What Gliffy does

Gliffy is a technical diagramming software brand founded in 2005 and currently operated as a wholly-owned subsidiary brand of Perforce Software Inc., with operational roots in San Francisco and Minneapolis. The company's core product is Gliffy for Confluence, a native diagramming application built on the Atlassian Forge platform and distributed through the Atlassian Marketplace for both Confluence Cloud and Confluence Data Center deployments. Gliffy for Confluence enables drag-and-drop creation of flowcharts, UML diagrams, network diagrams, cloud architecture diagrams, process flows, and wireframes that are embedded directly within Confluence pages, with diagram text fully searchable in Confluence and updates propagating across pages automatically. The product has been extended with AI-powered diagram generation from natural language prompts, Mermaid code-based diagramming, CSV data linking, interactive layered diagrams, and a Zero Egress/Isolated Cloud-Ready variant for regulated industries requiring ITAR, GDPR, HIPAA, and SOC2 compliance.

The product portfolio has been actively consolidated: Gliffy for Jira reached end of support on March 31, 2026, the standalone Gliffy Online product is no longer accepting new accounts, and the monday.com integration was discontinued in January 2025. Strategic emphasis is now entirely on the Atlassian ecosystem. Gliffy holds Atlassian Cloud Fortified status, SOC 2 Type II compliance, and ISO 42001 certification for AI management. The customer base spans named enterprise logos including Disney+, Siemens, Netflix, Nike, Starbucks, iRobot, T-Mobile, Pfizer, Mastercard, and Spotify, with an average Atlassian Marketplace install size exceeding 1,600 users per organization.

Gliffy operates a hybrid go-to-market: a product-led growth motion with a free tier for up to 10 users and a 30-day free trial for larger deployments, paired with enterprise field sales via custom demos and a formal Gliffy Partner Program for Atlassian solution partners such as E7 Solutions. Revenue is generated through annual subscription licenses sold via the Atlassian Marketplace, with no publicly disclosed pricing. Marketing is content-driven (blog, video tutorials, webinars, case studies) and leverages G2 analyst recognition (Momentum Leader, Most Implementable, Top 50 Design Products, Leader, Users Love Us — all in 2026). The company is private, a brand within the larger Perforce Software portfolio, and has no disclosed funding rounds or stand-alone financial metrics.

Name

Gliffy

Legal name

Gliffy (brand operated by Perforce Software Inc.)

Website

https://gliffy.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Gliffy, a brand within Perforce Software, provides a native Confluence diagramming app for creating flowcharts, UML, and architecture diagrams, serving IT, engineering, product, and business teams in enterprises via the Atlassian Marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Atlassian Marketplace Subscriptions: Gliffy sells licenses through the Atlassian Marketplace for both Cloud and Data Center deployments. Pricing is based on user seats with annual billing cycles.
2. Enterprise Licensing: Enterprise organizations purchase licenses through Atlassian Marketplace with tiered pricing based on organization size.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gliffy is an online diagram editor sold as a native Atlassian Confluence app for creating and sharing flowcharts, network diagrams, UML diagrams, floor plans, user interface designs, and cloud architecture diagrams. The product is built on Atlassian Forge, supports both Confluence Cloud and Data Center deployments, and includes AI-powered diagram generation, Mermaid code-based diagramming, CSV data linking, and interactive layered diagrams. A specialized Zero Egress variant is offered for regulated industries requiring no data to leave the Atlassian environment.

Product overview

Gliffy, a Perforce company, offers a technical diagramming product suite centered on Atlassian Confluence integration. The flagship product is Gliffy for Confluence, a native diagramming app for Confluence Cloud and Data Center, with an enterprise-focused Zero Egress variant for regulated industries. The company previously offered Gliffy for Jira (now end-of-support) and Gliffy Online (legacy, no new accounts), having consolidated around the Atlassian ecosystem. The product enables drag-and-drop diagram creation, AI-powered generation from natural language prompts, Mermaid code-based diagramming, data linking from CSV files, and interactive layered diagrams—all embedded directly within Confluence documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Gliffy for Confluence: Technical diagramming app integrated directly into Confluence Cloud and Data Center, allowing users to create flowcharts, UML diagrams, network diagrams, and more.
• Gliffy Online
• Gliffy for Jira
• Gliffy Diagrams | Zero Egress & Isolated Cloud-Ready

Products and services

• Gliffy for Confluence Gliffy for Confluence is a native Atlassian Marketplace diagramming app for Confluence Cloud and Data Center. It enables teams to create, edit, and embed flowcharts, UML, network, cloud architecture, and process diagrams directly within Confluence pages using a drag-and-drop interface, with AI-powered diagram generation, Mermaid code-based diagramming, CSV data linking, and interactive layer functionality.
• Gliffy Diagrams | Zero Egress & Isolated Cloud-Ready Gliffy Diagrams Zero Egress & Isolated Cloud-Ready is a security-focused variant of Gliffy for Confluence designed for regulated industries. It ensures no diagram data ever leaves the Atlassian environment, with ITAR, GDPR, HIPAA, and SOC2 compliance, data residency control, and an Atlassian Forge build.
• Gliffy AI Diagramming Gliffy AI Diagramming is an AI-powered capability within Gliffy for Confluence that generates fully editable flowcharts, class diagrams, and sequence diagrams from natural language prompts, allowing users to create complex technical diagrams in seconds.

Quantifiable outcome

• Enterprise teams can cut tool budget by up to 50% by switching from Lucidchart to Gliffy
• +2 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AtlassiancoreTechnology or IntegrationGliffy is a native Atlassian app built on Atlassian Forge. It operates as the #1 diagramming app in Confluence with deep integration including no extra logins or imports required. Gliffy distributes through Atlassian Marketplace and maintains Cloud Fortified status.
• E7 SolutionsminorImplementation/ SI/ Consulting PartnerAtlassian Partner E7 Solutions co-hosted a webinar with Gliffy on workflow efficiency and team collaboration strategies. E7 Solutions is an Atlassian consulting partner that implements Confluence solutions.
• Perforce SoftwarecoreTechnology or IntegrationGliffy is powered by Perforce Software, a longstanding and trusted name in the software industry. Perforce provides enterprise-grade security, infrastructure, and standards for data security across all Gliffy product offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Miro: Large visual collaboration platform expanding from whiteboarding into diagramming, process mapping, and technical documentation — overlapping with Gliffy for product, design, and business team use cases.
• Microsoft Visio: Microsoft's longstanding desktop-and-cloud diagramming product, bundled into Microsoft 365 enterprise estates. A broad incumbent that overlaps with Gliffy for IT, engineering, and process documentation.

Direct peers

• Lucidchart: Lucid Software's flagship diagramming SaaS competing directly with Gliffy for technical and business diagramming workloads across enterprise and SMB customers; commonly cited as Gliffy's primary alternative in competitive comparisons.
• SmartDraw: Long-established diagramming platform covering flowcharts, org charts, floor plans, and engineering diagrams; targets enterprise documentation use cases similar to Gliffy's broader diagramming positioning.
• draw.io (diagrams.net): Free, widely adopted diagramming app integrated into Confluence. Direct in-app competitor to Gliffy with a freemium threat vector; Gliffy has even built a draw.io-to-Gliffy converter to capture switching intent.

Emerging players

• Creately: Multi-use diagramming SaaS covering flowcharts, org charts, and technical diagrams; competes with Gliffy in mid-market and SMB segments with comparable template-driven workflows.
• Cacoo (Nulab): Cloud-based collaborative diagramming tool from Nulab, integrated with Backlog and Typetalk; comparable to Gliffy for team-based process and architecture diagramming.
• FigJam (Figma): Figma's online whiteboard product, increasingly used for diagramming and system mapping by design and product teams; overlaps with Gliffy's design- and product-team use cases inside a much broader design ecosystem.
• Whimsical: SaaS tool combining wireframing, flowcharts, and docs; targets product, design, and engineering teams with a similar diagramming + collaboration thesis to Gliffy's product/IT positioning.
• Mermaid: Open-source, code-based diagramming syntax that has become a default for developer-facing diagrams. Native to many dev tools and a growing low-cost alternative; notably embedded inside Gliffy's own editor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gliffy
• Facebookfacebook.com/gliffy
• LinkedInlinkedin.com/company/gliffy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gliffy