Deveron
Deveron Corp. was a Toronto-based agricultural data and soil-testing services company operating four laboratories and a North American field-sampling network, serving ag retailers and growers with soil analysis, drone imagery, and variable rate prescription analytics before winding down following the 2026 sale of its assets to Rock River Laboratory.
- Company typePublic
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deveron does
Deveron Corp. (CSE/TSX-V: FARM) was a Toronto-based agricultural data and soil-testing services company that built a vertically integrated platform spanning in-field sampling, laboratory analysis, drone/satellite imagery, and agronomic prescription analytics for North American row-crop agriculture. The company consolidated a fragmented soil-lab and crop-consulting market through a roll-up of six acquisitions between 2018 and 2022, culminating in a network of four premier soil testing laboratories (Deveron Laboratories Iowa, Deveron Laboratories Indiana, Woods End Laboratories in Maine, and A&L Canada Laboratories in Ontario) plus 30+ trained sampling technicians covering 19 US states and 7 Canadian provinces. Its core technology stack combined Veris EC mapping sensors, SoilOptix non-contact topsoil sensors, DJI and Micasense drone payloads for RGB/NDVI imagery, and proprietary soil-health methodologies (Solvita and Vitellus) backed by ISO 17025, GLP, and NAPT-PAP accreditations. Outputs were delivered as VRA-ready variable rate prescription files integrated with Climate FieldView, John Deere Operations Centre, Sirrus (Proagrica), Agrian, EFC, and CropTrak.
Deveron generated revenue primarily through professional-services fees for soil testing (Basic and Complete packages), micronutrient and plant tissue analyses, soil health and compost testing, in-field sampling programs (Bulk, Grid, Zone, SoilOptix), drone/aerial imagery, and recurring analytics offerings such as the SMART-N nitrogen management program, agronomic insights (Soil/Script/Image Insights, Trial Analysis, Profit Mapping), and carbon program support. Go-to-market combined direct sales to ag retailers (e.g., Sylvite) and individual growers (e.g., Whitthoft Farm Supply) with channel enablement of ag retailers serving their farmer customers, supported by a sales office in North Kansas City and the Toronto headquarters.
In late 2025, following repeated amendments to a forbearance agreement on its US$25M Toronto-Dominion Bank loan and a liquidity-driven strategic review, Deveron agreed to sell substantially all of its assets to Rock River Laboratory Inc. and related purchasers (RRL Ultimate Parent LLC, 1001388516 Ontario Inc., Maple NewCo LLC) for US$36.4 million in total consideration. The transaction closed in February 2026, shareholders approved delisting and wind-up in December 2025, and the company voluntarily delisted from the TSX Venture Exchange effective May 6, 2026 — at which point the entity was in the process of being wound up.
Deveron firmographics
Firmographics- Name
- Deveron
- Legal name
- Deveron Corp.
- Website
- https://deveron.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Deveron Corp. was a Toronto-based agricultural data and soil-testing services company operating four laboratories and a North American field-sampling network, serving ag retailers and growers with soil analysis, drone imagery, and variable rate prescription analytics before winding down following the 2026 sale of its assets to Rock River Laboratory.
- Ownership category
- akta.pro rank
Deveron industry classification
Industry- Product category
- Agricultural Soil Testing and Precision Agronomy Services
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312), Fertilizer and Compost Manufacturing (32531)
- SIC
- Services-Testing Laboratories (8734), Agricultural Services (700)
- akta.pro primary industry
- Soil Testing & Nutrient Analysis Services (AFACAKAA)
- akta.pro secondary industry
- Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)
Keywords
Where Deveron is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Deveron business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Soil Testing and Analysis Services: Revenue generated from comprehensive soil testing services including Basic and Complete soil test packages, micronutrient testing, soil health analysis (Solvita, Vitellus), plant tissue testing, and compost analysis. Testing is performed at the company's network of four soil laboratories across North America.
- Soil Sampling Services: In-field soil sampling services provided by trained technicians using various methods including bulk, grid, zone, and specialized SoilOptix/Veris mapping. Sampling programs include Platinum (SoilOptix), Gold, Silver, and Basic tiers with varying grid resolutions and recommendation map services.
- Agronomic Insights and Data Analytics: Data-driven insights and variable rate prescription services that help growers identify limiting nutrients, optimize input investment, and maximize yield potential. Includes profit mapping, trial analysis, and image insights services.
- Drone/Imagery Services: Agriculture drone services including RGB and NDVI mapping for crop scouting, variable rate prescriptions, zone soil sampling, winter wheat kill assessment, and environmental stewardship program monitoring. Includes satellite imagery options for ongoing monitoring.
- Carbon Program Support: Scalable, tailored support package for carbon programs through in-field team, soil labs, and in-house agronomic data experts. Converts soil carbon measurements into verified carbon credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Soil Test Package - Essential nutrient analysis |
| Unit Pricing | Pay-as-you-go | Complete Soil Test Package - Comprehensive nutrient analysis with micronutrients |
| Unit Pricing | Pay-as-you-go | Indiana Lab Programs - Platinum/Gold/Silver/Basic tiers |
| Unit Pricing | Pay-as-you-go | Micronutrient Add-on Packages (S2-S7) |
| Unit Pricing | Pay-as-you-go | Seasonal Collector Positions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Deveron product offering
Product offeringCore offering
Deveron provides vertically integrated soil testing, in-field soil sampling, and agronomic analytics services for the North American precision agriculture market. The company operates four premier soil testing laboratories and deploys 30+ trained sampling technicians across 19 U.S. states and 7 Canadian provinces to deliver end-to-end services from field collection through laboratory analysis to variable rate prescriptions and crop insights. Offerings span soil fertility and soil health testing, plant tissue and compost analysis, Veris EC and SoilOptix mapping, drone/satellite imagery, and data-driven agronomic advisory.
Product overview
Deveron is an agriculture data company offering an integrated platform of soil testing, field services, and agronomic analytics across North America. The core offering centers on soil fertility testing and analysis (Basic/Complete packages) backed by four laboratory brands (Deveron Laboratories Iowa, Deveron Laboratories Indiana, Woods End Laboratories, A&L Canada Laboratories). Supporting services include plant tissue testing, soil health testing (Solvita/VitTellus), and compost analysis. Field services encompass professional soil sampling (Bulk/Grid/Zone methods), advanced soil mapping (Veris EC and SoilOptix technologies), drone/satellite imagery (RGB and NDVI), and RTK boundary mapping. The analytics layer provides variable rate prescriptions, nitrogen management (SMART-N Program), trial analysis, and profit mapping. All data outputs integrate with Climate FieldView, John Deere Operations Centre, and agricultural data platforms like Sirrus, Agrian, EFC, and CropTrak.
Differentiator
Problem solved
Functional benefit
Products and services
- Soil Testing and Analysis
Quantifiable outcome
- Samples over 500,000 acres per year across North America
- +2 more outcomes
Companies that use Deveron
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Deveron technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
Deveron partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Rock River Laboratory Inc.coreRock River Laboratory Inc. was the purchaser of substantially all of Deveron's assets in a transaction announced November 2025 and closed February 2026. The deal involved US$36.4 million in total consideration. Following this transaction, Deveron expects to be migrated to the NEX Board of the TSXV and has not yet acquired or developed any replacement business.
- Aqua CapitalminorDeveron engaged in negotiations with Aqua Capital over a potential merger. Strategic and governance changes were made amidst financial and operational considerations. Negotiations occurred following OSC review and shareholder approval planning.
- RRL Ultimate Parent LLCcorePart of the purchasing group for substantially all of Deveron's assets along with 1001388516 Ontario Inc. and Maple NewCo LLC. Transaction valued at US$36.4 million in total consideration paid through cash, notes, equity, and future earnouts.
- 1001388516 Ontario Inc.corePart of the purchasing group for substantially all of Deveron's assets along with RRL Ultimate Parent LLC and Maple NewCo LLC.
- Maple NewCo LLCcorePart of the purchasing group for substantially all of Deveron's assets along with RRL Ultimate Parent LLC and 1001388516 Ontario Inc.
- Solvita (Woods End Laboratories)coreSolvita is a proprietary soil health testing methodology used by Deveron's Woods End Laboratories. It captures key biological, chemical and physical traits indicating healthy functioning in a farm system. The test uses probes to measure CO2 and NH3 gases indicating activity and stability of compost.
- Veris TechnologiescoreVeris Technologies provides soil EC mapping systems used by Deveron to identify soil zones. The technology measures electrical conductivity of soil, defines soil types precisely, and provides shallow (0-18 inches) and deep (19-36 inches) readings that correlate with soil texture and CEC maps.
- SoilOptixcoreSoilOptix is a premium top soil analysis system used by Deveron for high-resolution soil mapping. Uses non-contact, pre-calibrated sensor technology mounted 2 ft above ground at 12 mph field speeds with 40 ft swath widths. Generates over 25 property layers and delivers high-definition nutrient and texture maps VRA-ready for most data platforms.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Deveron competitors and assessment
Company assessmentBroad incumbents
- Granular (Corteva): Farm management and agronomy software platform acquired by Corteva; comparable in providing data-driven insights and field-level agronomic decision support to growers and advisors.
- Climate FieldView (Bayer): Industry-leading digital agriculture platform that ingests soil and imagery data and generates variable rate prescriptions; comparable as a precision-ag platform integrated with John Deere and other farm equipment.
- Nutrien Ag Solutions: World's largest ag retailer with in-house agronomy, soil testing, and digital agriculture services; broadly comparable in targeting growers with soil sampling and prescription services at retail scale.
- WinField United (Land O'Lakes): Large US ag-retail cooperative offering soil sampling, lab analysis, and variable rate prescription services to its grower-customers; overlapping precision-ag services but tied to a specific retail/input ecosystem.
- Eurofins Agro Testing: International laboratory services group with dedicated agricultural soil, plant tissue, and feed testing capabilities; broadly comparable testing services but operates as part of a large diversified testing network.
- SGS Agriculture & Food: Global testing, inspection, and certification firm offering agricultural and soil testing services; broader incumbent with overlapping laboratory testing capabilities but a much wider portfolio.
Emerging players
- Taranis: Aerial imagery and AI-driven crop intelligence platform for precision agriculture; overlapping service area in drone/satellite imagery, NDVI mapping, and variable rate prescriptions, with a more software-focused delivery model.
Direct peers
- A&L Canada Laboratories: Canadian full-service agricultural, environmental, and cannabis testing laboratory; wholly owned by Deveron during the analysis window and a direct operating peer in soil, plant, manure, water, and compost analysis.
- Woods End Laboratories: US soil health and compost testing laboratory specializing in Solvita biological soil activity testing; wholly owned by Deveron and a direct peer in soil health diagnostics.
- Rock River Laboratory: US-based independent agricultural soil testing laboratory network; directly comparable in core offering of soil fertility and health testing for growers and ag retailers, and recently acquired substantially all of Deveron's assets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Deveron social profiles
Digital presenceDeveron compliance and trust
Trust signalCompliance11 records
Deveron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deveron leadership team
Management profileNumber of profiles
Profiles7 records
Deveron subsidiaries and ownership
Company hierarchySubsidiaries4 records
Deveron funding detail
Funding detailFunding overview
Funding rounds9 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deveron M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deveron
What does Deveron do?
Deveron provides vertically integrated soil testing, in-field soil sampling, and agronomic analytics services for the North American precision agriculture market. The company operates four premier soil testing laboratories and deploys 30+ trained sampling technicians across 19 U.S. states and 7 Canadian provinces to deliver end-to-end services from field collection through laboratory analysis to variable rate prescriptions and crop insights. Offerings span soil fertility and soil health testing, plant tissue and compost analysis, Veris EC and SoilOptix mapping, drone/satellite imagery, and data-driven agronomic advisory.
Is Deveron a public or private company?
Deveron is a public company. It is classified as public and is currently closed.
When was Deveron founded?
Deveron was founded in 2017. It employs 11 to 50 people.
Where is Deveron based?
Deveron is headquartered in Toronto, Canada, in the North America region.
How does Deveron make money?
Five revenue lines are on record. Soil Testing and Analysis Services are the primary driver. The others are soil Sampling Services, agronomic Insights and Data Analytics, drone/Imagery Services and carbon Program Support.
Who are Deveron's main competitors?
Broad incumbents on record are Granular (Corteva), Climate FieldView (Bayer), Nutrien Ag Solutions, WinField United (Land O'Lakes), Eurofins Agro Testing and SGS Agriculture & Food. Taranis is listed as an emerging player. Direct peers are A&L Canada Laboratories, Woods End Laboratories and Rock River Laboratory.
Does Deveron have an API?
No public API is recorded for Deveron.
What industry is Deveron in?
Deveron's product category is Agricultural Soil Testing and Precision Agronomy Services. Its primary akta.pro industry code is AFACAKAA, Soil Testing & Nutrient Analysis Services, with a secondary code of AFACABAH, Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused). Its NAICS code is 325311 and its SIC code is 8734.