Omeda

What Omeda does

Omeda is a privately held, Vernon Hills, Illinois-based SaaS provider of an audience management platform built specifically for media companies. Its platform unifies first-party audience data across anonymous and known visitors, enabling subscription management, newsletter and email marketing automation, personalization, behavioral tracking via its Olytics tool, and audience segmentation — all natively tied to media-industry workflows such as subscription entitlements, event audiences, and advertising monetization. The core architecture is a foundational audience data layer with add-on modules (Newsletter & Marketing Automation, Subscriptions & Product Management, Email Marketing Automation, Personalization, Audience Insights) plus a growing AI surface, including the 2025-launched Agentic Audience Builder, AI-Powered Content Tagging, and the Omeda MCP layer that exposes live audience data to external AI tools.

The company monetizes through quote-based, multi-year enterprise SaaS contracts, supplemented by native payment-processing economics via its Stripe Connect integration. Its go-to-market is sales-led, with 'Get a Demo' conversion on the website, dedicated account management, and media-native onboarding and client success teams. Demand generation is anchored by the annual OX9 conference in Chicago, a content engine (State of Audience in Media Report, webinars, case studies), and an active blog and social presence.

Omeda was founded in 1978 (a 40+ year operating history in media data services), received a strategic growth investment from Sverica Capital Management in August 2022, and has executed at least one notable acquisition (Hallmark Data Systems, 2016). It holds SOC 2 Type II certification and serves enterprise media customers including Questex, BNP Media, Bobit Business Media, Endeavor B2B, Sosland Publishing, Fusable, Annex Business Media, Firecrown, Clarion Events, and others, with reported scale of 425M+ matched audience records, 8B+ client emails sent annually, 35k+ brands/products supported, and 2,500 client users.

Name

Omeda

Legal name

Omeda Holdings LLC

Website

https://omeda.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Omeda is a PE-backed SaaS platform that provides audience data management, subscription, and marketing automation tools purpose-built for B2B and B2C media companies. It serves enterprise publishers, events companies, and trade associations, with 2,500 client users across 35k+ brands.

Ownership category

akta.pro rank

Product category

Media Audience Management Software

NAICS

Software Publishers (513210), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media Asset Management (MAM) Platforms (MPAHAGAA)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• Audience management software
• Media marketing platform
• Subscriber data platform
• Media campaign automation
• Media customer engagement

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Omeda operates as a SaaS marketing platform provider, offering subscription-based access to its audience management platform. The pricing is quote-based/tailored to specific business models as noted in the Stripe Connect FAQ.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Omeda provides a SaaS-based audience management platform built specifically for media companies and publishers. The platform unifies first-party audience data, enables AI-powered audience segmentation and content tagging, automates newsletter and email marketing, manages subscriptions and entitlements, and supports personalization across channels. It includes agentic AI capabilities and a Model Context Protocol (MCP) layer that connects AI tools to live audience data.

Product overview

Omeda is an audience management platform built for media companies, offering a unified platform-plus-modules architecture. The core is the Audience Management Platform which unifies first-party audience data, connecting anonymous and known visitors. Platform extensions include Newsletter & Marketing Automation, Subscriptions & Product Management, and Email Marketing Automation. Featured AI-powered capabilities include AI-Powered Audience Builder (agentic AI that builds queries from natural language), AI-Powered Content Tagging (automatic categorization), and Omeda MCP (Model Context Protocol for AI tool connectivity). Supporting modules include Personalization, Audience Insights, Designer Templates, Hosted Content, and native integrations with Stripe Connect (payment gateway) and CredSpark (interactive content). The platform processes behavioral, email, web, and subscription data to enable audience growth, monetization, and activation across channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience Management Platform Foundational core SaaS platform that creates a unified, actionable view of audience data. Connects anonymous and known visitors, captures first-party data, and builds segments for activation across channels. Built for media companies.
• Newsletter & Marketing Automation Platform extension that activates audiences across newsletter journeys and channels using shared audience intelligence, enabling multi-touch outreach sequences with behavior-driven triggers.
• Subscription & Product Management Platform extension for monetizing access, pricing, and entitlements with flexibility and control, directly tied to audience data for subscription revenue optimization.
• Email Marketing Automation Automated email marketing capabilities within the Omeda platform for audience engagement, campaign execution, and newsletter deployment.
• Personalization Delivers personalized content and experiences to audiences based on behavioral data and segmentation, including embedded CredSpark interactive content within personalizations.
• Audience Insights

Quantifiable outcome

• Reduce issue close process from two weeks to under 30 minutes
• +6 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• CredSparkcoreTechnology or Integration · 15 May 2025Deepened partnership and integration between Omeda and CredSpark making audience engagement and data capture faster and easier. CredSpark's interactive content platform (quizzes, surveys, polls, assessments) integrates natively within Omeda, enabling seamless data flow via API. Allows Omeda users to build and deploy CredSpark content without platform switching, with all interaction data flowing directly into Omeda for segmentation and personalization.
• StripecoreTechnology or IntegrationOmeda integrates with Stripe Connect for payment gateway services, supporting all major credit cards and digital wallets (Apple Pay, Google Pay). Enables customers to manage payments directly from their Omeda account including onboarding, reporting, and dispute management.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iterable: Iterable is a broader cross-channel marketing automation platform serving media, retail, and consumer brands — overlapping with Omeda's newsletter, marketing automation, and personalization modules but serving a wider industry footprint.
• Adobe Experience Platform / Real-Time CDP: Adobe Experience Platform is a broad enterprise incumbent offering CDP, personalization, and marketing automation — overlaps with Omeda's audience management and personalization but operates at a much larger enterprise scale with broader vertical applicability.
• HubSpot: HubSpot is a broad incumbent CRM and marketing automation platform used by media and B2B publishers for newsletter, audience, and subscription workflows — competes in overlapping modules but lacks Omeda's media-native depth.
• Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce Marketing Cloud is a broad incumbent offering CDP, email, and audience engagement capabilities to B2B media companies — overlapping with Omeda's marketing automation and subscription management but with a much broader industry footprint.

Direct peers

• Listrak: Listrak is a direct peer — an email marketing automation and CDP platform with strong positioning in B2B media/retail, offering similar newsletter automation, audience segmentation, and personalization functionality to Omeda.
• mParticle: mParticle is a customer data platform that unifies audience data across channels for B2B media and commerce companies — overlapping with Omeda's audience management, segmentation, and activation capabilities.
• BlueConic: BlueConic is a pure-play customer data platform used by B2B publishers and media companies to unify first-party data — competing with Omeda's core CDP and audience segmentation capabilities, especially for media and retail use cases.
• Sailthru / Marigold Engage: Sailthru (now part of Marigold Engage) is a direct peer — a CDP and personalization platform purpose-built for media/publishing companies to manage audience data, email, and subscription journeys, competing head-to-head with Omeda in the same customer segment.
• Piano (formerly Piano.io): Piano is a direct peer offering audience management, subscription, and paywall solutions specifically for digital media publishers — directly comparable to Omeda's Audience Management Platform and Subscription & Product Management modules.

Emerging players

• Redpoint Global: Redpoint Global is a CDP and marketing orchestration platform serving media and consumer brands — directly comparable technology layer to Omeda's CDP and audience engagement, with a smaller market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Omeda-Audience
• LinkedInlinkedin.com/company/omeda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omeda