Azur Games

What Azur Games does

Azur Games is an international mobile game publisher and developer founded in 2017 and headquartered in Nicosia, Cyprus, with primary operations in Dubai and additional offices in Shenzhen, Budva, Yerevan, and Belgrade. The company runs a portfolio of more than 150 mobile titles spanning hypercasual (Stack Ball, Worms Zone, Bottle Jump 3D), midcore battlers (Kingdom Clash, Mushroom Wars 2), midcore shooters (World War Heroes, Modern Strike Online), and casual games (Hidden Objects 2, Mergic). Azur Games claims the TOP-1 position among mobile publishers by downloads with 10B+ cumulative installs and 275M+ monthly active users, and led the top 10 hypercasual publishers with 293M downloads in Q3 2025. Beyond in-house development, the company operates a publishing-plus-investment program for third-party studios through a four-stage onboarding funnel (internal validation, paid public test, iteration and scaling, and publishing offer) that bundles analytics, user acquisition, monetization, localization, and capital.

The core technology layer is the proprietary Azur Games Analytics platform, a BI system originally built for Azur's midcore and hybrid-casual portfolio that processes telemetry across 10B+ installs. It offers pre-built dashboards, real-time cohort reports, behavioral segmentation, CPI/IPM/CR/ROAS/LTV forecasting, autobidding, and ROI models with adjustable payback windows, integrated with Google Ads, Unity Ads, AppLovin, Mintegral, TikTok, Amazon, and ClickHouse. The company opened this platform to external studios in September 2025. Engineering on the game side includes a VFX optimization pipeline supporting Kingdom Clash's 3.0.0 dual-hero update, which compressed particle counts by roughly 97% (e.g., 144 → 4 particles) using shader-based texture blending and single-material approaches.

Azur Games monetizes through in-app purchases (hero upgrades, gems, Season Passes, virtual currency) and in-app advertising (rewarded, interstitial, display) across its game portfolio. Documented monetization outcomes include a peak monthly revenue of ~$250,000 and lifetime revenue above $1M for Hidden Objects 2, a 10% monthly revenue lift on Kingdom Clash from the second-hero update, and a 50% IAP revenue lift on Mergic from shortening event cycles from 30 to 14 days. In 2026 the company extended beyond pure mobile gaming with two prediction platforms — Ozoro (crypto, tech, AI, pop culture) and Kaveos (Yes/No real-world events, launching May 2026 in Indonesia, Mexico, and Nigeria) — generating new transaction-fee revenue, and it is commercializing Azur Games Analytics as a B2B SaaS subscription. Azur Games is privately held (legal entity Azur Interactive Games Limited in Cyprus, with UAE operating entity AI Games FZ-LLC), employs 251–500 people globally, and discloses no public financials.

Name

Azur Games

Legal name

Azur Interactive Games Limited

Website

https://azurgames.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Azur Games is a privately held Cyprus-headquartered mobile game publisher and developer operating 150+ titles across hypercasual, casual, and midcore genres with 10B+ lifetime installs and 275M+ MAU, while also investing in third-party studios and running an externalized analytics SaaS and emerging prediction-platform products.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing and Development

NAICS

Software Publishers (5132)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Casual/Hypercasual Game Studios (MPAFAAAG), Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC), Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)

Keywords

• Mobile game publishing
• Hypercasual games
• Midcore battler games
• Game analytics platform
• Prediction platforms

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. In-App Purchases (IAP): Players purchase virtual goods, Season Passes, hero upgrades, gems, and in-game currency within Azur Games' published titles. Games like Hidden Objects 2 and Kingdom Clash drive significant IAP revenue. Peak monthly revenue for Hidden Objects 2 reached approximately $250,000, with cumulative lifetime revenue surpassing $1 million by mid-October. Kingdom Clash saw a 10% revenue increase driven by a 50% increase in hero offer revenue and 60% increase in gem revenue after the second hero update.
2. In-App Advertising: Azur Games monetizes through ad placements within published games, including rewarded ads, interstitials, and display advertising. The company has published extensive guidance on ad quality fundamentals and ad monetization setup strategies, optimizing when to replace rewarded ads with interstitials and when to withhold ads entirely for better overall monetization outcomes.
3. Analytics Platform (B2B SaaS): Azur Games Analytics is now available externally to other studios. Early adopters received free access during the initial onboarding wave. The platform provides acquisition analytics, in-game behavior tracking, and autobidding across marketing channels for a fee or subscription.
4. Prediction Platforms (Ozoro and Kaveos): New business direction launched in 2026 with two standalone prediction platforms. Ozoro focuses on cryptocurrency, tech, AI, and pop culture prediction markets. Kaveos is a Yes/No prediction platform for real-world events targeting users in Indonesia, Mexico, and Nigeria. Revenue is generated through user participation fees and financial tools on the platforms.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Azur Games is an international developer and publisher of mobile games operating a publishing-plus-investment model for third-party studios. The company develops and publishes its own titles spanning hypercasual, casual, hybrid-casual, and midcore battler genres across more than 150 projects, while also offering co-development, publishing, user acquisition, monetization optimization, and a proprietary analytics platform (Azur Games Analytics) to external studios. In 2026 it expanded into prediction markets with two new platforms (Ozoro and Kaveos).

Product overview

Azur Games is a mobile game publisher and developer offering a portfolio of over 150 games across genres including midcore battlers (Kingdom Clash, Mushroom Wars 2), shooters (World War Heroes, Modern Strike Online), hypercasual games (Stack Ball, Bottle Jump 3D, Worms Zone), and casual titles. The company provides publishing services with product management, analytics, monetization, marketing, and localization support. In 2025, Azur Games crossed 10 billion lifetime downloads, making it the world's top mobile publisher by downloads. The company also operates two new prediction platform products (Ozoro and Kaveos) launched in 2026, and offers the Azur Games Analytics platform for studios.

Differentiator

Problem solved

Functional benefit

Products and services

• World War Heroes A historical shooter based on World War II events with detailed maps, large arsenal, advanced game mechanics, and graphics, targeting mobile FPS players.
• Kingdom Clash A tactical midcore battle simulator where players deploy soldiers, upgrade warriors, fight epic bosses, and summon legendary heroes to conquer faraway lands.
• Stack Ball A 3D arcade hypercasual game where players smash, bump and bounce through revolving helix platforms to reach the end.
• Worms Zone A battle royale style game with worms where players eat objects and opponents to grow bigger.
• Bottle Jump 3D An addictive arcade game where players make their water bottle flip through obstacles to become a flip master.
• Mushroom Wars 2 A real-time strategy online game mixed with Tower Defense tactics and MOBA-style hero skills.
• Railroad Empire A business game, construction simulator and train manager that takes players through America's railroad history.
• Modern Strike Online A dynamic mobile shooter with realistic graphics and easy controls, featuring detailed maps, special weapons, and a large skill system.
• Backpack Brawl An auto-battle strategy game where players pack weapons and magical artifacts for their hero to unleash combos in PvP duels.
• Slime Castle A role-playing idle tower defense game with role development systems, powerful weapons, and impressive battle scenes.
• WWII Defense: Supremacy An epic tactical tower defense game where players take command as strategic army commander to lead troops to victory.
• Hit Master 3D A 3D action game published in Azur Games' portfolio.
• Tower Craft A 3D building and crafting game published in Azur Games' portfolio.
• Colour Adventure A color-based adventure game published in Azur Games' portfolio.
• Harvest.io An IO-style harvesting game published in Azur Games' portfolio.
• Hair Tattoo A hair styling / tattoo game published in Azur Games' portfolio.
• Sword Play A sword-based action game published in Azur Games' portfolio.
• Western Sniper A western-themed sniper game published in Azur Games' portfolio.
• Dye Hard A color-dyeing action game published in Azur Games' portfolio.
• State.io A strategy and territory control game published in Azur Games' portfolio.
• Azur Games Analytics Proprietary analytics and BI platform built on production data from 10+ billion installs, providing pre-built dashboards, real-time cohort reports, behavioral segmentation, event tracking from MMPs/ad networks/mediation, export to Amazon/ClickHouse, CPI/IPM/CR/ROAS/LTV forecasts, and autobidding/autoscaling across Google Ads, Unity Ads, AppLovin, Mintegral, and TikTok. Sold to external game studios.
• Ozoro A prediction market platform built around cryptocurrency, tech, AI, and pop culture categories where users compete in forecasting real-world events and earn from accurate predictions. Features real-time data updates, financial tools, quick deposits/withdrawals, and 24/7 support.
• Kaveos A Yes/No prediction platform for real-world events, using an internal virtual currency (Power) and real payment methods, first launching in Indonesia, Mexico, and Nigeria with full launch planned for May 2026.
• Mobile Game Publishing Services Full-service mobile game publishing offering for independent developers and studios, including product expertise, flexible KPIs, transparent BI-driven cooperation, financial investment in talented teams, and complete guidance from prototype through profitable hit, plus monetization, marketing, ASO, liveops, and localization support.

Quantifiable outcome

• Day 1 retention increased from ~30% to over 40% on both Android and iOS for Hidden Objects 2
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Google Ads (via Azur Games Analytics)coreTechnology or Integration · 8 September 2025Azur Games Analytics integrates with Google Ads as a supported marketing channel within its BI platform. This enables users to manage bid and budget changes directly from the BI interface, plus autobidding and autoscaling for campaign efficiency.
• Shenzhen Strategic PartnershipcoreStrategic or Co-development Partner · 1 January 2017Azur Games maintains a strategic partner office in Shenzhen, China as part of its global operational footprint. Shenzhen is listed alongside other office locations (Nicosia, Dubai, Budva, Yerevan, Belgrade) as a key strategic location. The China partnership supports the company's operations in one of the world's largest mobile gaming markets.
• Unity Ads (via Azur Games Analytics)coreTechnology or IntegrationAzur Games Analytics supports integration with Unity Ads for marketing analytics, bid management, and campaign autoscaling within the platform.
• AppLovin (via Azur Games Analytics)coreTechnology or IntegrationAzur Games Analytics integrates with AppLovin for ad campaign management, enabling autobidding and autoscaling features for user acquisition optimization.
• TikTok (via Azur Games Analytics)coreTechnology or IntegrationAzur Games Analytics supports TikTok integration for marketing analytics and campaign optimization within the platform.
• Diesel PuppetcoreStrategic or Co-development PartnerDiesel Puppet is a development studio that co-developed Hidden Objects 2 and Mergic with Azur Games. For Hidden Objects 2, Azur Games and Diesel Puppet restructured the game's design, leading to Day 1 retention improving from ~30% to over 40%, and revenue nearly doubling year-over-year. For Mergic, event structure optimization led to 50% IAP revenue increase. The partnership demonstrates Azur Games' publisher-plus-investment model with co-development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wildlife Studios: Wildlife Studios is a Brazil-based mobile game developer and publisher with a portfolio spanning casual to midcore titles. Comparable to Azur Games in scale, global reach, and portfolio-driven publishing strategy.
• Voodoo: Voodoo is the world's leading hypercasual mobile game publisher by downloads, operating a publishing model with internal studios and external partner teams. It is the most direct comparable to Azur Games given similar scale, mobile publishing focus, and reliance on UA-driven titles.
• CrazyLabs: CrazyLabs (formerly TabTale) is a major hypercasual mobile game publisher with a publishing-plus-investment model that closely mirrors Azur Games' approach of backing external developers with funding, analytics and UA support.
• SayGames: SayGames is a top-10 hypercasual mobile publisher consistently tracked alongside Azur Games (e.g., AppMagic Q3 2025 rankings). Directly comparable in UA ops, hit-driven publishing model, and genre mix across casual and hypercasual.
• Playrix: Playrix is a top-tier mobile game publisher/developer known for casual-puzzle and midcore titles. Comparable in portfolio breadth and IP-driven UA strategy, though more weighted toward owned IP rather than external studio partnerships.
• Outfit7: Outfit7 (creators of Talking Tom) is a mobile game publisher/developer competing in casual and midcore categories. Comparable in scale and global distribution, though more reliant on a single flagship IP franchise.
• Green Panda Games: Green Panda Games is a casual mobile game publisher/developer focused on puzzle and casual genres. Comparable in scale and casual-game publishing model, though with a more concentrated genre focus than Azur Games' full-spectrum approach.

Broad incumbents

• AppLovin: AppLovin is both a major UA/ad mediation partner for Azur Games (integrated into Azur Games Analytics) and a publisher through Lion Studios. Comparable as a scaled mobile gaming ecosystem player spanning ads, analytics, and publishing.
• Zynga (Take-Two Interactive): Zynga is one of the largest mobile game publishers globally with a portfolio of casual, midcore and hypercasual titles (post-acquisition of Rollic and Gram Games). Comparable as a broad incumbent in mobile publishing, but with very different scale and capital structure.
• King (Activision Blizzard): King, the maker of Candy Crush, is a major mobile-casual publisher with comparable liveops-driven monetization. Comparable in casual-game publishing but operates as a much larger incumbent within a public parent (Activision/Microsoft).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azur-games-interactive
• Facebookfacebook.com/AzurGamesOfficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azur Games