Lucidchart

What Lucidchart does

Lucidchart, operated by Lucid Software Inc., is a cloud-based intelligent diagramming platform founded in 2010 and headquartered in South Jordan, Utah. The product enables users to create flowcharts, process maps, system architecture diagrams, ERDs, UML diagrams, org charts, and cloud infrastructure visualizations through AI-assisted generation, data linking from external sources such as Google Sheets and Excel, real-time collaboration, and an extensive template library of 1,000+ assets. The platform is built on a multi-tenant SaaS architecture supporting over 100 native integrations with the dominant enterprise software stack (Google Workspace, Microsoft 365, Slack, Atlassian, Salesforce, AWS, Azure, Google Cloud, ServiceNow), SAML/SCIM-based identity management through Okta, OneLogin, Ping, and ADFS, and a developer platform with Model Context Protocol (MCP) server availability for ChatGPT and Claude. The Lucid Suite extends the core product with Lucidspark (virtual whiteboarding), Lucidscale (cloud infrastructure visualization), airfocus (product management and roadmapping), and enterprise add-ons including Cloud Accelerator, Process Accelerator, Agility Accelerator, and Enterprise Shield.

The company employs 1,001-5,000 people and serves a customer base spanning technology (Amazon, Google, Intel, Nvidia, DocuSign), manufacturing (Siemens), automotive (Volkswagen), healthcare (Philips), consumer goods (Braun, Natura), retail (Leroy Merlin), food service (McDonald's), professional sports (NFL), and construction (ICON), plus an education segment of 10M+ students and educators. Revenue is generated primarily through a tiered subscription model with Individual, Team, and Enterprise plans on monthly and annual billing cycles, supplemented by enterprise add-ons and a free tier that drives product-led adoption. Distribution combines self-serve freemium onboarding through the web application and iOS/Android apps with a direct enterprise field sales motion targeting large organizations requiring dedicated account management, advanced security (Enterprise Shield, SSO, SCIM), and specialized accelerators. The platform is localized in 13 languages and operated as a privately held venture-backed entity with only $1M in publicly disclosed seed funding (2011) and a subsequent undisclosed round from Leblon Capital (2021), suggesting either material undisclosed capital or significant capital-efficient growth.

Name

Lucidchart

Legal name

Lucid Software Inc.

Website

https://lucidchart.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lucidchart, operated by Lucid Software Inc., is a cloud-based intelligent diagramming platform that uses AI generation, data linking, and 100+ enterprise integrations to serve IT, engineering, product, operations, and consulting teams across technology, manufacturing, healthcare, financial services, and education.

Ownership category

akta.pro rank

Product category

Visual Collaboration and Diagramming Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industries

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• Intelligent diagramming software
• Visual collaboration platform
• Cloud architecture visualization
• Technical diagram creation
• Process mapping software

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Tiered subscription model with Individual, Team, and Enterprise plans. Enterprise includes advanced security, admin controls, and dedicated support. Additional add-ons available: Cloud Accelerator, Process Accelerator, Agility Accelerator, and Enterprise Shield.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lucidchart is a cloud-based intelligent diagramming application that enables users to create flowcharts, process maps, technical diagrams, org charts, and systems architecture visualizations. The platform offers AI-powered diagram generation from text prompts, data linking to external sources such as Google Sheets and Excel, real-time multi-user collaboration, and over 100 third-party integrations. It is sold via tiered Individual, Team, and Enterprise subscriptions with optional enterprise add-ons for cloud infrastructure, process governance, agile transformation, and enhanced security.

Product overview

Lucidchart is part of the Lucid Suite, a comprehensive visual collaboration platform that combines intelligent diagramming (Lucidchart) with virtual whiteboarding (Lucidspark) and product management (airfocus). The platform offers AI-powered diagram generation, data linking capabilities, and over 100 third-party integrations. Enterprise customers can enhance the platform with add-ons including Cloud Accelerator for cloud infrastructure visualization, Process Accelerator for process documentation governance, Agility Accelerator for agile transformation, and Enterprise Shield for enhanced security. The platform supports cloud architecture visualization through Lucidscale, which automatically generates diagrams from AWS, Azure, and Google Cloud environments. Lucid AI provides generative AI capabilities for diagram creation, while Lucid Custom GPT and Lucid MCP Server enable AI-powered interactions within ChatGPT and Claude assistants.

Differentiator

Problem solved

Functional benefit

Brands

• Lucidspark: Virtual whiteboarding tool for collaborative brainstorming and ideation
• airfocus
• Lucid AI
• Cloud Accelerator
• Process Accelerator
• Enterprise Shield

Products and services

• Lucidchart Intelligent diagramming platform for creating next-generation diagrams with AI, data, and automation. Enables process mapping, org charts, technical diagrams, and systems architecture visualization.
• Lucidspark Virtual whiteboard platform for teams to brainstorm, visualize ideas, and collaborate in real-time as part of the Lucid Suite.
• airfocus Product management and roadmapping tool integrated into the Lucid Suite. Enables teams to plan, prioritize, and communicate product strategy.
• Lucidscale

Named customers14 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration93 records

AI capability8 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and strategic.

• GooglecoreTechnology or IntegrationDeep integration with Google Workspace including Google Drive, Docs, Sheets, Calendar, Meet, Chat, and Classroom. SAML authentication support through Google for SSO.
• MicrosoftcoreTechnology or IntegrationIntegration with Microsoft 365 including Word, Excel, PowerPoint, Teams, SharePoint, and Azure AD. Lucid Custom GPT for Microsoft Copilot. SAML/SSO support through Azure ADFS.
• SlackcoreTechnology or IntegrationIntegration for document notifications, permission management, and Slack shortcuts to start new Lucidchart diagrams directly from Slack.
• Atlassian (Confluence, Jira)coreTechnology or IntegrationIntegration with Confluence and Jira for adding diagrams to wikis and issues. Visual context for teams through embedded diagrams.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS integration through Lucidscale for automatic cloud architecture visualization. Cloud shape libraries for AWS infrastructure diagrams.
• Microsoft AzurecoreTechnology or IntegrationAzure integration through Lucidscale for automatic Azure architecture visualization. Organize and filter VMs, MySQL, storage, tags and more.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud integration through Lucidscale for automatic GCP architecture visualization. Filter projects, Compute instances, BigQuery, labels.
• SalesforcecoreTechnology or IntegrationAutomatic import of Salesforce contacts to Lucidchart. Drag and drop to build account maps using official Salesforce shape library.
• OktacoreTechnology or IntegrationSSO authentication via SAML protocol. SCIM provisioning for automatic license assignment when changes are made in the identity provider.
• OneLogincoreTechnology or IntegrationSSO authentication via SAML protocol. SCIM provisioning for automatic license assignment.
• ServiceNowcoreTechnology or IntegrationGenerate diagrams automatically from ServiceNow data to visualize application portfolio and gain optimization insights.
• LeanIXstrategicTechnology or IntegrationEnterprise architects can visualize concrete solution architecture by embedding Lucidchart diagrams in LeanIX, or convert LeanIX diagrams to Lucidchart documents.
• airfocuscoreStrategic or Co-development PartnerProduct management and roadmapping tool integrated into the Lucid Suite. Partner company offering product management tools.
• ChatGPT/OpenAIcoreTechnology or IntegrationLucid Custom GPT allows using text prompts in ChatGPT to generate diagrams in Lucidchart that can be edited and shared.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• FigJam (Figma): FigJam is Figma's collaborative whiteboard that competes with Lucidspark for ideation and lightweight diagramming inside product and design teams, increasingly overlapping with Lucidchart on technical diagrams and architecture.
• Miro: Miro is the closest direct competitor to Lucidchart/Lucidspark, offering a cloud-based collaborative whiteboard and diagramming platform with AI features, freemium GTM, and enterprise tier serving the same product, UX, and engineering personas.
• Cacoo (Nulab): Cacoo is a cloud-based team diagramming tool targeting product, engineering, and IT teams, overlapping with Lucidchart on flowcharts, UML, network, and AWS architecture diagrams with similar tiered pricing.
• Microsoft Visio: Microsoft Visio is the legacy incumbent in professional diagramming that Lucidchart explicitly positions against with its Visio replacement and import/export flows, selling similar flowcharts, ERDs, and architecture diagrams inside the Microsoft 365 ecosystem.
• Mural: Mural is a direct enterprise visual collaboration and diagramming competitor, targeting product, design, and operations teams with similar PLG motion and enterprise security/compliance positioning.
• draw.io (diagrams.net): draw.io is a widely used free diagramming tool with deep Atlassian and Google integrations, competing directly with Lucidchart on flowcharts and technical diagrams — particularly the same IT, engineering, and operations buyer.
• Whimsical: Whimsical offers flowcharts, wireframes, and docs aimed at product managers and designers, competing head-to-head with Lucidchart on flowcharts, mind maps, and wireframes with a similar freemium SaaS model.
• Gliffy: Gliffy is an Atlassian-native diagramming tool competing with Lucidchart for Confluence and Jira users on technical diagrams, ERDs, and flowcharts with bulk import/migration flows between the two.

Emerging players

• Creately: Creately offers visual collaboration, diagramming, and whiteboarding with AI-assisted features and a freemium model, competing with Lucidchart across flowcharts, mind maps, and org charts for SMB and education users.

Broad incumbents

• Microsoft Loop: Microsoft Loop is a broad Microsoft 365 collaborative workspace that overlaps with Lucidspark/Lucidchart for shared docs, brainstorming, and lightweight diagrams, bundled into existing Microsoft enterprise contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/lucidchart
• YouTubeyoutube.com/channel/UCnd94o169CbOIJyiEUkTL2A
• Facebookfacebook.com/lucidsoftware
• LinkedInlinkedin.com/company/lucidsoftware
• Instagraminstagram.com/lucidsoftware
• TikToktiktok.com/@lucid_software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucidchart