What Somnox does

Somnox is a Netherlands-based consumer health technology company founded in 2016 in Rotterdam that develops and sells a sleep companion robot designed to help users fall asleep, stay asleep, and wake rested through breathing-rhythm simulation. The company's flagship product, the Somnox 2 (launched 2021), is a soft, ergonomically shaped device that expands and contracts to mimic breathing, paired with smart sensors and a proprietary adaptive algorithm (Somnox Sense) that responds to the user's real-time breathing and gradually guides it toward a slower, coherent rate of approximately six breaths per minute. The product is complemented by a mobile app (iOS and Android) for customizing breathing programs, streaming audio via Bluetooth, and delivering firmware updates, along with accessories such as washable sleeves, chargers, and a weighted blanket.

Somnox generates revenue through a hybrid hardware-plus-services model: direct hardware sales of the Somnox 2 at €449, a rental/try-before-you-buy program at €149 per six months with a declining buyout schedule, and a six-month Sleep Program priced at €199 that combines device loan, app access, coaching, and Somnox Care, partially or fully reimbursed by major Dutch health insurers (Zilveren Kruis, ONVZ, VvAA, Aevitae, a.s.r.). A standalone €98/year Somnox Care protection plan and add-on coaching sessions provide recurring-revenue layers, while the B2B Somnox voor bedrijven program sells the same package to Dutch employers as a wellness benefit at €199 per participant per six months. A portable Somnox Go companion entered pre-order in 2025, and the company operates a wholly-owned US subsidiary (Somnox Inc.) supporting direct-to-consumer sales and shipping into the US and Canada alongside its Dutch, EU, and other European markets.

Name

Somnox

Legal name

Somnox B.V.

Website

https://somnox.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Somnox, founded in 2016 in Rotterdam, designs and sells a breathing-simulation sleep companion robot and accompanying mobile app that use adaptive sensors to help adults, children, and Dutch employer wellness programs fall asleep and reduce stress, sold via e-commerce, rental, and insurance-reimbursed sleep programs.

Ownership category

akta.pro rank

Product category

Consumer Sleep Technology / Sleep Aid Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

akta.pro secondary industries

Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Sleep Health Coaching (HSADAGAE)

Keywords

• Sleep technology devices
• Breathing companion robots
• Consumer sleep aids
• Corporate wellness programs
• Non-pharmacological sleep solutions

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: One-time purchase of Somnox 2 at €449. Includes 2-year warranty. Direct consumer sales through e-commerce.
2. Rental Program (Try): Rental model at €149 per 6 months with minimum 6-month commitment. Includes Somnox Care. Users can purchase the device at any point with declining buyout price (€349 at 6 months, €249 at 12 months, €149 at 18 months, €99 at 24+ months).
3. Sleep Program with Insurance Reimbursement: 6-month sleep program at €199, partially or fully reimbursed by Dutch health insurers (Zilveren Kruis, ONVZ, VvAA, Aevitae, a.s.r.). Includes Somnox 2 loan, app access, coaching sessions, and Somnox Care.
4. Somnox Care: Premium protection and service plan at €98/year for one-time purchasers. Includes free repairs, replacement within 5 business days, expert support, and 20% discount on accessories.
5. Coaching Sessions: Personal coaching sessions available as add-on or included in sleep program. Helps users optimize Somnox usage and improve sleep routines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Somnox designs, manufactures, and sells a breathing-based sleep companion robot (Somnox 2) that simulates breathing rhythms and uses smart sensors to adapt to the user's breathing in real time, helping them fall asleep and stay asleep. The hardware is paired with a mobile app for customization and audio streaming, and is offered via direct purchase (€449), a rental/sleep program subscription (€149-€199 per 6 months), and a B2B corporate wellness program. It is positioned as a non-pharmacological, science-backed alternative to sleep medication.

Product overview

Somnox offers a portfolio of breathing-based sleep technology products centered on the Somnox 2 and Somnox Go sleep companion robots. The core offering is the physical breathing sleep device that uses simulated breathing rhythms and smart sensors to help users fall asleep. This is complemented by a mobile app for customization and audio features, multiple color/texture sleeve accessories, charging accessories, and premium service plans (Somnox Care). The company also offers subscription programs (Somnox Sleep Program) combining device rental with coaching, a corporate program for businesses, and a free 14-Day Sleep Challenge. Somnox positions itself as a natural, science-backed alternative to sleep medication.

Differentiator

Problem solved

Functional benefit

Brands

• Somnox 2: Breathe & Sleep Companion - improved version with enhanced sensors, audio streaming via Bluetooth, USB-C charging, lighter weight (1.8kg vs 2.3kg for Somnox 1), larger breathing surface, and improved button panel
• Somnox Slaapprogramma
• Somnox Care
• Somnox Go
• Verzwaringsdeken

Products and services

• Somnox 2 (Breathe & Sleep Companion) A science-backed sleep companion robot that simulates breathing rhythms to help users fall asleep, stay asleep, and wake up well-rested, with smart sensors that adapt to the user's breathing in real time. Sold directly to consumers for €449 with a 2-year warranty and 30-day money-back guarantee.
• Somnox Go A portable version of the Somnox breathing companion for on-the-go relaxation and sleep support. Targeted at users who want breathing-based relaxation outside the bedroom.
• Somnox 1 (Sleep Robot) Original version of the Somnox breathing sleep companion. Heavier (2.3kg) and larger than Somnox 2, with fewer features including no Bluetooth audio streaming. Still referenced in the shop as a previous generation product.
• Somnox Mobile App Companion mobile application for iOS and Android that lets users customize breathing settings, perform firmware updates, play breathing programs and relaxing sounds, stream audio via Bluetooth, and create personalized breathing exercises.
• Somnox Sleep Program (Slaapprogramma) Six-month subscription program combining a Somnox 2 device loan, an educational audio course in the app, and personal coaching sessions. Offered at €199 per 6 months for insured customers or €149 per 6 months for the standard rental track, with the option to purchase the device at the end of term via declining buyout (€349 at 6 months, €249 at 12 months, €149 at 18 months, €99 at 24+ months).
• Somnox Care Premium protection and service plan offering direct expert support, free repairs and replacement for defects, a maximum one-week without-device guarantee, personalized guidance, and 20% discount on accessories. Included free with rental and sleep programs, available separately for €98 per year for one-time purchasers.
• Somnox Coaching Personalized telephone consultations with Somnox coaches to support optimal device use and improve sleep routines. Includes 3x20-minute sessions as part of the Sleep Program.
• Somnox voor bedrijven (Somnox for Business) Corporate sleep improvement program for Dutch employers including sleep scans, implementation of sleep programs with optional 6-month Somnox 2 loan, aftercare with online guidance and follow-up sessions, and e-learning course through the app. Priced at €199 per participant per 6 months with claimed 3-6x ROI.
• Weighted Blanket (Verzwaringsdeken) Weighted blanket product sold alongside the main Somnox device to provide a sense of security and calm, supporting sleep and relaxation.
• Somnox Sleeves Washable fabric covers available in multiple colors and textures (Woolly, Teddy, Sand White, Sage Green, Midnight Blue) for personalizing the appearance and feel of the Somnox device.
• Somnox 2 Charger USB-A to USB-C charging cable and adapter for recharging the Somnox 2 device. Full charge takes approximately 5-6 hours.

Quantifiable outcome

• 94% of daily Somnox 2 users report sleeping better
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Zilveren KruiscoreChannel Partner/ Reseller/ DistributorMajor Dutch health insurer offering full reimbursement (up to €198) for Somnox sleep program through Gezond & Fitbundel for customers with 1-4 star supplementary insurance. Includes Amsterdam municipality plans.
• ONVZcoreChannel Partner/ Reseller/ DistributorDutch health insurer reimbursing up to 100% of sleep program (€198) for Optifit, Topfit, or Superfit customers based on prevention course budget.
• VvAAcoreChannel Partner/ Reseller/ DistributorDutch health insurer for healthcare professionals, offering up to 100% reimbursement for sleep program with Optimaal, Top, or Excellent supplementary insurance.
• AevitaecoreChannel Partner/ Reseller/ DistributorDutch health insurer offering full reimbursement for sleep program through Inzetbaar Module MKB or IKEA Inzetbaar Module.
• a.s.r.coreChannel Partner/ Reseller/ DistributorDutch health insurer offering up to 75% reimbursement for sleep program through lifestyle coaching supplementary packages.
• AdTractionsupportingGTM or Marketing PartnerAffiliate marketing platform used to track ambassador referrals, clicks, and purchases. Commission-based program for Somnox ambassadors.
• Roy Raymann (Sleep Expert)supportingStrategic or Co-development PartnerSleep expert collaboration in product development. Mentioned as co-developer of Somnox sleep program.
• AupingsupportingStrategic or Co-development PartnerDutch mattress/sleep company that collaborated on Somnox product development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Headspace provides guided meditation, sleepcasts, and breathing exercises via a subscription app, including B2B employer wellness offerings. It competes with Somnox on both the consumer relaxation/sleep use case and the corporate wellness channel Somnox targets in the Netherlands.
• Withings: Withings offers a sleep tracking mat (Sleep Analyzer) and broader connected health device portfolio, addressing sleep from a diagnostic and monitoring angle. It overlaps with Somnox's user base of health-conscious adults focused on sleep quality.
• Oura: Oura sells a sleep and readiness tracking ring with a subscription app, dominating the consumer sleep-tracking wearables category. It competes for the same sleep-conscious consumer wallet but addresses sleep through passive monitoring rather than active intervention.
• Calm: Calm is a leading meditation and sleep app with sleep stories, soundscapes, and breathing exercises. It is a low-cost alternative to Somnox for the same stress and sleep onset use case, potentially limiting consumer willingness to pay €449 for hardware.

Emerging players

• Dreem (Beacon Biosignals): Dreem developed a sleep headband with EEG-based tracking and audio stimulation to enhance slow-wave sleep. It overlaps with Somnox on sleep technology targeting consumers willing to use a bedside device for sleep improvement.
• Muse (Interaxon): Muse sells brain-sensing headbands for meditation and sleep, using biofeedback to guide relaxation. It overlaps with Somnox's stress/anxiety reduction and breathing regulation use cases, targeting a similar wellness-focused consumer.

Direct peers

• Eight Sleep: Eight Sleep sells the Pod, a temperature-controlled smart mattress cover with sleep tracking, targeting sleep quality through environmental and biometric control. It competes with Somnox for the premium sleep-improvement dollar from the same consumer wellness buyer.
• Hatch: Hatch sells the Restore sunrise alarm clock and bedside sleep devices with sleep content, soundscapes, and light-guided routines. It overlaps with Somnox's bedroom sleep companion positioning and the B2C premium sleep gadget category.
• Dodow: Dodow sells a light-based metronome device that guides users through breathing exercises to fall asleep, directly overlapping Somnox's core use case (breathing-based sleep onset) at a lower price point. It is the closest direct competitor to Somnox's sleep companion concept in the consumer sleep aid device category.
• Smart Nora: Smart Nora is a non-wearable bedside device that detects snoring and gently adjusts pillow height to reduce it. It competes in the same consumer 'smart sleep device on the nightstand' category as Somnox, targeting adults with sleep disruptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/somnoxsleep
• YouTubeyoutube.com/channel/UCs3GSWIB41lCB9Uch5rHqPA
• Facebookfacebook.com/somnoxsleepofficial
• LinkedInlinkedin.com/company/somnox
• Instagraminstagram.com/somnox.sleep

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somnox