DrivenMedia
DrivenMedia Ltd. operates a UK mobile truck advertising network, selling Full Wrap and Rear Only formats on HGV trailers to advertisers, media agencies, and haulage fleet operators at a sub-£0.75 CPM with GPS-tracked reporting.
- Company typePrivate
- Founded2018
- HeadquartersDerby, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DrivenMedia does
DrivenMedia Ltd. is a UK-based private limited company (registered in England, company number 09736989) operating a mobile truck advertising network from Burton-upon-Trent. The company sells advertising space on heavy goods vehicle (HGV) trailers managed by third-party haulage partners, offering two product formats: Full Wrap advertising covering both sides and rear of trucks (up to 14m x 3m), and Rear Only advertising targeting drivers in traffic with a stated 48-second average dwell time and 20,000+ daily impressions per truck. Campaigns are priced on a CPM basis below £0.75, materially undercutting traditional billboard CPMs of £3-5, and are supported by GPS tracking integrated through Trackershop, reusable curtain technology with a 5+ year lifespan, and monthly performance reporting.
The company serves three customer segments: direct advertisers and brands seeking nationwide exposure, media agencies running campaigns on behalf of clients, and haulage fleet operators who monetize their trucks by hosting advertising. Its commercial model is sales-led with direct relationships, supplemented by earned media from a BBC Dragons' Den appearance and named case-study clients across automotive (MotorEasy, Leasing.com, Carsnip, Eurorepar), insurance (Compare HGV Insurance), recruitment (Zoek), media (The Athletic, Harbour), and other verticals. Founded by Ed Hollands (also Ed Holland) with the earliest campaigns documented from 2018, the company secured Dragons' Den investment and a small disclosed funding round in February 2018; in August 2021, investors bought out the founder's stake under undisclosed terms.
DrivenMedia firmographics
Firmographics- Name
- DrivenMedia
- Legal name
- DrivenMedia Ltd.
- Website
- https://drivenmedia.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DrivenMedia Ltd. operates a UK mobile truck advertising network, selling Full Wrap and Rear Only formats on HGV trailers to advertisers, media agencies, and haulage fleet operators at a sub-£0.75 CPM with GPS-tracked reporting.
- Ownership category
- akta.pro rank
DrivenMedia industry classification
Industry- Product category
- Outdoor Advertising / Mobile Billboard Services
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where DrivenMedia is headquartered
LocationHeadquarters
- HQ city
- Derby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DrivenMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Truck Advertising Campaigns: Revenue generated from renting advertising space on HGV trailers. Two main formats: Full Wrap (sides and rear of truck) and Rear Only. Pricing based on CPM (cost per thousand impressions) with campaigns tailored to client needs and expected results.
- Fleet Operator Partnership: Revenue sharing or payment to haulage companies for allowing their trucks to display advertising, generating new income stream for fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full Wrap - Premium truck branding on all sides |
| Other | Multi-year contract | Rear Only - Prime back-of-truck advertising space |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
DrivenMedia product offering
Product offeringCore offering
DrivenMedia provides mobile out-of-home advertising on HGV trucks across the UK. The company offers two main advertising formats: Full Wrap (complete branding on both sides and rear of trucks, up to 14m x 3m) and Rear Only (back-of-truck advertising). Services include GPS tracking, monthly reporting, curtain cleaning, and same-day repairs, with campaigns tailored to brand awareness and nationwide reach objectives.
Product overview
DrivenMedia is a specialist in mobile truck advertising, offering two advertising formats: Full Wrap (complete branding on both sides and rear of trucks, up to 14 metres long and 3 metres tall) and Rear Only (targeted positioning on the back of trucks). The company provides a complete service including GPS tracking, campaign cleaning, social media amplification, and detailed reporting. They work with fleet operators (hauliers) who want to generate income, media agencies planning campaigns for clients, and direct advertisers seeking brand exposure. Their unique value proposition includes a CPM under 75p compared to £3-5 for billboards, reusable curtain technology lasting at least 5 years, and guaranteed quality advertising with real-time location tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Wrap Advertising
Quantifiable outcome
- 55,000+ daily impressions when advert is on the road
- +4 more outcomes
Companies that use DrivenMedia
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
DrivenMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DrivenMedia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Haulage Companies/Fleet OperatorscorePartnership network of haulage companies providing HGV trailers for advertising. Fleet operators generate new income by allowing advertising on their trucks while continuing normal operations. The company uses curtain-sided trailers which are standard in the logistics industry.
- GPS Portal/TrackershopcoreGPS tracking integration for real-time location monitoring of advertising trucks. Allows advertisers to track campaign coverage and route data through online portal.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
DrivenMedia competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: Outfront Media is a major US OOH advertising company with billboard and transit portfolios — competes broadly with DrivenMedia for outdoor advertising spend but does not specialize in mobile truck-mounted formats.
- JCDecaux: JCDecaux is the world's largest outdoor advertising company, offering traditional billboards, transit advertising, and street furniture — competes with DrivenMedia for overall OOH budget but at vastly larger scale and with broader format portfolio.
- Clear Channel Outdoor: Clear Channel Outdoor is a global OOH advertising incumbent operating billboards, transit, and digital out-of-home networks — broadly comparable as a traditional OOH competitor that DrivenMedia's truck format disrupts on cost-per-impression.
Direct peers
- Route Media: Route Media operates advertising on buses, trucks, and commercial vehicles across the UK — directly comparable as a UK-based mobile vehicle advertising company competing for the same advertiser budgets as DrivenMedia.
- Carvertise: Carvertise is a US-based car wrap advertising company that places brands on personal vehicles for mobile billboard campaigns — comparable to DrivenMedia in using third-party vehicle owners/operators as the advertising medium.
- Nickelytics: Nickelytics runs mobile billboard advertising on trucks, vans, and rideshare vehicles in the US — directly comparable format, technology layer, and advertiser value proposition to DrivenMedia's HGV truck advertising.
- Wrapify: Wrapify operates a vehicle wrap advertising platform in the US that pays everyday drivers to wrap their cars with advertiser branding — directly comparable to DrivenMedia's model of monetizing third-party vehicles for advertiser exposure.
- Adfleet (Mobile Billboard / Truck Ads UK): Adfleet is a UK-based mobile billboard advertising company operating truck-mounted campaigns — directly comparable domestic competitor to DrivenMedia in the same UK OOH vehicle advertising market.
- StickerRide: StickerRide is a European (German-based) car advertising network that wraps vehicles with brand messaging and pays drivers — directly comparable business model to DrivenMedia's monetization of fleet/vehicle assets for advertisers.
Regional players
- LampPost Media: LampPost Media is an emerging UK-based OOH advertising operator focused on digital and traditional outdoor formats — comparable as a regional UK OOH peer, though with different inventory (digital panels vs. truck wraps).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DrivenMedia social profiles
Digital presenceDrivenMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
DrivenMedia leadership team
Management profileNumber of profiles
DrivenMedia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DrivenMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DrivenMedia
What does DrivenMedia do?
DrivenMedia provides mobile out-of-home advertising on HGV trucks across the UK. The company offers two main advertising formats: Full Wrap (complete branding on both sides and rear of trucks, up to 14m x 3m) and Rear Only (back-of-truck advertising). Services include GPS tracking, monthly reporting, curtain cleaning, and same-day repairs, with campaigns tailored to brand awareness and nationwide reach objectives.
Is DrivenMedia a public or private company?
DrivenMedia is a private company. It is classified as venture growth investor backed and is currently operating.
When was DrivenMedia founded?
DrivenMedia was founded in 2018. It employs 1 to 10 people.
Where is DrivenMedia based?
DrivenMedia is headquartered in Derby, United Kingdom, in the Europe region.
How does DrivenMedia make money?
Two revenue lines are on record. Truck Advertising Campaigns are the primary driver. The others are fleet Operator Partnership.
Who are DrivenMedia's main competitors?
Broad incumbents on record are Outfront Media, JCDecaux and Clear Channel Outdoor. Direct peers are Route Media, Carvertise, Nickelytics, Wrapify, Adfleet (Mobile Billboard / Truck Ads UK) and StickerRide. LampPost Media is listed as a regional player.
Does DrivenMedia have an API?
No public API is recorded for DrivenMedia.
What industry is DrivenMedia in?
DrivenMedia's product category is Outdoor Advertising / Mobile Billboard Services. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards).