Gummicube

What Gummicube does

Gummicube is an App Store Optimization (ASO) company founded in 2009 by Dave Bell and Anh Nguyen in the San Francisco Bay Area, pioneering the formal ASO category for mobile apps in 2010. The company serves enterprise brands and growth-stage app developers seeking to improve discoverability and conversion within the Apple App Store and Google Play Store, with a customer roster that includes Microsoft, LinkedIn, Bethesda, Grubhub, Gameloft, McAfee, Sephora, NBCUniversal, Xerox, Carvana, AVIS, and YouCam Makeup alongside mid-market and startup clients such as PlantSnap, GEMR, IMVU, and Kooapps.

The company's core technology is a proprietary Mobile Data Index that aggregates search and ranking signals directly from the App Store and Google Play, explicitly distinguished from web-scraped or third-party data sources. This data layer powers two primary software products: DATACUBE, an award-winning ASO intelligence platform offering real-time keyword, competitive, and trend analysis; and Splitcube, an A/B and multivariate testing platform for conversion optimization that operates without requiring changes to live app store assets. Gummicube complements these tools with a full-service ASO agency practice spanning keyword optimization, conversion optimization, creative services, reputation management, paid search (Apple Search Ads and Google Ads), attribution reporting, and app launch support.

Gummicube operates a sales-led, enterprise-focused go-to-market with dedicated account managers and consultative pricing, distributing primarily through its website and direct engagement rather than channel partners. The company raised $830,000 in seed funding in February 2015 from Golden Seeds and F50 Venture Partners, nearly doubled revenue year-over-year in the period prior to its June 2022 acquisition, and derived nearly three-quarters of revenue from enterprise brands. Since June 1, 2022, Gummicube has operated as a division of Airship Group, Inc., following an acquisition that combined its ASO capabilities with Airship's Mobile App Experience Platform; all 80 Gummicube employees transferred to Airship, and co-founders Dave Bell and Anh Nguyen became VPs and co-general managers of the division.

Name

Gummicube

Legal name

Gummicube, Inc.

Website

http://www.gummicube.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

Gummicube is an App Store Optimization company serving enterprise brands and mobile app developers with proprietary DATACUBE intelligence and Splitcube A/B testing platforms, complemented by full-service ASO agency support across the Apple App Store and Google Play. Founded in 2009 and acquired by Airship in 2022, it now operates as the "attract" layer of Airship's Mobile App Experience Platform.

Ownership category

akta.pro rank

Product category

App Store Optimization Software & Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAJAL

App Store Optimization (ASO) & Organic App Growth

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYMPAAACAI

App Store Optimization (ASO) & Mobile Growth Marketing

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAF

Mobile & App Performance Marketing (UA, App Store Ads)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAMADAH

App Analytics, Attribution & Deep Linking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

Keywords

• App store optimization
• ASO services
• Mobile app marketing
• Keyword optimization
• App store analytics

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ASO Technology/SaaS Subscriptions: DATACUBE and Splitcube are SaaS ASO tools offered on subscription basis providing search intelligence, competitive analysis, and A/B testing capabilities.
2. ASO Professional Services: Full-service ASO agency including keyword optimization, conversion optimization, creative services, paid search management, market research, focus groups, and attribution reporting. Services provided by expert ASO team with dedicated account managers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gummicube sells App Store Optimization (ASO) technology and services that help mobile apps increase visibility and conversion in the Apple App Store and Google Play. Its core products are DATACUBE (search intelligence, keyword tracking, and competitive analysis SaaS) and Splitcube (A/B testing for conversion optimization), delivered alongside full-service ASO agency offerings including keyword optimization, creative services, paid search management, reputation management, attribution, and app launch support.

Product overview

Gummicube is the #1 App Store Optimization Company in the world, founded in 2009. The company offers a unified ASO solution combining proprietary technology platforms with full-service agency support. The core technology portfolio includes DATACUBE (award-winning search and competitive intelligence platform) and Splitcube (A/B testing and conversion optimization platform), complemented by comprehensive ASO services spanning keyword optimization, creative services, paid search management, and analytics. All offerings are designed to help apps increase visibility and improve conversion rates in the Apple App Store and Google Play Store.

Differentiator

Problem solved

Functional benefit

Products and services

• DATACUBE Award-winning ASO tool providing detailed, real-time insights into the Apple App Store and Google Play. Delivers competitive analysis, keyword tracking, trend analysis, and rapid optimization using proprietary mobile data indexes, and is used by app marketers and ASO teams to improve keyword rankings and organic downloads.
• Splitcube A/B and multivariate testing platform for conversion optimization that enables testing of creative assets (icons, screenshots, descriptions) without making changes in the App Store or Google Play. Supports both organic conversion optimization and paid user-acquisition testing, used by app marketers to boost install conversion and improve yield on marketing spend.
• ASO Services Full-service App Store Optimization agency offering delivered by expert ASO teams with dedicated account managers. Includes keyword optimization, conversion optimization, creative services, reputation management, attribution and reporting, paid search management (Apple Search Ads and Google Ads), A/B testing, market research, focus groups, and app launch/promotion. Designed for enterprise brands and growth-stage apps that need end-to-end ASO execution alongside DATACUBE and Splitcube technology.

Quantifiable outcome

• 2-3x better results compared to typical ASO agency results on average
• +6 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AirshipcoreOthers · 1 June 2022Airship acquired Gummicube on June 1, 2022, combining the leading ASO platform with Airship's Mobile App Experience Platform. Gummicube became a division of Airship Group, Inc., with co-founders Dave Bell and Anh Nguyen becoming VPs and co-general managers. All 80 Gummicube employees joined Airship, creating the industry's first comprehensive mobile app experience management solution covering attract, grow, retain and monetize.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MobileAction: MobileAction is an ASO platform providing keyword tracking, competitor monitoring, and app store optimization tools for app developers and marketers, directly overlapping with Gummicube's DATACUBE capabilities and target users.
• AppTweak: AppTweak is a leading App Store Optimization intelligence platform offering keyword research, competitor analysis, and ASO tools directly comparable to Gummicube's DATACUBE. Both serve app marketers globally and overlap on keyword tracking, market intelligence, and A/B testing workflows.
• Udonis: Udonis is a mobile marketing agency providing ASO, user acquisition, and creative services to app developers. Directly comparable to Gummicube's agency service offering, particularly for gaming and mid-market app clients.
• Sensor Tower: Sensor Tower provides app store intelligence, market data, and ASO/advertising insights across mobile apps. Overlaps with Gummicube on competitive analysis and keyword intelligence, while also offering broader ad intelligence that competes for marketing budgets.
• data.ai (formerly App Annie): data.ai is a global app market data and analytics platform competing with Gummicube on app store intelligence, competitive benchmarks, and market research used by enterprise brands to inform ASO and mobile strategy.
• AppFollow: AppFollow is an ASO and app marketing platform offering keyword tools, reviews management, and competitor analysis. Acquired ASOdesk in 2021, broadening its overlap with Gummicube's keyword intelligence and ASO tooling.
• SplitMetrics: SplitMetrics provides A/B testing, ASA (Apple Search Ads) management, and ASO services closely aligned with Gummicube's Splitcube and paid search offerings. Both target mobile-first brands with combined software plus agency solutions.

Emerging players

• Airship: Airship acquired Gummicube in 2022 and now operates it as a division within its Mobile App Experience Platform. While Airship's core focus is messaging/engagement, the combined entity offers an integrated attract-grow-retain-monetize suite, making it the most relevant reference for Gummicube's go-forward platform positioning.

Broad incumbents

• Adjust: Adjust provides mobile attribution and analytics used by enterprise brands alongside ASO investments. While not a direct ASO vendor, it competes for the same mobile marketing budget and overlaps on measurement/attribution workflows.
• AppsFlyer: AppsFlyer is a mobile measurement and attribution platform whose analytics and SKAdNetwork solutions are adjacent to Gummicube's attribution reporting and paid search intelligence capabilities, serving the same enterprise app marketing buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Gummicube
• Facebookfacebook.com/154097454652839
• LinkedInlinkedin.com/company/2627426
• Instagraminstagram.com/gummicube

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gummicube