Marham - Healthcare Super App

What Marham - Healthcare Super App does

Marham is a Lahore-based healthtech platform founded in 2016 (firmographics indicate 2015) by Ehsan Imam (CEO) and Asma Salman Omer (COO) that operates a unified healthcare marketplace across Pakistan. The platform lists 16,000+ PMC-verified physicians across 10+ specialties (dermatology, gynecology, psychiatry, pediatrics, gastroenterology, urology, general medicine, nutrition) and connects individual patients to in-clinic appointments, real-time video consultations, partner-network lab tests (Chughtai Lab, Dr. Essa's, Excel Labs, plus in-house Health+ by Marham), medicine delivery, and surgery bookings. Additional surfaces include a Therapy Clinic (mental health, launched August 2025), Weight Loss Clinic, Instant Doctors, a Health Hub content/blog platform, a community Q&A Forum, and a hospital directory. The company is headquartered in Lahore, is privately held, and operates with 101-250 employees.

The technology layer is a web platform at marham.pk plus iOS and Android mobile apps (Google Play package pk.marham), supporting self-serve doctor discovery with filtering by specialty, city, fee range, gender, and availability; real-time appointment booking; video consultation infrastructure; and integrations with payment partners (easypaisa, UBL) for SSL-encrypted transactions. Distribution is direct-to-consumer via the website, mobile app, and a 15/7 phone helpline (042-34500888 / 03111222398). The company monetizes through transaction-based take rates across appointment booking commissions, video consultation fees, lab test bookings, and medicine delivery, with a 10% online payment discount as a conversion lever and a 48-hour money-back guarantee as a trust signal. Customer segments are horizontal consumer use cases (general care, women's health, pediatrics, mental health), with no enterprise B2B channel disclosed in source data. The single disclosed capital event is a $1M seed round in August 2021 led by Indus Valley Capital and Weihan Liew.

Name

Marham - Healthcare Super App

Legal name

Marham Inc.

Website

https://marham.pk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Marham is a Lahore-based healthtech super app that lets Pakistani patients find, book, and consult 16,000+ PMC-verified doctors via in-clinic appointments, video consultations, lab tests, and medicine delivery across 15+ cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Appointment Booking Commission: Platform charges transaction fees on doctor appointments booked through the platform. Patients pay doctor fees directly or through the platform with booking commissions.
2. Video Consultation Fees: Revenue from online video consultations with doctors, with potential platform take rates on consultation fees
3. Lab Test Bookings: Commission from lab test bookings through the platform's integrated lab partner network
4. Medicine Delivery: Revenue from medicine orders placed through the platform

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Marham is a Pakistan-based healthcare super app that connects patients with PMC-verified doctors for in-clinic appointments and online video consultations. It also aggregates lab test bookings through partner laboratories and offers medicine delivery. The platform lists over 16,000 doctors across specialties including dermatology, gynecology, psychiatry, pediatrics, and general medicine, serving patients across major Pakistani cities.

Product overview

Marham is a comprehensive healthcare super app operating in Pakistan, offering a unified platform that integrates multiple healthcare services. The core product portfolio includes: Doctor Booking Service for finding and scheduling appointments with specialists across various cities, Online/Virtual Video Consultations with PMC verified doctors, Lab Test booking through partner laboratories, and Medicine Delivery services. Additional features include Therapy Clinic for mental health services, Instant Doctors for urgent care, Weight Loss Clinic for healthy lifestyle management, Health Hub for health content, Forum for community medical advice, Hospital directory, and Surgery appointment booking. The platform connects patients across Pakistan including Lahore, Karachi, Islamabad, Multan, Peshawar, Faisalabad, Sargodha, and Quetta.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctor Booking Service Platform enabling patients in Pakistan to find and book in-clinic appointments with PMC-verified doctors across specialties such as dermatology, gynecology, psychiatry, pediatrics, and general medicine.
• Online Video Consultation Real-time video consultations with PMC verified doctors allowing patients to consult specialists remotely from anywhere in Pakistan.
• Lab Test Booking Online lab test booking service integrating with partner laboratories including Health+ by Marham, Chughtai Lab, Dr. Essa's Laboratory, and Excel Labs.
• Medicine Delivery Online medicine ordering and delivery service available across Pakistan.
• Therapy Clinic Mental health service offering online and physical clinics providing mental health, physical therapy, and rehabilitation services across Pakistan.
• Instant Doctors Get Instant Relief in a Click service providing quick access to doctors for urgent consultations.
• Weight Loss Clinic Healthy lifestyle and weight loss program service offered through the Marham platform.

Quantifiable outcome

• 16,000+ doctors available on platform
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• easypaisaminorOthersPayment partner enabling mobile payments for appointments and consultations
• Chughtai LabcoreTechnology or IntegrationLab integration partner for online lab test booking through the Marham platform
• Health+ by MarhamcoreTechnology or IntegrationIn-house lab service brand integrated into the platform for lab test bookings
• Dr. Essa's Laboratory & Diagnostic CentercoreTechnology or IntegrationLab integration partner in Karachi for diagnostic services booked through the platform
• Excel LabscoreTechnology or IntegrationLab integration partner for online lab test booking through the Marham platform
• SanofiminorOthersPharmaceutical company partner listed among ecosystem partners
• Abbott LaboratoriesminorOthersHealthcare company partner listed among ecosystem partners
• UBL (United Bank Limited)minorOthersBanking partner for payment processing and transactions
• TCS (Trunk Call System)minorOthersLogistics partner potentially for medicine delivery services
• GraanaminorOthersReal estate platform partner in the Marham ecosystem
• ZameenminorOthersReal estate platform partner in the Marham ecosystem

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zocdoc: Zocdoc is the US benchmark for online doctor appointment booking marketplaces with reviews and insurance integration. While geographically distant, it is the closest product/marketplace model comparison to Marham's doctor-discovery and booking offering.
• oladoc: oladoc is Pakistan's largest direct competitor to Marham, offering online doctor booking, video consultations, and lab test booking across Pakistan. Same geography, same customer segment, and same marketplace business model make it the most directly comparable peer.
• Practo: Practo is India's leading doctor-discovery, appointment-booking, and telemedicine platform — a regional peer with the same two-sided marketplace model connecting patients to verified physicians, plus lab and medicine ordering, analogous to Marham's super-app play in Pakistan.
• Lybrate: Lybrate (now part of Practo) was an India-based doctor Q&A and appointment booking platform. Comparable product overlap in doctor discovery and online consultation marketplace, with similar free/paid doctor Q&A dynamic to Marham's Forum feature.
• Healthwire: Healthwire is a Pakistan-based health-tech platform offering doctor listings, appointment booking, and pharmacy services. Direct domestic peer competing with Marham in the same Pakistani healthcare marketplace category.
• Tata 1mg: Tata 1mg is an India-based digital health platform combining e-pharmacy, lab test booking, and doctor consultations. Closely mirrors Marham's medicine + lab + doctor super-app thesis and represents a mature, more vertically-integrated analog.
• DoctHERs: DoctHERs is a Pakistan-origin telemedicine platform connecting patients (especially female patients) to verified doctors via online consultations. Same geography, similar telehealth-led business model, and overlapping patient segments.

Regional players

• Halodoc: Halodoc is an Indonesia-based health super-app offering teleconsultations, medicine delivery, and lab bookings. Operates in Southeast Asia rather than South Asia, but its super-app bundle of doctor booking + pharmacy + diagnostics is closely analogous to Marham's product strategy.
• Doctor Anywhere: Doctor Anywhere is a Southeast Asia-based telehealth and digital health platform offering video consultations, medication delivery, and marketplace-style doctor booking. Comparable in product scope but not active in Pakistan.

Others

• Chughtai Lab: Chughtai Lab is one of Pakistan's largest diagnostic lab chains and is both a partner and adjacent ecosystem participant on Marham's platform. Comparable as a healthcare services provider in Marham's lab integration ecosystem rather than as a marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marhampk
• LinkedInlinkedin.com/company/marham

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marham - Healthcare Super App