The Noun Project

Name

The Noun Project

Legal name

The Noun Project, Inc.

Website

https://thenounproject.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Stock icon and photo platform

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

akta.pro secondary industries

Topic/Interest-Based Content Discovery Apps (MPACAKAB), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Icon library
• Stock photography
• Icon API
• Design assets
• Creative tools

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans (Icon Pro and Creator Pro): Recurring subscription revenue from Icon Pro ($3.33/month billed annually) and Creator Pro ($9.99/month billed annually). Icon Pro provides unlimited icon downloads; Creator Pro adds unlimited standard photo downloads. Both tiers include royalty-free commercial licenses, no attribution required, and access to icon editor and plugins.
2. Individual Icon and Photo Sales: One-time purchases of individual icons ($4.99 for PNG or SVG) and photos (standard photos at $10.99, premium photos at $34.99). Each purchase includes a royalty-free commercial license and directly supports the artist.
3. Icon API Usage-Based Pricing: Pay-per-use API pricing with Free Trial (30 days, up to $5 in value), Pay-Per-Use ($0.0025/service call, $0.0095/icon call, $25 monthly minimum), and Custom enterprise plans with discounted rates and unlimited volume.
4. Free Tier with Attribution: Free access to nearly 10 million icons and photos with attribution required to the artist. This freemium model drives user acquisition and brand awareness, converting users to paid tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Noun Project operates a platform aggregating nearly 10 million human-created vector icons and stock photos, contributed by designers in 120+ countries. The platform distributes these assets through a self-serve website, a REST API for software integration, native plugins for Figma, Adobe Creative Cloud, Microsoft Office, and Google Workspace, and a Mac desktop app. It sells access via freemium downloads with attribution, paid individual asset purchases, recurring Pro subscriptions (Icon Pro, Creator Pro), and usage-based or custom enterprise API plans.

Product overview

Noun Project is a design asset marketplace offering nearly 10 million free vector icons and high-resolution photos, all crafted and curated by human creators from 120+ countries. The core product portfolio centers on the Noun Project Icons library and Noun Project Photos collection, available in SVG and PNG formats for icons and JPG for photos. Access is provided through multiple channels: a web-based marketplace, a REST API (Noun Project Icon API) for programmatic access, desktop apps (Mac app), and plugins for major design tools including Microsoft Office (PowerPoint, Word), Figma, Adobe Creative Cloud (Illustrator, Photoshop, InDesign), and Google Workspace (Slides, Docs). The subscription tiers include Icon Pro ($3.33/month) for unlimited icons and the icon editor, and Creator Pro ($9.99/month) which adds unlimited standard photos. The ecosystem also includes Lingo Brand Manager as a separate brand asset management tool.

Differentiator

Problem solved

Functional benefit

Brands

• Lingo: Digital asset manager that enables teams to visually organize and share brand assets.

Products and services

• Noun Project Icons A library of nearly 10 million vector icons available in SVG and PNG formats, crafted and curated by human designers from 120+ countries. Used by designers, developers, marketers, and educators for presentations, websites, user interfaces, apps, and creative projects.
• Noun Project Photos A professionally curated, art-quality collection of inclusive stock photos for projects of any kind, with high-resolution JPGs and model and property releases. Available via free downloads with attribution or paid one-time purchases.
• Noun Project Icon API REST API providing programmatic access to nearly 10 million PNG and SVG icons, built on AWS with OAuth security. Supports powerful search, autocomplete, style matching, thesaurus-based search, and built-in recoloring. Handles over 300 million requests per month at 99.99% uptime, targeting software companies and SaaS platforms.
• Noun Project for Figma Figma Community plugin providing access to nearly 10 million icons with one-click insertion or drag-and-drop into Figma Design, FigJam, Figma Buzz, and Figma Slides. Free access delivers PNG icons up to 512x512 pixels; Pro plan unlocks SVGs, high-resolution PNGs, and customization tools.
• Noun Project for Microsoft Office Plugin for Microsoft PowerPoint and Word (Office 365) that allows users to insert icons directly from the task pane without downloading. Supports changing icon color and size. Free version includes 100 starter icons; Pro subscription unlocks millions more. Works with Office 365 for PC, Mac, and Web.
• Noun Project for Adobe Adobe Creative Cloud add-on panel compatible with Illustrator, Photoshop, and InDesign. Allows inserting icons directly into Adobe apps with color and size controls. Requires Adobe Creative Cloud 2015+. Free access to 100 icons.
• Noun Project for Mac Native macOS app for accessing icons with drag-and-drop of SVG, PNG, and PDF formats into other applications including Adobe apps, Sketch, Figma, Keynote, PowerPoint, and Google Workspace. Requires macOS Mojave 10.14.6 or higher. Includes 100 starter icons; upgrade to Icon Pro for millions more.
• Noun Project for Google Plugins for Google Slides and Google Docs enabling direct icon insertion into Google Workspace applications.
• Lingo Brand Manager Digital asset manager that enables teams to visually organize and share brand assets. Operated as a wholly-owned subsidiary of The Noun Project, led by Edward Boatman as CEO.

Quantifiable outcome

• 99.99% API uptime
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• LingocoreStrategic or Co-development Partner · 1 January 2016Digital asset manager launched by Noun Project that enables teams to visually organize and share brand assets. Lingo is a subsidiary/spin-off that extends Noun Project's visual language mission to brand asset management.
• AdobecoreTechnology or IntegrationAdobe integrates Noun Project's icon API into Adobe Express and other Creative Cloud applications, enabling users to access millions of icons directly within Adobe design tools. Partnership active since 2013, with Adobe empowering users with Noun Project icons.
• MuralcoreTechnology or IntegrationMural integrates Noun Project icons into their visual collaboration platform, allowing users to instantly search for and insert relevant icons into collaborative workspaces in real time.
• WixcoreTechnology or IntegrationWix website builder integrates Noun Project icons for user design tools, providing access to the icon library within the Wix platform.
• TypeformcoreTechnology or IntegrationTypeform uses Noun Project API images to create dynamic questionnaires with images that increase engagement. Icons are integrated into survey design workflows.
• SquarespacecoreTechnology or IntegrationSquarespace website and commerce platform uses Noun Project icons for design elements within the platform.
• ZazzlecoreTechnology or IntegrationZazzle custom product and print-on-demand platform integrates Noun Project icons for their design tools.
• FigmacoreChannel Partner/ Reseller/ DistributorFigma distributes Noun Project's icon library through the Figma Community plugin marketplace. The plugin is available in Figma Design, FigJam, Figma Buzz, and Figma Slides, with free access to PNG icons up to 512x512 and Pro access for SVGs.
• MicrosoftcoreTechnology or IntegrationMicrosoft integrates Noun Project icons through Office add-ins for PowerPoint and Word, available on the Office Store. Works with Office 365 for PC, Mac, and Web.
• GooglecoreTechnology or IntegrationGoogle integrates Noun Project icons through plugins for Google Slides and Google Docs, available for Google Workspace users.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flaticon: Flaticon is one of the largest icon marketplaces globally, offering millions of free and premium icons in SVG/PNG. Direct competitor to Noun Project's core icon library and subscription model, owned by Freepik.
• Iconfinder: Iconfinder is an icon marketplace serving individual designers and developers with paid and free icons. Closely comparable to Noun Project in offering curated icon downloads, individual and subscription pricing, and similar target audience.
• Iconscout: Iconscout is an icon and illustration marketplace with millions of assets and a similar freemium plus subscription model. It serves both individual designers and enterprise developers with an icon API, comparable to Noun Project's offering.

Broad incumbents

• Freepik: Freepik operates a broader design-asset marketplace including icons, vectors, photos, and PSD files. It competes with Noun Project through its Flaticon subsidiary and is a much larger, well-funded player with overlapping creator economy.
• Shutterstock: Shutterstock is a major stock media platform offering photos, vectors, illustrations, and editorial content, with an API for enterprise customers. It overlaps with Noun Project's photo and vector offering but at much broader scale and different price points.
• Adobe Stock: Adobe Stock is a stock photo, video, and asset marketplace tightly integrated with Creative Cloud. As a current customer of Noun Project, it represents both a partner and a potential incumbent competitor if Adobe deepens native icon/asset capabilities.
• Storyblocks: Storyblocks operates an unlimited subscription model for stock video, audio, and images. It is comparable as a subscription-based stock asset business targeting creators, though focused more on video than icons.
• Unsplash: Unsplash is a large free stock photography platform owned by Getty Images. It competes with Noun Project Photos on the high-quality, free stock photo side and serves a similar designer/creative audience.
• Getty Images: Getty Images is a premium stock photography and visual content provider with enterprise licensing. Comparable to Noun Project Photos for commercial imagery, though at a different price tier and scale.

Others

• Lingo (Subsidiary): Lingo is Noun Project's own subsidiary for brand asset management, but adjacent digital asset management players like Bynder, Brandfolder, and Frontify represent comparable peers for that part of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nounproject
• LinkedInlinkedin.com/company/noun-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Noun Project