AppFollow
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
AppFollow firmographics
Firmographics- Name
- AppFollow
- Legal name
- AppFollow
- Website
- https://appfollow.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
AppFollow industry classification
Industry- Product category
- App Store Optimization (ASO) Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
- akta.pro secondary industries
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH), App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
Keywords
Where AppFollow is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
AppFollow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: AppFollow operates on a SaaS subscription model with tiered plans (Platform, Professional, Enterprise) billed monthly or annually. All plans include API access with different rate limits. The platform offers a free trial (10 days) and quotes pricing as quote-based for enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for new users to explore core features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AppFollow product offering
Product offeringCore offering
AppFollow is a B2B SaaS platform that helps mobile app teams manage app reputation and App Store Optimization (ASO) through AI-powered tools for monitoring, analyzing, and responding to user reviews across multiple app stores. The platform combines review management, ASO keyword tracking, competitive intelligence, and workflow automation in a unified inbox, with native integrations into Zendesk, Slack, Salesforce, and other tools.
Product overview
AppFollow is a unified platform for mobile app reputation management and App Store Optimization (ASO). The core product portfolio includes App Monitor for performance tracking with AI analytics, ASO Tools for keyword optimization and competitive intelligence, AI Review Management for automated review responses, and Workflow Automation for streamlining support operations. Additional modules include Consoles Data Aggregator (unifying Google Play, App Store, Samsung Galaxy, Microsoft, and Mac stores), App Competitor Analysis, Product Roadmaps, and Top Chart Rankings. The platform integrates with 20+ services including Slack, Zendesk, Salesforce, Tableau, and Trustpilot. AppFollow also offers a public API for developers, free ASO tools, Academy tutorials, and professional ASO consultancy services. Industry-specific solutions are available for Gaming, Finance, Customer Support, ASO & Marketing, and Enterprise segments.
Differentiator
Problem solved
Functional benefit
Products and services
- App Monitor
Quantifiable outcome
- 24% reduction in time spent on repetitive tasks (G5 Entertainment)
- +7 more outcomes
Companies that use AppFollow
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
AppFollow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature7 records
AppFollow partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ZendeskcoreNative integration enabling review management workflows within Zendesk. Match Group uses this integration to automate review responses for 20+ apps, with AppFollow engineered within Zendesk to automatically respond to 1- and 2-star reviews and direct users to the help center.
- SlackcoreNative Slack integration for sending custom alerts, reports, and review notifications to teams. Enables automatic sharing of significant feedback insights with product and engineering teams via Slack channels.
- SalesforcecoreNative Salesforce integration connecting review data with CRM records, enabling customer context-aware responses and data-driven customer success workflows.
- TableaucoreIntegration with Tableau for custom dashboards and advanced data visualization of app review analytics, ratings trends, and competitive intelligence.
- Apple App Store ConnectcoreNative integration with Apple App Store Connect for accessing iOS app reviews, ratings, and review response capabilities directly within AppFollow.
- Google Play ConsolecoreNative integration with Google Play Console for accessing Android app reviews, ratings, and review reporting within AppFollow.
- CleverTapminorJoint webinar content on app promotion and reputation management in APAC. CleverTap and AppFollow experts discussed mobile app developer challenges, with AppFollow contributing review management expertise.
- AppsFlyerminorCo-presented on the 'App Promotion and Reputation Management in APAC' webinar, positioning AppsFlyer and AppFollow as complementary solutions for mobile app growth.
- BranchminorCo-presented on mobile user acquisition and reputation management webinars, with Branch and AppFollow addressing the full mobile growth funnel.
- GeeklabminorCo-hosted 'Hot seat with AppFollow and Geeklab' live ASO and UA audit for mobile marketers — an unfiltered live audit of real mobile apps and games.
- FreshworksminorWebinar partnership between Freshworks (Freshdesk) and AppFollow on building a powerful growth engine through app reviews, sharing best practices across both platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AppFollow competitors and assessment
Company assessmentDirect peers
- AppTweak: AppTweak is a leading ASO and app intelligence platform offering keyword research, competitor analysis, and app store optimization tools — directly comparable to AppFollow's ASO Tools and competitor analysis modules.
- Appfigures: Appfigures provides app analytics, ASO, and review management tools for mobile developers, overlapping directly with AppFollow's review management, ASO, and competitor intelligence offerings.
- MobileAction: MobileAction is an ASO and app intelligence platform providing keyword tracking, competitor analysis, and app store optimization — a direct peer in the ASO tooling category.
- AppRadar: AppRadar provides app store optimization, review management, and app analytics tools for mobile developers — directly comparable to AppFollow's review monitoring and ASO workflow automation.
- Appbot: Appbot specializes in app review management and analytics, including automated responses and sentiment tracking — explicitly named by AppFollow as a comparison competitor, indicating direct overlap.
Broad incumbents
- Sensor Tower: Sensor Tower is a large, well-capitalized app intelligence and ASO platform offering keyword optimization, market intelligence, and ad insights — a broader incumbent in the same category as AppFollow.
- data.ai (formerly App Annie): data.ai is a global app intelligence and analytics platform providing market data, ASO, and competitive insights — a broad incumbent competing for the same enterprise customers AppFollow serves.
Emerging players
- AppMagic: AppMagic offers mobile app intelligence, revenue estimates, and ASO tools focused on gaming — a relevant emerging peer in AppFollow's strongest vertical (gaming) and benchmark report category.
- StoreMaven: StoreMaven provides app store optimization and A/B testing for app store product pages — an emerging peer overlapping with AppFollow's ASO and conversion benchmarking capabilities.
Others
- AppsFlyer: AppsFlyer is a mobile attribution and marketing analytics platform that co-markets with AppFollow on app growth webinars — adjacent in the mobile growth stack rather than direct ASO, but serving overlapping mobile teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AppFollow social profiles
Digital presenceAppFollow compliance and trust
Trust signalCompliance1 record
AppFollow financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppFollow leadership team
Management profileNumber of profiles
Profiles10 records
AppFollow funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppFollow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppFollow
What does AppFollow do?
AppFollow is a B2B SaaS platform that helps mobile app teams manage app reputation and App Store Optimization (ASO) through AI-powered tools for monitoring, analyzing, and responding to user reviews across multiple app stores. The platform combines review management, ASO keyword tracking, competitive intelligence, and workflow automation in a unified inbox, with native integrations into Zendesk, Slack, Salesforce, and other tools.
Is AppFollow a public or private company?
AppFollow is a private company. It is classified as venture growth investor backed and is currently operating.
When was AppFollow founded?
AppFollow was founded in 2015. It employs 51 to 100 people.
Where is AppFollow based?
AppFollow is headquartered in Helsinki, Finland, in the Europe region.
How does AppFollow make money?
One revenue line is on record: saaS Subscription.
Who are AppFollow's main competitors?
Direct peers on record are AppTweak, Appfigures, MobileAction, AppRadar and Appbot. Broad incumbents are Sensor Tower and data.ai (formerly App Annie). Emerging players are AppMagic and StoreMaven. AppsFlyer is listed as an others.
Does AppFollow have an API?
Yes. AppFollow offers an API for developers to build seamless data ecosystems and integrate with AppFollow services. The API provides access to app insights, user analytics, downloads, revenue, reviews and responses, allowing developers to build custom dashboards, automate workflows, and connect app store data to existing systems. All AppFollow plans offer different API opportunities. Developer documentation is at docs.api.appfollow.io/reference/overview.
What industry is AppFollow in?
AppFollow's product category is App Store Optimization (ASO) Software. Its primary akta.pro industry code is BPAFAJAL, App Store Optimization (ASO) & Organic App Growth, with a secondary code of BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 513210 and its SIC code is 7372.