YouFibre
- Company typePrivate
- Founded2020
- HeadquartersTewkesbury, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
YouFibre firmographics
Firmographics- Name
- YouFibre
- Legal name
- YouFibre Limited
- Website
- https://youfibre.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
YouFibre industry classification
Industry- Product category
- Broadband Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA)
Keywords
Where YouFibre is headquartered
LocationHeadquarters
- HQ city
- Tewkesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
YouFibre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Residential Broadband Subscription: Monthly recurring subscription fees for full fibre broadband services to residential customers. Plans are offered on 12-month fixed price contracts with prices starting from £24/month for base speeds, with higher speed tiers available at higher price points.
- Business Broadband Subscription: Monthly recurring subscription fees for business broadband services targeting business customers with dedicated support and potentially different service level agreements.
- Add-on Services: Additional services including YouMesh (Wi-Fi mesh boosters), Youphone (home phone service), and Static IP address services available as optional add-ons to base broadband packages.
- Social Tariff (You50): Discounted broadband package (You50) available for £26.99/month after initial 12-month contract, targeting customers on low incomes or receiving certain government benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Full Fibre plans starting from £24/month |
| Subscription | Annual | Premium high-speed plans up to 8000 Mbps |
| Subscription | Annual | You50 Social Tariff - 50 Mbps package for £15/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
YouFibre product offering
Product offeringCore offering
YouFibre delivers ultra-fast full fibre (FTTP) broadband to UK residential and business customers, offering speeds up to 8000 Mbps on 12-month fixed-price contracts. The core offering is supplemented by optional add-ons including YouMesh Wi-Fi boosters, YouPhone home phone service, and Static IP, plus a discounted You50 social tariff for qualifying low-income customers. Distribution is direct-to-consumer through the company website, mobile app, and telephone sales/support.
Product overview
YouFibre offers a unified full fibre broadband platform with a core ultra-fast internet service supporting speeds up to 8000 Mbps. The product portfolio includes the main broadband service complemented by optional add-on modules: YouMesh for extended Wi-Fi coverage, YouPhone for modernized home phone functionality, and Static IP for gaming and remote access needs. A social tariff variant (You 50) provides reduced-speed access for qualifying low-income customers.
Differentiator
Problem solved
Functional benefit
Brands
- YouMesh: Wi-Fi mesh booster add-on for extending coverage throughout the home.
- Youphone
- YouFibre App
Products and services
- YouFibre Full Fibre Broadband (Residential) Ultra-fast full fibre (FTTP) broadband for UK residential customers with speeds up to 8000 Mbps, delivered on 12-month fixed price contracts with minimum speed guarantee, contract buy-out, price match promise, and optional add-ons.
- YouFibre Business Broadband Business-grade full fibre broadband for UK SMBs with reliable connectivity, dedicated business support, and minimum speed guarantees for operations, cloud services, and video conferencing.
- YouMesh Wi-Fi mesh booster set that extends wireless coverage throughout the home for YouFibre broadband subscribers.
- YouPhone Home phone service that modernises traditional landline functionality, available as an optional add-on to YouFibre broadband plans.
- Static IP
Quantifiable outcome
- Speeds up to 8000 Mbps (8 Gbps), approximately 109x faster than UK average download speed of 73 Mbps
- +2 more outcomes
Companies that use YouFibre
Customer profileSegments3 records
Ideal customer profiles3 records
YouFibre technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YouFibre partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Virgin Media O2coreVirgin Media O2 (VMO2) is acquiring YouFibre and Brsk retail brands from Nexfibre for £150 million as part of the Nexfibre/Substantial Group £2 billion transaction. Upon completion (expected Q3 2026), YouFibre will become part of VMO2's portfolio, maintaining service for 460,000 existing customers. VMO2 will also receive £1.1 billion in cash plus a 15% stake in Nexfibre in exchange for traffic commitments on 4.6 million premises.
- NexfibrecoreNexfibre, the wholesale fibre joint venture backed by InfraVia Capital Partners, Liberty Global and Telefónica, is acquiring Substantial Group (parent of YouFibre) for £2 billion. The transaction creates the UK's largest alternative Full Fibre platform with over 3.4 million premises and will unlock £3.5 billion in international investment. YouFibre operates on infrastructure built by Netomnia (now part of Substantial Group/Nexfibre).
- UK Government (Gigabit Broadband Voucher Scheme)minorYouFibre has partnered with the UK Government to access Gigabit Broadband Voucher Scheme (GBVS) funding to bring Full Fibre broadband to areas with slow or unreliable connections. Eligible customers can access vouchers worth up to £4,500 to contribute towards connection costs, with YouFibre required to at least double the customer's speed as part of the scheme.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
YouFibre competitors and assessment
Company assessmentDirect peers
- Brsk: UK alt-net FTTP ISP acquired by YouFibre in June 2024 and being jointly sold to VMO2 in the same transaction. Closest comparable UK alt-net challenger ISP in terms of size, geography, product, and customer base.
- Community Fibre: London-focused alt-net FTTP provider offering gigabit broadband to residential and business customers. Direct competitor with similar challenger brand, value pricing, and speed proposition, but with a London-centric footprint.
- Hyperoptic: UK alt-net full fibre ISP providing gigabit-capable broadband primarily in urban multi-dwelling units. Closest direct competitor to YouFibre in terms of challenger positioning, FTTP-only product, and speed leadership, though with a different building-focused go-to-market.
Others
- Netomnia (Substantial Group): Sister company and network infrastructure arm within Substantial Group, building the wholesale FTTP network that YouFibre's retail service runs on. Being merged into Nexfibre. Comparable as a UK alt-net fibre operator and the key enabler of YouFibre's product.
Broad incumbents
- Virgin Media O2: UK's largest cable and fibre broadband provider with millions of subscribers across Virgin Media and O2 mobile. Direct incumbent competitor in FTTP and the announced acquirer of YouFibre's retail brands. Overlaps on broadband, home phone, and bundled mobile/broadband propositions.
- CityFibre: UK's largest independent full-fibre platform, building wholesale FTTP infrastructure across 60+ towns and cities. Adjacent peer and infrastructure partner/competitor—sells via retail ISPs but increasingly competing for end-customer relationships.
- BT Consumer (EE/BT Broadband): UK's incumbent telecoms provider offering FTTP through Openreach, with consumer broadband under the BT and EE brands. Competes head-to-head with YouFibre on speed tiers, pricing, and bundled offerings. Dominant market share and brand recognition.
- TalkTalk: Established UK challenger ISP offering FTTP and standard broadband. Direct competitor in the value segment of residential broadband, with overlapping geographic coverage and similar pricing tiers.
- Sky Broadband: Major UK broadband ISP with extensive FTTP footprint, bundling broadband with Sky TV and content. A direct price-and-product competitor in the residential broadband segment.
Emerging players
- Zzoomm: UK alt-net full-fibre ISP building FTTP networks in smaller towns. Direct competitor in the challenger FTTP segment with similar proposition (full fibre, fair pricing), though smaller scale and more geographically fragmented than YouFibre.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
YouFibre social profiles
Digital presenceYouFibre financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouFibre leadership team
Management profileNumber of profiles
Profiles1 record
YouFibre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouFibre M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouFibre
What does YouFibre do?
YouFibre delivers ultra-fast full fibre (FTTP) broadband to UK residential and business customers, offering speeds up to 8000 Mbps on 12-month fixed-price contracts. The core offering is supplemented by optional add-ons including YouMesh Wi-Fi boosters, YouPhone home phone service, and Static IP, plus a discounted You50 social tariff for qualifying low-income customers. Distribution is direct-to-consumer through the company website, mobile app, and telephone sales/support.
Is YouFibre a public or private company?
YouFibre is a private company. It is classified as venture growth investor backed and is currently operating.
When was YouFibre founded?
YouFibre was founded in 2020. It employs 51 to 100 people.
Where is YouFibre based?
YouFibre is headquartered in Tewkesbury, United Kingdom, in the Europe region.
How does YouFibre make money?
Four revenue lines are on record. Residential Broadband Subscription is the primary driver. The others are business Broadband Subscription, add-on Services and social Tariff (You50).
Who are YouFibre's main competitors?
Direct peers on record are Brsk, Community Fibre and Hyperoptic. Netomnia (Substantial Group) is listed as an others. Broad incumbents are Virgin Media O2, CityFibre, BT Consumer (EE/BT Broadband), TalkTalk and Sky Broadband. Zzoomm is listed as an emerging player.
Does YouFibre have an API?
No public API is recorded for YouFibre.
What industry is YouFibre in?
YouFibre's product category is Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIACAB, Fiber-to-the-Home (FTTH) Operators. Its NAICS code is 51711 and its SIC code is 4813.