Home Helpers

What Home Helpers does

Home Helpers Home Care, founded in 1997 and headquartered in Blue Ash, Ohio, is a US-based franchisor of non-medical in-home care services, operating through H.H. Franchising Systems, Inc. The company licenses its brand, operating model, and proprietary Cared-4® holistic care program to independently owned franchise agencies that deliver personal care, companionship, homemaking, specialized care (Alzheimer's/dementia, chronic conditions, post-hospital recovery, end-of-life, developmental differences), and 24-hour support directly to seniors and other adults needing assistance at home. Home Helpers also resells an AI-enabled medical alert system (PERS) via its Aloe Care partnership and provides a wellness-call service. As of 2025 the network comprised over 370 franchise locations serving more than 1,500 communities across 40 US states, with the company having signed 41 new franchise agreements and opened 32 new locations (including a first entry into Nebraska) over the year.

The business model is dual-sided. On the B2C side, the franchisor sells services indirectly through franchisees to individual families on a usage-based / private-pay basis, supplemented by VA Aid & Attendance benefits and Medicare GUIDE program funding for dementia care. On the franchise side, H.H. Franchising Systems, Inc. generates revenue from upfront franchise fees, ongoing royalties, and brand/technology fees paid by franchisees. The technology stack — including the Cared-4® care framework, WellSky for scheduling and caregiver coordination, Aloe Care for PERS hardware and monitoring, and AI-enabled safety/wellness anomaly detection — is provided to franchisees as an integrated operating layer.

The strategic posture is offensive and expansionary: a stated goal to surpass 400 territories across the US and Canada in 2026, ongoing geographic white-space capture, deepened partnerships with veterans' benefits coordinators (Veterans Care Coordination, Patriot Angels) and the Department of Defense Military Spouse Employment Partnership, and a 2026 CFO succession (Nick Evans succeeding Bill Burlingham) framed around supporting the expansion plan.

Name

Home Helpers

Legal name

H. H. Franchising Systems, Inc.

Website

https://homehelpershomecare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Home Helpers Home Care is a US franchisor of non-medical in-home care services, licensing its Cared-4® holistic care program to 370+ independently owned franchise agencies that deliver personal, companionship, specialized, and 24-hour care to seniors and other adults needing assistance in 1,500+ communities across 40 states.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• In-home care services
• Senior care franchise
• Personal care assistance
• Companion care services
• Medical alert systems

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Franchise Fees and Royalties: Home Helpers generates revenue through franchise agreements with new franchisees (41 deals in 2025) and ongoing royalty payments from existing franchise locations. Each independently owned franchise pays fees to the franchisor H.H. Franchising Systems, Inc.
2. Client Care Services: Individual clients pay for in-home care services including personal care, companionship, homemaking, specialized care, and 24-hour care. Services are delivered through locally operated franchise agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Home Helpers is a franchisor of non-medical in-home care services that delivers personal care, companionship, homemaking, and specialized care through independently owned franchise agencies across 40 U.S. states. The company's Cared-4™ holistic framework coordinates four service pillars — Physical Wellness, Mental Well-Being, Nutrition & Hydration, and Active Connections — and is supplemented by a Medical Alert System (PERS) powered by Aloe Care technology.

Product overview

Home Helpers Home Care is a non-medical in-home care franchise operating since 1997, offering a comprehensive suite of services through its Cared-4℠ holistic care program. The core offering coordinates four service pillars: Physical Wellness (personal care, mobility, medication management), Mental Well-Being (companionship, emotional support), Nutrition & Hydration (meal planning, preparation), and Active Connections (social engagement, transportation). The company also provides Specialized Care services for complex needs including Alzheimer's/Dementia, chronic conditions, developmental differences, and end-of-life care. Additional offerings include a Medical Alert System powered by Aloe Care technology, 24-Hour Home Care, Wellness Calls, and integration with Medicare's GUIDE program for dementia care. Services are delivered through independently owned franchise locations across 40 states.

Differentiator

Problem solved

Functional benefit

Brands

• Cared-4: Holistic approach to home care focusing on physical wellness, mental well-being, nutrition and hydration, and active connections.

Products and services

• Physical Wellness Services
• Mental Well-Being Services
• Nutrition & Hydration Services
• Active Connections Services
• Specialized Care Services
• Medical Alert System (PERS)
• 24-Hour Home Care
• Wellness Calls Service
• Transportation Services
• Veterans Home Care
• GUIDE Program
• Cared-4 Program

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Veterans Care CoordinationcoreStrategic or Co-development PartnerPartnership to help eligible veterans and their spouses apply for Aid and Attendance benefits that can help cover the cost of in-home care services. Home Helpers connects veterans with this partner to simplify access to benefits.
• WellSkycoreTechnology or IntegrationProvides advanced technology supporting scheduling, communication, and caregiver coordination for more efficient and reliable care delivery across the franchise network.
• Department of Defense Military Spouse Employment PartnershipminorGTM or Marketing PartnerPartnership to create career opportunities for military spouses within the Home Helpers franchise network. Supports recruitment of caregivers and franchise owners from military spouse communities.
• Patriot AngelsminorStrategic or Co-development PartnerPartner helping guide veterans and their families through the Aid and Attendance benefits application process to access home care funding.
• Aloe CarecoreTechnology or IntegrationAdvanced medical alert system provider offering AI-enabled safety and wellness monitoring. Home Helpers offers Aloe Care systems to clients as part of its technology-enabled care services.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ComForCare: Franchise network delivering non-medical and personal care services including dementia care and respite, with a comparable franchise-driven go-to-market targeting seniors and adults with disabilities.
• Senior Helpers: Franchised provider of senior in-home care including personal care, Alzheimer's/dementia care, Parkinson's care, and chronic disease support. Highly comparable service offering and franchise model.
• Griswold Home Care: Franchised non-medical home care provider focused on companionship, personal care, and homemaking services for seniors and disabled adults. Direct franchise-based competitor with similar scope.
• Right at Home: International in-home care franchise providing personal care, companionship, and specialized support for seniors and adults with disabilities. Comparable service mix and franchise structure to Home Helpers.
• Home Instead: Largest senior-focused in-home care franchise network globally, operating thousands of territories. Closest direct comparable to Home Helpers in model, services, and customer base (non-medical personal care for seniors).
• Visiting Angels: National franchise system offering non-medical in-home care including companion, personal, dementia, and respite care. Direct competitor for both franchisees and private-pay clients in Home Helpers' markets.
• BrightStar Care: Franchised home care provider offering both medical and non-medical services (skilled nursing, personal care, dementia care). Direct competitor with a similar franchise model and broader medical offering.
• Homewatch CareGivers: Franchised home care provider delivering personal care, companionship, dementia care, and skilled services through locally owned agencies. Comparable franchise structure and service catalog.
• Comfort Keepers: Franchised provider of in-home care (personal care, companionship, specialized dementia and end-of-life care) for seniors and adults needing assistance. Operates in the US and internationally with a comparable franchise model.

Broad incumbents

• BAYADA Home Health Care: Large, multi-service home health provider (skilled nursing, therapy, personal care, hospice) operating across many states. Broader and more clinically focused than Home Helpers but overlaps significantly in patient/customer base and home-based service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hhhelper
• Facebookfacebook.com/homehelpersseniorcare
• LinkedInlinkedin.com/company/home-helpers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Helpers