries and Procedures Surgery booking service offering appointments with surgeons at discounted rates across partnered hospitals, allowing patients to schedule surgical procedures through the oladoc platform.
• oladoc Fit Personalized weight management and wellness subscription program offering custom diet plans, nutritionist consultations, fitness coaching, daily check-ins, workout plans, body detox plans, supplement strategies, and mindset coaching. Available in three monthly subscription tiers: Basic (PKR 5,000), Premium (PKR 10,000), and Elite (PKR 15,000). Users report outcomes of 10-15kg weight loss within 3 months.
• oladoc Care Corporate healthcare benefit program allowing Pakistani employers to provide employees access to video consultations with verified doctors across multiple specialties at discounted rates. Delivered through B2B partnerships with companies, banks, insurers, and telecom operators, enabling bulk employee healthcare access.

Quantifiable outcome

• Over 1 million dermatologist appointments facilitated, demonstrating scale in aesthetic/skincare segment
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Mobilink BankcoreGTM or Marketing Partner · 27 August 2024Mobilink Bank partners with oladoc to bring premium healthcare services to bank's customers' doorstep, integrating financial services with healthcare access.
• SIMOSAminorGTM or Marketing Partner · 1 August 2024SIMOSA partnered with oladoc to provide healthcare content to SIMOSA users and enhance their digital experience.
• Jubilee Life InsurancecoreGTM or Marketing Partner · 1 July 2024Jubilee Life and oladoc partner to provide healthcare services to Jubilee Life employees, customers, and app users, expanding OPD services coverage.
• YangominorGTM or Marketing Partner · 1 January 2024Ride-hailing partnership allowing Yango passengers and partner drivers to subscribe to oladoc's healthcare services, expanding healthcare access to transportation users.
• inDriveminorGTM or Marketing Partner · 1 January 2024inDrive and oladoc partner to promote health and wellbeing in Pakistan by integrating healthcare access into the ride-hailing experience.
• Zong 4G (CMpak)coreGTM or Marketing Partner · 1 January 2024Zong 4G and oladoc collaborate to revolutionize digital healthcare solutions, enabling Zong users to connect with healthcare specialists through oladoc's platform.
• SybridminorGTM or Marketing PartnerCorporate partnership offering healthcare benefits to Sybrid employees and customers.
• easypaisacoreGTM or Marketing PartnerDigital payments partnership enabling convenient payment for healthcare services through easypaisa platform.
• Bank AlfalahcoreGTM or Marketing PartnerBanking partnership providing healthcare access to Bank Alfalah employees and customers through oladoc's platform.
• HBLcoreGTM or Marketing PartnerPartnership with HBL bank to provide healthcare services to HBL employees and customers.
• Faysal BankcoreGTM or Marketing PartnerBanking partnership offering healthcare benefits to Faysal Bank employees and customers.
• JazzcoreGTM or Marketing PartnerTelecom partnership with Pakistan's largest mobile operator Jazz to provide healthcare access to its customer base.
• UfoneminorGTM or Marketing PartnerTelecom partnership with Ufone to offer healthcare services to Ufone subscribers.
• Samba BankminorGTM or Marketing PartnerBanking partnership providing healthcare benefits to Samba Bank customers and employees.
• IGI InsurancecoreGTM or Marketing PartnerInsurance partnership enabling IGI Insurance customers to access healthcare services through oladoc.
• TCS (Taurus Express)minorGTM or Marketing PartnerCorporate partnership offering healthcare benefits to TCS employees.
• USAIDminorGTM or Marketing PartnerPartnership with USAID for healthcare access initiatives in Pakistan.
• LUMSminorGTM or Marketing PartnerEducational institution partnership providing healthcare services to LUMS faculty and students.
• Chughtai LabcoreTechnology or IntegrationLab integration for booking diagnostic tests with home sample collection through oladoc platform.
• Islamabad Diagnostic Center (IDC)coreTechnology or IntegrationDiagnostic lab partnership for booking imaging and pathology tests through the platform.
• Dr. Essa LaboratorycoreTechnology or IntegrationLaboratory partnership for diagnostic test bookings with integrated reporting through oladoc.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marham: Pakistani digital healthcare platform for booking doctor appointments, lab tests, and online consultations; competes head-to-head with oladoc in the same geography and category.
• Practo: India-based doctor discovery, booking, and telehealth platform with comparable marketplace and video consultation offering; closest large-scale analog to oladoc's model.
• Healthwire: Pakistani healthcare provider directory and appointment booking platform; competes directly with oladoc for verified-doctor supply and patient demand in Pakistan.
• FindMyDoctor: Pakistani healthcare booking platform offering doctor appointments, lab tests, and home sample collection; directly comparable marketplace product.
• Doctolib: Europe's leading doctor and patient booking platform with integrated video consultations; same marketplace + telehealth model as oladoc at larger scale.
• Zocdoc: Pioneer US doctor appointment marketplace with verified provider network and patient reviews; comparable two-sided marketplace model.
• Vezeeta: MENA digital healthcare platform offering doctor booking, teleconsultations, and pharmacy; same operating model as oladoc in a comparable emerging market context.
• Lybrate: India-based doctor consultation platform with online booking and Q&A; comparable peer in adjacent South Asian digital health market.
• mFine: India-based on-demand telehealth and digital health platform partnering with hospitals; comparable provider-network-driven virtual care model.

Regional players

• Altibbi: Leading Arabic telehealth and digital health platform serving MENA; comparable telemedicine + content offering but operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7HAzXWJi2EgqMuBlpJ22iQ
• Xx.com/oladocsays
• Facebookfacebook.com/oladoctor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oladoc.com