Intelligence

What Intelligence does

Intelligence, Inc. is a U.S.-based, privately held Software-as-a-Service company that develops and operates a cloud-based CRM and business management platform for event professionals. Founded in 2002 by Scott Kartsounes and Darren Hughes — two former mobile DJs with engineering backgrounds who operated one of Chicago's largest DJ entertainment companies in the 1990s — the company sells the same software under two brand names: Event Intelligence, aimed at all event professionals (DJs, photo booth companies, musicians, entertainers, and other service providers), and DJ Intelligence, focused on DJs. The platform consolidates lead management, online booking and event planning, digital contracts, invoicing, online payments, music and planning forms, client communication, task management, calendars, automation, and business reporting into a single cloud-based system. Technically, the service runs on multi-server infrastructure with RAID storage, hot-swappable components, commercial UPS, natural gas generator backup, and multiple redundant internet providers with automatic failover, sustaining approximately 99.85% rolling 12-month uptime. Customer data is encrypted with AES-256 at rest and SSL/TLS in transit, with PCI DSS-aligned payment processing and OWASP Top 10 secure development practices. Primary data center is in the Chicago metropolitan area with replicated encrypted offsite cloud backup.

The company operates a recurring subscription revenue model with authenticated cloud access, distributing directly through three branded web properties (intelligenceinc.com, eventintelligence.com, djintelligence.com) via a product-led growth motion, supplemented by sales-assisted engagement for multi-operator enterprise accounts through a 'Start a Conversation' channel. Marketing is primarily content- and SEO-driven on the company's own domains. Intelligence, Inc. is bootstrapped and founder-controlled, with no disclosed funding rounds, no parent company, no acquisitions, and no institutional investors; the founders retain operational control. Over its 24-year history, the platform has processed over $800M in cumulative event bookings and managed more than 1 million events for thousands of companies across 24+ countries. The firm employs 101–250 people and is headquartered at 900 Ogden Avenue, Suite 437, Downers Grove, Illinois 60515.

Name

Intelligence

Legal name

Intelligence, Inc.

Website

https://intelligenceinc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Event management software
• Cloud-based CRM
• DJ booking platform
• Event business automation
• Online event planning

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription: Intelligence, Inc. operates as a subscription-based Software-as-a-Service company. Event Intelligence and DJ Intelligence are subscription-based systems requiring authenticated access. The revenue model is recurring, with customers paying for ongoing access to the cloud-based business management platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Intelligence, Inc. develops and operates Event Intelligence and DJ Intelligence, a single cloud-based SaaS CRM and business management platform (offered under two brand names) for event professionals. The platform unifies lead management, online booking and event planning, contracts, invoices, online payments, client communication, task management, calendars, automation, and business reporting into one intuitive system used by thousands of event companies in over two dozen countries.

Product overview

Intelligence, Inc. offers a single unified cloud-based software platform branded as Event Intelligence and DJ Intelligence (the same product under two brand names). Event Intelligence serves all event professionals including DJs, photo booth companies, musicians, entertainers, and other event service providers, while DJ Intelligence is the brand dedicated specifically to DJs. The platform is a full-featured CRM and business management system that includes tools for lead management, bookings, contracts, invoices, online payments, event planning forms, client communication, task management, calendars, automation, and business reporting. The company was founded in 2002 and has been continuously developed over two decades.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Intelligence Cloud-based SaaS CRM and business management platform for event professionals that streamlines client management, automates event planning, simplifies payments, optimizes operations, and drives new business from one unified system. Used by thousands of event companies across more than two dozen countries; covers lead management, bookings, contracts, invoices, online payments, event planning forms, music and event planning, client communication, task management, calendars, automation, and business reporting.
• DJ Intelligence The same Intelligence, Inc. cloud-based software platform as Event Intelligence, branded specifically for DJs. Provides lead management, online bookings, contracts, invoices, online payments, event planning forms, music and event planning, client communication, task management, calendars, automation, and business reporting tailored to DJ entertainment companies.

Quantifiable outcome

• Over $800M in event bookings processed
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HoneyBook: HoneyBook is a larger, venture-backed clientflow and business management platform serving creative freelancers and SMBs, including event professionals. It offers broader horizontal workflows but overlaps materially with Intelligence, Inc.'s CRM, contract, and payment features.
• Cvent: Cvent is a large, established event management platform serving corporate and association event teams. It overlaps with Intelligence, Inc. in event planning and management software but targets enterprise rather than SMB event services.
• 17hats: 17hats provides business management software for creatives and small service businesses, including contact management, contracts, invoices, and workflows. It addresses a similar SMB customer profile to Intelligence, Inc. but across multiple creative verticals rather than event-services specifically.

Emerging players

• Bizzabo: Bizzabo offers an event experience and management platform aimed at B2B event organizers. While its target segment is larger corporate events rather than SMB DJs, the platform competes in event registration, planning, and analytics spaces adjacent to Intelligence, Inc.'s offering.
• Dubsado: Dubsado is a business management platform for creative entrepreneurs offering CRM, contracts, invoicing, and workflows. It addresses similar SMB workflows to Intelligence, Inc. but with a broader creative-business orientation rather than event-vertical specialization.
• Táve: Táve is a studio management CRM focused on photographers and creative service businesses. While narrower in vertical, it competes with Intelligence, Inc. for SMB creative service providers needing booking, contract, and workflow tools.

Direct peers

• Aisle Planner: Aisle Planner provides business and event planning software for wedding professionals and planners. It targets the same SMB event-services segment as Intelligence, Inc. with booking, client management, and workflow tools.
• Tripleseat: Tripleseat is a cloud-based sales and event management platform for restaurants, hotels, and unique venues. It directly competes with Intelligence, Inc. in providing booking, lead, and event management software to event-driven businesses, with similar vertical SaaS positioning and recurring revenue model.
• Planning Pod: Planning Pod offers an all-in-one business management platform for event professionals including event planners, venues, and rental companies. It overlaps directly with Intelligence, Inc.'s lead, booking, payment, and planning workflows for SMB event service providers.

Others

• Eventbrite: Eventbrite is a large event ticketing and discovery marketplace. It does not directly compete with Intelligence, Inc.'s CRM/back-office positioning but operates in the broader live-events technology ecosystem and serves overlapping end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligence