Mamma Chia

What Mamma Chia does

Mamma Chia, LLC is a Carlsbad, California-based for-profit CPG company founded in 2009 by CEO Janie Hoffman that produces organic chia-based food and beverage products. Its portfolio spans four lines: Organic Chia Squeeze pouches (six flavors), Chia Prebiotic Squeeze pouches (two flavors), Organic Chia Seeds (black and white), and Chia Beverages (four flavors). The company's core technology is proprietary hydration of organic chia seeds combined with organic fruits, vegetables, and (in some SKUs) greens like kale, spirulina, and chlorella — delivered in shelf-stable, BPA-free squeeze pouches that provide 1200mg of ALA Omega-3 per serving. All products carry USDA Organic, Non-GMO Project Verified, Vegan, Gluten-Free, and Orthodox Union Kosher certifications, and the company holds B Corp (101.1 score), Women-Owned, and 1% for the Planet designations.

Mamma Chia operates a hybrid go-to-market: a direct-to-consumer e-commerce channel at mammachia.com with a subscribe-and-save subscription option (10–20% discounts, configurable delivery cadence, free shipping over $49), complemented by national retail distribution through Target, Whole Foods Market, Sprouts Farmers Market, Kroger, Albertsons, and Amazon. Pricing per unit is modest — from $3.79 for a chia seed pouch up to $24.49 for a 16-pack mix-and-match — positioning the brand as an accessible premium organic offering. Revenue is consumer-facing through these channels; no B2B or foodservice line is disclosed.

The company targets three primary customer segments: health-conscious consumers seeking convenient, plant-based nutrition (emphasizing prebiotic fiber, Omega-3, and complete protein), families and parents looking for portable lunchbox-friendly snacks, and active-lifestyle/fitness users. A secondary digestive-health segment is addressed through the Prebiotic Squeeze line. Operating geographies are limited to the United States, with sourcing from Mexico, Guatemala, and Paraguay. Capital structure is founder-led, with no disclosed institutional venture backing; the most recent financing was a 2023 SEC exempt offering of up to $2,000,000.

Name

Mamma Chia

Legal name

Mamma Chia, LLC

Website

https://mammachia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamma Chia is a Carlsbad, California-based organic CPG company founded in 2009 that sells chia-based squeeze pouches, prebiotic pouches, chia seeds, and chia beverages through DTC e-commerce and national retailers including Target, Whole Foods, Kroger, and Amazon, targeting health-conscious consumers, families, and active-lifestyle users.

Ownership category

akta.pro rank

Product category

Organic Functional Foods

NAICS

Food Manufacturing (311), Soft Drink Manufacturing (312111), Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Organic chia snacks
• Plant-based nutrition
• Functional beverages
• Omega-3 supplements
• Superfood products

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through mammachia.com website with subscription and one-time purchase options. Products include Chia Squeeze pouches, Chia Beverages, Chia Seeds, and Chia Prebiotic Squeeze
2. Retail Distribution: Products sold through major retail chains including Target, Whole Foods, Sprouts Farmers Market, Kroger, and Albertsons
3. Subscription Services: Subscribe-and-save model offering 10-20% discounts on recurring deliveries with delivery every 30 days options
4. Amazon Marketplace: Products available through Amazon.com as part of online marketplace distribution

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Mamma Chia manufactures and sells organic chia-based food and beverage products including squeeze pouches, bottled chia beverages, and whole chia seeds. The company produces plant-based, nutrient-dense snacks and drinks targeted at health-conscious consumers, with formulations that deliver omega-3s, fiber, and protein from chia seeds. Founded in 2009, the company sells consumer-packaged goods under its own brand across retail and direct-to-consumer channels.

Product overview

Mamma Chia is a conscious and sustainable food and beverage company offering a portfolio of organic chia-based products. The core product lines include: (1) Organic Chia Squeeze pouches in six flavors (Blackberry Bliss, Wild Raspberry, Strawberry Banana, Green Magic, Mango Coconut, Cherry Love) - shelf-stable squeeze snacks for on-the-go consumption; (2) Chia Prebiotic Squeeze pouches in two flavors (Blueberry Acai, Strawberry Lemonade) - fiber-rich varieties targeting digestive health; (3) Organic Chia Seeds available in black and white varieties; and (4) Chia Beverages in four flavors (Blackberry Hibiscus, Blueberry Pomegranate, Raspberry Passion, Strawberry Lemonade). All products are USDA Certified Organic, Non-GMO Project Verified, vegan, and gluten-free. The company was founded in 2009 by Janie Hoffman and is headquartered in Carlsbad, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Chia Squeeze - Blackberry Bliss
• Chia Squeeze - Wild Raspberry
• Chia Squeeze - Strawberry Banana
• Chia Squeeze - Green Magic
• Chia Squeeze - Mango Coconut
• Chia Squeeze - Cherry Love
• Chia Prebiotic Squeeze - Blueberry Acai
• Chia Prebiotic Squeeze - Strawberry Lemonade
• Chia Seeds - Black
• Chia Seeds - White
• Chia Beverage - Blackberry Hibiscus
• Chia Beverage - Blueberry Pomegranate
• Chia Beverage - Raspberry Passion
• Chia Beverage - Strawberry Lemonade

Quantifiable outcome

• 95% of Americans not getting enough fiber - Chia Squeeze provides convenient prebiotic fiber source
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental partnership where Mamma Chia commits 1% of sales to support environmental organizations and causes. Aligns with company's mission to honor and uplift the soul of the planet.
• Sustainable Packaging Coalition (SPC/OSC2)minorStrategic or Co-development PartnerMembership in SPC's flexible film recovery group and OSC2's packaging collaborative working to identify and test pouch recyclability solutions.
• TargetcoreChannel Partner/ Reseller/ DistributorNational retail distribution partnership. Cherry Love 4-Packs available at Target stores nationwide. Store locator tool helps customers find nearest Target locations carrying products.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorPremium natural and organic grocery retailer carrying Mamma Chia products in their stores nationwide.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorHealth-focused grocery chain providing retail distribution for Mamma Chia products.
• KrogercoreChannel Partner/ Reseller/ DistributorMajor national grocery retailer chain distributing Mamma Chia products across their store network.
• AlbertsonscoreChannel Partner/ Reseller/ DistributorNational grocery retailer chain distributing Mamma Chia products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kuli Kuli Foods: Plant-based superfood brand with chia and moringa-based snack and powder SKUs, sharing the organic/functional snack positioning and natural foods retail placement with Mamma Chia.

Direct peers

• Navitas Organics: Organic superfoods CPG brand selling chia seeds and functional superfood blends through natural and mainstream grocery, mirroring Mamma Chia's direct-to-consumer plus retail distribution model.
• Health Warrior: Direct competitor making chia-based snack products (chia bars and chia bites) for the natural foods aisle, targeting the same health-conscious consumer with plant-based, gluten-free positioning.
• The Chia Co: Australian chia brand selling chia-based beverages and seeds globally, competing head-to-head with Mamma Chia in the chia beverage and seed categories with comparable organic positioning.
• GoMacro: Organic, plant-based nutrition bar and snack brand competing in the same natural foods, convenience, and wellness snack aisles with overlapping certifications like Non-GMO, Vegan, and Gluten-Free.
• Barleans Organic Oils: Long-established organic superfood brand offering chia, flax, and plant-based omega products with similar natural foods distribution and nutritional positioning.

Broad incumbents

• Enjoy Life Foods: Acquired natural foods snack brand owned by Mondelez, selling allergen-free, vegan, and gluten-free snacks through mainstream grocery — overlapping with Mamma Chia's certification-led positioning and retail footprint.
• SunOpta: Plant-based and organic food and beverage company with ingredient manufacturing and plant-based beverages/smoothies in retail, operating as a much larger broad incumbent in the categories Mamma Chia targets.
• Clif Bar & Company (LUNA/CLIF): Large incumbent nutrition and energy bar brand with nationwide distribution, organic plant-based SKUs, and adjacent Chia/nutritional positioning that competes for the same shelf space at Target and Whole Foods.

Regional players

• Vita Coco: Leading branded natural beverage company (coconut water/functional drinks) available in the same retailers (Target, Kroger, Whole Foods), serving as a comparable shelf-and-channel partner for plant-based beverage innovation like chia beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mammachia
• YouTubeyoutube.com/user/mammachia1
• Facebookfacebook.com/MammaChia1
• Instagraminstagram.com/mammachia
• Pinterestpinterest.com/mammachia/_created
• LinkedInlinkedin.com/company/mamma-chia

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamma Chia