IvyMark
IvyMark operates Ivy, a SaaS business management platform for SMB interior designers, builders, and architects, offering product sourcing, proposals, invoicing, time tracking, room boards, and online payments. Founded 2016, it is a wholly-owned subsidiary of Houzz Inc. since February 2018.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IvyMark does
IvyMark operates Ivy, a SaaS business management platform purpose-built for interior designers, builders, and architects. Founded in 2016 and acquired by Houzz Inc. in February 2018, Ivy is now a wholly-owned subsidiary operating within the Houzz group alongside Houzz Pro and ConX. The platform combines product sourcing (delivered through a Product Clipper browser extension), proposals and invoicing, Room Boards for client collaboration, project tracking, time and expense tracking, online payments, and customizable reporting, distributed as a web-based SaaS with native iOS and Android mobile apps. The product is positioned for design firms of all sizes looking to consolidate fragmented back-office tooling into a single, vertical-specific workflow.
The company monetizes through tiered subscription plans priced by the number of activated projects per billing period, with automatic upgrades when a user exceeds tier limits, and a secondary transaction-fee stream generated by Stripe-powered payment processing. GTM is product-led: free demos and trials are offered through a self-serve onboarding flow at members.ivy.co, with the Houzz ecosystem (over 65 million homeowners and 3 million design professionals globally) acting as the primary distribution channel. Integrations span QuickBooks Online (US only), Stripe, Google Suite, Gusto, Google Docs, Dropbox, Gmail, and Zoom. Ivy maintains PCI-DSS compliance for payment security and EU-US Data Privacy Framework compliance for international data transfers.
The customer base is concentrated among SMB interior design firms, with named references such as Savvy Interiors, Alison Giese Interiors, Eric Roseff Designs, Wendy Gaister Interiors, Lina Norell Designs, Zesty Designs, and Raashi Design — all solo or small practices. Marketing leverages the parent Houzz ecosystem, content marketing through Ivy Magazine and the Ivy blog, and an explicit design-professional community. Operational scale is small (1–10 reported employees), consistent with a maintained product line inside a larger parent rather than an independent growth-stage company.
IvyMark firmographics
Firmographics- Name
- IvyMark
- Legal name
- Houzz Inc.
- Website
- https://ivy.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IvyMark operates Ivy, a SaaS business management platform for SMB interior designers, builders, and architects, offering product sourcing, proposals, invoicing, time tracking, room boards, and online payments. Founded 2016, it is a wholly-owned subsidiary of Houzz Inc. since February 2018.
- Ownership category
- akta.pro rank
Where IvyMark is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IvyMark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription plans based on the number of activated projects during the billing period. A project is considered activated upon first invoice creation, payment receipt, retainer request document download/email, proposal download/email, or associated room board download/email. Plans automatically renew at the end of each term.
- Payment Processing: Transaction fees deducted from payments made through the Ivy Platform. Facilitated through third-party payment processor Stripe. A percentage or fixed fee is charged per transaction.
- Plan Upgrades: When users exceed the number of activated projects for their pricing tier, their account is automatically upgraded to the next tier with corresponding higher fees charged for subsequent billing periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Project-based subscription tiers with automatic upgrades for overages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
IvyMark product offering
Product offeringCore offering
Ivy is a SaaS business management platform purpose-built for interior designers, architects, and builders. It unifies product sourcing, proposals and invoicing, room/mood boards for client collaboration, project tracking, time and expense logging, online payments, and customized reporting into one system. It is distributed under the Houzz Pro umbrella and supplemented by iOS/Android mobile apps and a browser extension (Product Clipper).
Product overview
IvyMark (Ivy) is a business management software platform designed for interior designers, architects, builders and other design professionals. The platform operates as a unified system combining product sourcing, proposals and invoicing, room boards for client collaboration, project tracking, time and expense management, online payments, and financial reporting. Ivy integrates with QuickBooks Online for accounting sync and Stripe for payment processing. The platform includes a Product Clipper browser extension for sourcing products from vendor websites. Key modules include Room Boards (for design visualization and client approvals), Project Tracker (for managing project status), Time & Expense Tracking (with stopwatch and reporting), Reports, Mobile App, and integrations with Google Docs, Dropbox, Gmail, and Zoom. For builders specifically, Ivy offers Estimates, Payment Requests, Change Orders, Client Collaboration tools, and Ready-to-Use Templates.
Differentiator
Problem solved
Functional benefit
Products and services
- Ivy (Business Management Platform for Design Professionals) Unified SaaS platform for interior designers, architects, and builders that combines product sourcing, proposals and invoicing, Room/Mood Boards for client collaboration, project tracking, time and expense management, online payments, reporting, and a mobile app — sold as a single subscription product with tiered plans based on activated projects.
Quantifiable outcome
- 4 of 5 designers create proposals twice as fast or faster with Houzz Pro
- +2 more outcomes
Companies that use IvyMark
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
IvyMark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
IvyMark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Houzz Inc.coreIvy Platform joined the Houzz family in February 2018. Houzz Inc. operates Ivy as part of its professional software ecosystem. Houzz is a trusted home renovation and design platform serving over 65 million homeowners and 3 million design professionals globally. Ivy benefits from Houzz's brand recognition, distribution network, and integration with Houzz's professional tools.
- StripecoreStripe provides payment processing services for Ivy Platform transactions. Stripe Connected Account Agreement governs the payment processing relationship. Stripe handles the actual payment processing, PCI-DSS compliance, and payment method storage.
- QuickBooks OnlinemajorQuickBooks Online integration allows Ivy users to sync their invoices and financial data with QuickBooks Online accounting software. Only available for US-based users. Helps designers avoid duplicate entries by syncing estimates and invoices automatically.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
IvyMark competitors and assessment
Company assessmentDirect peers
- Fohlio: Product sourcing, specification, and project-management SaaS for interior designers and architects — directly comparable to Ivy's Product Clipper, library, and proposal workflows.
- Studio Designer: Long-running interior design business management software (time/billing, purchasing, project tracking) targeting the same individual designer and small design-firm customer that Ivy serves.
- DesignFiles: Vertical SaaS platform built specifically for interior designers covering project management, product sourcing, mood boards, proposals and invoicing — the closest independent product analog to Ivy in the same SMB designer segment.
- Design Manager: Specialized business management and accounting system for interior design firms, with comparable functionality in project billing, purchasing, and time tracking for the design vertical.
- CoConstruct: Project management, estimating, and client-billing software for custom home builders and design-build firms; directly comparable to Ivy's Builders tier (Estimates, Payment Requests, Change Orders, Client Collaboration).
Broad incumbents
- Buildertrend: Established, broader-scope construction management platform for residential builders with deep functionality across pre-sales, project management, and client portal — overlapping with Ivy's builder module but at a wider portfolio scale.
- Asana: General-purpose work management platform whose project/task features compete for budget allocation against Ivy's Project Tracker when SMB design firms consolidate on horizontal tools.
- Smartsheet: Broader, horizontal work/project management platform that overlaps Ivy's Project Tracker and task-allocation capabilities for design firms seeking generic alternatives to vertical-specific tools.
Others
- QuickBooks Online: Accounting platform natively integrated into Ivy's workflow; not a direct competitor but a key ecosystem dependency for US designers and a baseline financial tool against which Ivy's invoicing/payments layer must demonstrate added value.
- Houzz Pro: The parent company's broader professional software suite running alongside Ivy within the Houzz group; while not a direct head-to-head competitor in Ivy's niche, it shares the same pro customer base and parent-side roadmap prioritization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IvyMark social profiles
Digital presenceIvyMark compliance and trust
Trust signalCompliance2 records
IvyMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
IvyMark leadership team
Management profileNumber of profiles
Profiles2 records
IvyMark funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IvyMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IvyMark
What does IvyMark do?
Ivy is a SaaS business management platform purpose-built for interior designers, architects, and builders. It unifies product sourcing, proposals and invoicing, room/mood boards for client collaboration, project tracking, time and expense logging, online payments, and customized reporting into one system. It is distributed under the Houzz Pro umbrella and supplemented by iOS/Android mobile apps and a browser extension (Product Clipper).
Is IvyMark a public or private company?
IvyMark is a private company. It is classified as corporate owned and is currently operating.
When was IvyMark founded?
IvyMark was founded in 2018. It employs 1 to 10 people.
Where is IvyMark based?
IvyMark is headquartered in San Francisco, United States, in the North America region.
How does IvyMark make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing and plan Upgrades.
Who are IvyMark's main competitors?
Direct peers on record are Fohlio, Studio Designer, DesignFiles, Design Manager and CoConstruct. Broad incumbents are Buildertrend, Asana and Smartsheet. Others are QuickBooks Online and Houzz Pro.
Does IvyMark have an API?
No public API is recorded for IvyMark.