What Lucid Reality Labs does

Lucid Reality Labs is a private XR and AI solutions company founded in 2016 that builds bespoke immersive training, simulation, and digital twin experiences for large enterprise clients. Headquartered in Miami with a regional office in Singapore and legally domiciled as Lucid Reality Labs LTD, the company targets regulated and brand-sensitive verticals including healthcare and life sciences, manufacturing and industrial, aerospace, FMCG and consumer goods, and entertainment. Its delivery model is consultative, project-based enterprise work, supplemented by a proprietary iXR™ platform that combines agentic AI with XR spatial computing to deliver personalized, real-time coaching and assessment inside hyperrealistic virtual environments.

The product portfolio spans VR training solutions with gamification, AR overlays and digital twins, mixed reality remote collaboration tools, and agentic AI agents, plus two flagship specialized offerings: the AI-Powered XR Intubation Simulation co-developed with Medtronic and Lausanne University Hospital (CHUV), and the VR Exposure Therapy platform developed with Doxy.me under NIMH funding with the University of South Florida. Technology differentiators include HIPAA, GDPR, and ISO/IEC 27001 compliance, a content library of clinically validated environments, and inclusion in the Samsung/Qualcomm/Google XR ecosystem demonstrated at Galaxy Event 2025. Customer evidence is concentrated in named enterprise logos such as Medtronic, Roche, Philips, Novo Nordisk, 3M, L'Oréal, Mars, P&G, Universal Destinations & Experiences, American Red Cross, and Harvard Business School.

The business operates on quote-based, project-based professional services pricing with no publicly disclosed tiers; revenue, funding, and ownership structure are not disclosed in available sources. Growth is signaled externally by the Inc. 5000 ranking (#566 in 2025), Financial Times Americas' Fastest Growing Companies 2026, and Clutch Top 100 Fastest-Growing 2023, alongside a dense award cadence across Webby, Auggie, Telly, Muse, Vega, Stevie, and Edison programs. Leadership is concentrated in founder and CEO Alex Dzyuba; no other executives, board members, or investors are disclosed in the input data.

Name

Lucid Reality Labs

Legal name

Lucid Reality Labs LTD

Website

https://lucidrealitylabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucid Reality Labs is a private XR and AI development company that designs bespoke immersive training, simulation, and digital-twin experiences for enterprise clients in healthcare, life sciences, manufacturing, aerospace, FMCG, and entertainment, delivered via its proprietary iXR™ platform and flagship medical simulations co-developed with Medtronic and Doxy.me.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Software & Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (5132), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Extended reality development
• Enterprise VR training
• AI immersive simulations
• Digital twin solutions
• Medical XR applications

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise XR Solutions Development: Custom XR solution development for enterprise clients across healthcare, life sciences, manufacturing, aerospace, and FMCG sectors. Revenue derived from project-based engagements and solution development contracts.
2. Bespoke VR Training Solutions: Custom virtual reality training solutions developed for specific enterprise needs including simulation, surgical assistance, and personalized therapies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Lucid Reality Labs develops and delivers custom enterprise-grade Extended Reality (XR) and Artificial Intelligence solutions for training, simulation, and operational readiness. Core offerings include the proprietary iXR Platform, VR/AR/MR training solutions with gamification, Agentic AI agents embedded in immersive environments, digital twin applications, and specialized products such as the AI-Powered XR Intubation Simulation (with Medtronic) and VR Exposure Therapy Platform (with Doxy.me). The company primarily serves healthcare, life sciences, manufacturing, aerospace, and FMCG enterprises through bespoke solution development.

Product overview

Lucid Reality Labs is an XR and AI Development Company offering a comprehensive portfolio of immersive technology solutions. The core offering includes the proprietary iXR Platform combining AI and XR Spatial Technology for personalized immersive experiences. The product suite encompasses VR Training Solutions with gamification for risk-free training environments, AR Solutions featuring digital twins and visual overlays, MR Solutions merging physical and digital worlds for collaboration and workforce development, and Agentic AI providing context-aware coaching and assessment. Additional offerings include Prototyping Services for Spatial Computing opportunities. Key specialized products include the AI-Powered XR Intubation Simulation (developed with Medtronic) for medical training and the VR Exposure Therapy Platform (with Doxy.me) for mental healthcare. The company serves enterprise clients across Healthcare, Life Sciences, Manufacturing, Aerospace, Education, and FMCG sectors.

Differentiator

Problem solved

Functional benefit

Brands

• iXR™: Intelligent XR solution that combines Artificial Intelligence and XR Spatial Technology to provide personalized immersive experiences.

Products and services

• iXR Platform Intelligent XR solution combining Artificial Intelligence and XR Spatial Technology to provide personalized immersive experiences for enterprise training and simulation. Targeted at enterprise clients across healthcare, life sciences, manufacturing, aerospace, and FMCG.
• VR Training Solutions Virtual Reality solutions with gamification elements for training, education, and collaboration scenarios enabling users to explore, interact, learn, and master procedures in risk-free controlled environments. Built for enterprise workforce development and skills training.
• AR Solutions Augmented Reality solutions featuring real-world enhancement with digital twins and visual overlays enabling business transformation across industries for information perception, learning, collaboration, shopping, and exploration.
• MR Solutions Mixed Reality solutions merging physical and digital worlds, people, and virtual beings to enable remote collaboration, operations improvement, reskilling and upskilling of workforce while promoting safety and creativity.
• Agentic AI Context-aware AI agents built inside hyperrealistic XR environments that coach, assess, and assist users in real time, improving training, simulation, and on-the-job performance with enterprise-grade security and compliance.
• Prototyping Services Spatial Computing Technology prototyping services enabling private and public sector clients to explore and utilize opportunities, including advising, designing, and implementing innovative XR solutions.
• AI-Powered XR Intubation Simulation Groundbreaking Medical AI Agent that combines AI-assisted clinical decision support with immersive XR simulation for training clinicians to learn and practise complex airway procedures. Developed in partnership with Medtronic and Lausanne University Hospital (CHUV).
• VR Exposure Therapy Platform Immersive telemedicine-based mental healthcare platform delivering therapist-guided VR treatment for phobias, PTSD, and panic disorders with customizable virtual environments featuring realistic animal stimuli (14 dog breeds, 6 spider species, 8 snake species) and real-time exposure intensity control.

Quantifiable outcome

• Clinical trials ongoing for VR Exposure Therapy showing improved patient engagement and accessibility
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• SamsungflagshipStrategic or Co-development Partner · 22 January 2025Collaboration at Galaxy Event 2025 to showcase AI-Powered XR Intubation Simulation as part of Samsung's open and scalable XR ecosystem announcement alongside Qualcomm and Google. Lucid Reality Labs featured as exclusive demonstration partner for healthcare XR application.
• QualcommflagshipStrategic or Co-development Partner · 22 January 2025Collaboration at Galaxy Event 2025 as part of Samsung-led XR ecosystem initiative. Lucid Reality Labs showcased AI-powered healthcare XR application demonstrating the ecosystem's capabilities.
• GoogleflagshipStrategic or Co-development Partner · 22 January 2025Collaboration at Galaxy Event 2025 as part of Samsung-led open and scalable XR ecosystem announcement integrating hardware, software, and content for enterprise and consumer use.
• Doxy.me Inc.coreStrategic or Co-development PartnerPartnership to develop VR Exposure Therapy platform delivering immersive, therapist-guided treatment for phobias, PTSD, and panic disorders through telemedicine. The platform features customizable virtual environments with realistic animal stimuli and real-time exposure intensity control. Currently undergoing clinical trials.
• National Institute of Mental HealthcoreStrategic or Co-development PartnerFunding source for VR Exposure Therapy platform development. The NIMH funding supports the research collaboration to develop immersive mental healthcare solutions for phobias, PTSD, and panic disorders.
• University of South FloridacoreStrategic or Co-development PartnerResearch collaboration partner for VR Exposure Therapy platform. The university partnership provides clinical research expertise for developing and validating the immersive mental healthcare solution.
• MedtroniccoreStrategic or Co-development PartnerPartnership to develop AI-Powered XR Intubation Simulation - The World's First Medical AI Agent. Collaboration with Prof. Dr Patrick Schoettker from Lausanne University Hospital (CHUV) to redefine how clinicians learn and practise complex airway procedures. Multiple awards received including 2025 Webby Award and Muse Gold.
• Prof. Dr Patrick Schoettker (Lausanne University Hospital CHUV)coreStrategic or Co-development PartnerHead of Anesthesiology at Lausanne University Hospital serves as clinical expert partner for AI-Powered XR Intubation Simulation development, providing medical domain expertise for airway procedure training.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Microsoft (Mixed Reality / Mesh): Broader enterprise XR and spatial computing platform via HoloLens and Microsoft Mesh, serving healthcare, manufacturing, and education. Competes indirectly with Lucid Reality Labs as a platform-level alternative for enterprise XR deployments.
• Unity Software: Real-time 3D engine and XR development platform that underpins many enterprise XR experiences. Indirect competitor and platform dependency for Lucid Reality Labs' XR development work and adjacent to its iXR platform positioning.

Emerging players

• BioflightVR: Specialized VR medical training and education company focused on healthcare simulation and patient education. Overlaps with Lucid Reality Labs' healthcare and clinical training focus but on a narrower product set.

Direct peers

• STRIVR: Enterprise immersive training platform using VR for workforce upskilling across retail, sports, and financial services. Directly comparable to Lucid Reality Labs' VR training business, with a similarly enterprise-field-sales GTM motion and large corporate logos.
• Talespin: Enterprise XR training and workforce upskilling platform with a focus on soft skills, leadership, and frontline employee development. Directly comparable to Lucid Reality Labs in VR-based enterprise skills training and immersive scenario-based learning.
• Mursion: Provider of VR-based simulation training for soft skills, leadership, customer service, and DEI. Closely overlaps with Lucid Reality Labs' VR skills training and exposure therapy applications and uses a similar enterprise sales motion.
• FundamentalVR: Medical-grade VR simulation platform with haptic feedback for surgical training, used by pharmaceutical and medical-device enterprises. Directly comparable to Lucid Reality Labs' healthcare XR clinical simulation work with Medtronic and Roche.
• Surgical Theater: VR platform for surgical planning, patient engagement, and medical training using patient-specific 3D models. Directly comparable to Lucid Reality Labs' healthcare XR clinical simulation and medical-device partner engagements.
• SimX: VR medical simulation platform used by hospitals, nursing schools, and EMS programs for clinical scenario training. Closely overlaps with Lucid Reality Labs' healthcare and clinical simulation offering and shared customer type.
• Interplay Learning: VR and AR training platform for skilled trades, HVAC, plumbing, and safety — serving both enterprise and education customers. Comparable to Lucid Reality Labs in industrial safety and skills training use cases (e.g., 3M machinery safety).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lucidrealitylab
• Facebookfacebook.com/lucidrealitylabs
• LinkedInlinkedin.com/company/lucid-reality-labs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid Reality Labs