Mamma Chia
Mamma Chia is a Carlsbad, California-based organic CPG company founded in 2009 that sells chia-based squeeze pouches, prebiotic pouches, chia seeds, and chia beverages through DTC e-commerce and national retailers including Target, Whole Foods, Kroger, and Amazon, targeting health-conscious consumers, families, and active-lifestyle users.
- Company typePrivate
- Founded2009
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mamma Chia does
Mamma Chia, LLC is a Carlsbad, California-based for-profit CPG company founded in 2009 by CEO Janie Hoffman that produces organic chia-based food and beverage products. Its portfolio spans four lines: Organic Chia Squeeze pouches (six flavors), Chia Prebiotic Squeeze pouches (two flavors), Organic Chia Seeds (black and white), and Chia Beverages (four flavors). The company's core technology is proprietary hydration of organic chia seeds combined with organic fruits, vegetables, and (in some SKUs) greens like kale, spirulina, and chlorella — delivered in shelf-stable, BPA-free squeeze pouches that provide 1200mg of ALA Omega-3 per serving. All products carry USDA Organic, Non-GMO Project Verified, Vegan, Gluten-Free, and Orthodox Union Kosher certifications, and the company holds B Corp (101.1 score), Women-Owned, and 1% for the Planet designations.
Mamma Chia operates a hybrid go-to-market: a direct-to-consumer e-commerce channel at mammachia.com with a subscribe-and-save subscription option (10–20% discounts, configurable delivery cadence, free shipping over $49), complemented by national retail distribution through Target, Whole Foods Market, Sprouts Farmers Market, Kroger, Albertsons, and Amazon. Pricing per unit is modest — from $3.79 for a chia seed pouch up to $24.49 for a 16-pack mix-and-match — positioning the brand as an accessible premium organic offering. Revenue is consumer-facing through these channels; no B2B or foodservice line is disclosed.
The company targets three primary customer segments: health-conscious consumers seeking convenient, plant-based nutrition (emphasizing prebiotic fiber, Omega-3, and complete protein), families and parents looking for portable lunchbox-friendly snacks, and active-lifestyle/fitness users. A secondary digestive-health segment is addressed through the Prebiotic Squeeze line. Operating geographies are limited to the United States, with sourcing from Mexico, Guatemala, and Paraguay. Capital structure is founder-led, with no disclosed institutional venture backing; the most recent financing was a 2023 SEC exempt offering of up to $2,000,000.
Mamma Chia firmographics
Firmographics- Name
- Mamma Chia
- Legal name
- Mamma Chia, LLC
- Website
- https://mammachia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mamma Chia is a Carlsbad, California-based organic CPG company founded in 2009 that sells chia-based squeeze pouches, prebiotic pouches, chia seeds, and chia beverages through DTC e-commerce and national retailers including Target, Whole Foods, Kroger, and Amazon, targeting health-conscious consumers, families, and active-lifestyle users.
- Ownership category
- akta.pro rank
Mamma Chia industry classification
Industry- Product category
- Organic Functional Foods
- NAICS
- Food Manufacturing (311), Soft Drink Manufacturing (312111), Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Food And Kindred Products (2000), Beverages (2080)
- akta.pro primary industry
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
Keywords
Where Mamma Chia is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mamma Chia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales through mammachia.com website with subscription and one-time purchase options. Products include Chia Squeeze pouches, Chia Beverages, Chia Seeds, and Chia Prebiotic Squeeze
- Retail Distribution: Products sold through major retail chains including Target, Whole Foods, Sprouts Farmers Market, Kroger, and Albertsons
- Subscription Services: Subscribe-and-save model offering 10-20% discounts on recurring deliveries with delivery every 30 days options
- Amazon Marketplace: Products available through Amazon.com as part of online marketplace distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic Chia Squeeze single unit pricing |
| Unit Pricing | Pay-as-you-go | Organic Chia Squeeze Variety 6-Pack |
| Unit Pricing | Monthly | Mix and Match 16-Pack |
| Subscription | Monthly | Blackberry Bliss Organic Chia Squeeze subscription |
| Subscription | Monthly | Wild Raspberry subscription discount |
| Unit Pricing | Pay-as-you-go | Organic Chia Seeds |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Mamma Chia product offering
Product offeringCore offering
Mamma Chia manufactures and sells organic chia-based food and beverage products including squeeze pouches, bottled chia beverages, and whole chia seeds. The company produces plant-based, nutrient-dense snacks and drinks targeted at health-conscious consumers, with formulations that deliver omega-3s, fiber, and protein from chia seeds. Founded in 2009, the company sells consumer-packaged goods under its own brand across retail and direct-to-consumer channels.
Product overview
Mamma Chia is a conscious and sustainable food and beverage company offering a portfolio of organic chia-based products. The core product lines include: (1) Organic Chia Squeeze pouches in six flavors (Blackberry Bliss, Wild Raspberry, Strawberry Banana, Green Magic, Mango Coconut, Cherry Love) - shelf-stable squeeze snacks for on-the-go consumption; (2) Chia Prebiotic Squeeze pouches in two flavors (Blueberry Acai, Strawberry Lemonade) - fiber-rich varieties targeting digestive health; (3) Organic Chia Seeds available in black and white varieties; and (4) Chia Beverages in four flavors (Blackberry Hibiscus, Blueberry Pomegranate, Raspberry Passion, Strawberry Lemonade). All products are USDA Certified Organic, Non-GMO Project Verified, vegan, and gluten-free. The company was founded in 2009 by Janie Hoffman and is headquartered in Carlsbad, California.
Differentiator
Problem solved
Functional benefit
Products and services
- Chia Squeeze - Blackberry Bliss
- Chia Squeeze - Wild Raspberry
- Chia Squeeze - Strawberry Banana
- Chia Squeeze - Green Magic
- Chia Squeeze - Mango Coconut
- Chia Squeeze - Cherry Love
- Chia Prebiotic Squeeze - Blueberry Acai
- Chia Prebiotic Squeeze - Strawberry Lemonade
- Chia Seeds - Black
- Chia Seeds - White
- Chia Beverage - Blackberry Hibiscus
- Chia Beverage - Blueberry Pomegranate
- Chia Beverage - Raspberry Passion
- Chia Beverage - Strawberry Lemonade
Quantifiable outcome
- 95% of Americans not getting enough fiber - Chia Squeeze provides convenient prebiotic fiber source
- +3 more outcomes
Companies that use Mamma Chia
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Mamma Chia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mamma Chia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreEnvironmental partnership where Mamma Chia commits 1% of sales to support environmental organizations and causes. Aligns with company's mission to honor and uplift the soul of the planet.
- Sustainable Packaging Coalition (SPC/OSC2)minorMembership in SPC's flexible film recovery group and OSC2's packaging collaborative working to identify and test pouch recyclability solutions.
- TargetcoreNational retail distribution partnership. Cherry Love 4-Packs available at Target stores nationwide. Store locator tool helps customers find nearest Target locations carrying products.
- Whole Foods MarketcorePremium natural and organic grocery retailer carrying Mamma Chia products in their stores nationwide.
- Sprouts Farmers MarketcoreHealth-focused grocery chain providing retail distribution for Mamma Chia products.
- KrogercoreMajor national grocery retailer chain distributing Mamma Chia products across their store network.
- AlbertsonscoreNational grocery retailer chain distributing Mamma Chia products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mamma Chia competitors and assessment
Company assessmentEmerging players
- Kuli Kuli Foods: Plant-based superfood brand with chia and moringa-based snack and powder SKUs, sharing the organic/functional snack positioning and natural foods retail placement with Mamma Chia.
Direct peers
- Navitas Organics: Organic superfoods CPG brand selling chia seeds and functional superfood blends through natural and mainstream grocery, mirroring Mamma Chia's direct-to-consumer plus retail distribution model.
- Health Warrior: Direct competitor making chia-based snack products (chia bars and chia bites) for the natural foods aisle, targeting the same health-conscious consumer with plant-based, gluten-free positioning.
- The Chia Co: Australian chia brand selling chia-based beverages and seeds globally, competing head-to-head with Mamma Chia in the chia beverage and seed categories with comparable organic positioning.
- GoMacro: Organic, plant-based nutrition bar and snack brand competing in the same natural foods, convenience, and wellness snack aisles with overlapping certifications like Non-GMO, Vegan, and Gluten-Free.
- Barleans Organic Oils: Long-established organic superfood brand offering chia, flax, and plant-based omega products with similar natural foods distribution and nutritional positioning.
Broad incumbents
- Enjoy Life Foods: Acquired natural foods snack brand owned by Mondelez, selling allergen-free, vegan, and gluten-free snacks through mainstream grocery — overlapping with Mamma Chia's certification-led positioning and retail footprint.
- SunOpta: Plant-based and organic food and beverage company with ingredient manufacturing and plant-based beverages/smoothies in retail, operating as a much larger broad incumbent in the categories Mamma Chia targets.
- Clif Bar & Company (LUNA/CLIF): Large incumbent nutrition and energy bar brand with nationwide distribution, organic plant-based SKUs, and adjacent Chia/nutritional positioning that competes for the same shelf space at Target and Whole Foods.
Regional players
- Vita Coco: Leading branded natural beverage company (coconut water/functional drinks) available in the same retailers (Target, Kroger, Whole Foods), serving as a comparable shelf-and-channel partner for plant-based beverage innovation like chia beverages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mamma Chia social profiles
Digital presenceMamma Chia compliance and trust
Trust signalCompliance9 records
Mamma Chia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamma Chia leadership team
Management profileNumber of profiles
Profiles1 record
Mamma Chia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamma Chia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamma Chia
What does Mamma Chia do?
Mamma Chia manufactures and sells organic chia-based food and beverage products including squeeze pouches, bottled chia beverages, and whole chia seeds. The company produces plant-based, nutrient-dense snacks and drinks targeted at health-conscious consumers, with formulations that deliver omega-3s, fiber, and protein from chia seeds. Founded in 2009, the company sells consumer-packaged goods under its own brand across retail and direct-to-consumer channels.
Is Mamma Chia a public or private company?
Mamma Chia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mamma Chia founded?
Mamma Chia was founded in 2009. It employs 11 to 50 people.
Where is Mamma Chia based?
Mamma Chia is headquartered in Carlsbad, United States, in the North America region.
How does Mamma Chia make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, subscription Services and amazon Marketplace.
Who are Mamma Chia's main competitors?
Kuli Kuli Foods is listed as an emerging player. Direct peers are Navitas Organics, Health Warrior, The Chia Co, GoMacro and Barleans Organic Oils. Broad incumbents are Enjoy Life Foods, SunOpta and Clif Bar & Company (LUNA/CLIF). Vita Coco is listed as a regional player.
Does Mamma Chia have an API?
No public API is recorded for Mamma Chia.
What industry is Mamma Chia in?
Mamma Chia's product category is Organic Functional Foods. Its primary akta.pro industry code is AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks), with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311 and its SIC code is 2000.