Creately
Creately is a visual collaboration and diagramming platform offering 50+ diagram types, 1,000+ templates, and AI-powered generation on an infinite canvas. It serves 10M+ users, thousands of teams, and regulated enterprise customers in government, banking, and healthcare globally.
- Company typePrivate
- Founded2008
- HeadquartersMentone, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Creately does
Creately (operated by Cinergix Pty Ltd, founded 2008, headquartered in Mentone, Victoria, Australia) is a privately held visual collaboration and diagramming platform serving an installed base of over 10 million users and thousands of teams globally. The platform is built on an infinite visual canvas architecture supporting 50+ diagram types (flowcharts, org charts, mind maps, concept maps, ER diagrams, network diagrams, genograms, family trees, BPMN, UML) backed by 1,000+ professionally designed templates and database-linked visual objects that propagate updates across multiple views. Real-time collaboration features include cursor tracking, in-built video chat, contextual comments, and two-way data sync with spreadsheets and developer tools (Git, Jira, Azure DevOps, Microsoft Teams, Slack, Confluence, Google Drive). The company has invested in an enterprise security stack (SOC 2 Type 2, ISO 27001, HIPAA, GDPR, CCPA, PCI-DSS) and supports regional data residency across the US, EU, Australia, and the Middle East, plus on-premise deployment for regulated buyers such as government agencies (GovTEAMS, UAE Government) and banks (D360 Bank).
Creately operates a hybrid product-led and enterprise field-sales go-to-market model. The freemium self-serve tier drives top-of-funnel acquisition across individual users and SMB teams, while a tiered subscription structure (Free, Starter at $5-$8/mo annual, Business at $89/mo annual, custom Enterprise) monetizes usage, with annual billing offering up to 40% savings. Enterprise tier monetization includes on-premise deployment, white-labeling, custom APIs, BAAs, migration services (including a documented 3,500+ diagram migration for D360 Bank), and dedicated customer success teams. The customer base spans general business teams, business process management practitioners, strategy and planning functions, education (with discounted plans), and regulated industries (government, banking, healthcare, risk management). Distribution runs through direct website sales, enterprise field sales, and marketplace listings on Google Workspace, Atlassian, Microsoft AppSource, and Slack, supplemented by an affiliate program and partner channel. The 2025 launch of Creately VIZ and the Enterprise AI & Automation feature set extends the platform with AI-powered diagram generation, smart suggestions, auto-layouts, and automated diagram creation from structured data, positioning the company within the generative AI diagramming category.
Creately firmographics
Firmographics- Name
- Creately
- Legal name
- Cinergix Pty Ltd
- Website
- https://creately.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Creately is a visual collaboration and diagramming platform offering 50+ diagram types, 1,000+ templates, and AI-powered generation on an infinite canvas. It serves 10M+ users, thousands of teams, and regulated enterprise customers in government, banking, and healthcare globally.
- Ownership category
- akta.pro rank
Creately industry classification
Industry- Product category
- Visual Collaboration and Diagramming Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
- akta.pro secondary industries
- Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where Creately is headquartered
LocationHeadquarters
- HQ city
- Mentone
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Creately business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Creately generates revenue primarily through tiered subscription plans (Free, Starter, Team, Business, Enterprise) with monthly or annual billing. Paid plans unlock unlimited shapes, advanced AI features, premium templates, and enterprise collaboration controls.
- Freemium Model: Free tier provides basic diagramming with limited shapes (45 shapes per diagram), standard resolution exports, and basic collaboration. This drives user acquisition and conversion to paid tiers.
- Enterprise Services: Enterprise tier includes on-premise deployment options, dedicated migration support, white-labeling, advanced API integrations, and custom SLAs for additional revenue beyond standard subscriptions.
- Education Discounts: Special pricing for educators and students at discounted rates for collaborative diagramming in educational settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic diagramming and collaboration |
| Subscription | Annual | Starter & Team Plans - Enhanced collaboration features |
| Subscription | Annual | Business Plan - Full feature access for teams |
| Subscription | Multi-year contract | Enterprise Plan - Advanced enterprise features with dedicated support |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Creately product offering
Product offeringCore offering
Creately provides an AI-powered visual collaboration and diagramming platform built on an infinite canvas, enabling users to create 50+ types of diagrams (flowcharts, org charts, mind maps, ER diagrams, network diagrams, genograms, BPMN flows) using 1000+ templates with real-time multi-user collaboration, database-backed visual objects, and AI-assisted diagram generation. The platform is delivered as SaaS with optional enterprise on-premise deployment for regulated industries.
Product overview
Creately is an intelligent visual collaboration and diagramming platform built around an infinite canvas architecture. The core platform supports 50+ diagram types (flowcharts, org charts, mind maps, concept maps, ER diagrams, network diagrams, genograms, family trees) with 1000+ templates. The platform is delivered as a SaaS solution with optional Enterprise SaaS and Enterprise On-Premise deployments. Key products include the core Creately platform, Creately VIZ (AI-powered features), Creately for Education (education-focused offering), and specialized solutions for Business Process Management, Strategy Execution, and Value Stream Mapping. The platform integrates with Microsoft Teams, Slack, Google Drive, Confluence, Git, Jira, and Azure DevOps. Enterprise offerings include white labeling, migration services, and custom database capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Creately Core Platform Intelligent visual collaboration and diagramming platform with an infinite canvas supporting 50+ diagram types, 1000+ templates, real-time collaboration, AI-powered features, and database-backed visual objects. Available via freemium self-serve and paid subscription tiers for individuals, teams, and organizations.
- Creately Enterprise SaaS Cloud-based enterprise deployment of Creately with advanced security, data residency options (US, Australia, EU, Middle East), SSO, API integrations, dedicated customer success and account management teams, custom SLAs, and unlimited items per canvas and folders.
- Creately Enterprise On-Premise On-premise deployment of Creately hosted within a customer's private infrastructure for organizations with strict compliance, data residency, and security requirements such as government and banking institutions.
- Creately VIZ (AI-Powered Diagramming) AI-powered visualization and diagramming feature providing automated diagram generation from prompts and structured data, smart suggestions, auto-layouts, and AI-assisted visualization of complex processes for users across the platform.
- Creately for Education Collaborative diagramming solution designed for educators and students, offered at special discounted pricing for use in educational settings including schools, universities, and training organizations.
- Creately Migration Services Enterprise migration services and tooling for transferring diagrams from other platforms into fully editable Creately formats, supporting large-scale migrations such as D360 Bank's 3,500+ diagram migration from a legacy platform.
- Creately White Labeling Enterprise add-on allowing customers to fully white-label the Creately interface to match their brand identity, with tailored workflows, custom visuals, and deep API integrations for product embedding.
Quantifiable outcome
- 10x faster visual collaboration with AI-powered diagram generation
- +2 more outcomes
Companies that use Creately
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Creately technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature8 records
Creately partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and emerging.
- Google WorkspacecoreCreately integrates deeply with Google Drive and GSuite, allowing users to create, manage, and share diagrams directly from Google Drive folders with real-time collaboration and inline comments.
- SlackcoreCreately for Slack provides real-time notifications, document updates, and ability to create new workspaces directly from Slack channels using slash commands.
- Microsoft TeamscoreCreately integrates with Microsoft Teams providing infinite smart canvas, visual workflow tools, and database capabilities within the Teams environment.
- Atlassian (Confluence)coreCreately for Confluence is a native plugin that works inside on-premise Confluence server, providing access to standard shape libraries, 1000s of templates for 50+ diagram types, and advanced visualization features.
- GitHubsupportingIntegration with Git for version control and tracking changes in diagram development, part of enterprise integration suite.
- Azure DevOpssupportingIntegration for connecting diagrams and visual planning with development workflows in Azure DevOps environments.
- ZapieremergingUpcoming integration to connect Creately with 1500+ apps through Zapier automation platform.
- Microsoft OneDriveemergingUpcoming integration for storing and managing Creately documents directly from Microsoft OneDrive.
- Amazon Web Services (AWS)coreCreately's servers and data are hosted in AWS data centers with proper physical and network security controls. AWS maintains ISO 27001 compliance, PCI Certification, and SOC reports.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Creately competitors and assessment
Company assessmentDirect peers
- draw.io (diagrams.net): Free and paid diagramming platform for flowcharts, UML, BPMN, ER diagrams, and network diagrams. Directly comparable on diagramming feature parity and target user base, with strong open-source positioning.
- Whimsical: Visual collaboration tool combining wireframes, flowcharts, mind maps, and docs. Comparable to Creately's collaboration-oriented product teams use cases and PLG-oriented design.
- Miro: Leading visual collaboration and online whiteboard platform used by teams for diagrams, mind mapping, and workshops. Directly competes with Creately in real-time collaboration, visual frameworks, and PLG enterprise sales across business teams.
- SmartDraw: Diagramming software for flowcharts, org charts, floor plans, and technical diagrams. Comparable to Creately in diagramming depth and enterprise usage patterns across professional services and IT teams.
- Lucidchart: Cloud-based diagramming and visual collaboration platform offering flowcharts, UML, ER diagrams, and org charts with real-time collaboration. Closely comparable to Creately in core functionality, target audience, and SaaS delivery model; serves similar enterprise and individual customers.
- Mural: Enterprise visual collaboration platform focused on workshops, ideation, and visual frameworks. Overlaps with Creately on whiteboard functionality and structured collaboration for cross-functional enterprise teams.
Broad incumbents
- Microsoft Visio: Long-established desktop and cloud diagramming product bundled into Microsoft 365. Operates broadly across the same diagramming category but as part of a much larger productivity suite, leveraging Microsoft enterprise channel reach.
- FigJam by Figma: Online whiteboard and visual collaboration tool from Figma for design and product teams. Comparable whiteboarding and collaboration features but anchored to design workflows within the broader Figma ecosystem.
Emerging players
- Cacoo by Nulab: Cloud-based diagramming and visual collaboration tool with deep integrations into Nulab's project management suite (Backlog, Typetalk). Comparable diagramming feature set, primarily serving small-to-mid-market teams.
Regional players
- ConceptDraw: Professional diagramming and business graphics suite with strong enterprise footprint in Eastern Europe and Russia. Comparable feature set on flowcharts, org charts, and BPMN, with an on-premise licensing model similar to Creately Enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Creately social profiles
Digital presenceCreately compliance and trust
Trust signalCompliance6 records
Creately financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creately leadership team
Management profileNumber of profiles
Creately funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creately M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creately
What does Creately do?
Creately provides an AI-powered visual collaboration and diagramming platform built on an infinite canvas, enabling users to create 50+ types of diagrams (flowcharts, org charts, mind maps, ER diagrams, network diagrams, genograms, BPMN flows) using 1000+ templates with real-time multi-user collaboration, database-backed visual objects, and AI-assisted diagram generation. The platform is delivered as SaaS with optional enterprise on-premise deployment for regulated industries.
Is Creately a public or private company?
Creately is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creately founded?
Creately was founded in 2008. It employs 51 to 100 people.
Where is Creately based?
Creately is headquartered in Mentone, Australia, in the Oceania region.
How does Creately make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model, enterprise Services and education Discounts.
Who are Creately's main competitors?
Direct peers on record are draw.io (diagrams.net), Whimsical, Miro, SmartDraw, Lucidchart and Mural. Broad incumbents are Microsoft Visio and FigJam by Figma. Cacoo by Nulab is listed as an emerging player. ConceptDraw is listed as a regional player.
Does Creately have an API?
Yes. Creately offers API capabilities for enterprise customers to embed Creately, automate processes, and connect with internal systems. The API enables deep product customization, white labeling, and integration with internal systems.
What industry is Creately in?
Creately's product category is Visual Collaboration and Diagramming Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration, with a secondary code of EDAFAGAD, Digital Whiteboards, Annotation & Collaborative Canvas Tools. Its NAICS code is 54151 and its SIC code is 7372.