Paradigm

What Paradigm does

Paradigm (legal entity WTS Paradigm, LLC) is a privately-held vertical SaaS company that exclusively serves the building products industry, with deepest penetration in windows, doors, siding, and related complex building products. The company has operated since the late 1990s and is headquartered in Middleton, Wisconsin, with additional offices in Fennimore (WI), Denver (CO), and Irving (TX), and is staffed at 251–500 employees. Paradigm's platform is built around three interlocking core products: Paradigm Omni (CPQ/configure-price-quote software supporting omni-channel selling across online, in-home, in-store, and dealer channels), Paradigm Nexus (ERP software covering production planning, inventory, manufacturing execution, shipping, and billing), and Paradigm Vendo (an in-home selling application for home improvement contractors). Around these cores, Paradigm sells a portfolio of add-on modules — Paradigm View (AI-driven home visualization), Paradigm Insights (BI/reporting), Paradigm Safeguard (automated catalog testing), Paradigm Delivery (proof of delivery), Paradigm Production Planning, Paradigm Finance (POS financing via Momnt), Paradigm Payments, the free Base Camp sync utility, and Paradigm Drafting professional services — creating a platform-plus-modules monetization architecture.

The company makes money primarily through recurring SaaS subscriptions for Omni, Nexus, and Vendo (delivered as a managed cloud service with software, updates, security, disaster recovery, and application support bundled in), supplemented by subscription add-on modules, implementation/professional services, and a small free utility tier (Base Camp) that anchors dealer workflow integration. Go-to-market is sales-led and enterprise-oriented, with 'Schedule a Demo' CTAs targeting manufacturers, distributors, dealers, lumberyards, retailers, and contractors. The customer base spans tier-1 manufacturers (Andersen, Pella, Marvin, Masonite, Therma-Tru, Simpson Door), big-box retailers (Home Depot, Lowe's, Menards), and the largest US building products distributor (Builders FirstSource, also a strategic partner), alongside a long tail of dealers, lumberyards, remodelers, and home improvement contractors. Distribution is hybrid: direct enterprise sales combined with a channel model in which manufacturers push product catalogs down to their dealer networks through the platform. No revenue, funding, or valuation figures are disclosed in public source material; there is no parent company, and the entity operates as an independent Wisconsin LLC.

Name

Paradigm

Legal name

WTS Paradigm, LLC

Website

https://myparadigm.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Paradigm is a privately-held vertical SaaS provider that exclusively serves the building products industry with CPQ, ERP, and in-home selling software for window and door manufacturers, dealers, retailers, and contractors.

Ownership category

akta.pro rank

Product category

Vertical Software (Building Industry)

NAICS

Software Publishers (51321), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Building industry software
• CPQ software solutions
• ERP for manufacturers
• Window and door software
• In-home selling platform

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Cloud-based software subscriptions for CPQ (Paradigm Omni), ERP (Paradigm Nexus), and in-home selling (Paradigm Vendo) solutions. Sold as managed services with software, updates, security, disaster recovery, and application support included.
2. Product Add-ons and Modules: Optional add-on modules that enhance core products including Paradigm Safeguard, Paradigm View, Paradigm Insights, Paradigm Delivery, Paradigm Finance, and Paradigm Payments. Can be added at any time.
3. Professional Services: Implementation services, customer success support, and professional services including drafting services and training programs. Each customer is assigned a professional services team.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Paradigm provides a cloud-native software platform exclusively serving the building industry, centered on three core products: Paradigm Omni (CPQ/quoting), Paradigm Nexus (ERP for manufacturers and distributors), and Paradigm Vendo (in-home selling app for contractors). The platform enables omni-channel selling, complex product configuration, production planning, delivery tracking, and integrated payments and financing for window, door, and building product companies.

Product overview

Paradigm is a software company serving the building industry with a platform-plus-modules architecture centered on three core products: Paradigm Omni (CPQ/quoting software), Paradigm Nexus (ERP software), and Paradigm Vendo (in-home selling app). These three platforms work together as an integrated ecosystem—Omni handles quoting and sales across all channels, Nexus manages manufacturing operations and builds on Omni for seamless order-to-production workflow, and Vendo extends Omni's product catalogs for in-home sales by contractors. The portfolio includes multiple add-on modules: Paradigm View (AI-powered home visualization), Paradigm Insights (business intelligence reporting), and Paradigm Safeguard (automated testing) are add-ons for Omni; Paradigm Delivery (proof of delivery) and Paradigm Production Planning are add-ons for Nexus; Paradigm Finance (point-of-sale financing) and Paradigm Payments (payment processing) are add-ons for Vendo. Additional offerings include Paradigm Base Camp (free sync/update utility for customers) and Paradigm Drafting (professional drafting services).

Differentiator

Problem solved

Functional benefit

Brands

• Paradigm Omni: CPQ (Configure, Price, Quote) software solution for quoting complex building products across multiple sales channels including online, in-home, in-store, and dealer networks.
• Paradigm Nexus
• Paradigm Vendo
• Paradigm Safeguard
• Paradigm View
• Paradigm Insights
• Paradigm Finance
• Paradigm Payments
• Paradigm Delivery
• Paradigm Production Planning
• myBLDR
• Paradigm Drafting
• Base Camp

Products and services

• Paradigm Omni Cloud-based Configure, Price, Quote (CPQ) solution for quoting complex building products such as windows and doors. Supports omni-channel selling across online, in-home, in-store, and dealer channels with product configuration, pricing, technical drawings, visualizations, and BOM generation.
• Paradigm Nexus ERP software tailored for window and door manufacturers and distributors, covering production planning, inventory management, purchasing, manufacturing execution, shipping, and billing. Integrates with Paradigm Omni for seamless operations.

Quantifiable outcome

• Quoting errors cost window and door manufacturers millions annually - Paradigm CPQ solutions help eliminate these errors
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BoschcoreTechnology or Integration · 1 September 2021Paradigm Vendo integrated with Bosch Bluetooth-enabled laser measurement tools (Blaze series). Allows contractors to automatically transfer measurements from Bosch laser measuring devices to Paradigm Vendo for accurate product configuration and quoting. Includes compatibility with GLM165-27C, GLM165-27CG, and GLM400CL models.
• MomntcoreTechnology or IntegrationMomnt provides the financing technology powering Paradigm Finance, a mobile-friendly point of sale financing solution. Enables instant financing options for customers at point of sale through Paradigm Vendo.
• Builders FirstSourcecoreStrategic or Co-development PartnerStrategic partnership with Builders FirstSource, a major building products distributor. Paradigm is included in Builders FirstSource Digital Tools Home Configure Catalog. Hosts joint annual conference. Gayatri Narayan serves as President of Technology & Digital Solutions for both Builders FirstSource and Paradigm.
• Window & Door Manufacturer AssociationminorGTM or Marketing PartnerIndustry association partner listed as trusted industry partner on Paradigm website.
• World Millwork AllianceminorGTM or Marketing PartnerIndustry association partner listed as trusted industry partner on Paradigm website.
• National Glass AssociationminorGTM or Marketing PartnerIndustry association partner listed as trusted industry partner on Paradigm website.
• Fenestration CanadaminorGTM or Marketing PartnerIndustry association partner listed as trusted industry partner on Paradigm website.
• Northwestern Lumber AssociationminorGTM or Marketing PartnerIndustry association partner listed as trusted industry partner on Paradigm website.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Configure One: Configure One is a CPQ (Configure, Price, Quote) software provider specializing in complex, configurable products - directly comparable to Paradigm Omni. Both serve manufacturers with rules-based product configuration and quoting workflows for make-to-order and engineer-to-order products.
• KBMax: KBMax (now part of Aurigo Software) provides CPQ and product configurator solutions for complex manufactured products, including building components. Directly comparable to Paradigm Omni in targeting manufacturers selling configurable products through dealer networks.

Broad incumbents

• Epicor: Epicor offers industry-specific ERP and CPQ solutions for building products, lumber, and construction supply manufacturers. Overlaps with Paradigm Nexus and Paradigm Omni but serves a broader manufacturing footprint including industries beyond building products.
• Salesforce CPQ: Salesforce CPQ (formerly SteelBrick) provides configure-price-quote capabilities that compete with Paradigm Omni at the high end. As a horizontal platform with broader CRM reach, Salesforce represents both a competitor and a potential integration partner.
• Procore: Procore is a leading construction management platform serving builders, contractors, and specialty trades. While focused on project execution rather than manufacturing CPQ/ERP, it represents an adjacent platform that could expand into building product configuration workflows.
• Viewpoint (Trimble): Viewpoint, now part of Trimble, provides ERP and construction management software for contractors and specialty trades. Comparable to Paradigm as a vertical-focused software platform serving the building industry, though more weighted toward project execution than product configuration.
• Acumatica: Acumatica provides cloud ERP with construction and distribution editions that overlap with Paradigm Nexus. It targets mid-market building products distributors and manufacturers, directly competing for similar customer segments.

Regional players

• Jonas Construction Software: Jonas Construction Software provides ERP and accounting solutions for construction contractors in North America. Comparable to Paradigm in serving building industry back-office workflows, though more focused on general contractors than product manufacturers.
• Foundation Software: Foundation Software provides construction accounting, payroll, and project management solutions for contractors. Comparable to Paradigm in serving the building industry with vertical-specific back-office software, primarily US-focused.

Emerging players

• Conga: Conga (formerly CallidusCloud CPQ) provides configure-price-quote and document automation solutions. Comparable to Paradigm Omni's CPQ capabilities, particularly for manufacturers selling configurable products, with growing vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myParadigmTech
• LinkedInlinkedin.com/company/myParadigmTechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigm